NEXT Generation of Triple Gold for Exceptional Firming The NEW CaviarGold Marks a Clinelle Milestone 14 April, 2015 - Clinelle, announced the launch of its latest innovative prestigious age-defying skin care range, Clinelle CaviarGold. Pipelining into the stores this April, the Clinelle CaviarGold offers lifting, firming and nourishment like never before. It incorporates cutting-edge technology that assures the blending and delivery of active ingredients to achieve the most optimal outcome. SYNERGISTIC ACTION OF CAREFULLY CALIBRATED COMPLEXES 细腻强效的配方 The Clinelle CaviarGold Series is empowered by its extravagant Triple Gold Lifting and Firming Complex, with these key luxury ingredients that delivers immediate and long-lasting effects 1. Caviar Extract (derived from Russian Sturgeon) also known as black Gold, has long been considered one of the most decadent and expensive foods. Caviar was coveted by kings and the aristocracy. Ancient Greeks, Romans and Russian tsars were all known to splurge on caviar. Caviar has a cell format similar to human skin and is very rich in nutritious elements, including proteins, minerals, vitamins (A, D, E and K), anti-oxidants and lipids, which contain an abundance of polyunsaturated fatty acids such as Omega 3. The Caviar Extract is uniquely structured to deliver these valuable nutrients directly to the cellular level of your skin, giving your skin a balance diet. The most important properties of Caviar Extract are its powerful anti-wrinkle, moisturizing, nourishing and anti-aging protective qualities all of these help reverse the aging process. 1
2. 24K NanoGold is the new generation golden collagenine that provides a remarkable effect to stimulate collagen synthesis by up to 300% hence boosting skin elasticity tremendously. In turn, this firms and even outs the skin s surface, helping to prevent the appearance of expression lines and wrinkles. 3. Plant PhytoGold derived from natural Golden Bell Extract, with peerless whitening/brightening effect, is combined to complement this firming and lifting formulation. It is proven with 80 times more effective than Arbutin whitening. Going to the core of discoloration and age spots, it treats both the source of the problem and alleviates its visible signs by inhibiting the formation of melanin and infuse the skin with light and energy to ensure a clearer, more even-toned skin. The result is a stunningly effectual Clinelle CaviarGold that instantly transforms the look and the feel of your skin. Skin is firmed and uplifted. Elasticity is intensified while skin is smoothed, brightened and protected with potent antioxidants. EFFICACIOUS YET SAFE WITH 7 NOS In keeping with all Clinelle Skincare products, this Clinelle CaviarGold Collection has been dermatologically tested for its tolerance and efficacy of the product has been proven and contains No Paraben. Therefore, it is suitable for all skin types. All Clinelle products are also formulated with 6 secrets to happy skin which excludes potential harmful ingredients: No artificial colouring, No artificial fragrances, No lanolin, No mineral oil, No SD-alcohol and No comedogenic ingredients. Fundamentally, all Clinelle products work effectively through an integrated Envinix system to free skin from rapid environmental aggressions with RX3 Action, to Repair, Refine and Reshield skin for optimized skin health and clearly visible and long term results. EYE LOVE CAVIARGOLD CAMPAIGN With time, stress and overall environmental challenges, skin can become fatigued and lose its youthful, radiant glow. Being the thinnest skin in the human body, the skin around the eyes are more likely show premature signs of aging if it is neglected. It is therefore necessary to pay special attention to the eye area and treat it diligently and consistently. Fine lines and wrinkles, are caused by the breakdown of collagen in the skin, a direct result of sun exposure and extrinsic aging, just like other wrinkles on the face. Lack of sleep, meals high in salt, high blood pressure, and stress can all result in puffy eyes, particularly in the morning. Excess pigmentation and deficient circulation can be the most pronounced in the form of under-eye darkness and circles. The average person blinks 21600 times per day. Typically, a person blinks 15-20 times per minute. Our eyelids are like windshield wipers for our eyes. When our eyes focused on an object (such as reading, sewing or staring at a computer screen), the blink rate decreased to about 3-4 times per minute. This is why many people experience dry, tired eyes when reading, doing computer work or looking at their mobile phones. The eye area can even show everyone just how good you re feeling- or not. The fragile skin surrounding the eyes, stands to benefit from Clinelle CaviarGold Firming Eye Serum, which targets the 5 most prominent eye area agers - fine lines & wrinkles, loss of firmness & elasticity, feeling of puffiness & eye bags, dark under eye circles and dryness. The Clinelle CaviarGold 2
