NEW ICE & SMOKE NEW ON FROM CHROMATICS AND SHADES EQ CREAM PROMOTIONS STOCK UP ON STYLING FAVORITES BOOST REVENUE WITH IN-SALON SERVICES AUGUST 2012

NEW ON AUGUST 20 PROMOTIONS 5TH NEW ICE & SMOKE FROM CHROMATICS AND SHADES EQ CREAM STOCK UP ON STYLING FAVORITES BOOST REVENUE WITH IN-SALON SERVICES GET INSPIRED. BE PART OF IT. REDKEN.COM

POWER UP. COOL DOWN. Ready to play it cool? Introducing ICE & SMOKE, powerful new shades from CHROMATICS and SHADES EQ CREAM that let you give clients the latest refined, cool golds and smoky violet-brunettes. Featuring NEW VIOLET/violet and GOLD/iridescent families from CHROMATICS and the NEW VIOLET family from SHADES EQ CREAM. NEW FROM CHROMATICS Violet/violet Gold/iridescent New FROM Shades EQ Cream Violet 3Vv 3.22 5Vv 5.22 5Gi 5.32 7Gi 7.32 9Gi 9.32 04V Rich Iris 0V Fresh Lavender 09V Soft Lilac CHROMATICS 8 CHROMATICS shades (open stock) CHROMATICS Ice & Smoke Intro Kit Kit Includes CHROMATICS 9Gi (9.32) 2 oz. CHROMATICS 5Vv (5.22) 2 oz. CHROMATICS Cape Shade Chart Technique Guide Sticker Sheet Swatch Card 30.50 70.00 salon value ( 39.50/23% savings) SHADES EQ CREAM 8 SHADES EQ CREAM shades (open stock) SHADES EQ CREAM Ice & Smoke Intro Kit Kit Includes SHADES EQ CREAM 09V Soft Lilac 2 oz. SHADES EQ CREAM 0V Fresh Lavender 2 oz. Color Gear Cape Shade Chart Technique Guide Sticker Sheet Swatch Card 97.20 33.00 salon value ( 35.80/27% savings)

BE PART OF THE ULTIMATE CHROMATICS HAIRCOLOR CONTEST TRANSFORM YOUR CLIENTS HAIR. BOOST YOUR BOTTOM LINE. STOCK YOUR BACKBAR AND RAISE YOUR REVENUE WITH SERVICE KITS Now is the perfect time to stock up on backbar favorites from Redken Chemistry and Shape Control. These kits include everything you need to give your clients the latest salon services and increase your revenue! AUGUST 20 / Promotions WIN A TRIP TO THE 203 REDKEN SYMPOSIUM! Create a show-stopping look using CHROMATICS Prismatic Permanent Color and you could win a trip to Las Vegas to show off your winning look at the 203 Redken Symposium! Winners will be chosen from each of the following categories: Most Brilliant Red Most Dramatic Makeover Avant-Garde Plus 4 finalists in the Young Talent Category TO ENTER Visit Redken.com s professional site after June for official rules and to access the online entry form. Entries must be received by Sept 30, 20. REDKEN CHEMISTRY 2 Redken Chemistry Shot Phase.9 oz. (mix and match) Choose from: All Soft Color Extend Extreme Clear Moisture Real Control NEW Smooth Lock Redken Chemistry Service Kit KIT INCLUDES: Shot Phix 3.5 phix phase sealer 8.5 oz Texture and Styling Service Reference Chart Consumer Services Menu REDKEN SHAPE CONTROL Any Shampoos and Conditioners (mix and match) Choose from: All Soft Blonde Glam Body Full Clear Moisture Color Extend Extreme Fresh Curls Real Control NEW Smooth Lock Nature s Rescue Redken Shape Control Permanent Service Kit for Smoothing KIT INCLUDES: Shape Control Reducer Sensitized Shape Control Neutralizer Cream liter Texture and Styling Service Reference Chart Consumer Services Menu 37.00 4.00 salon value (9.00/20% savings) 90.00 * 3.00 salon value (4.00/3% savings) * will vary depending on products purchased.

INCLUDES: rewind 0 pliable styling GET INSPIRED. SEE YOUR STYLIST. REDKEN.COM GET INSPIRED. SEE YOUR STYLIST. REDKEN.COM REDKEN.COM GET INSPIRED. SEE YOUR STYLIST. REDKEN.COM STOCK UP ON REDKEN STYLING FAVORITES! BUY, GET 50% OFF A REDKEN STYLING PRODUCT AND GET THE SECOND AT 50% OFF* FREE BARRETTES WITH OF WAX BLAST 0 Introduce your clients to one of Redken s star products with this special gift-with-purchase an 8.00 value! WAX BLAST 0 HIGH IMPACT FINISHING SPRAY-WAX A lightweight wax formula in an easy-to-use spray! Adds body and dimension with a choppy finish Spray on dry hair and use your hands to shape your style Great on all hair types, especially for layered looks wax blast 0 4.4 oz. with sets of rhinestone embellished barrettes (2 per set) BUY, GET, 50% OFF! REWIND 0 paste twist, shape and texturize your hair into changeable styles BUY, GET 50% OFF! working ROUGH PASTE material deconstruct your style with rough, ragged texture and movable separation INCLUDES: 2 rough paste working material 2.5 oz. BUY, GET, 50% OFF! instant finishing QUICK DRY 8spray CONTROL AND COMPLETE YOUR LOOK WITH HEALTHY SHINE AND A FIRM, NO-FUSS FINISH INCLUDES: 2 quick dry 8 instant finishing spray oz. GET INSPIRED. SEE YOUR STYLIST. BUY, GET, 50% OFF! root targeted volume GUTS 0 spray foam Boost roots or get all-over volume and flexible fullness INCLUDES: 2 guts 0 volume spray foam 0.58 oz. 54.00 SALON/STYLIST OFFER Rewind 0 pliable styling paste 5 oz. Rough Paste working material 2.5 oz. Quick Dry 8 instant finishing spray oz. Guts 0 volume spray foam 0.58 oz. 4.25 9.00 salon value (4.75/25% savings) 3.50 8.00 salon value (4.50/25% savings).25 5.00 salon value (3.75/25% savings).38.50 salon value (4.3/25% savings) CLIENT OFFER 28.50 38.00 salon value (9.50/25% savings) 27.00 3.00 salon value (9.00/25% savings) 22.50 30.00 salon value (7.50/25% savings).75 33.00 salon value (8.25/25% savings) CLIENT OFFER wax blast 0 4.4 oz with set of rhinestone embellished barrettes Client 8.00 *Duos are banded together 4

