NEW HL PRODUCTS FROM 1/9/2016

ALWAYSACTIVE No. 31 AUGUST 2016 HL PROFESSIONAL SKINCARE NEW HL PRODUCTS FROM 1/9/2016 OUTSIDE-IN SKIN NUTRITION SKIN REPLENISHING FOR DEHYDRATED SKIN AIR POLLUTION DAMAGE TO SKIN

OUTSIDE-IN SKIN NUTRITION THOUGH THE APPLICATION OF TOPICAL VITAMINS Topical vitamins are the most effective way to complement those vitamins we get through nutrition and oral supplements. It is well known that vitamins play a very important role for a healthy body and this is reflected on our skin as well. The vitamins we get from fruits and vegetables nourish from within yet only a very small amount actually reaches the skin. When we apply vitamins topically, directly onto the skin, we can nourish the skin from the outside-in more intensely and the benefits are faster and longer lasting. By refilling our body's vitamin reservoirs via the epidermis, we actually help to better protect from extrinsic aging process. The cutaneous damage as a result of external factors is delayed because we are fortifying our body's outermost and first defense against free radicals caused by external factors like pollution and UV radiation. 5 BEST VITAMINS FOR A BEAUTIFUL SKIN Vitamin A is recognized as one of the strongest and most important antioxidants, which protect our bodies from harmful oxidizing effects of free radicals. It is important for an effective skin cell differentiation process and renewal, in keeping the skin soft and smooth, minimizes the appearance of fine lines and preserves skin's firmness and elasticity. Moreover, it is able to repair accumulated damage following exposure to the sun and balances problem prone skin. important role in the skin's protection from sun damage as well as free radicals damage. In addition, it serves as a catalyst for the production of collagen and disrupts the melanin synthesis process creating a healthy looking and luminous tone. Vitamin E known to be an extremely effective lipidsoluble antioxidant that neutralizes the oxidant effect of free radicals, generated by sun exposure and environmental pollutants, one of the leading causes of premature skin aging. It also improves skin hydration, minimizes trans-epidermal water loss as it strengthens the skin's natural barrier function, softens texture as well as minimizes the depth and length of fine lines. Vitamin F is a complex of essential fatty acids that help strengthen skin cell walls, nourish and have antiinflammatory properties. In addition they are essential for the maintenance of the skin barrier function increasing skin's resistance to external stress, soothe rough texture, bestow suppleness and a youthful appearance to the skin. Vitamin B complex is vital for maintaining normal function of the skin and slowing the aging process. They counteract damage caused by free radicals, help maintain a softer, smoother skin with less dryness and flakiness of the epidermis. Vitamin C as a powerful antioxidant it holds an 2 A l w a y s A c t i v e

NEW! The proper functioning of the skin is affected by essential vitamins with key roles in maintaining its health and slowing the aging process. For our skin vitamins are essential for building collagen and elastin, for the production of new skin cells and to protect against free radicals. With age, in combination with exposure to environmental factors such as sunlight, air pollution, smoking, unbalanced diet, etc., the skin's structure is compromised, and becomes wrinkled, with a dry texture and dull looking. The need for effective formulations enriched with essential vitamins and actives prompted HL leading professional cosmetics brand, to develop MULTI VITAMIN - a unique treatment series based on plant extracts that provide the skin with moisture and nutrients to return its natural glow and essential vitamins A, B, C, E, F, H complex encapsulated to increase activity and maintain them fresh. and slows the aging process to bestow a smooth texture, radiant and healthy. THE RESULT Slows down the skin aging process Reduces and smoothes fine lines Enhances and strengthens firmness and elasticity Increases skin's moisture levels Improves skin texture TARGET AUDIENCE The range is intended for a wide audience, especially for complexions showing initial signs of aging. The vitamins work synergistically to slow down the skin's aging process and improve the firmness and elasticity. IN PRACTICE The complex of vitamins, stored in millicapsules in especially high concentrations, nourishes, hydrates A l w a y s A c t i v e 3

