VITADAILY.CA CANADA S GUIDE TO THE GOOD LIFE 2018 MEDIA KIT
OUR STORY V Vita Daily (www.vitadaily.ca) is Canada s premiere lifestyle website, featuring a set of free, savvy e-newsletters in every major city (Vancouver, Calgary, Edmonton, Toronto, Montreal and French Montreal, plus our Moms & Kids, Vita Weekly and dedicated contest alert editions) targeting educated, affluent women who are starved for time and hungry for information. The site (formerly Vitamin Daily) was founded in 2004 by Sarah Bancroft and Tara Parker Tait. In 2014, current editor-in-chief Noa Nichol helped launch its sister print publication, VITA, distributed primarily via the Globe and Mail on the West Coast. Today, the company continues to be based in Vancouver, with a team of contributors in each of its city markets. With elevated editorial standards, Vita Daily and VITA have become a go-to source of information for Canadian women. As readership has grown, so has the reach of our newsletters, website and print edition. We ve worked with some of the world s biggest brands to create campaigns that are both effective and engaging, while continuing to champion local artisans and retailers. Our ultimate aim: to be in the inbox (and hands) of every Canadian gal who wants to be in the know. Join us, won t you? I consider Vita Daily to be my real vitamin for the day. And, since we travel across Western Canada for work, it s always great to read something about the current city we are in. I read it every morning with my coffee. I say it s Canada s version of Refinery29! SUBSCRIBER SURVEY WHY CHOOSE VITA DAILY FOR YOUR CAMPAIGN? AFFORDABLE, FLEXIBLE & CUSTOMIZABLE CAMPAIGNS For all sizes and types of businesses, and to suit every budget. VIRAL 78% of our readers love to share! Digital advertising provides exponential reach via send-to-a-friend pass-along, creating positive word of mouth. TARGETED AUDIENCE Let Vita Daily host your digital messages in real time, and leverage our reach through our newsletters, website and social media communities. TRACKABLE RETURN ON INVESTMENT Detailed reporting on email, web and social engagement available. EASY PRODUCTION PROCESS Written by us in our approachable and recognizable tone based on your key copy points and messaging details you just sign off! VISIT OUR WEBSITE Visit us today, at www.vitadaily.ca, to see our past campaigns, read our editorial and learn more! INTEGRATED CAMPAIGNS WITH NATIONAL & MULTINATIONAL BRANDS
OUR PRINT MAGAZINE TThree years and several-dozen issues ago, current editor-in-chief Noa Nichol helped to launch Vita Daily s sister print edition, VITA a monthly magazine that s distributed to 25,000 readers throughout Vancouver and Victoria, British Columbia, as an insert in the Globe and Mail, Business in Vancouver and the North Shore News. VITA is also available, from the first Saturday of each month, in four strategically placed boxes (dressed up in designer wrap) along Vancouver s high-end style mile, Alberni Street. VITA MAGAZINE DISTRIBUTION At a time when print publications are on the decline, VITA is thriving. While the aim of the magazine is aspirational, VITA includes, on a monthly basis, a mix of high-low content our readers can relate to, laid out, with a theme in mind, to read like a story from beginning to end. Additionally, our mandate is to promote, as much and wherever possible, brands, retailers and service providers who are local and Canadian; we include, for instance, co-ordinates for actual brickand-mortar boutiques in and around Vancouver and Victoria to encourage VITA readers to hit the streets of these gorgeous cities and shop in store. All in all, VITA magazine, in stunning full-colour print, is the perfect complement to and extension of our digital storytelling work on www.vitadaily.ca. The Perfect Blend Blending print and digital advertising into comprehensive and robust campaigns strengthens your brand s touch points with our audience, engenders receptivity to ads, generates trust and loyalty and, ultimately, persuades our style-savvy readers to act. Being in VITA is very good for our brands VITA PRINT ADVERTISER 25,000 monthly Found in the West Coast edition of the Globe and Mail, distributed to subscribers throughout Vancouver and Victoria, British Columbia. Delivered to HHI homes in West Vancouver and North Vancouver via the North Shore News, as well as downtown Vancouver subscribers to Business in Vancouver newspaper. Four strategically placed boxes along Alberni Street Vancouver s high-end style mile shopping hub. PRINT ADVERTISING RATES & SPECS FULL PAGE (9in x 20in) + 20,000 digital impressions $4,200 HALF PAGE (9in x 10in) + 15,000 digital impressions $2,100 QUARTER PAGE (4.4in x 10in) + 10,000 digital impressions $1,050 SPONSORED PRODUCT PLACEMENT $525 Be there. Be quick. Be coveted. Micro moments are critical touch points within today s consumer journey, and they are happening constantly across multiple mediums. When added together, they, ultimately, determine how the journey ends.
