COLOR PALETTE The Manifesto palette is comprised of juicy vibrant brights and achromatic neutrals. This combination fuels the fire for creativity, providing a modern platform for active apparel that is geared towards youth and vitality.
GOLF - KEY COLORS Punchy yet sweet harmonies of berry, turquoise and green apple will inject standard golf collections with a playful, intense update. Lilacs, mauve and dove grey offer a more traditional balance.
GOLF - MOOD As women segue from a no-frills aesthetic to fashion-forward direction on the links, golf awakens from its traditionalist slumber. Filled with zest and dazzling brilliance, this movement is about taking chances, having fun and feeling good.
GOLF - LIFESTYLE 1. Puma offers a Roy Lichtenstein-esque graphic on its Women s polos. 2. Golf Sempachersee sets the new bar in luxury for golf resorts. 3. Don t let that sun get you down; stay protected from harmful UV rays with Supergoop sunscreen wipes. 4. Loudmouth Golf takes it to the next level with audacious prints and pattern on the green. 5. M.A.C cosmetics and Alice & Olivia designer Stacey Bendet Eisner collaborated to create a vibrant capsule collection of pearls, pigments and glosses.
GOLF - WELLBEING 1. Jawbone s use of recycled materials offers sustainable production for Bluetooth technology. 2. GNC s Stat! Dietary supplements channel a Pop Art aesthetic in its packaging. 3. Lela Designs manufactures environmentally friendly golf apparel and works with Camfed to fight AIDS in rural Africa through educating young women. 4. The Kabi Golf Course in Australia is a 100% organic property, serving their own pesticide-free vegetables in the dining room. 5. Kanon organic vodka put a whole new eco-spin on drinks at the clubhouse.
GOLF - MATERIALS 1. 100% polyester solar embroidery thread from Gunold changes color when exposed to UV-light. 2. Performance cotton from Nano-Tex wicks moisture away from the skin to the surface of the fabric. 3. Twotone plastic teeth zippers from RIRI. 4. Recolored tartans, plaids and checks in Manifesto palette 5. Stretch seersucker in unexpected colors 6. Eco-friendly recycled polyester blend for waffle jersey. 7. Vivid power mesh for tops and baselayers
GOLF - LOOK 1 Cropped waterproof rain poncho with confetti accents / Body-con performance-enhanced polos / Color blocking on ventilation panels and collars / Capris with printed piping for a functional but feminine update
GOLF - LOOK 2 Revitalized kitsch for golf / High-waisted skort with hidden accents inside pleats / Woven crop top over knit support tank / Golf bags are a fashionable accessory / Contrasting buttons in offbeat brights are key
GOLF - PRINTS & GRAPHICS Pixelated or digital font treatments / Micro and macro polka dots / Pop Art-inspired graphics / Allover golf-tee confetti print
STUDIO - KEY COLORS Sharp combinations of acid yellow and berry will be anchored by black and dove grey. Retro gym class brights will be recolored in shades of teal, bubblegum pink and lilac.
STUDIO - MOOD "Studio" culture (pilates, yoga, gyrotonics, dance) takes on the sexy and playful disco attitude in the 70s and 80s, rediscovering aerobic-wear for a new age. It takes its cue from a time when women of all ages donned leotards and worked out, burning away the decadent delights of after-hours clubs. Aerobics and roller-skating became national pastimes, combining neon nightlights with audacious prints. This flirty and fun movement provides the inspiration for modern day studio gear.
STUDIO - LIFESTYLE 1. David Kirsch s DK Lemonaid 48-HR Detox juice is a simple way to cleanse the body of impurities. 2. The vivid palette for Adidas MEGA Torsion RVI trainer reflects the chic colors for studio apparel and footwear. 3. Long Island City's MoMA PS1 merges art and sport with its interactive Pole Dance installation. 4. The Sweat Spot in LA offers alternative dance classes like Jazzycise, Rock n' Roll Ballet and Tap Dat Azz. 5. Ping is an innovative social networking garment that wirelessly connects to Facebook through body movement.
STUDIO - WELLBEING 1. Lightweight and reusable, the Platypus SoftBottle uses less energy and materials to produce, rendering this product ultra-green. 2. Creative Reuse by American Apparel uses repurposed and excess materials for various items in its collections. 3. Jai Active Wear takes a sustainable holistic approach to its collection of apparel produced in New York City. 4. Sparital vegan nail polish is bottled in Italy in reusable glass with up to 50% recycled materials. 5. Studio wear gets an artisan touch from Etsy store, RUFFEOHEARTSLILSNOTTY.
STUDIO - MATERIALS 1. Woven synthetic from Nai Tso with engineered dots. 2+3. Ever Ultra Light Weight 5 denier, by Everest Textiles, is feather light and ideal for windbreakers. 4. Double-faced waterproof sythetic blend is printed on one side, bright on other 5. 4-way stretch satin from Hongrun Knitting. 6. Tencel & Thermo Cool piece-dyed, single knit jersey retains vibrant color. 7. Elastic mesh trim. 8. Multi-color metal teeth zipper from RIRI.
STUDIO - LOOK 1 Offbeat color palette is key / Ergonomic neon piping on compression leggings / 3/4-length sleeve crop tops / Capped sleeves on bodysuit with confetti print / Shoelace-style side drawstrings / Sweet short shorts / Color blocking on pockets / Sneakers take it to the limit in multicolored brights.
STUDIO - LOOK 2 Trench detail on windbreaker / Cotton fleece carrot sweatpants with banded ankle cuffs / Contrasting piping / Geometric print inset for sportsbra / Contemporary look and feel / Additional drawstrings in multiple colors / Magenta is a key color
STUDIO - PRINTS & GRAPHICS Geometric fragments / Roller disco graphics / Repeated patterns and micro confetti / Neon lights and signage
COLLECTION PLAN
www.golfdigest.com/golf-digest-woman www.lpga.com/default_new.aspx www.ewga.com http://thegolfgirl.blogspot.com www.forehergolf.com http://store.nike.com/us www.ladygolf.com www.tailactivewear.com www.taylormadegolf.com www.adidasgolf.com www.sweatybetty.com www.jivamuktiyoga.com www.chelseapiers.com/sc/club.htm www.equinox.com www.jazzercise.com www.lululemon.com www.lucy.com www.paragonsports.com ww.colette.fr/#/a/7/more/620/colette-gym www.crunch.com REFERENCES