News Release Your contact Daniel Rebel +49 6151 72-7589 March 28. 2018 Experiment, discover, explore: Merck at incosmetics 2018 Experimental stations invite to explore and discover New multi-dimensional metallic-effects with Ronastar Iconic Copper and Ronastar Quantum Gold pigments Eusolex S complements Merck s broad light protection portfolio Turning Heads Initiative combines effect and function in hair care Darmstadt, Germany, March 28. 2018 Merck, a leading science and technology company, will present its innovative effect pigments and active ingredient variants to industry experts at the in-cosmetics trade show 2018 in Amsterdam from April 17 to 19. Experimental stations invite the visitors to explore the vast product variety and offer a personalized skin care experience. New hair care trends in the initiative Turning Heads, innovation seminars and the color forecast for spring and summer 2019 are further highlights of this year s event. Heading into its 28 th edition, the in-cosmetics with its roughly 780 exhibitors is the leading platform for the Personal Care Industry. Under the tagline Made to Experience, visitors can literally come into contact with Merck s products. Three experimental stations provide a rich variety of active ingredients, functional fillers and effect pigments to explore and combine. Supported by Merck specialists, visitors can create their own tailored cosmetic product. The first station is the Active Solutions station. Using a short questionnaire, visitors can choose from a range of innovative as well as natural ingredients that are specifically chosen to meet individual skin demands. These unique ingredients offer a variety of positive effects such as moisturizing, protecting or improving the skin. Seite 1 von 5 Merck KGaA Group Communications Performance Materials Frankfurter Str. 250 64293 Darmstadt www.merckgroup.com Telefon: +49 6151 72-7589 Fax: +49 6151 72-917589 Email: daniel.rebel@merckgroup.com www.merck-pm.com
In addition, guests can also learn more about a new in vivo study on RonaCare Cyclopeptide-5 alcoholfree, which confirms its strong anti-aging efficacy. The Functional Fillers experimental station is all about touching, feeling and creating. This station offers visitors a chance to explore a broad selection of multi-functional fillers from the RonaFlair -range and experience their mattifying, skin correcting and texture improving capabilities. The station also enables guests to formulate the perfect foundation for their individual skin color. The last experimental station is dedicated to the colorful world of effect pigments. Merck s new Color Palette presentation tool for the first time enables guests to discover their eclectic pigment portfolio in its entirety. This also includes the company s newest creations: Ronastar Iconic Copper and Ronastar Quantum Gold. These two new pigments in the Merck color portfolio are a combination of interference and color pigments that creates a multi-dimensional metallic effect that plays directly with current trends. With intensive color and mirror-like reflections, these new pigments are predestined for spectacular lip, nail and eye makeup. They also make for a dramatic impression in liquid cosmetics and personal care products like soaps, lotions or shampoos. Both pigments provide a brilliance that appears larger than the actual particle size, combining a unique optical effect with a surprisingly smooth feeling when applied to the skin. Merck also expands its Smart Effects innovation program with a new range of crystal-lustrous effect pigments under the name Effects of Light. Their new, highly engineered Ronastar Golden Lights pigment features a golden, crystal-like sparkle, combined with metallic shimmer and a great visual depth. The pigment plays with the incoming light, adding a new dimension of sparkle to cosmetic formulations. Another highlight for curious visitors will be the first appearance of Merck s new luminous matte pigment Ronastar Black Allure in a sneak peek presentation. With Eusolex S, the company presents the newest member of their Light Protection portfolio. Eusolex S is a key organic UV filter that has high efficiency UV-A and -B absorption as well as an excellent photo stability. What s more, it also has a strong Seite 2 von 5
