1 trademark usage Guide Version 1.0
Strive for 100% Best Usage When Using INVISTA Trademarks Your responsibilities: Know best usage guidelines and know where to get answers when you are unclear on best usage. Identify and report improper usage of INVISTA Apparel trademarks. INVISTA Apparel Commonly Used Trademarks LYCRA fiber TACTEL fiber SUPPLEX fabric COOLMAX fabric THERMOLITE fabric freshfx fabric LYCRA spafx fabric LYCRA FREEF!T fabric FRESHFLEX fabric ELASPAN fiber T400 fiber LYCRA XA fiber 2
Use of the INVISTA Apparel Trademarks INVISTA Apparel trademarks must always include the designation or. INVISTA Apparel trademarks must be expressed in all uppercase. Incorrect example: COOLMAX socks feel soft and... Correct example: Socks made with COOLMAX fabric feel soft and... The trademark cannot be possessive or plural. The generic can be possessive and plural. Incorrect example: The COOLMAX s brand fabric performance... Incorrect example: A wide range of COOLMAX s brand fabrics are available... Correct example: The COOLMAX brand fabrics performance... Correct example: A wide range of COOLMAX brand fabrics are available... Use of the Generic When Using INVISTA Apparel Trademarks The trademark is an adjective that describes a brand of something. It must have a noun (generic) to identify the something. Use of the generic is required every time the trademark is used. Generics are not interchangeable; they are specific to a particular trademark. The generic is always used in all lowercase. Incorrect generic example: COOLMAX garments Correct generic example: COOLMAX fabric Brand can be used in combination with a generic. Example: COOLMAX brand fabric refers to the fabric and COOLMAX fabric brand refers to the brand. Brand can be used only in very limited cases when describing the brand as it could apply to a wide range of products. Example: The COOLMAX brand essence adds appeal to a wide range of products and is built on... If you believe you have an exception where the assigned generic does not properly apply, please consult the communications or trademark legal team for advice. 3
INVISTA Apparel Trademarks Used in Marketing Do not use the INVISTA Apparel trademarks on business cards, letterheads, invoices or other business material. In exceptional cases, this could be allowed with a trademark license agreement. INVISTA Apparel product trademarks cannot be used in text as though it is a company. Incorrect example: COOLMAX will provide marketing support... Incorrect example: COOLMAX invests in ongoing research... Correct example: Marketing support is provided for COOLMAX fabric... Correct example: Research investment continues on COOLMAX fabric... Use of INVISTA Apparel trademarks in the marketing activities of customers requires acknowledgement of INVISTA Apparel ownership of the trademark. The online acknowledgement agreement when ordering hangtags is valid for INVISTA Apparel hangtag use only. A trademark license agreement with INVISTA Apparel is required for use on packaging, in advertising, fabric headers, etc. Contact an INVISTA Apparel marketing/sales representative to apply for a trademark license. Reproduce, Don't Recreate The logos may only be reproduced from the artwork supplied by INVISTA Apparel. Contact the INVISTA Apparel marketing communications team to ensure you are using the most current logo artwork. The correct logo: Incorrect logos: COOLMAX COOLMA X 4
Legal Line for Trademark Usage COOLMAX fabric is a trademark of INVISTA. COOLMAX fabric Description COOLMAX fabric is designed to move moisture away from the body and enhance fabric drying rate thus, keeping you feeling cool and dry. COOLMAX fabric delivers performance and comfort through the use of proprietary polyester fibers with unique engineered microchannel cross sections and/or specially engineered two-sided, denier gradient fabrics made using qualifiable polyester or nylon yarns. The comfort of COOLMAX fabric can be enhanced by using elasterell-p or introducing LYCRA fiber. 5
Logo & Colors Process Color: 100C 30M 0Y 6K 0C 0M 0Y 100K Black & White: Black Reverse White 6
Logo Size and Space Minimum Size 1" Minimum Clear Space X 0.5X 0.5X 7
Use of Logo The logo may be placed on top of an appropriate image, readability permitting. The reverse logo should be used over dark images. The COOLMAX fabric logo may be used only in its flat, undistorted form. It may not be altered, manipulated or embellished. Revision Imagery Distortion 8
COOLMAX fabric Authorized Sub Brands COOLMAX ACTIVE COOLMAX EXTREME PERFORMACE COOLMAX EVERYDAY COOLMAX freshfx COOLMAX COOLMAX 9
Legal Line for Trademark Usage COOLMAX fabric is a trademark of INVISTA. COOLMAX ACTIVE fabric Description Consumers who demand enhanced performance from their apparel for their active lifestyles will find that COOLMAX ACTIVE fabric keeps them cooler than other fabrics. COOLMAX ACTIVE fabric moves perspiration away from the body to the fabric's outer surface, where it can evaporate quickly. This thermoregulatory effect helps consumers stay drier and more comfortable. 10
Logo & Colors Process Color: 100C 30M 0Y 6K 0C 0M 0Y 100K Black & White: Black Reverse White 11
Logo Size and Space Minimum Size 1" Minimum Clear Space X 0.5X 0.5X 12
Use of Logo The logo may be placed on top of an appropriate image, readability permitting. The reverse logo should be used over dark images. The COOLMAX ACTIVE fabric logo may be used only in its flat, undistorted form. It may not be altered, manipulated or embellished. Revision Imagery Distortion 13
Legal Line for Trademark Usage COOLMAX fabric is a trademark of INVISTA. COOLMAX EXTREME PERFORMANCE fabric Description Extreme athletes know what to look for in a performance fabric and expect nothing less than the best, which is why they value the moisture management benefits COOLMAX EXTREME PERFORMANCE fabric provides. 14
Logo & Colors Process Color: 100C 30M 0Y 6K 0C 0M 0Y 100K Black & White: Black Reverse White 15
Logo Size and Space Minimum Size 1" Minimum Clear Space X 0.5X 0.5X 16
