Eastman cellulose esters technical tip Eastman cellulose esters in inks for shrink film applications

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Eastman cellulose esters in inks for shrink film applications Introduction The information provided in this technical tip outlines some of the benefits that ink manufacturers and printing ink converters can expect when formulating with Eastman CAP (cellulose acetate propionate). CAP based inks can resolve many of the problems associated with other ink systems used in shrink wrap printing while providing excellent print quality, good wash-up, and a variety of other performance benefits. Shrink film is a rapidly growing application area for liquid inks. This process allows the application of durable, eye-catching, and decorative designs onto substrates such as Embrace copolyester, PVC, and OPS (oriented polystyrene) used for bottles and other containers. Eastman CAP and CAB (cellulose acetate butyrate) have many excellent qualities for use as binder resins in inks for shrink sleeve applications. Whether the sleeve-shrinking process is by steam or dry heat and/or on glass or plastic substrates, Eastman CAP provides superior quality when compared to other resin systems. In addition to sleeve applications, Eastman CAP and CAB-based inks also provide excellent performance in applications such as PVDC-coated food packaging and retort boil in the bag printing. This broad application range allows ink manufacturers and converters the option of consolidating their range of toners. This results in easier, quicker, and more cost effective printing and production. 1

Table 1 Advantages of using Eastman cellulose esters in shrink film applications Advantage Temperature resistance Blocking Reduction in wet look Moisture resistance Result Compared to nitrocellulose systems, inks formulated with Eastman CAP resins have superior heat resistance. This quality allows steam or dry heat shrinking with no adverse effect to the design color or white brilliance. Compared to other systems, inks based on Eastman CAPs have superior solvent release qualities preventing issues such as blocking in the printed reel. Wet look is a common problem for steam-shrunk sleeves. Inks based on Eastman CAP have shown much less wet look 24 hours after shrinking when compared to nitrocellulose systems. A common problem in steam-shrunk applications is ink transfer to the bottle when the sleeve is removed. Inks based on Eastman CAP have greater moisture resistance and do not transfer onto the plastic or glass bottle. This may be a problem when other ink systems are used. Formulating shrink film inks with Eastman cellulose esters Inks for shrink film applications containing cellulose esters are commonly based on combinations of cellulose esters and cobinders, usually acrylic resins. Such inks can either be reverse printed, where the outer surface of the substrate provides the gloss and protection, or surface printed. The performance requirements for each application can, therefore, vary. Commonly in shrink film applications, a backing ink is applied as the final ink (commonly referred to in the U.S. as a flood coat ). It must have excellent opacity, heat resistance, and adhesion to the substrate and/or previously applied ink layers. A typical white backing ink formulation is shown in Table 2. This formulation would be reduced to application viscosity using a blend of 3:1 ethanol to ethyl acetate. Table 2 White backing ink formulation (flood coat) Ingredient Weight % n-propanol 35.0 n-propyl acetate 15.0 Eastman CAP-504-0.2 5.0 Acrylic resin a 10.0 Wetting aid 1 3 Antifoam 2 5 TiO 2 pigment 25.0 PE wax 1 5 Total 100.0 a Paraloid B-44 The Dow Chemical Company or suitable acrylic 2

