MEDIA INFORMATION 2018
ÍNDEX 1. GQ UNIVERSE 2. 3. AUDIENCE Audience Profile Lifestyle and interests Consumer Journey A MULTI-CHANNEL BRAND The magazine Digital 4. EVENTS
GQ_UNIVERSE A GLOBAL BRAND GQ MÉXICO 2006 GQ US 1979 BRITISH GQ 1988 GQ SPAIN 1994 GQ PORTUGAL Relaunched Sept 2015 GQ FRANCE 2008 GQ GERMANY 1997 GQ ITALY 1999 GQ TURKEY 2012 GQ SA 1999 GQ RUSSIA 2001 GQ INDIA 2008 GQ THAILAND 2014 GQ CHINA 2009 GQ KOREA 2001 GQ TAIWAN 1996 GQ JAPAN 2003 GQ BRAZIL 2011 GQ AUSTRALIA 1998 GQ is the most stylish men s magazine in the world. Published in 19 markets. Published in Spain over the last 24 years.
GQ_UNIVERSE A UNIQUE BRAND GQ is committed to decoding the 21st century for men. GQ is more than an influential brand: it is a friend which helps men with everything to do with trends and growing in terms of appearance, ideas and decisions. inspires and helps interesting, intelligent men to take decisions about fashion, business, technology and leisure.
GQ_AUDIENCE A MULTI-CHANNEL BRAND +2,8M QUALITY HITS PER MONTH GQ is a global brand which knows how to get in touch with readers in the most intelligent, differentiated way on the market, on all its platforms and through its contents of the highest quality. +56K READERS +800K FOLLOWERS 2M UNIQUE USERS Source: Readers: Dato estimado en base a ventas Google Analytics Dic 2017 RRSS Dic 2017
AUDIENCE_PROFILE GQ MEN BUILD THE FUTURE Our readers are people with style, wellinformed and sure of themselves. Able to deal with the challenges posed by reality in continual movement; open to change but also aware of the value of tradition. Men who search for and achieve professional and personal success. 48% FROM 25 TO 34 70% WITHOUT CHILDREN AT HOME 50% MARRIED/WITH PARTNERS 64% IN MANAGEMENT ROLES 73% WITH UNIVERSITY DEGREES 52% FROM 35 TO 44 Source: Encuesta a lectores/usuarios GQ 2015
AUDIENCE_PROFILE INFLUENTIAL MEN GQ men see themselves as creative, cosmopolitan, with good taste, capricious and loyal to the brands which guarantee them quality and results. Interested in their image, fashion, accessories and the male cosmetics which form part of their daily routine. They access more contents using other channels and also buy more than readers of other magazines. Their lifestyle takes in numerous indoor and outdoor plans; they invest in technology, cars, gastronomy and leisure. Source: Encuesta a Lectores/GQ (2015) Usuarios
AUDIENCE_LIFE STYLE GQ MEN AND FASHION Around 50% of GQ readers are passionate about fashion, which is the highest percentage in the sector. They are expert, informed fashion-lovers who consult several sources of information to get their inspiration and ideas about style. But they do not need advice from friends or salespeople s authority to make their minds up. They enjoy fashion in a natural way, and define themselves as sophisticate, elegant men with the best taste, identifying with the premium universe. GQ plays a key role in their decision process and purchasing because the magazine, the website and our social networks inspire them and help them on that enjoyable journey. Source: GQ menand Fashion (TCA y Condé Nast 2016)
AUDIENCE_CONSUMER JOURNEY SOURCE OF INFORMATION ABOUT FASHION: fashion lovers I GO TO SHOPS TO SEE WHAT S FASHIONABLE MEN S FASHION MAGAZINES AND WEBSITES BRAND WEBSITES AND SHOPS PEOPLE AROUND ME SPECIALISED BLOGS CELEBRITIES, FAMOUS PEOPLE 48% 45% 38% 23% 22% 21% NONE 5% Field (223) Source: GQ menand Fashion (TCA y Condé Nast 2016)
