Additional Information: COSSMA, issue 10/ 2011, page 3 www.cossma.com/ Brand Shares Ranking (by Umbrella Brand Name) Historic Retail Value RSP Categories Geographies Brand Company name (GBO) 2010 Bath and Shower World Dove Unilever Group 1 Bath and Shower World Lux Unilever Group 2 Bath and Shower World Palmolive Colgate-Palmolive Co 3 Bath and Shower Asia Pacific Lux Unilever Group 1 Bath and Shower Asia Pacific Safeguard Procter & Gamble Co, The 2 Bath and Shower Asia Pacific Lifebuoy Unilever Group 3 Bath and Shower Eastern Europe Palmolive Colgate-Palmolive Co 1 Bath and Shower Eastern Europe Avon Avon Products Inc 2 Bath and Shower Eastern Europe Nivea Beiersdorf AG 3 Bath and Shower Latin America Lux Unilever Group 1 Bath and Shower Latin America Natura Natura Cosméticos SA 2 Bath and Shower Latin America Palmolive Colgate-Palmolive Co 3 Bath and Shower USA Dove Unilever Group 1 Bath and Shower USA Dial Henkel AG & Co KGaA 2 Bath and Shower USA Bath & Body Works Limited Brands Inc 3 Bath and Shower Western Europe Palmolive Colgate-Palmolive Co 1 Bath and Shower Western Europe Dove Unilever Group 2 Bath and Shower Western Europe Nivea Beiersdorf AG 3 Bath and Shower France Le Petit Marseillais Johnson & Johnson Inc 1 Bath and Shower France Palmolive Colgate-Palmolive Co 2 Bath and Shower France Dove Unilever Group 3 Bath and Shower Germany Nivea Beiersdorf AG 1 Bath and Shower Germany Palmolive Colgate-Palmolive Co 2 Bath and Shower Germany Fa Henkel AG & Co KGaA 3 Bath and Shower Italy Dove Unilever Group 1 Bath and Shower Italy Roberts Bolton Group, The 2 Bath and Shower Italy Neutromed Henkel AG & Co KGaA 3 Bath and Shower Spain Palmolive Colgate-Palmolive Co 1 Bath and Shower Spain Schwarzkopf Henkel AG & Co KGaA 2 Bath and Shower Spain Sanex Sara Lee Corp 3 Bath and Shower United Kingdom Radox Unilever Group 1 Bath and Shower United Kingdom Imperial Leather PZ Cussons Plc 2 Bath and Shower United Kingdom Dove Unilever Group 3
Deodorants Deodorants World Rexona Unilever Group 1 Deodorants World Axe/Lynx/Ego Unilever Group 2 Deodorants World Nivea Beiersdorf AG 3 Deodorants Asia Pacific Rexona Unilever Group 1 Deodorants Asia Pacific Nivea Beiersdorf AG 2 Deodorants Asia Pacific 8x4 Beiersdorf AG 3 Deodorants Eastern Europe Rexona Unilever Group 1 Deodorants Eastern Europe Nivea Beiersdorf AG 2 Deodorants Eastern Europe Avon Avon Products Inc 3 Deodorants Latin America Rexona Unilever Group 1 Deodorants Latin America Axe/Lynx/Ego Unilever Group 2 Deodorants Latin America Avon Avon Products Inc 3 Deodorants USA Secret Procter & Gamble Co, The 1 Deodorants USA Axe/Lynx/Ego Unilever Group 2 Deodorants USA Rexona Unilever Group 3 Deodorants Western Europe Nivea Beiersdorf AG 1 Deodorants Western Europe Axe/Lynx/Ego Unilever Group 2 Deodorants Western Europe Rexona Unilever Group 3 Deodorants France Narta L'Oréal Groupe 1 Deodorants France Nivea Beiersdorf AG 2 Deodorants France Ushuaïa L'Oréal Groupe 3 Deodorants Germany Nivea Beiersdorf AG 1 Deodorants Germany Rexona Unilever Group 2 Deodorants Germany Axe/Lynx/Ego Unilever Group 3 Deodorants Italy Dove Unilever Group 1 Deodorants Italy Nivea Beiersdorf AG 2 Deodorants Italy Roberts Bolton Group, The 3 Deodorants Spain Sanex Sara Lee Corp 1 Deodorants Spain Axe/Lynx/Ego Unilever Group 2 Deodorants Spain Rexona Unilever Group 3 Deodorants United Kingdom Axe/Lynx/Ego Unilever Group 1 Deodorants United Kingdom Rexona Unilever Group 2 Deodorants United Kingdom Dove Unilever Group 3
