October 4-5, 2013 Amsterdam, The Netherlands The world s best platform for permanent make-up Expand your business, BROADEN your knowledge, STRENGTHEN your talent! Exclusively for permanent make-up professionals www.pmuworldconference.com
The Permanent Make-Up World Conference, the world s best platform for permanent make-up! This second edition will provide a tremendous incentive for the development of every permanent make-up professional and is guaranteed to spark their enthusiasm. During the two-day event, you will be able to choose from a wide range of interesting sector-related themes. Your development as a professional is important for the success of your business. The World Conference will offer you the opportunity to learn the newest techniques, to find out about the latest developments in the sector and to network with other professionals. Leading experts will give presentations on wide range of themes from which you can choose.
Don t miss out! Date, time and place The Permanent Make-Up World Conference - don t miss out! The World Conference is being organized for all national and international permanent make-up professionals. It does not matter if you work alone or in a team: our goal is to strengthen your talent,broaden your knowledge and expand your business irrespective of the brand you work with. The Permanent Make-Up World Conference is being organized at the NH Grand Hotel Krasnapolsky in Amsterdam. The NH Grand Hotel Krasnapolsky is situated in the heart of Amsterdam, with a large number of restaurants, places of entertainment and hotels in the immediate vicinity. Certificate After the Permanent Make-Up World Conference has ended, you will receive a certificate of participation that will prove to your customers that you know all about the latest developments and techniques. The certificate will enhance your professionalism and dependability as a permanent make-up specialist and will persuade potential customers to choose you more readily! Date: October 4-5, 2013 Agenda: Friday, October 12th from 12:00-6:00 p.m. Followed by Meet & Greet network drinks until 7.30 p.m. Saturday, 13 October from 9:00-5:00 p.m. Followed by the World Conference Gala Dinner from 7:30-10:00 p.m. Location: NH Grand Hotel Krasnapolsky Dam 9 1012 JS Amsterdam The Netherlands
Rosemarie Beauchemin Wayne Shi Majken Villefrance Karen Betts Presentations & Demonstrations Permanent make-up has a great many possibilities and disciplines. During the World Anna Maria Finelli Cathy Brown Terri Folker Marcel Reintjens Conference, widely ranging themes will be presented. As a participant, you will be able to choose to attend up to 11 presentations on various sector-related themes and compile your own conference programme of subjects that interest you! The Conference Speakers are internationally renowned experts in the field of permanent make-up, plastic surgery and beauty. Big names like Terri Folker (USA), Karen Betts (UK), Rosemarie Beauchemin (USA), Wayne Shi (China), Anna Maria Finelli (Italy) Dirk Lewe Saskia Kusters Lin van Son Fleur Paijens and many other speakers are pleased to convey their knowledge to you. For more information on the speakers, please visit our website www.pmuworldconference.com. Frida Werensteyn Joyce Jacobs
Presentations Presentation 1 PIGMENT INNOVATION by Dirk Lewe A thorough overview of permanent make-up and today s pigmentation technology. You will learn exactly learn the background of pigments, the chemistry of pigments, ingredients and which aspects effect the color perception. The safety of pigments will also be discussed and what the risks associated with lower quality pigments. A very valuable presentation for permanent make-up specialists to learn everything there is to know about the effect of pigmentation. Presentation 2 FACIAL EXPRESSIONS AND EMOTIONS by Wayne Shi Every person has an unique face which reflects for a major part the character of that person. When analyzing the face, you not only look at technical details like the face shape, position of the eyes, position of the nose, et cetera. You also have to analyze your clients character, expressions and emotions. This presentation gives you a completely new insight, tips and techniques how to analyze facial expressions and emotions and how to emphasize your client s best features or how to soften unwanted features, without changing the characteristics of the facial expression. Presentation 3 EARN MORE THAN 100.000 by Marcel Reintjens Whether you re a one-person operation or 100 employee company, the name of the game is improvement. No business is static. Your business is on an upward track or on its way down. Making improvements to make your business better is a conscious choice. Not only must you balance your time but choose the right marketing tools that will make the biggest impact. These 10 tips should help you focus on the areas of business offering the biggest gain Presentation 4 BE FAMOUS ON INTERNET by Fleur Paijens With today s developments, online marketing like websites, social media, digital newsletters, et cetera are far-out the most important marketing tools to reach your clients. Online marketing differentiates from traditional/industrial media in many aspects such as quality, reach, frequency, usability, immediacy and permanence. Internet users continue to spend more time with social media sites than any other type of site. In her presentation Fleur clearly explains what opportunities you have to easily enter the digital highway to your existing and new clients.