stabilizing effect on other, photo-unstable UV filters. This makes it excellent to create modern anti-aging products as well as anti-pollution and alphabet creams. Another key focus topic will be the initiative Turning Heads. From black beard cream to temporary hair coloring, the new Turning Heads kit presents the latest trends in hair care. It showcases a broad variety of formulation examples for non-permanent coloring products and new textures. The company s wide range of special effect pigments and active ingredients for powerful hair care will be available for detailed exploration. Merck is well known for being at the leading edge of scientific developments. An example of how intensive research can drive innovation even within an existing portfolio is Merck s Blue Light Concept. Related to the latest findings regarding the damaging impact of infrared-a radiation and high energy visible light (HEVL) components, the company s research labs discovered a protective effect in two of their existing products. Their combination offers the industry a wide field of new possible applications for innovative skin care products. Consequently, Merck received the 2017 Innovation Award for this innovative concept at the Sepawa Congress. Merck offers cosmetics and skin-care manufacturers a wide range of pigments and active ingredients for high-quality products. In addition, trend scouts also monitor societal developments, using them to develop concepts and formulation examples. The latest trends can be seen and experienced at in-cosmetics 2018: Color forecast spring/summer 2019: Today s women no longer want to restrict themselves to the division of natural and artificial, real and virtual, refinement and cheekiness, or sunny and twilight. These women enjoy a world composed of contradictions, where anything and everything is possible. Merck s Trend scouts offer 4 different looks for them. Made to Protect kit: Merck provides innovative formulations to inspire customers on how to multi-use their suncare solutions while adapting to the trends like blue light protection, anti-pollution, eco-friendly and long-lasting protection, long-term hydration and skin-refinement. Merck s award-winning Advanced Light Protection concept is also part of this. Seite 3 von 5
In addition, Merck is taking part in the Innovation Seminars in Theatre 2: Hair Application, Thierry Baldecchi, Wednesday, April 18, 12:10 p.m. to 12:40 p.m.; Translational cosmetics from signal transduction to skin care concepts Jörg von Hagen, Wednesday, April 18, 1 p.m. to 1:20 p.m. Furthermore, with the insect repellent IR3535 Merck presents an effective means of protection against head lice. Head lice are generally transferred by close physical contact with a person who has lice. Having head lice is unpleasant and scratching itchy louse bites can lead to bacterial infection. Products that contain IR3535 can help avoid the potential side effects of traditional lice treatments. A bio-clinical study with IR3535 has given the proof that one application protects for at least two days if the product is not rinsed off with water: An outstanding result in comparison to some natural actives used as repellents. The tolerance was excellent. Nor irritation, redness or itching in any of the groups was found. A preferred formulation as a pump spray against head lice has been authorized according to the Biocidal Product Regulation (BPR) in Europe and the mutual recognition process today is completed. Visitors to in-cosmetics 2017 in Amsterdam from April 17 to 19 will find Merck at stand B20 of the RAI Amsterdam, Europaplein 2, 1078 GZ Amsterdam, Netherlands. Cosmetic ingredients from Merck: Merck is a leader manufacturer of ingredients for the cosmetics industry. Along with decorative effect pigments, the company offers its customers functional solutions in the field of skin care and protection. In particular, effect pigments and functional products are used in many cosmetic products and in packaging in order to provide color, luster, gloss and other effects and to strengthen brand identity. Merck offers a wide range of active ingredients used in skin care cosmetics to protect the skin against UV radiation and premature aging. More information about the range of products offered by Merck can be found at www.merck4cosmetics.com. All Merck news releases are distributed by email at the same time they become available on the Merck website. Please go to www.merckgroup.com/subscribe to register online, change your selection or discontinue this service. About Merck Merck is a leading science and technology company in healthcare, life science and performance materials. Around 50,000 employees work to further develop technologies that improve and enhance life from biopharmaceutical therapies to treat cancer or multiple sclerosis, cutting-edge systems for scientific research and production, to liquid crystals for smartphones and LCD televisions. In 2017, Merck generated sales of 15.3 billion in 66 countries. Founded in 1668, Merck is the world's oldest pharmaceutical and chemical company. The founding family remains the majority owner of the publicly listed corporate group. EMD Performance Materials is a business of Merck KGaA, Darmstadt, Germany.. Seite 4 von 5
2018 Merck KGaA, Darmstadt, Germany and/or its affiliates. All Rights Reserved. Merck, the vibrant M, IR3535, Ronastar, RonaFlair, RonaCare and Eusolex are trademarks of Merck KGaA, Darmstadt, Germany or its affiliates. All other trademarks are the property of their respective owners. Detailed information on trademarks is available via publicly accessible resources. Seite 5 von 5