Depilatories Depilatories World Gillette Procter & Gamble Co, The 1 Depilatories World Veet Reckitt Benckiser Plc 2 Depilatories World Schick - Wilkinson Sword Energizer Holdings Inc 3 Depilatories Asia Pacific Gillette Procter & Gamble Co, The 1 Depilatories Asia Pacific Schick - Wilkinson Sword Energizer Holdings Inc 2 Depilatories Asia Pacific Veet Reckitt Benckiser Plc 3 Depilatories Eastern Europe Gillette Procter & Gamble Co, The 1 Depilatories Eastern Europe Veet Reckitt Benckiser Plc 2 Depilatories Eastern Europe Schick - Wilkinson Sword Energizer Holdings Inc 3 Depilatories Latin America Gillette Procter & Gamble Co, The 1 Depilatories Latin America Veet Reckitt Benckiser Plc 2 Depilatories Latin America Depiroll Church & Dwight Co Inc 3 Depilatories USA Gillette Procter & Gamble Co, The 1 Depilatories USA Schick - Wilkinson Sword Energizer Holdings Inc 2 Depilatories USA Bic Bic SA, Sté 3 Depilatories Western Europe Veet Reckitt Benckiser Plc 1 Depilatories Western Europe Gillette Procter & Gamble Co, The 2 Depilatories Western Europe Schick - Wilkinson Sword Energizer Holdings Inc 3 Depilatories France Veet Reckitt Benckiser Plc 1 Depilatories France Gillette Procter & Gamble Co, The 2 Depilatories France Schick - Wilkinson Sword Energizer Holdings Inc 3 Depilatories Germany Gillette Procter & Gamble Co, The 1 Depilatories Germany Schick - Wilkinson Sword Energizer Holdings Inc 2 Depilatories Germany Veet Reckitt Benckiser Plc 3 Depilatories Italy Veet Reckitt Benckiser Plc 1 Depilatories Italy Gillette Procter & Gamble Co, The 2 Depilatories Italy Depilzero Sara Lee Corp 3 Depilatories Spain Veet Reckitt Benckiser Plc 1 Depilatories Spain Gillette Procter & Gamble Co, The 2 Depilatories Spain Taky Church & Dwight Co Inc 3 Depilatories United Kingdom Veet Reckitt Benckiser Plc 1 Depilatories United Kingdom Gillette Procter & Gamble Co, The 2 Depilatories United Kingdom Schick - Wilkinson Sword Energizer Holdings Inc 3
Firming/Anti-Cellulite Body Care Firming/Anti-Cellulite Body Care World Nivea Beiersdorf AG 1 Firming/Anti-Cellulite Body Care World L'Oréal Paris L'Oréal Groupe 2 Firming/Anti-Cellulite Body Care World Shiseido Shiseido Co Ltd 3 Firming/Anti-Cellulite Body Care Asia Pacific Shiseido Shiseido Co Ltd 1 Firming/Anti-Cellulite Body Care Asia Pacific Nivea Beiersdorf AG 2 Firming/Anti-Cellulite Body Care Asia Pacific L'Oréal Paris L'Oréal Groupe 3 Firming/Anti-Cellulite Body Care Eastern Europe Avon Avon Products Inc 1 Firming/Anti-Cellulite Body Care Eastern Europe Oriflame Oriflame Cosmetics SA 2 Firming/Anti-Cellulite Body Care Eastern Europe Nivea Beiersdorf AG 3 Firming/Anti-Cellulite Body Care Latin America Avon Avon Products Inc 1 Firming/Anti-Cellulite Body Care Latin America Nivea Beiersdorf AG 2 Firming/Anti-Cellulite Body Care Latin America La Roche-Posay L'Oréal Groupe 3 Firming/Anti-Cellulite Body Care USA Avon Avon Products Inc 2 Firming/Anti-Cellulite Body Care USA Clarins Clarins SA 3 Firming/Anti-Cellulite Body Care USA Mary Kay Mary Kay Inc 4 Firming/Anti-Cellulite Body Care Western Europe Nivea Beiersdorf AG 1 Firming/Anti-Cellulite Body Care Western Europe L'Oréal Paris L'Oréal Groupe 2 Firming/Anti-Cellulite Body Care Western Europe Clarins Clarins SA 3 Firming/Anti-Cellulite Body Care France Clarins Clarins SA 1 Firming/Anti-Cellulite Body Care France Somatoline Bolton Group, The 2 Firming/Anti-Cellulite Body Care France Galénic Pierre Fabre SA, Laboratoires 3 Firming/Anti-Cellulite Body Care Germany Nivea Beiersdorf AG 1 Firming/Anti-Cellulite Body Care Germany L'Oréal Paris L'Oréal Groupe 2 Firming/Anti-Cellulite Body Care Germany Dove Unilever Group 3 Firming/Anti-Cellulite Body Care Italy Collistar Bolton Group, The 1 Firming/Anti-Cellulite Body Care Italy Nivea Beiersdorf AG 2 Firming/Anti-Cellulite Body Care Italy Clarins Clarins SA 3 Firming/Anti-Cellulite Body Care Spain Shiseido Shiseido Co Ltd 1 Firming/Anti-Cellulite Body Care Spain Clarins Clarins SA 2 Firming/Anti-Cellulite Body Care Spain Biotherm L'Oréal Groupe 3 Firming/Anti-Cellulite Body Care United Kingdom Dove Unilever Group 1 Firming/Anti-Cellulite Body Care United Kingdom Nivea Beiersdorf AG 2 Firming/Anti-Cellulite Body Care United Kingdom Estée Lauder Estée Lauder Cos Inc 3