Presentation 5 EYEBROWS FOR ALL FACE SHAPES by Cathy Brown In theory you measure the brow shape following the basic rules of cosmetics. But there is more to it than only measuring the brows. Analyzing the face shape, how are the eyes set, what kind of type is your client and many more aspects have to be taken into account to decide what eyebrow shape suits best, make corrections and to give an advice to your client. After this presentation you will become an eyebrow expert. Presentation 6 SKETCHING AND DRAWING by Lin van Son Before you start with your permanent make-up treatment, you need to sketch or draw the eyebrows, designer eyeliner, lipliner or areola for your client to approve the shape and position. Sketching and drawing is one of the most important preparations of your work as this is the starting point of permanent make-up treatment. During sketching and drawing you can make corrections, which can t be done anymore when your work is ready. In this presentation you will get tips & tricks to improve your drawing skills, important points of interest and different techniques to draw better and faster. Presentation 7 ALOPECIA AND CLEFT LIP by Karen Betts There is a huge difference between cosmetic permanent make-up up treatment for clients who want to enhance their natural beauty and corrective treatments for patients who have a problem which can be solved with permanent make-up. Alopecia patients or patients who have a cleft lip are not only having a physical problem, but also a problem with their self esteem. You can give back their self respect and make them feel like any other person without visible deviations. This presentation with a wide variety of examples gives you all tools how to approach, handle, treat and help these patients. Presentation 8 CORRECT THAT COLOR by Rosemarie Beauchemin One of the most common corrections to be made are eyebrows which turn reddish, pink or grey/blue when they fade. There are several methods to prevent discoloring on forehand, but when a client needs a correction you can use different techniques to create beautiful natural eyebrows again. Rosemarie will explain in this presentation why eyebrows can change color while fading, how to prevent brows turning red and which techniques to apply to correct the color.
Presentation 9 META THERAPY by Saskia Kusters Meta Therapy is the latest skin rejuvenation technique and an entirely new practice in the beauty industry. This face-lift alternative is a newcomer in the field of invasive treatments. The presentation will discuss the possibilities and results offered by Meta Therapy. What does it do to the skin, how does the Meta Therapy treatment work, how can you use this method successfully in your salon and what are the profit margins. A presentation you must attend if you would like to expand your business and increase your success. Presentation 11 Q&A WITH ALL SPEAKERS During the Permanent Make-Up World Conference you probably want extra information on a subject or have a question that might be interesting for other attendants. On Friday and Saturday the panel of all speakers will give answers to questions. You can hand in your questions at the information desk and at the end of each day the panel of speakers will give answers. A moderator will read aloud the questions, so you don t have to feel uncomfortable to stand up and speak in public. Presentation 10 CORRECTIVE MAKE UP ART AND MICROPIGMENTATION by Anna Maria Finelli Anna Maria Finelli is a prestigious name in the permanent make-up field as well as a permanent make up technician. This presentation explains everything about the importance of the knowledge of the corrective make up art applied to the micropigmentation in order to be a complete permanent make up technician. The strong professional helps to develop several advanced permanent make up techniques.
Demonstrations Demonstration 1 EYEBROW SHAPES by Rosemarie Beauchemin The most beautiful eyebrows are the most natural ones, the unaltered eyebrows that make every woman look unique, young and beautiful. This presentation with demonstration teaches all aspects about face shapes, facial zones and eyebrow analysis which are important to create the perfect eyebrow shape for your clients. Demonstration 2 HAIRSTROKE TECHNIQUES FOR EYEBROWS by Karen Betts You can create the most beautiful eyebrows with the hair stoke technique, where every individual hair is pigmented in the skin. There is more to it than just making strokes. The shape and the flow of the stokes determine the end result. Learn the latest techniques to create the most natural eyebrows you can imagine. Demonstration 4 DUAL COLOR WASH EYELINER by Majken Villefrance Designer eyeliner is much more than regular eyeliner. This can be combined with working in duo-tone with 2 colors and shading to create a spectacular effect. Offer your clients a wide range of eyeliners to choose from. You will become the eyeliner expert. Demonstration 3 ASIAN HAND TOOL TECHNIQUE VERSUS MICROPIGMENTATION by Wayne Shi East meets West in this demonstration. Eyebrows can be made with blades in a manual technique or by using a micropigmentation device with needle modules. Wayne Shi demonstrates his unique Asian hand tool method and explains how to create the same amazing results using a Nouveau Contour device. Two totally different methods merged in one technique. Demonstration 5 NATURAL LIPS by Terri Folker When your client has pale lips or the natural lip color is fading while ageing, you can give your client beautiful natural lips again. These clients often don t want a lip liner. With the natural lips technique you can give them a very natural lip color again. Demonstration 6 THE COMEBACK OF THE LIPLINER by Lin van Son Lip liner is completely back in fashion again. Today lip definition is increased using a very subtle liner which is then blended softly into the lip area. This treatment is carries out using a 3-point sloped needle.