The decorative designs on a shrink sleeve are achieved using standard pigments but often incorporate metallic and other special effect pigments to provide pleasing aesthetics to the printed article. The colored or special effect inks are also formulated with cellulose esters. A typical starting point formulation is shown in Table 3. This formulation would be reduced to application viscosity using a blend of 3:1 ethanol to ethyl acetate. Table 3 Colored ink formulation Instruction Ingredient Weight % Pregrind prior to use Blend with pigment grind a Eastman SAIB, Triacetin, or suitable plasticizer b Neocryl B814 DSM Neoresins or other suitable acrylic Eastman CAP-504-0.2 5.0 Pigment 5 15.0 Ethyl acetate 15.0 Ethanol 30.0 Plasticizer a 1 3.0 n-propyl acetate 15.0 Acrylic resin b 10.0 Retarder solvent 2 5 Plasticizer 2 5 Total 100.0 Since such inks are required to adhere to the shrink film, adhesion promoting additives are often incorporated. PEI (reacted poly-ethyleneimine) is the most often used adhesion promoter for these types of inks, but titanates and zirconates are also suitable. Eastman cellulose esters can be used with all three of these types of adhesion promoters. For more information, see the technical tip, Adhesion Promoters for Cellulose Ester-Based Inks, TT-63. Technical evaluation of Eastman CAP vs. nitrocellulose in shrink film ink To demonstrate the superior performance of Eastman CAP, the white ink formulation in Table 2 was evaluated against a commercial nitrocellulose-based shrink wrap ink obtained from a leading European ink producer. Procedure The inks were printed, side-by-side onto PVC shrink film and evaluated for adhesion and scratch resistance. A cylindrical sleeve was fabricated using the printed substrate and the overlapping seam glued using a cyanoacrylate adhesive. The sleeve was then placed around a glass beverage bottle and shrunk around the container using steam. The assembled bottle was stored at ambient temperature for 7 days before removing the film and evaluating the appearance of the ink film and bottle surface. Figure 1 shows ink transfer from the area of the film printed with the nitrocellulose-based ink system onto the bottle. No ink transfer was observed from the Eastman CAP-based ink, demonstrating the superior performance of this system. Figure 1 Ink transfer to bottle with nitrocellulose-based ink system White ink transfer to bottle 3

Figure 2 shows the printed film that has been reapplied to the bottle following a tape adhesion test after steam shrinking. This obviously indicates a breakdown of the nitrocellulose system as a result of the steam shrinking process. The Eastman CAP-based ink formulation has maintained its excellent adhesion characteristics. Figure 2 Tape adhesion results Conclusion This study clearly serves to highlight the performance advantages of Eastman CAP-based ink systems for use in high quality shrink wrap applications. In addition, it explains why many leading ink companies utilize cellulose esters in their shrink films For more information on the use of Eastman cellulose ester products for inks and graphics arts, contact your Eastman representative. NC-Based Eastman CAP-Based 4

Eastman Chemical Company Corporate Headquarters P.O. Box 431 Kingsport, TN 37662-5280 U.S.A. Telephone: U.S.A. and Canada, 800-EASTMAN (800-327-8626) Other Locations, (1) 423-229-2000 Fax: (1) 423-229-1193 Eastman Chemical Latin America 9155 South Dadeland Blvd. Suite 1116 Miami, FL 33156 U.S.A. Telephone: (1) 305-671-2800 Fax: (1) 305-671-2805 Eastman Chemical B.V. Fascinatio Boulevard 602-614 2909 VA Capelle aan den IJssel The Netherlands Telephone: (31) 10 2402 111 Fax: (31) 10 2402 100 Eastman (Shanghai) Chemical Commercial Company, Ltd. Building C, No. 399 Shengxia Road, Pudong New District 201210, Shanghai, P.R. China Telephone: (86) 21 6120-8700 Fax: (86) 21 5027 9229 Eastman Chemical Asia Pacific Pte. Ltd. 9 North Buona Vista Drive #05-01 The Metropolis Tower 1 Singapore 138588 Telephone: (65) 6831-3100 Fax: (65) 6732-4930 www.eastman.com Although the information and recommendations set forth herein are presented in good faith, Eastman Chemical Company makes no representations or warranties as to the completeness or accuracy thereof. You must make your own determination of their suitability and completeness for your own use, for the protection of the environment, and for the health and safety of your employees and purchasers of your products. Nothing contained herein is to be construed as a recommendation to use any product, process, equipment, or formulation in conflict with any patent, and we make no representations or warranties, express or implied, that the use thereof will not infringe any patent. NO REPRESENTATIONS OR WARRANTIES, EITHER EXPRESS OR IMPLIED, OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR OF ANY OTHER NATURE ARE MADE HEREUNDER WITH RESPECT TO INFORMATION OR THE PRODUCT TO WHICH INFORMATION REFERS AND NOTHING HEREIN WAIVES ANY OF THE SELLER S CONDITIONS OF SALE. Safety Data Sheets providing safety precautions that should be observed when handling and storing our products are available online or by request. You should obtain and review available material safety information before handling our products. If any materials mentioned are not our products, appropriate industrial hygiene and other safety precautions recommended by their manufacturers should be observed. 2014 Eastman Chemical Company. Eastman is a trademark of Eastman Chemical Company. TT-64B 3/14