2012 Review Report
Exhibition space: 138,000 sqm, 12 halls 2012 Hall Plan Shanghai New International Expo Centre Exhibitor s Profile 1,331 exhibitors from 29 countries and regions, 15% from 2011 335 ( 20%) overseas exhibitors 996 ( 13%) domestic exhibitors Participated countries and regions included Australia, Austria, *Belgium, Canada, *China, Denmark, France, Germany, Greece, Hong Kong, *India, Indonesia, Israel, Italy, Japan, *Korea, *Pakistan, Poland, Portugal, Singapore, Spain, Sweden, Switzerland, *Taiwan, Thailand, The Netherlands, *Turkey, United Kingdom, USA * Country / Region Pavilions 20% 10% Breakdown of exhibiting area by products 70% Upholstery Fabrics 20% Bedding & Towelling 10% Others: Design & Styling, Interior & Wall Decoration and Accessories 70%
Exhibitor Feedback Exhibitor satisfaction Items Exhibitor breakdown by objectives Items Number of visitors 8.0% 47.2% To get orders 4.8% 45.7% Quality of buyers Able to meet target buyers Overall atmosphere Organiser s service 7.6% 8.8% 12.1% 16.0% 60.9% 62.4% 65.2% 69.2% To make new business contacts To strengthen existing business contacts To promote company s new products To look for an agent 7.3% 8.4% 8.6% 8.3% 42.5% 60.0% 72.6% 70.5% Overall show quality 9.5% 0% 20% 40% Favourable Fair 60% 75.6% To enhance company image To understand company s market positioning 12.3% 10.3% 0% 20% 40% 60% 71.8% 68.8% Exceeded Satisfied We have been doing very well at the fair. This show is the kind of place where you can buy materials, see what others are doing and generate new business, all at once. Koen Deruyck, Managing Director for TissatDeslee Interior Fabrics, Belgium
Buyer profile 39,035 buyers from 100 countries and regions 34,198 domestic buyers 4,837 international buyers Buyer satisfaction Overall quality of the show 35.6% 1.04% favorable: 35.6% fair: 61.8% unfavorable: 1.04% 61.8% We re trying to change the collections faster than before, so we are here to find different products, and we like the great variety here. Product interest* Bed linen, blanket & bedding products 34.75% Curtain fabrics 34.54% Window screening fabrics 21.38% Upholstery / Furniture fabrics 15.71% Curtain products (Fine products) 15.55% Curtain accessories (Tassels & trimmings) 13.43% Upholstery accessories (Tapestries) 12.63% Cushion 12.49% Terry & towelling products and bath mat 12.45% Futons - Down products, silk and quilt 11.74% Pillow, memory foam 10.99% Mattresses, mattress protectors & pads 10.93% Upholstery / Furniture leather 9.84% Wall covering products 9.75% Sun-protection systems (Sunshade, roman, venetian blind) 9.59% Curtain accessories (Curtain track, rod and motor) 8.35% Baby bedding 6.04% Handicrafts, decorative paintings, mirrors and frames 5.42% Other bedding products 5.27% Design & styling 4.81% Carpets & rugs 4.76% Outdoor textile products, outdoor household products 4.17% Decorative lighting 3.79% Table & kitchen linen, home storage boxes 3.68% Textiles for contract market 3.01% Ceramic and glass housewares 2.90% E-commerce 1.44% Printing & CAD / CAM / CIM system 1.27% Trade publications 1.05% 0% 5% 10% 15% 20% 25% 30% Andre DT Cepeda, CEO for Asiatex, Brazil * The total percentage is more than 100 due to multiple entries
Business nature* Home Textile Manufacturer 19.1% Wholesaler / Distributor 17.9% Designer / Interior Designer 16.1% Trading Company 14.3% Retailer / Supermarket / Chain Store 9.9% Import & Export Corporation 8.1% Agent 7.3% Furniture Manufacturer 6.0% Buying Office 4.8% Textile Association 4.4% Architect 4.3% Contract Business 3.9% Franchisee 2.3% Department Store 1.9% Hotel & Resort 1.9% Trade Association or Organisation 1.2% Press & Publication 0.9% 0% 5% 10% 15% 20% * The total percentage is more than 100 due to multiple entries Top visiting countries and regions (Greater China excluded) 1 Korea 2 Japan 3 USA 4 Russia 5 Thailand 6 Iran 7 Turkey 8 Indonesia 9 Singapore 10 Australia 11 India 12 UAE 13 Canada 14 Malaysia 15 Italy 16 Poland 17 Germany 18 Saudi Arabia 19 Pakistan 20 United Kingdom
Informative fringe programme Inspiration trend display Attendees can gain new design directions from a series of display areas inspired by eastern and western culture, including 2013 / 2014 international and Chinese Trend Forums, the Intertextile Design Boutique and the Intangible Cultural Heritage Zone. Seminars and forums Design and trend seminars organised in the last fair revealed the upcoming trends for the home interior market in 2013. A debut Interior Design Forum featured international and domestic designers discussing the latest trends in soft decoration. The first ever International Brand Distributors Sharing Session was held with industry leaders to share success stories of overseas brand promotion in China. In addition, seminars about market development, international testing and safety standard were hosted by prominent industry leaders from China and abroad.