Demonstration 7 AREOLA PIGMENTATION by Rosemarie Beauchemin The pigmentation of the areola following breast reconstruction is the finishing touch that helps the patient to feel completely again. In this live demonstration the areola is applied using a 3-dimensional technique which makes the new areola extremely natural. Workshops Workshop 1 SLOPED NEEDLES by Frida Werensteyn Hands-on class in which you can work with the 3-point sloped, 5-point sloped and the new V-sloped and 10-point sloped needle formation on practice heads. This walk-in workshop is open during the whole conference and you can attend at any time. Workshop 2 META THERAPY by Joyce Jacobs Earn more money by offering your clients more services. In this hands-on class you can perform a Meta Therapy treatment on a practice head and discover how easy you can boost you business. This walk-in workshop is open during the whole conference and you can attend at any time.
Participation Costs Registration The fee for attending the two-day event is 495 per person excluding VAT when you subscribe till August 30. If you subscribe after August 30 the fee will be 595 per person excluding VAT. Registration in advance is compulsory. The Permanent Make-Up World Conference will offer you the opportunity to learn the newest techniques, to find out about the latest developments in the sector and to network with other professionals. Register quickly! A valuable investment in your future and professionalism that you can easily recover with earnings from only 2 new customers! It includes a wide choice of interesting themes, all snacks and drinks, the opportunity to network during the Meet & Greet network drink and a luxurious lunch on Saturday. Besides the interesting, instructive and fun program, the Permanent Make-Up World Conference will offer you the opportunity to meet professionals and experts from different countries. All participants are invited to the Meet & Greet network drink on Friday. Go to www.pmuworldconference.com and make your choice from no fewer than 20 themes presented by leading experts and compile your own conference program. If you would prefer to register by telephone, call +31 495 589 570 Final registration date: You can register from May 1st- September 30th 2013 If the registration period has elapsed and you would still like to participate, please contact info@pmuworldconference.com and we shall look into the possibilities.
Programme Gala Dinner Friday, 12 October 10:00 a.m. - 12:00 p.m. Registration - Attendees badge pick up 12:30 p.m. - 1:00 p.m. Welcome word and opening 1:00 p.m. - 2:00 p.m. Theme 1 * 2:00 p.m. - 3:00 p.m. Theme 2 * 3:00 p.m. - 3:30 p.m. Break 3:30 p.m. - 4:30 p.m. Theme 3 * 4:30 p.m. - 5:15 p.m. Theme 4 * 5:15 p.m. - 6:00 p.m. Theme 5 * 6:15 p.m. - 7:30 p.m. Meet & Greet network drink Saturday, 13 October 9:00 a.m. - 10:00 a.m. Theme 6 * 10:00 a.m. - 11:00 a.m. Theme 7 * 11:00 a.m. - 12:00 p.m. Theme 8 * 12:00 p.m. - 1:00 p.m. Lunch 1:00 p.m. - 3:00 p.m. Theme 9 * 2:00 p.m. - 3:00 p.m. Theme 10 * 3:00 p.m. - 3:30 p.m. Break 3:30 p.m. - 4:30 p.m. Theme 11 * 4:30 p.m. - 5:15 p.m. Theme 12 * 7:30 p.m. - 11:00 p.m. World Conference Gala Dinner The World Conference will end in style with an exclusive gala dinner. The guest speakers at the Permanent Make-Up World Conference will be present at the dinner and, whilst enjoying a sumptuous five-course meal, you will be able to meet these leading experts from all over the world. The great atmosphere, luxury four-course meal, good company and live entertainment will give you an unforgettable evening in Amsterdam! Combine business and pleasure. For 89,- you can take part in the gala dinner on Saturday, October 5th. There are only 120 places available, so book quickly! Commencement: 7:30-11:00 p.m. Additional costs: 89,- p.p. Dress code: Black tie Registration in advance is compulsory. Go to www.pmuworldconference.com to book a seat at the gala dinner, or call +31 495 589 570 * * Booking for the gala dinner is only possible in combination with participation in the Permanent Make-Up World Conference. * Presentation or demonstration of your choice