General Purpose Body Care General Purpose Body Care World Nivea Beiersdorf AG 1 General Purpose Body Care World Natura Natura Cosméticos SA 2 General Purpose Body Care World Avon Avon Products Inc 3 General Purpose Body Care Asia Pacific Nivea Beiersdorf AG 1 General Purpose Body Care Asia Pacific Avon Avon Products Inc 2 General Purpose Body Care Asia Pacific Vaseline Unilever Group 3 General Purpose Body Care Eastern Europe Avon Avon Products Inc 1 General Purpose Body Care Eastern Europe Nivea Beiersdorf AG 2 General Purpose Body Care Eastern Europe Oriflame Oriflame Cosmetics SA 3 General Purpose Body Care Latin America Natura Natura Cosméticos SA 1 General Purpose Body Care Latin America Nivea Beiersdorf AG 2 General Purpose Body Care Latin America Avon Avon Products Inc 3 General Purpose Body Care USA Jergens Kao Corp 1 General Purpose Body Care USA Bath & Body Works Limited Brands Inc 2 General Purpose Body Care USA Eucerin Beiersdorf AG 3 General Purpose Body Care Western Europe Nivea Beiersdorf AG 1 General Purpose Body Care Western Europe Dove Unilever Group 2 General Purpose Body Care Western Europe Clarins Clarins SA 3 General Purpose Body Care France La Roche-Posay L'Oréal Groupe 1 General Purpose Body Care France Mixa L'Oréal Groupe 2 General Purpose Body Care France Yves Rocher Yves Rocher SA 3 General Purpose Body Care Germany Nivea Beiersdorf AG 1 General Purpose Body Care Germany Dove Unilever Group 2 General Purpose Body Care Germany Eucerin Beiersdorf AG 3 General Purpose Body Care Italy Nivea Beiersdorf AG 1 General Purpose Body Care Italy Clarins Clarins SA 2 General Purpose Body Care Italy Bottega Verde Bottega Verde Srl 3 General Purpose Body Care Spain Nivea Beiersdorf AG 1 General Purpose Body Care Spain Natural Honey Colomer Group, The 2 General Purpose Body Care Spain Biotherm L'Oréal Groupe 3 General Purpose Body Care United Kingdom Nivea Beiersdorf AG 1 General Purpose Body Care United Kingdom Vaseline Unilever Group 2 General Purpose Body Care United Kingdom The Sanctuary PZ Cussons Plc 3
Sun Care Sun Care World Nivea Beiersdorf AG 1 Sun Care World Garnier L'Oréal Groupe 2 Sun Care World Coppertone Merck & Co Inc 3 Sun Care Asia Pacific Shiseido Shiseido Co Ltd 1 Sun Care Asia Pacific Nivea Beiersdorf AG 2 Sun Care Asia Pacific Kanebo Kao Corp 3 Sun Care Eastern Europe Nivea Beiersdorf AG 1 Sun Care Eastern Europe Garnier L'Oréal Groupe 2 Sun Care Eastern Europe Avon Avon Products Inc 3 Sun Care Latin America Johnson's Johnson & Johnson Inc 1 Sun Care Latin America Nivea Beiersdorf AG 2 Sun Care Latin America Avon Avon Products Inc 3 Sun Care USA Coppertone Merck & Co Inc 1 Sun Care USA Banana Boat Energizer Holdings Inc 2 Sun Care USA Neutrogena Johnson & Johnson Inc 3 Sun Care Western Europe Nivea Beiersdorf AG 1 Sun Care Western Europe Garnier L'Oréal Groupe 2 Sun Care Western Europe L'Oréal Paris L'Oréal Groupe 3 Sun Care France Garnier L'Oréal Groupe 1 Sun Care France Nivea Beiersdorf AG 2 Sun Care France L'Oréal Paris L'Oréal Groupe 3 Sun Care Germany Nivea Beiersdorf AG 1 Sun Care Germany Garnier L'Oréal Groupe 2 Sun Care Germany L'Oréal Paris L'Oréal Groupe 3 Sun Care Italy Nivea Beiersdorf AG 1 Sun Care Italy Bilboa Cadey Italiana SpA 2 Sun Care Italy Garnier L'Oréal Groupe 3 Sun Care Spain Garnier L'Oréal Groupe 1 Sun Care Spain Nivea Beiersdorf AG 2 Sun Care Spain Isdin ISDIN SA 3 Sun Care United Kingdom Garnier L'Oréal Groupe 1 Sun Care United Kingdom Nivea Beiersdorf AG 2 Sun Care United Kingdom Soltan Alliance Boots Plc 3 Research Sources: Beauty and Personal Care: Euromonitor International Date Exported (GMT): 09/09/2011 14:40:21 Euromonitor International