Firming Eye Serum firms, lifts and lightens in one brilliantly executed formula, employing advanced technologies and Triple-Gold Firming and Lifting Complex ingredients to zero in on a specific challenge. It also provides instant hydration, while smoothing out the appearance of fine lines and wrinkles, diminishing the sensation of puffiness, banish dark circles, improving elasticity and firmness. Skin s surface is refined and restored. THE SEARCH FOR THE MOST BEAUTIFUL EYES IN MALAYSIA With the mission to educate consumers on the importance of caring for their delicate eye area, Clinelle is embarking on an eye awareness nationwide campaign to get Malaysian women to showcase their beauty and personal style through their eye. This campaign will be supported by a series of new television, radio and print advertising featuring Clinelle s international brand ambassador Ella Chen. To highlight the new CaviarGold product benefits and prove the efficacy of the product. Clinelle will be running the Eye Love CaviarGold Challenge from 15 th May 2015 to 15 th July 2015. To qualify in this contests, follow these simple steps Step 1: Pose as creative as you can with Clinelle CaviarGold Firming Eye Serum, snap a picture. Step 2: Take a picture of your both eyes before applying Clinelle CaviarGold Firming Eye Serum. Step 3: Apply Clinelle CaviarGold Firming Eye Serum gently around your eyes and snap another picture Step 4: Tell us how Clinelle CaviarGold Firming Eye Serum makes your eyes Firm and Youthful in just 5days. Step 5: Like Clinelle Facebook & follow Clinelle Instagram @myclinelle. Upload the photo to your Facebook Timeline. Hashtag #Clinelle #Eyelovecaviargold #Caviargold Or alternatively submit your entry via email to clinelle@estheticsgroup.com Stand a chance to win great prizes worth over RM15, 000 and a chance to meet and greet international artiste Ella Chen. Clinelle CaviarGold is available at AEON Wellness / Supermarket, Caring, Guardian, Watsons & selected independent pharmacies nationwide. Join our Facebook page Clinelle or Clinelle website at www.clinelle.com to keep abreast of Clinelle s latest news and events. Clinelle CaviarGold Firming Cleanser 50ml / 100ml RCP: RM21.10/ RM35.95 A foaming gel cleanser that deeply cleanses skin of impurities and dullness without over-drying. Remove impurities Brighten dull skin Soothe & firm skin Skin feels refreshed, soft and ready for treatment products. Pour sufficient amount onto dampened hands and work into lather. Gently massage in circular movements over face and neck. Rinse thoroughly with water. 3
Clinelle CaviarGold Firming Lotion 180ml RCP: RM59.30 A highly concentrated yet lightweight lotion Smoothen Skin Texture Firm & tone skin Fast absorption into skin to hydrate skin Light & non sticky Skin is smooth, supple and elastic. Apply on palms and gently pat onto over entire cleansed skin of face and neck until thoroughly absorbed. Clinelle CaviarGold Firming Eye Serum 15ml RCP: RM101.70 A lightweight and transforming eye serum that helps Firm & Lift Eyelids Reduce Fine Lines & Wrinkles Banish Dark Circles Reduce Puffiness & Eye Bags Nourish & Hydrate Contours Light & Non sticky Eye zone is smoothed, hydrated and reawakened. Apply a small amount around targeted eye area after cleansed and toned face until thoroughly absorbed. 4
Clinelle CaviarGold Firming Serum 30ml RCP: RM101.70 A fast absorbing and intensive serum that helps: Increase cell regeneration Shape V-Contour Increase elasticity & Firming Boost collagen production Lighten age spots & discoloration Brighten & whiten skin Skin is uplifted, firmed and brighter. Apply over cleansed and toned face and neck using light, upward movements. Gently massage in circular motions until the gold capsules are thoroughly absorbed. Clinelle CaviarGold Firming Cream 40ml RCP: RM95.30 A lightweight yet highly concentrated moisturizer that helps: Firm & tighten skin Repair & revitalize skin Nourishes & moisturizes skin Reduce fine lines & wrinkles Skin is firmed, nourished and protected. Apply over cleansed and toned face and neck using light, upward movements. 以向上的方式涂抹在洁面及爽肤后的面部和颈部 Suitable to use in day and night. 适合在白天和夜晚使用 About Esthetics International Group Berhad (EIG) Clinelle Professional Care is distributed by EIG Pharma Asia Sdn. Bhd., the global partner of Esthetics International Group Berhad (EIG). Listed on the Main Board of Bursa Malaysia Securities Berhad since March 2004, EIG is one of the market leaders in the beauty and wellness industry in ASEAN and Hong Kong, with over 30 years' experience in the industry. The Group has regional offices in Singapore, Hong Kong, and Thailand with the headquarters located in Selangor, Malaysia. 5
The group s strengths lie in its exceptional market reputation, a wide range of quality products, excellence in education and training, an extensive network distribution and a loyal customer base. For more press information, please contact: - Joy Ding Head of Marketing Tel: 03 7809 6612 ext 5612 Email: joy.ding@estheticsgroup.com Or Christine Yeoh Product Manager Tel: 03 7809 6612 ext 617 Email: christine.yeoh@estheticsgroup.com END 6