THE PRODUCTS CLEANSING GEL NEW! Gentle soap enriched with vitamins A, E and F. It melts away surface dirt and cellular impurities without stripping the skin of essential moisture, cleanses thoroughly leaving skin feeling clean and fresh. Reference # 176533 Available in 250 ml e 8.5 fl oz RICH MOISTURIZING CREAM NEW! Moisturizing cream enriched with vitamins A, B, F and H, a potent complex that works synergistically to nourish the skin and to improve firmness and elasticity. In addition, the cream contains encapsulated vitamin E, this helps preserve its ability to fight premature aging of the skin and prevent the appearance of fine lines and age signs. Reference # 176557 Available in 50 ml e 1.7 fl oz SERUM Unique topical serum with encapsulated active vitamins A, C, E, F in a soothing concentrated blend of plant extracts and vitamin H to help prevent premature skin aging. The potent cocktail of essential antioxidants moisturizes, nourishes, strengthens the epidermis, balances and soothes the complexion. Daily application will ensure smooth, soft texture and a youthful glow to the skin. Reference # 176559 Available in 30 ml e 1 fl oz NOURISHING KIT LIMITED EDITION! Reference # 176699 4 A l w a y s A c t i v e

HL RECOMMENDED SKIN CARE PROGRAM TO NOURISH, HYDRATE AND SLOW THE AGING PROCESS PRODUCT RECOMMENDATION everyday everyday CLEANSING GEL everyday everyday SERUM everyday everyday RICH MOISTURIZING CREAM COMPLEMENT WITH EYE & LIP MAKEUP REMOVER AT-HOME PEELS AGE DEFENSE CC CREAM MASKS ALPHA-BETA BRIGHTENING MASK VITALISE MOISTURIZING MASK C THE SUCCESS INTENSIVE TREATMENT MASK The above is a suggested home care program, for each individual client the professional will recommend the suitable products and the extent of the home care program based on the client's unique skin condition, lifestyle and benefits desired. A l w a y s A c t i v e 5

KEY ACTIVS Ingredient Vitamin A (Retinyl Palmitate) Vitamin B3 (Niacinamide) Vitamin B5 (Panthenol) Vitamin H (Biotin) Vitamin C (Ascorbyl Palmitate) Vitamin E (Tocopheryl Acetate and Tocopherol) Vitamin F (Linoleic Acid and Glyceryl Linoleate & Glyceryl Linolenate) Sweet Almond oil (Prunus Amygdalus Dulcis) Borage oil (Borago Officinalis Seed) Macadamia oil (Macadamia Integrifolia Seed) Witch Hazel extract (Hamamelis Virginiana) Licorice extract (Glycyrrhiza Glabra) Function antioxidant, enhances the appearance of dry or damaged skin by restoring suppleness, boosts cell differentiation process and renewal, smoothes lines antioxidant, anti-inflammatory, protects the skin from UV damage, improves elasticity and suppleness humectant, attracts and retains moisture deep within the skin tissues, improves skin s barrier function, anti-inflammatory important for the proper functioning of the skin cells, helps maintain balanced levels of fatty acids in the skin which are a protective barrier from the environment antioxidant, treats skin damage caused by UV radiation, disrupts melanin synthesis, brightens tone antioxidant, anti-inflammatory, nutrient, reduces trans-epidermal water loss, protects and reduces UV damage to prevent premature aging essential fatty acids, strengthens skin cell membranes, balances, increases moisture, anti-inflammatory, softens the skin, prevents TEWL and free radical damage, nourishes cells and dry skin rich in fatty acids, a natural emollient for the skin, helps lock in moisture to prevent TEWL, plums, firms, repairs damaged cells rich in fatty acid GLA, anti-inflammatory, soothes, nourishes, improves elasticity, optimizes lipid barrier, revitalizes rich in essential fatty acids, helps with skin recovery, repairs skin barrier function, reduces inflammation anti-inflammatory, astringent, stimulating effect antioxidant, anti-inflammatory, soothes, brightens CLEANSING GEL SERUM RICH MOISTURIZING CREAM V V V - - V - V V - V V - V - V V V V - V V - V - V - - - V - - V - - V - V V - V V Bifida Ferment Lysate repair complex, helps with skin recovery - V V Glycine improves moisture - V V Serine Allantoin Glycerin aids in collagen synthesis, boosts skin's elasticity, moisturizes soothes, promotes cell development, prevents dull flaky skin humectant, attracts and retains moisture, improves skin s barrier function - V - - V V - V V Sodium PCA humectant, attracts and retains moisture - - V Urea humectant, attracts and retains moisture V V - Lactic Acid humectant, attracts and retains moisture - V - 6 A l w a y s A c t i v e