OUR WEBSITE, NEWSLETTERS & SOCIAL MEDIA PRESENCE WEBSITE TRAFFIC ANNUALLY: 430,000 page views 270,000 visits MONTHLY: 50,000 page views EDMONTON CONTESTS CALGARY 30,000 MOMS & KIDS VITA WEEKLY MONTREAL (FR) VANCOUVER MONTREAL TORONTO 3.2 million impressions per month across all profiles 65,000 SOCIALLY ENGAGED SOCIAL MEDIA REACH national subscribers 90% 10% 75% 25% AV E R A G E M O N T H LY SOCIAL IMPRESSIONS: 10,500 13,000 12,000 3,000 2,600+ I look forward to your newsletter every morning! As a new mom I sometimes feel out of the loop, and you keep me up to date on what s new and happening around Calgary! I ve tried many restaurants and visited new stores because of you. Thank you! SU B SCRI B ER S U RV E Y visits
WIRED WOMEN OUR ONLINE SUBSCRIBERS 90% are active on social media, with Instagram and Facebook being their most popular platforms. 50% MOBILE 68% DESKTOP 11% TABLET FEMALE AND FABULOUS 98% of our subscribers are female; 65% are between the ages of 25 and 45. HOLDING THE PURSE STRINGS Our subscribers make more than 80% of the purchasing decisions for their household. THEY TRUST US! They ve been our readers and subscribers for years, with 75% relying on us for their fashion-purchasing decisions and 85% dining out at places we recommend. LIVING THE GOOD LIFE 57% report an HHI of more than $100K, while 20% report an HHI of more than $200K.
OUR AUDIENCE SUBSCRIBER SURVEY RESULTS FEMALE AND FABULOUS 94% of our subscribers are female; 60% are between the ages of 25 and 45. LIVING THE GOOD LIFE 30% have household incomes upward of $150K; 12% bring home more than $225K. CAREER CREATORS 64% work full time; 14% work part time. TRUE ROMANTICS 56% are married or have common-law partners; 15% are in committed relationships; 48% plan to get married or know someone within their inner circle who is getting married in the next two years. YUMMY MUMMIES 43% have at least one child; 24% have kids under the age of 12. MOVING ON UP 71% own at least one property; 37% plan to purchase a property in the next two years; 80% own their cars; 34% are shopping for a new set of wheels. SHOPPING MAVENS 81% are responsible for purchasing groceries and/or catering for their household; 72% purchase décor and furnishings; 61% purchase travel-related items and vacation bookings for their household. ON THE GO 79% prioritize travel in their overall expenditures; 62% plan to travel within Canada this year; 46% are planning a sunny or tropical getaway. BODY CONSCIOUS 74% like to spend their downtime exercising; 33% get more than five hours of exercise in per week, with yoga and the gym being the most popular ways to work up a sweat. SMART COOKIES 61% have graduated from university; 16% hold a master s degree. FASHION FORWARD 75% consider keeping on trend when it comes to fashion important; 12% spend more than $5K on clothing/accessories each year. TASTE TEST 87% eat our regularly or most of the time; 28% have tried or are willing to try meal-delivery services. WIRED WOMEN 67% get their daily dose of news on mobile; 20% spend six hours or more per day online. TECH SAVVY 38% have used at least one sharing-economy app within the past year. SOCIAL BUTTERFLIES 52% turn to Facebook for product and service information; 17% prefer Instagram; 16% like YouTube; 15% trust Twitter. ACTION ORIENTED 70% have visited a restaurant, bar or lounge after reading a Vita Daily tip; 56% have purchased a fashion or beauty item. SPREAD THE LOVE 78% forward their Vita Daily newsletters to friends.