A MULTI-CHANNEL BRAND_THE MAGAZINE THE MAGAZINE Launched in Spain 24 years ago. The most surprising, innovative publication in its sector. The most representative national and international male personalities on the cover. A mix of contents with fashion as the main player, not missing out current affairs, beauty, cinema, music, leisure, technology, gastronomy, cars And everything which motivates today s men. The only magazine in its category without a combined OJD record. The greatest percentage of paid distribution in its category. PAID DISTRIBUTION 10.968 5.744 3.244 ESQUIRE GENTLEMAN TOTAL DISTRIBUTION 16.034 16.126 20.501* *Esquire and Gentlemen have combined distribution (only 20% has to be paid) Esquire OJD 2015-2016 Source: OJD 2016-2017
A MULTI-CHANNEL BRAND_THE MAGAZINE gq IS NOT ONLY FASHION All the subjects which define current topics and redefine men s roles in society. Focus and formats with great personality. Access to today s main players. READERS FAVOURITE CONTENTS FASHION CINEMA/SERIES GASTRONOMY/DRINKS BEAUTY/ PERSONAL CARE MUSIC SPORTS 65% 46% 41% 40% 31% 30% *Esquire and Gentlemen have combined distribution (only 20% has to be paid) Esquire OJD 2015-2016 Source: OJD 2016-2017
A MULTI-CHANNEL BRAND_THE MAGAZINE leader IN ADVERTISING COVERAGE ROBB REPORT MEN S HEALTH 5,40% 11% 20% ICON DT 18% 7% ESQUIRE GENTLEMAN FORBES 15% 11% 12% ROBB REPORT 11,30% MEN S HEALTH 2% 20% DT ICON 4% 20% ESQUIRE 15% GENTLEMAN FORBES 15% 13% MEN S HEALTH 40% ROBB REPORT 0,40% 23% DT 4% ESQUIRE 10% ICON GENTLEMAN FORBES 4% 16% 3% ROBB REPORT MEN S HEALTH 4% 3% 21% ICON 19% ESQUIRE 14% GENTLEMAN FORBES 26% 13% ROBB REPORT 6,70% MEN S HEALTH 5% ICON 28% GENTLEMAN FORBES 8% 2% 30% DT 6% ESQUIRE 15% MEN S HEALTH 4% ICON 19% GENTLEMAN 22% ROBB REPORT 3,30% 22% DT 1% ESQUIRE 15% FORBES 14% Source: Condé Nast 2017
A MULTI-CHANNEL BRAND_THE MAGAZINE 2018 SPECIAL EVENTS CALENDAR JANUARY FEBRUARY MARCH APRIL MAY JUNE GQ SPECIAL MEN OF THE YEAR SNOW SPECIAL VALENTINE S DAY SPECIAL GQ STYLE FASHION SPECIAL GQ DESTINIES SPECIAL 20 YEARS OF BEAUTY SPECIAL FIFA WORLD CUP SPECIAL JULY-AUGOST SEPTEMBER OCTOBER NOVEMBER DECEMBER GQ FOOD & DRINK SPECIAL GQ PREVIEW FASHION ISSUE SPECIAL GQ STYLE AND THE MOST ELEGANT SPECIAL GQ GOURMET SPECIAL GQ XMAN SPECIAL
A MULTI-CHANNEL BRAND_DIGITAL THE SITE WITH THE GREATEST Growth In ITS CATEGORY The GQ site is the digital site of reference for fashion and style for Spanish men. With a major focus on fashion, watches, personal care, technology, cars and gastronomy in special issues and unique formats. With access to the major players in different areas, something which only a brand with our legacy and reputation can achieve. Graphic edition with the most impressive photos. +3.7M FACEBOOK REACH PER MONTH Source: Google Analytics Dic 2017 +2M UNIQUE USERS PER MONTH (+20% YOY) 14M PAGE VIEWS PER MONTH
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A MULTI-CHANNEL BRAND_DIGITAL USERS PROFILES on SOCIAL networks 67% of our social network users are men. Urban dwellers with university degrees and postgraduate qualifications (85%). Single. 54% of our followers above the FB average (+44%). 93% access from their mobiles. HIGHLY INTERACTIVE CLICKS ON ADVERTS SHARES LIKES ON PUBLICATIONS COMMENTS I LIKES ON THE PAGE 0 5 10 15 20 25 30 35 40 Source: Facebook Audience insights-shareablee FACEBOOK