PRODUCT IN SPOTLIGHT SUPERLIFT PEEL WITH ALPHA HYDROXY ACIDS, RETINOL AND GRAPE EXTRACT DESCRIPTION: Peeling formulated with natural AHAs further enriched with Grape Seed extract and Retinol for mature complexions that show defined wrinkles and expression lines. It sweeps away dead skin cells, increases moisture, evens out skin tone, firms and smoothes fine lines to reveal a rejuvenated complexion. DIRECTIONS: Apply a uniform layer to clean skin, leave on for 10 minutes and remove with a lukewarm moist cloth. Pat dry and follow with the recommended cream. Avoid contact with eyes. Do not use on damaged or broken skin. The product contains vitamin A. Use in pregnancy is not recommended. RECOMMENDED: For mature complexions showing defined lines and wrinkles INGREDIENTS: Water (Aqua), Propylene Glycol, Vaccinium Myrtillus (Bilberry) Fruit Extract, Alcohol (Denat.), Saccharum Officinarum (Sugar Cane) Extract, Ascorbic Acid, Betaine, Glycerin, Glycolic Acid, Lactic Acid, Citric Acid, Salicylic Acid, Vitis Vinifera (Grape) Seed Extract, Citrus Medica Limonum (Lemon) Fruit Extract, Ficus Carica (Fig) Extract, Acer Saccharum (Sugar Maple) Extract, Phoenix Dactylifera (Date) Fruit Extract, Citrus Aurantium Dulcis (Orange) Fruit Extract, Hydroxyethylcellulose, Benzoic Acid, Retinol, 2-Bromo-2-Nitropropane-1,3- Diol. AVAILABLE IN: 50ml REFERENCE #: 155867 A l w a y s A c t i v e 7

AT-HOME PEELS DAILY MICRO PEEL ENZYMATIC PEEL WHITE PEEL REVEAL PEEL SUPERLIFT PEEL

THE KEY TO FIGHTING POLLUTION DAMAGE TO SKIN actives which have been proven to be: powerful antioxidants effective in repairing the epidermal barrier and preserving its integrity anti-inflammatory physical and chemical UV filters Pollution is a global danger and its negative effects occur primarily on the skin but also on the eyes and lungs. With increasing pollution levels around the world, the fight to prevent premature aging and to maintain a healthy skin extends to include both the prevention of damage caused by UV radiation and also from the negative effects pollution has on our skin. Excessive exposure to pollution will lead to premature aging, sagging skin, rough skin texture, discoloration and fine lines. Air Quality Index (AQI) is a number used by government agencies to communicate to the public how polluted the air currently is or how polluted it is forecast to become. The most polluted areas today are found in China and India with cities that reach over 360 points. To see the Real-time Air Quality Index Visual Map in your city, visit aqicn.org To fight off the adverse effects of pollution on the skin it is important to: 1. Neutralize toxic oxidants and free radicals with the help of antioxidants 2. Repair cell metabolism to maintain proper cellular functioning 3. Replenish and strengthen the skin barrier to protect skin cells For the skin to have available the most effective tools to protect our body and to fight off free radicals, thus preventing damage from the pollution found in the air, it is important to include in the daily routine key A l w a y s A c t i v e 9

