Ghyston s Gourmet Burgers Research and Development Client : Rhi Reacord Designer : Claire Guyot
About the company : Ghyston s - Gourmet Burgers Ghyston s is a gourmet burger company, based on the Clifton observatory, near Bristol. The name comes from an old legend of two giants, living at Giant s Cave, close to the observatory. This company has values like excellence, inspire, welcoming, respectful and belonging. The idea is to allows visitors to have a great food, that they can take away, but with a premium quality. Not just having burgers, like we can find in a lot of fastfoods, but a real restaurant, which takes care of the products. The moodboard made by my client. www.discoverclifton.co.uk
Research virginiegarnier.tumblr.com etapes.com etapes.com etapes.com First, I had to do some researches about the place, because I didn t knew the Clifton s Observatory. I discovered that it is a really beautiful place, with wonderful landscapes. The Observatory is an old building, and there is a lots of trees, nature And close to the observatory, there is the Clifton Suspension Bridge, that is really spectacular too. Then, I looked at other. I understood that it was really luxurious food, with quality ingredients, and a real research on presentation, and something quite pure in the identities. www.eyemagazine.com www.discoverclifton.co.uk
Idea generation First researches and sketches I really wanted to work with type, I thought that it could be really interesting, because there is, in my opinion, something luxurious in typefaces. And then, the name of my brand is Ghyston s. «g» is, for me, the most beautiful letter, so I wanted to work with it. I tried a few sketches, trying really to find how to use typeface. I really liked drawings with a serif type, but I thought it was too simple. It was quite luxurious, but I thought something was missing to have a really strong logo.
Solution Logo improvement and colors Then, I thought that using a part of the landscape could be interesting. I looked at the observatory, but it was too much with text, and alone, it looked more like an ident for the Observatory itself. So, I found the shape of the bridge interesting, easy to simplify, and I tried some logos with it. I think it can work well, because the shape of the bridge remind us of the place, and it s easy to apply it on the ident. At one moment, I tried to draw by hand the shape of the bridge, too give an handmade aspect at the ident, to be closer of the clients. But it looked so strange, and, in my opinion, not really professional. So, I finally used vector design, that I preferred. It took me a long time to find the color of my ident. The moodboard was showing bright colors, so I tried with a lot of them, but it didn t looked great, and not really appropriate for a «gourmet» company. So, I finally tried with darker colors, but with the idea of using metallic ink, to had a certain value at the ident. Like we can see on a lots of perfume bottles, or sometimes on wine for exemple, the metallic ink looks like luxury, and it was, I think, more appropriate for that company.
Reflection I really enjoyed this project, even if branding is not my favourite part of graphic design. But I like the idea of, so it was really interesting to work on it. I think it was a great thing to work with a «client» bacause, often at school, we are doing our own project, with our own ideas, and there is no constraints. So here, working with the vision of an other student was really enjoyable. I don t really learned to work with a client, because I had already worked with clients during my internship, so I am quite used to do that. But I think this project helped me improving my skills in softwares, and in a branding view of graphic design, and it could be quite useful.