Gurpreet Bharya Copywriter PORTFOLIO
CLIENTS INCLUDE:
FINANCE -Blog post writing, Tone of voice, Website, Social media This informative post was part of a collection, aimed at current and potential Ria customers seeking to learn more about business operations as well as understand current industry news.
TRAVEL -SEO Copywriting, Website, Editing, Proofreading, Social media, Article writing, B2C We have been working with Gurpreet on several projects. The results we received were above our expectations. From the start, communication was swift and professional. All projects included good follow-up and any necessary revisions were made so that the end results were perfectly matched to our needs. We recommend Gurpreet to all our partners for their future work. Frederik Foket, Mapiac
AUTOMOTIVE -Technical copywriting, Website, Branding, B2B, Tone of voice, Editing, Headline copy Projects included writing web copy and headlines and editing presentations and sales e-mails to position Ingeni Solutions as a leading authority on automotive functional safety and security solutions. Aimed at global semiconductor companies
PROPERTY -Video script copywriting, Tone of voice, Website Social media, Storytelling, B2B This project involved writing well-researched scripts for a series of B2B promotional videos. Aimed at traditional estate agents, the videos support ideology s various areas of operation and emphasise the necessary evolution of this community.
-Creative writing, SEO copywriting, Website, Tone of voice, Editing Wrote 36 detailed and SEO-driven area guides in the brand style and tone of voice. Aim was to provide potential homemovers with an engaging and informative account of what it is really like to live in a particular area.
FOOD & BEVERAGE -E-commerce, Product description, Website, B2C, Tone of voice, Creative writing, SEO copywriting To behold, the Louis XIII Rare Cask 42.6 exudes all the beauty and magnificence of the Grande Champagne vineyard from where it originates. The striking black crystal decanter is delicately framed by columns of clear crystal droplets, which not only refract the light which falls on the vessel, but, in doing so, serve to confirm the Rare Cask 42.6 as the ultimate piece of luxury. A 22-karat rose gold neckline provides a feminine contrast and the elegant stopper is a crown to complete what is an admirable and rare piece of art. The birth of the Louis XIII Rare Cask 42.6, one of only 738 decanters, began in the autumn of 2009, down in the dark and cobweblaced cellar. Its creator, Pierrette Trichet came across a particular cask chalked with a cross indicative of a cask with an especially unique flavour. After a complete century of maturation, the wonderful blend of flavours and smells which rose to meet her led Trichet, and deputy cellar master, Baptiste Loiseau, to agree on the cask as yet another addition to the cellar s Rare collection, this time with an alcohol content of 42.6%. The beauty of the Louis XIII Rare Cask 42.6 s appearance is paralleled by its equally captivating flavour. Trichet s excellent craftsmanship and undying passion for the flavourful art is demonstrated through the complexity of flavours which dance harmoniously around the senses. According to Trichet, a Rare Cask is blessed with flavours that are all its own. First, rich aromas of dried fruit and floral notes hang temptingly on the nose. These open the gates to almonds, figs, dates, gingerbread and cedar, each bursting onto the palate like conkers at the height of autumn. Despite this, the Rare Cask 42.6 is a mellow Cognac with a smoky caress of tobacco at the finish; an experience which, most certainly, should not be hurried. An extended and evocative product description, which called on all the reader s senses to experience this luxury alcohol. Aimed at high net worth individuals.
HEALTH & WELLNESS -SEO copywriting, Content writing, Website, B2C, Tone of voice, Creative writing,
FASHION -Concepts, Content writing, Social media, Wordpress, Tone of voice, Editing, Creative writing, B2B, B2C An online resource aimed at the styleconscious British-Asian market - I created video concepts, managed a blog and helped to build the Bangles & Barfi brand.
PERSONAL PIECE - BEAUTY -Conversational tone of voice, Creative writing, B2C TOP 5: CLEVER CONCEALERS There s no doubt that the compact cover-up is a beauty holy grail for all women suffering from the frustrating consequences of rebellious skin. From dull under-eye circles to stubborn imperfections, the right concealer has the power to heroically transform the effects of a busy lifestyle, to revitalise your appearance - even on the most trying of mornings. So, perk up your peepers and achieve a flawless finish with 5 of our favourites: 3 1 NARS - Radiant Creamy Concealer, 24 Packed up in 22 delicious shades, NARS luxuriously creamy formula is enriched with light-diffusing pigments and evens out skin tone with lightweight buildable coverage. Banish fine lines and blemishes instantly with this eyepopping little miracle. 2 Dior - Fix It, 25 If Dior can t fix it, no one can. Luckily - they can with Fix It, the perfect every-day concealer with multi-skincare benefits. Eliminate facial imperfections, dull under-eye areas and prime lips before applying lipstick. It s the dependable 3-in-1 essential. Bobbi Brown - Creamy Concealer Kit, 26 This best-selling formula offers two-for-one on clever cover. First, dip into the creamy formula, which instantly brightens and hydrates under-eyes, and then follow with a light dusting of pressed powder, designed to promote lasting wear. Dark circles are a thing of the past with this handy compact. 4 Getty images 5 Charlotte Tilbury - The Retoucher, 25 Designed to simultaneously conceal and treat stubborn imperfections, The Retoucher s pigmented and hydrating formula means that dark circles do not stand a chance. Achieve a naturally brightened finish with a wave of this magic stick and promote under-eye healing with nourishing black tea extract. Clé de Peau Beauté - Concealer, $70 Indulge in the ultimate under-eye luxury with the Clé de Peau Beauté Concealer. Designed to promote a beautifully even complexion and dramatically camouflage imperfections, this award-winning formula is an enduring favourite with industry experts searching for a consistently flawless finish.