GET TO KNOW THE HL TEAM What do you like about being the HL brand manager? Name: ADI SHAVIV Education: MA Business Management Started working at HL: January 2016 Job description: Brand Manager In my role of brand manager at HL I get to touch on so many aspects of the brand and it is position that challenges me for the best and to perform at the highest levels. In my daily responsibilities I take part in many arenas of the HL products from the early developing stages, to executing the marketing projects and activities across platforms of traditional and digital media. Moreover, I take an active part in the future strategic steps the brand is taking and I have the opportunity to bring to the table initiatives for campaigns and events for our clients. To sum it up, my job is exciting; it gives me opportunity to work with all the departments in the organization and to make a long lasting imprint on the brand's image. How has your skin routine changed since you started working at HL? Since January of 2016 my skin care routine has changed a little bit. I was not a total beauty novice however Bella along with my colleagues in the training department, have practically changed my understanding of skin care and influenced to make changes to my daily routine. Today I understand better the important role each product category has for our skin. Plus I found out that I do enjoy following a complete home care regimen at home without hurrying up and skipping steps. What is your favorite HL product? I can't list my favorite but I will say that I don t go a day without the DAILY MICRO PEEL and the AGE DEFENSE CC CREAM. What 3 items you have with you at all times? I never ever leave the house without my lipstick and my phone. What projects are you currently working on? HL is always a pioneer in effective skin care formulations. My colleagues in the R&D are working hard towards the new launches we have prepared for the second half of 2017 and we are starting new projects that will be ready in 2018. Many people don t know but the timeline for a product line to be launched on the market is based on many months of hard work in the R&D, followed my months of hard work in the marketing department. In addition to new product development we are preparing the finishes on the product lines to be launched in 2017 with new and amazing lines to be released during the year. 10 A l w a y s A c t i v e

SKIN REPLENISHING THE UNIQUE PROFESSIONAL FACIAL MASSAGE WITH VITALISE MOISTURE OPTIMIZING BOOSTER STEP 1 FOR PROFESSIONAL USE Ultra moisturizing serum, based on a high concentration of Sodium Hyaluronate, offers an intensive replenishing facial massage boosting skin s moisture content, firmness and tonicity. Available in: 100ml / 3.4 fl oz 160154 VITALISE MOISTURE OPTIMIZING MASK STEP 2 FOR PROFESSIONAL USE Intense moisturizing cream mask, formulated with Hyaluronic Acid, Kukui Nut and Macademia Nut oils rich in essential fatty acids, omega 3 and 6, for a deeply replenishing facial massage. It complements the benefits of the MOISTURE OPTIMIZING BOOSTER increasing skin s moisture content and rebalancing the epidermal barrier function to prevent transepidermal water loss for long lasting moisture. Available in: 250ml / 8.5 fl oz 160153 Follow with VITALISE ADVANCED HYDRATION SYSTEM PROFESSIONAL MASK Two-layer professional treatment mask offers an advanced in-spa solution to effectively rehydrate, plump and rebalance the skin for an overall younger-looking skin, more supple and radiant. The mask is based on 2 complementary layers: 1st layer HYDRAMAX and the HYDRAMAX ACTIVATOR, an alginate mask based on high content of humectants, increases moisture and helps restore the skin s water balance. 2nd layer THERMOMAX A and THERMOMAX ACTIVATOR B, this thermal layer of the mask gently heats up and provides an ideal environment for increased skin s absorption, improved blood circulation and enhanced penetration of the actives with an overall effect of deep long lasting moisture, firmness and suppleness. Available in: kit for 1 professional treatment 160198 kit for 5 professional treatments 160199 A l w a y s A c t i v e 11

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