Collaboration with associations worldwide A new Association Village has been developed to encourage information exchange among the global home textiles industry. This section highlighted 16 leading trade associations, including Australia Belgium Germany India Israel Italy Japan Korea Korea Pakistan Portugal Spain Taiwan, China Turkey United Kingdom USA Textiles, Clothing, Footwear, Leather Resource Centre of Western Australia (TCF WA) Fedustria Association of the German Home Textiles Industry Handloom Export Promotion Council (HEPC) Israel Textile & Fashion Association (ITFA) Italian Textile and Fashion Federation Shanghai Representative Office Sistema Moda Italia (SMI) Japan External Trade Organization (JETRO) Shanghai Korea Fashion Textile Association (KFTA) Korea Research Institute for Fashion Industry (KRIFI) Trade Development Authority of Pakistan (TDAP) Associacao Selectiva Moda (ASM) ATEVAL - Home Textiles from Spain Taiwan Weaving Industry Association (TWIA) Uludag Exporters Association (UTIB) UK Fashion & Textile Association (UKFT) Home Fashion Products Association (HFPA) Attended key buyers and buyer delegations The fair is regularly attended by industry leaders and prominent companies including 3M China Aeon Topvalu Art-Deko ASM Group Auskim Aussino Fashion Textiles Avanti Furniture Blossom International Agencies Furnishing Carrefour Coles Group Asia DuPont China Ishibashi Li & Fung Trading Lotte Group Louisville Bedding Millers Morphrow Europe Next Sourcing Nitori Northwest P/Kaufmann Profound Royal H&S Sainsbury s Sde Sears Holding Global Sourcing Sedar Emirates Sun-Avenue Togas Williams-Sonoma In addition, 64 VIP buyers from 20 countries and regions, and 28 buyer delegations from 19 countries and regions were invited to attend the fair.
Media Exposure Extensive media exposure worldwide Country / Region Publication Country / Region Publication Country / Region Publication Country / Region Publication Belgium China Decostyle Alibaba China Business Times China Enterprise News China Fashion Weekly China Textile China Textile Magazine China Textile News China Trade News CNTextile Economic Daily Fashion Times Home Decoration Home for You Home Textile Times home.sh.soufun.com ( 搜房装修家居网 ) HomeTextile jiaju.sina.com.cn ( 新浪家居 ( 上海 )) Living Rayli Space Magazine TA Weekly Textile Apparel Weekly China (Cont.) Germany The Economic Observer www.12341.com ( 中国毛巾网 ) www.hometex114.com ( 中华家纺网 ) www.hometexnet.com ( 中国家纺网 ) www.qfc.cn ( 网上轻纺城 ) www.tex68.com ( 品牌家纺网 ) www.texnet.com.cn ( 中国纺织网 ) www.textile.hc360.com ( 慧聪网 ) www.tnc.com.cn ( 全球纺织网 ) www.webtextiles.com ( 中国第一纺织网 ) 亚太布艺国际商报家纺时代服饰导报赢在家纺锦绣家纺 M+A Texdata Textination WohnDesign Hong Kong, China India Italy Japan Korea Pakistan Spain Adsale ATA Asian Textile Journal Ming Pao Textile Asia Vicky Sung (Freelance) Fibre 2 Fashion Tecoya Trend Close-Up Collezioni Italian Home News Interior Business News JSN International The Home Living Twist Interior Textile Life The Korean Fashion & Textile News Business Recorder Daily The Pak Banker Daily Times Pakistan Textile Journal Plus News Textiles Para El Hogar Textil-Express Taiwan, China Thailand Turkey UK USA Asia Today Deco Decoplus Fashion Express TTIS Textile Digest Cihan News Agency Dunya Hurriyez OLAY www.haberler.com Engineering Information Home Textiles Today LDB Nonwovenus Industry TechBlogger