OUR NEWSLETTER/ MARKETING OFFERINGS Select from one of the sponsorship options below, each of which includes social promotion across all of our channels (Facebook, Instagram and Twitter). Please note the prices below are for reference only, and assume a national (Canada-wide) scope (rates also change when copy is provided rather than written by our team). Targeted newsletter marketing to specific cities/segments is always an option. Please ask about our flexible rates we are happy to work back from your budget to give you the most bang for your buck! DEDICATED EBLAST Story, written by the Vita Daily team using your key copy points and subject to your final approval, archived on our website and deployed to our subscribers via a newsletter dedicated entirely to your brand/message, with no other content included. $1,500 FEATURE POSITIONING Story, written by the Vita Daily team using your key copy points and subject to your final approval, archived on our website and deployed to our subscribers via newsletter in feature (prime) positioning. $1,000 SPOTLIGHT POSITIONING Story, written by the Vita Daily team using your key copy points and subject to your final approval, archived on our website and deployed to our subscribers via newsletter in spotlight (secondary/teaser) positioning. $750 SCOOP POSITIONING Story, written by the Vita Daily team using your key copy points and subject to your final approval, archived on our website and deployed to our subscribers via newsletter in scoop (third/teaser) positioning. $500 SOCIAL MEDIA ONLY Promote your brand/product/message via our social media channels only. $250 CONTEST/GIVEAWAY Add a web form-based or social media contest or giveaway to your campaign. $100
OUR EDITORIAL JANUARY FRESH TRACKS This one s for the adventurers, with January all about opportunities for exploration both off the beaten path and within oneself. We feature exciting travel stories, new spa offerings and health, beauty and fashion advice to help you be your best self in 2018. FEBRUARY LOVE WINS Every great love begins with a great story, and this month is packed with the most romantic gift ideas, the pinkest products, the hottest couple s getaways and the ultimate dating dos and don ts with advice from Canada s top love experts. MARCH DESIGN TIME Ultra violet is Pantone s colour of the year, and we re showing you how to apply it to all aspects of your life! Plus, tips and tricks to help you come out of winter hibernation successfully, and a sneak peek at upcoming spring fashion, beauty and décor trends. APRIL AU NATUREL As the warm rays of the sun beckon us outdoors, we re turning our attention to all that Mother Nature has to offer, from fresh-cut florals to earth-friendly fashion to beauty picks that offer healthy perks. MAY QUEEN MUM This month we re celebrating all things mom! For the most important woman in the world: warm-weather fashion, pampering spa services, the latest and greatest kid gear and, of course, the ultimate Mother s Day gift guide. JUNE DAD DEAREST Our Father s Day gift guide is packed with presents he ll love, plus men s fashion and (yes) beauty trends for 2018. We also look forward to summer with weekend getaways, bathing suit trends and the season s top shades and sunscreens. JULY OH CANADA The big 1-5-0 may have passed, but we re still celebrating this great country of ours by showcasing the nation s best brands, retailers, designers, makers, doers and shakers. Happy birthday Canada! AUGUST SUMMER FUN Summer s not over yet, and we re keeping our favourite season rolling with roundups of the beach, bikini, barbecue and bonfire variety. Oh, and some necessary back-to-school forecasting, too. SEPTEMBER CLASS ACT Class is in session, and we re serving up a smart dose of higher learning and self-improvement tips. Our favourite fall book picks, fashion and décor trends and beauty buys are in store, with a focus on shorter days and crisper weather. OCTOBER FALL FASHION With sweater weather in full swing, we zoom in on autumn s top fashion trends, from runway to retail. Also, pumpkin spice everything, soup recipes and festive tips and treats to make Thanksgiving and Halloween fun and fabulous. NOVEMBER WINTER WONDERS If you can t beat the cold weather, head to a ski resort. Chalet getaways, steaming cuppas, revamped skin-care regimes and exhilarating outdoor rec (followed by some serious après) is how we re facing the ever-falling temperatures. DECEMBER SPARKLE SEASON Tis the season for glittering gifts, party dresses and festive cocktails. Or, maybe, curling up by the fire with a hot toddy and a Christmas rom-com is more your thing. Either way, December is full of gift guides, holiday recipes and holly jolly entertaining, décor and DIY tips.
OUR EDITORIAL TEAM NOA NICHOL Editor-in-Chief Noa started writing and editing in her early 20s at a gardening magazine where she learned that a) she doesn t have a green thumb and b) she loves to play with words. A Ryerson University journalism grad, she s edited everything from travel glossies to shopping guides, business weeklies to industry mags. In addition to her real-life two-year-old daughter, Noa considers Vita Daily and VITA, which she helped launch, to be her babies pride, joy and all. MADISON HOPE Creative Director Madison is an art director and interior stylist all things design are right up her alley! After graduating from the Emily Carr University of Art and Design in Vancouver, she worked as a creative director at Homes & Living magazine, where she discovered how strong her passion for editorial work truly was. Although she currently manages the brand at Urban Barn on a daily basis, VITA is, by far, her favourite monthly art project. RACHEL JOHNSTON Assistant Editor Prairie girl at heart, Rachel was raised on a farm in Saskatchewan with most days spent scrawling in her journal or with her nose in a Nancy Drew book, trying to avoid chores. After finishing school in B.C., she pursued event planning and, later, TV production before studying journalism at Simon Fraser University. Now a proud Vancouverite, she is also a freelance lifestyle writer with a focus on travel, health and beauty.
Love your reviews of products, events and personal accounts of travel. You ladies are fabulous, entertaining and witty. I know more about my city and fun spots to shop, dine, etc., than ever before. My out-of-town guests don t know my secret, but you make me look so good! SUBSCRIBER SURVEY www.vitadaily.ca PRINT vitadaily.ca/vita-magazine INSTAGRAM @vitadaily.ca FACEBOOK @vitadaily.ca TWITTER @vitadailyvan CONTACT US Noa Nichol, Editor-in-Chief noa@vitamindaily.com 604.722.1797 VITA MEDIA KIT 2018