A MULTI-CHANNEL BRAND_DIGITAL HOW IS GQ S SITE UNIQUE? EDITORIAL FORMATS FASHION WATCHES SHOPPING GQ BUSINESS SHOES COSMETIC CARES FITNESS TECHNOLOGY MOTOR CONtENTS PRODUCTION +520 CONTENTS / MONTH
A MULTI-CHANNEL BRAND_DIGITAL 2018 CONTENTS CALENDAR January RED CARPET Golden Gloves- 07/01 People s Choice Awards Authors Union Awards Sundace Festival April RED CARPET Coachella Festival Malaga Film Festival Met Gala - 30/04 July SPECIALS Fib Benicasim Mad Cool Bilbao BBK February RED CARPET Goya Awards The Oscars Berlin Film Festival Fifty Shades Freed opening night SPECIALS Valentine s Day May RED CARPET Cannes Festival MTV Movie Awards Amfar Cannes Gala SPECIALS Mothers Day - 06/05 August RED CARPET Teen Choice Awards March FASHION PARADES Milán Paris RED CARPET Independent Spirit Awards SPECIALS Fathers Day - 19/03 June RED CARPET CFDA Awards SPECIALS Primavera Sound Sónar September SPECIALS Venice Film Festival San Sebastian Film Festival DCODE October Halloween Black Friday/Ciber Monday Oktoberfest November Black Friday, Ciber Mondays Thanks giving Victoria s Secret Parade December CHRISTMAS SPECIAL
GQ_EVENTS GQ EVENTS APRIL GQ WATCHES AWARDS MAY GQ COSMETICS AWARDS JUNE GQ SAN JORGE JUAN NOVEMBER THE MEN OF THE YEAR
GQ_EVENTS EXPERIENCES AND MASTER CLASSES WITH READERS WATCHES MONTBLANC CARS PORCHE AND LOEWE
GQ_EVENTS EVENTS LINKED WITH BRANDS CAROLINA HERRERA GLASSES COLLECTION MICHAEL KORS AND MCLAREN-HONDA NBA GLOBAL GAMES SPAIN 2016 SUITS MUSEUM MAN IN PROGRESS
MADRID COMMERCIAL DIRECTOR ESTHER GONZÁLEZ egonzalez@condenast.es HEADS OF ADVERTISING JOSÉ MANUEL MANRIQUE jmmanrique@condenast.es OLATZ ARTECHE oarteche@condenast.es COORDINATION MARITA CORTÉS mcortes@condenast.es Pº Castellana 9-11 28046 Madrid Telf.: 91 700 41 70 Fax: 91 319 93 25 BARCELONA HEADS OF ADVERTISING ALEJANDRA GUIMERÁ aguimera@condenast.es COORDINATION Mª CARMEN HERRERO mcherrero@condenast.es Pº de Gracia 8-10. 08007 Barcelona Tel.: 93 412 13 66 - Fax: 93 412 66 98 MADRID CONDÉ NAST DIGITAL COMMERICAL DIRECTOR GONZALO FERNÁNDEZ gonzalo.fernandez@condenast.es HEAD OF DIGITAL PUBLISHING ALBERTO DELGADO alberto.delgado@condenast.es BARCELONA VOGUE.ES HEAD OF ADVERTISING NOELIA GONZÁLEZ ngonzalez@condenast.es FRANCE USA ITALY NORTH DELEGATE ANABEL MARQUÉS-MEYER anabel.marques-meyer@condenast-europe.com 4, Place du Palais Boubon. 75007 París. Tel.: 00 33 144 117 890 Fax: 00 33 145 560 446 DELEGATE ALESSANDRO CREMONA alessandro_cremona@condenast.es Brand 66-125 Park Ave. Piso 25, Suite 2511 Nueva York, NY 10017 Telf: 212-380-8236 DELEGATE ELENA MARSEGLIA emarseglia@condenast.it CHIARA LOCATELLI clocatelli@condenast.it Piazza Castello, 27. 20121 Milano Tel.: 00 39 028 561 42 17 DELEGATE ANA LÓPEZ CÁMARA alopez@condenast.es Barrio Gerra, 1. Los Llaos (San vicente de la Barquera) 39547 Cantabria Tel.: 619 603 776 BELONGING TO: CONDÉ NAST S.A EDITORIAL. ALL RIGHTS RESERVED. TOTAL OR PARTIAL REPRODUCTION, EDITION OR TRANSMISSION IS NOT ALLOWED. AT ANY MEDIUM OR ANY SUPPORT WITHOUT CONDÉ NAST S.A WRITTEN EXPLICIT AUTHORIZATION. NOT EVEN MENTIONING PROVENANCE OR SOURCE.