Use of Logo The logo may be placed on top of an appropriate image, readability permitting. The reverse logo should be used over dark images. The COOLMAX EXTREME PERFORMANCE fabric logo may be used only in its flat, undistorted form. It may not be altered, manipulated or embellished. Revision Imagery Distortion 17
Legal Line for Trademark Usage COOLMAX fabric is a trademark of INVISTA. COOLMAX EVERYDAY fabric Description Consumers looking for casual, comfortable garments will be happy with the way COOLMAX EVERYDAY fabric keeps them cool and confident. The soft, lightweight and breathable fabric gives clothes a natural feel, with an added touch of performance that keeps them comfortable. 18
Logo & Colors Process Color: 100C 30M 0Y 6K 0C 0M 0Y 100K Black & White: Black Reverse White 19
Logo Size and Space Minimum Size 1" Minimum Clear Space X 0.5X 0.5X 20
Use of Logo The logo may be placed on top of an appropriate image, readability permitting. The reverse logo should be used over dark images. The COOLMAX EVERYDAY fabric logo may be used only in its flat, undistorted form. It may not be altered, manipulated or embellished. Revision Imagery Distortion 21
Legal Line for Trademark Usage COOLMAX fabric and freshfx fiber are trademarks of INVISTA. COOLMAX freshfx fabric Description COOLMAX freshfx fabric helps consumers stay cool, dry and odor free all day long. The odor resistant antimicrobial effect on fabrics is achieved by use of a non-migratory silver based antimicrobial additive that is incorporated into the fiber, imparting permanent effectiveness. COOLMAX freshfx fabric inhibits the growth of odor-causing bacteria on fabrics. In combination with moisture-management technology it delivers breathable garments that stay cool, dry and odor free- all day long. 22
Logo & Colors Process Color: 100C 30M 0Y 6K 0C 0M 0Y 100K Black & White: Black Reverse White 23
Logo Size and Space Minimum Size 1" Minimum Clear Space X.5X.5X 24
Use of Logo The logo may be placed on top of an appropriate image, readability permitting. The reverse logo should be used over dark images. Imagery Distortion The COOLMAX freshfx fabric logo may be used only in its flat, undistorted form. It may not be altered, manipulated or embellished. Revision 25
Legal Line for Trademark Usage COOLMAX fabric is a trademark of INVISTA. COOLMAX fabric Description COOLMAX fabric brings certified (Ultraviolet Protection Factor) standards to the garment category, helping to give consumers reassurance when buying garments, especially sports, outdoor, and activewear. Three standards are available with 40+ blocking 97.5% of all UV. COOLMAX fabric helps keep you cool. 26
Logo & Colors Process Color: 100C 30M 0Y 6K 0C 0M 0Y 100K Black & White: Black Reverse White 27
Logo Size and Space Minimum Size 1" Minimum Clear Space X.25X.25X 28
Variations of Logo Three standards are available with 15+ blocking, 25+ blocking and 40+ blocking. 29
Use of Logo The logo may be placed on top of an appropriate image, readability permitting. The reverse logo should be used over dark images. Imagery Distortion The COOLMAX fabric logo may be used only in its flat, undistorted form. It may not be altered, manipulated or embellished. Revision 30
Legal Line for Trademark Usage COOLMAX fabric is a trademark of INVISTA. COOLMAX fabric Description COOLMAX fabric is the original performance fabric that has been helping top athletes push harder and longer but is now being discovered for the cool comfort it brings to everyday apparel. 31
Logo & Colors Process Color: 100C 30M 0Y 6K 0C 0M 0Y 100K Black & White: Black Reverse White 32
Logo Size and Space Minimum Size 1" Minimum Clear Space X.25X.25X 33
Use of Logo The logo may be placed on top of an appropriate image, readability permitting. The reverse logo should be used over dark images. Imagery Distortion The COOLMAX fabric logo may be used only in its flat, undistorted form. It may not be altered, manipulated or embellished. Revision 34
Five Simple Rules for Best INVISTA Apparel Trademark Usage The trademarks of INVISTA Apparel are assets that create significant value for INVISTA Apparel as well as our customers. The goodwill that is generated from the performance of our products supports the integrity of our trademarks. You can help keep our trademarks safe and strong by remembering to follow these five simple rules. 1. BE DISTINCTIVE. Use ALL UPPERCASE letters each and every time for the trademark. 2. SHOW REGISTRATION STATUS. If the registration has issued for the trademark, show the best registration status each and every time the trademark appears by using the symbol. If the trademark is still in the application stage, use the superscript. Look to the current trademark logo in the trademark guideline to determine whether to use or. 3. USE CORRECT GENERICS. Use the correct generic term for the trademark every time. The generic is the noun that defines the type of goods or services for which the trademark refers. The generic must never be made distinctive, keep the generic in lowercase. 4. A TRADEMARK IS AN ADJECTIVE. Trademarks function as an adjective used to describe the noun (generic). Trademarks are not nouns, verbs or adverbs and should never be used in that manner. Therefore, do not use a trademark in the possessive or plural form or hyphenate or split a trademark even if at the end of a line of text. use of the word brand in association with the trademark is also acceptable when used in combination with the best generic to strengthen the recognition of a trademark. 5. REQUIRE AUTHORIZATION FOR OUTSIDE USE. Trademarks are INVISTA Apparel assets and it is important that those outside INVISTA Apparel who use our trademark assets acknowledge and respect our ownership. Customers who accept the online acknowledgment when ordering hangtags are recognizing our ownership of the trademarked hangtags they are requesting. Customers who wish to use our trademarks in any other way must request a trademark license. 35