Designer Note: please expand this box to full Future Trends S/S 9 Stationery!"#$%&'($)&%
Introduction Creative Manifesto embraces self expression, with designs that tease, startle and challenge. Creativity is at the heart of this theme, and it appears in many forms, from hands-on makeshift looks to painterly designs and more-ismore aesthetics that are ideal for paper goods. Desk organisers and accessories also raise a smile with a play on shapes. SEASONAL STATEMENTS 0 0 DIY adds a personal touch: DIY influences are key in this trend, seen in desk sets that look workshopped and patterns with a hand-made quality. The resutl is designs that look unique and highly personal 0 Playful and cute: graphics, words and shapes are quirky and cheeky, and used to disrupt, surprise and raise a smile 0 Solid primaries: primary colours and an intense green are used for simple, sturdy volumes and solid grounds, resulting in a striking impact!"#$%&'()*+%,-.%(/&0####"#.)//#%//####"#).)&'% 0 0
Pantone Textile Pantone Coated Mood & Colour -08 TCX -8 TCX - TCX -0 TCX -0 TCX 9-77 TCX 9-0 TCX 9-0 TCX 9-0 TCX 9-0 TCX 088 C Bold primary colours are complemented by softer hues of sunburnt orange, cadet blue and a vibrant ivy green. Plywood, pale grey and carbon black anchor the!"#$#%&'#()*&#+,#-.*/0 "#$&0&/#0+ 7"#89&9 :+/;<=+* >"#%+#+#=&#?0=#@/&& A"#B/&<&#C#D+//&E palette, and are used for flat grounds, or in contrasting ways to create a graphic look.
Key Directions 0 0 0 0 Fresh Primaries Cheeky Graphics 0 0 Artistic Freedom DIY Play By Hand Urban Creative
Artistic Freedom 7 A boldly patterned direction gives free rein to all forms of creativity across paper goods and products. Typefaces are crafted out of composites and pigment, and all forms of artistic expression are welcome and at times mixed applied directly or mimicked with digital printing.!"#$%&'()#*'+)(,"#-..#/(() 0"##-.()#)'( *'+)( 7"#89%:;(<% ="#>+9(%?"#@A9'% "#$%&'()
Fresh Primaries 7 Bauhaus and Brutalist primaries are accompanied by intense ivy green and worked together in coordinate sets. Shapes are sturdy and crisp, and neat geometrics are used on statement cards, or to form the shapes of magnets. Typefaces play with contrast to catch the eye.!"#$%&'%()#*+'',& -"#.&,/,(0##&&,0 "#,(7%8+(#9%:+;(% <"#=,>+0,?"#@+A,#BC(+; D"#.'%E0EF, G"#H&,%I%&,
DIY Play 7 This trend's focus on DIY aesthetics can be seen in stationery with a makeshift quality either real or mimicked. Stitches are purposely left loose at the edge of notebooks, and masking tape inspires pattern. Folding, cutting and binding are key in this story.!"#$%&'()*(+#,%-./(+/*/(0 "##'(+#'+*(0 7"#8(+9:0#89( ;"#<*,+* ="#>?@*(+#A*B+( C"#D)/E#F(0*BG H"#8())? IGB(+*J0
Cheeky Graphics The more playful side of this trend can be seen in cheeky graphics with a youthful quality. Slogans and illustrations raise a smile, and D vision glasses can be used to bring designs to life for added entertainment.!"#$%&'(' 7#89#:'; )"#*%+,+-.('/(' 0"#*',++/%&' "#+ <"#=>.%#?''#? @"#A%..(B#('#CD
By Hand Fine, hand-drawn graphics complement the painterly direction of this story. Felt pen, pencil and fingers are the tools of choice here - filling the space with small lines and strokes that create overall patterns. Words are arranged densely and layered, or arranged to form abstract motifs and patterns.!"#$%&''()&* +"#,-.&)#/0&-' "#-( "#7-0(-0& 8"#$9:;;#$9<)&:= >"#??- @:'70&<=
Urban Creative 7 The hands-on focus of this trend can also be seen in stationery items with a workshop-inspired look. Tools feature magnetic edges, and materials such as paper or plastic composites are used for desk organisers. A more marketable approach focuses on literal industrial references even terrazzo-like confetti.!"#$%&'#(#$)&* +"#,-.%#,-.% /"#0)#)#-#%#.-- 7"#89: ;.)'<=>?"#@<A.)#@<A.)> B"#0)C->> D"#EF-'->G#H#IG-A
Commercial Directions The wide range of artistic styles that are encompassed in Creative Manifesto can be worked easily into mainstream directions, with playful pictograms and cheeky pens and rubber stamp sets. Paintbrush patterns are key, and the bold primary colours work well for coordinate stationery sets. Disrupted black-and-white graphic patterns and industrial-inspired storage offer a more restrained take on this expressive trend.!"#$%&&%"#$ '"#()*+,-*#.+/0% "#))#-%7, 8"#9)#:-0/+- ;"#<)=-*>?)- @"#()*+,-*#.+/0%
Index The Vision Future Trends launches with in-depth reports outlining the three Vision trends. Each covers the major forces that will shape design and consumer habits, providing essential context for all product categories. Big Ideas WGSN outlines the big ideas and need-toknow trends that will influence consumers and designs. Colour Global Colour & Key Colours WGSN s three Vision trends are translated into colour palettes and key colour messages for the season, providing an indispensable tool for planning collections. Colour Analysis Your essential reference tool for colour planning, featuring downloadable palettes that group the season s tones together. Colour Evolution S/S 9 colours are compared with those from previous seasons, providing a visual roadmap of how they are evolving, and what directions you should take them in. Colour by Region The colour messages from WGSN s three Vision trends are reinterpreted for Europe, US, LATAM and China. Lifestyle & Interiors Colour Lifestyle & Interiors Colour Analysis This easy-to-use reference provides downloadable palettes for the season, organised by hue, tone, metallics and levels for all colour systems. Both hard and soft goods are considered. Lifestyle & Interiors Colour Usage The season s colour forecast is tailored for the interiors and lifestyle market with adjusted palettes, harmonies and direction for usage. US Colour Compass Tailored colour direction for the five key US regions, provided by local colour experts. Palettes are adjusted to reflect regional nuance, and include Pantone matrixes. Forecast Lifestyle & Interiors Forecast Seasonal trends to support the entire development process for interiors and industrial design, with analysis of lifestyle factors, materials, finishes, patterns and shapes. Packaging Forecast Essential direction on the key colours, surface patterns, structures, materials and finishes for the beauty and the foodand-drink industries. Surface & Materials Forecast The Surface & Materials Forecast provides direction in line with WGSN's three Vision trends for the fashion and non-fashion industries, including accessories, apparel, footwear, interiors, jewellery, product design, packaging and textiles. Seasonal Gifting This series of reports covers Future Trends for key seasonal events and holidays, offering direction on mood and colour; food and drink; decor; styling; prints and graphics. Design & Product Development A comprehensive range of reports offering direction for product development covering all categories, in line with the season s three Vision trends. Future Trends Critical Path S/S 9 The Vision Big Ideas Colour Forecast Seasonal Gifting Design & Product Development