BLONDE LIFE PLATINUM PEARL BLONDE TECHNIQUE featuring NEW Blonde Life Crème Lightener
NEW BLONDE LIFE Crème Lightener When you want to go beautifully blonde and go there fast NEW Blonde Life Crème Lightener turns up the power and rockets you to bombshell status in no time flat. With Bond- Building Arginine and moisture-locking exotic oils, Joico s fastest lifting crème lightener delivers up to 9+ levels of lift and beautiful, shiny and healthy-looking hair that will blow you away. Here s Why You ll Love It Exotic oils and Bond-Building Arginine make this next-generation crème lightener the perfect blonding choice for onor off-the-scalp techniques. Achieve up to 9+ levels of lift in a flash Reduce breakage by 77% in one treatment* Strengthens hair to be 4X more resistant to breakage* On/Off-scalp application Blonde hair becomes lustrous and healthy-looking Designed for balayage, freehand and ombré techniques with or without foils Easy removing & rinsing No dedicated developer Perfect when: You want up to 9+ levels of lift with less fear of damage* You want to go blonde quickly while maintaining healthy-looking hair You want the freedom to create freehand balayage and ombré looks off the scalp You want a formula that stays moist, allowing you to safely lift hair with flexible viscosity You want blonde with radiant shine and brilliance You want better protected* strands for double-processed blondes You want versatility for unlimited color techniques, such as sombré and babylights
Let s Look Inside Going bombshell blonde no longer means sacrificing healthy-looking hair. Blonde Life Crème Lightener changes the game, reducing breakage by 77%* in a single treatment. Bond-Building Arginine is a naturally occurring amino acid crucial to hair s strength. Monoi Oil, a rare, exotic blend of Coconut Oil and Tahitian Gardenia Flower, fights frizz and boosts shine while helping protect hair from environmental damage. Tamanu Oil, a rich, Southeast Asian UV-absorber packed with fortifying Omega-6 and -9, helps deeply hydrate hair, bump up shine, and banish brittle strands. Now Let s Use It Blonde Life Crème Lightener takes you to new heights quickly and safely, delivering consistent, beautiful blondes. Directions: ON-SCALP APPLICATION Mix 1:1 or 1:2 (Quantity of developer may be varied to achieve desired consistency.) Developer: 10 volume (3%) or 20 volume (6%) LumiShine or Veroxide developer. 30 volume (9%) & 40 volume (12%) not recommended for use on scalp. Process up to 60 minutes. No heat / room temperature only. OFF-SCALP APPLICATION Mix 1:1 or 1:2 (Quantity of developer may be varied to achieve desired consistency.) Developer: 10 volume (3%), 20 volume (6%), 30 volume (9%), or 40 volume (12%) LumiShine or Veroxide developer. Process up to 60 minutes. Post Service: Rinse hair thoroughly. Shampoo with Blonde Life Brightening Shampoo. Rinse well. Apply Blonde Life Brightening Masque and leave in for 5 minutes. Rinse thoroughly and towel-dry hair. Mist on Blonde Life Brightening Veil and style as usual with your favorite Blonde Life products. * Against combing breakage on damaged hair, when used with Joico Blonde Life Brightening Masque.
JoiColor LIGHTENERS COMPARED No one cares more about hair s joi than Joico. That s why every Joico lightener comes packed with protective ingredients that help you lift hair without sacrificing healthy-looking condition. Don t know which Joico lightener is the right one for the job? Get to know all our amazing formulas here... BLONDE LIFE POWDER LIGHTENER BLONDE LIFE CRÈME LIGHTENER VEROLIGHT POWDER LIGHTENER FREEPLAY CLAY LIGHTENER VERO K-PAK CRÈME LIGHTENER PACKAGING APPLICATION Highlights On & Off Scalp Highlights, Balayage On & Off Scalp Highlights On & Off Scalp Freehand/Open-Air Techniques (Ombré, Balayage, etc.) Off-Scalp Highlights On & Off Scalp LIFTING POWER Up to 9+ Up to 9+ Up to 8 Up to 7 Up to 8 SPEED Fastest* Fastest* Fast Controlled Lift Fast TECH STORY Bond-building Arginine + Tamanu and Monoi oils for beautiful, healthy-looking blonde hair Bond-building Arginine + Tamanu and Monoi oils for beautiful, healthylooking blonde hair Creates beautiful blondes with optimal protection Creamy, stay-put clay base allows for conditioned, healthy-looking results plus ultimate creative control With lipid-rich Shea Butter and Jojoba Oil, Quadramine Complex to help deliver unsurpassed, healthy- looking results THE JOIFUL DIFFERENCE Maximum lift; additives unnecessary as conditioning agents are included in the formula Creamy, smooth, conditioning formula; doesn t require additives; maximum lift Leaves hair in healthy-looking K-PAK condition No foils necessary! Stay-put technology allows for maximum precision & creative freedom Ultra emollient lightener eliminates dryness and dullness for beautifully protected blondes with a fragrance-free formula YOU LL LOVE IT IF YOU LIKE Schwarzkopf BLONDME, Redken FlashLift Wella Blondor Soft Blonde Cream, Schwarzkopf BLONDME Creme Wella Blondor Wella FreeLights, Pravana Enlightenment Balayage Lightener, Redken Blonde Idol Free Hand Lightener Wella Blondor Soft Blonde Cream, Schwarzkopf BLONDME Creme *vs. Vero Blue No dedicated developer needed: All Joico lighteners perform with Vero K-PAK Veroxide and LumiShine developers!
PLATINUM PEARL BLONDE The icy thrill of platinum blonde never goes out of style! There s something about that pure, snowy shade that grabs attention especially on shiny, healthy-looking hair that really shows off its pearly reflection. Learn how Joico Celebrity Haircolorist Denis De Souza swiftly lifts his megastar following to platinum perfection using his Platinum Pearl blonding technique and NEW Blonde Life Crème Lightener, Joico s next-gen cream lightener that helps blast hair to bombshell status without sacrificing a single strand. Joico Celebrity Haircolorist Denis De Souza FORMULAS Formula 1: Blonde Life Crème Lightener w/ 10 (3%) Volume LumiShine Developer Formula 2: Blonde Life Crème Lightener w/ 20 (6%) Volume LumiShine Developer Toning Formula: LumiShine Demi-Permanent Liquid Color 1 ¼ oz (37.5 ml) 10SB + ¾ oz (22.5 ml) Clear w/ 2 oz (60 ml) 5 (1.5%) Volume LumiShine Developer BEFORE
SECTIONING STEP 1 Begin with the hair parted down the center to the nape. STEP 2 Divide hair into four sections: two from the front hairline to the mid-ear; two from the mid-ear to the nape. BACK VIEW OF SECTIONING. MID SHAFT/ ENDS BLONDE BALANCING STEP 3 Starting with a back section: take a fine horizontal slice parting, and apply Formula 1 from the line of demarcation (about 1-inch from scalp) to the ends. STEP 4 Continue working up the head taking fine, back-to-back horizontal slice partings with Formula 1. Apply the formula from the midlength to ends, working all the way through to the crown. Repeat on the opposite back section. STEP 5 Repeat the process on a front section until you reach the parietal ridge. Repeat on the opposite front section.
STEP 6 Once all the hair has been foiled, you should be left with a top Mohawk section that extends from the parietal ridge to the top. STEP 7 Starting in the front fringe area: take horizontal slices and repeat the same foiling process throughout the Mohawk section. TIP Check your back foils every 5 minutes. Once hair reaches a Level 11 (palest yellow), rinse hair immediately to avoid over-processing, then continue with foiling. STEP 8 Continue applying Blonde Life Crème Lightener Formula 1 throughout the Mohawk section until all hair has been foiled. COMPLETED FOILING FOR BLONDE BALANCING Process until hair reaches Level 11 (palest yellow). Rinse hair thoroughly (starting with the back sections to avoid over-processing), then shampoo and condition with Blonde Life Brightening Shampoo and Conditioner. Blow-dry hair, then proceed with lightening regrowth area. COMPLETED FOILING FOR BLONDE BALANCING SECTIONING FOR REGROWTH APPLICATION
SECTIONING FOR REGROWTH APPLICATION Divide hair into three sections: two in the front with a top middle parting; one in the back. STEP 9 Start by outlining each section with Formula 2, making sure to not overlap into the previously lightened hair. STEP 10 Take very fine, 1/8-inch horizontal sections, and apply Formula 2 to the regrowth area at the front. Be sure to saturate the sides of each section. TIP Blonde Life Crème Lightener has a smooth, creamy consistency that glides easily through hair; avoid over applying product to maintain working control.. STEP 11 Continue applying Formula 2 to the entire regrowth area throughout the head. Process hair until a Level 11 (palest yellow) is achieved. Rinse hair, then apply Blonde Life Brightening Shampoo. Dry hair using two towels, gently squeezing hair to avoid roughing up the cuticle. Comb hair with a wide-toothed comb, then move onto the toning application. Apply Toning Formula from scalp to ends using a bottle applicator or bowl and brush. Process hair for 10-15 minutes (or until the hair is a cool, icy tone), then shampoo and condition with Blonde Life. For an added boost of shine, treat hair to K-PAK Color Therapy Luster Lock Instant Shine & Repair Treatment or Multi-Perfector.
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Joico Laboratories, Los Angeles, CA 90042-0308 HAIR Richard Mannah COLOR Marissa Marino PHOTO Hama Sanders J68826