AUGUST 20 / Promotions BOOST SALES OF REDKEN FOR MEN Help your male clients cover all their major haircare and styling needs with Redken For Men s 4 star products: go clean 0 oz. clean spice 2 in 0 oz. grip tight gel 5. oz. maneuver working wax 3.4 oz. SALON/STYLIST OFFER 3 Redken For Men star products and get for FREE! 9.3 25.75 salon value (.44/25% savings) * will vary depending on products purchased. CLIENT OFFER Redken For Men star product and get the second at 50% off! Client 9.3 25.75 client value (.44/25% savings) INTRA FORCE 30-DAY CHALLENGE GET TO THE ROOT OF THICKER HAIR Improve the health and appearance of thinning hair in just 30 days and increase your service revenue with Intra Force! 5 Intra Force Client Starter Kits (mix and match, natural or color-treated) Intra Force Client Starter Kit Merchandising Kit Merchandising Kit Includes: Scalp Stimulate 0.85ml/ box Education Brochure Glorifier Insert/Easel PR Highlights Tent Card Poster Client Kit Inserts 97.50 37.00 salon value (39.50/29% savings) CLIENT OFFER Scalp Stimulate service and receive a free Intra Force client starter kit! Client 35.00 * 74.00 client value (39.00/53% savings) *Suggested value of a Scalp Stimulate service 5

BOOST RETAIL SALES WITH SAMPLING Sample consistently and watch your sales rise! Get a FREE Sampling Kit when you purchase multiple styling products or purchase the sampling kit at a discount. 8 Styling products (retail size, mix and match) Choose from Shine Texture Volume Curl Straight Hairsprays Heat Styling Style Connection Styling Sampling Kit KIT INCLUDES Outshine 0 3.4 oz. for Stylist Use Only 8 Velvet Gelatine 07 Packettes in sampling box 8 Outshine 0 Packettes in sampling box 4.00 * 85.00 salon value** (2.00/25% savings) STYLIST OFFER AT A DISCOUNT Styling Sampling Kit KIT INCLUDES Outshine 0 3.4 oz. for Stylist Use Only 8 Velvet Gelatine 07 Packettes in sampling box 8 Outshine 0 Packettes in sampling box Stylist 0.00 2.00 stylist value** (.00/52% savings) PrICE List Product Case Retail Salon Case Order Qty Qty HAIRCARE Shampoos (+) All Soft, Blonde Glam, Body Full, Clear Moisture, Color Extend, Color Extend Sun, Dandruff Control, Extreme, Fresh Curls, Hair Cleansing Cream, Real Control, Smooth Lock*, Time Reset ** 50 4.00 2.00 00.00 _ 0. oz.** 4.50 7.25 87.00 _ Liters**.50.25 47.00 _ Gallon** 4 N.A. 2.50 0.00 _ Conditioners (+) All Soft, Blonde Glam, Body Full, Clear Moisture, Color Extend, Extreme, Fresh Curls, Real Control, Smooth Lock*, Time Reset oz.** 00 4.00 2.00 200.00 _ ** 5.50 7.75 93.00 _ Liter** 29.50 4.75 77.00 _ Gallon** 4 N.A. 4.50.00 _ SaMPLING HAIRCARE DUO PACKETTEs (BAGS OF 8) All Soft, Color Extend, Real Control 4 N.A. 0.00 40.00 _ Treatments All Soft Heavy Cream softening rinse-out mask oz. 00 3.00.50 50.00 _ 5.50 7.75 93.00 _ All Soft Argan- Oil 3 oz. 29.00 4.50 74.00 _ All Soft Supple Touch softening cream-spray 5 oz..00 8.00 9.00 _ Blonde Glam Color Enhancer Perfect Platinum 7.50 8.75 05.00 _ Body Full Instant Bodifier volumizing foam 5 oz..50 8.25 99.00 _ Body Full Volume Amplifier thickening lift spray 5 oz..50 8.25 99.00 _ Clear Moisture Instant Polishing Prep leave-in cutting and detangling lotion 4.2 oz. 3.50.75 8.00 _ Color Extend Rich Recovery protective treatment 5.50 7.75 93.00 _ Color Extend Total Recharge inner hair fuel 5 oz..50 8.25 99.00 _ Color Extend Sun After-Sun Mask *.50 8.25 99.00 _ Extreme Anti-Snap leave-in treatment 50 4.00 2.00 00.00 _.50 8.25 99.00 _ Extreme CAT Treatment protein reconstructing treatment 5 oz. 5.50 7.75 93.00 _ Extreme Strength Builder 5.00 7.50 90.00 _ Extreme Strength Builder Plus 7.00 8.50 02.00 _ Fresh Curls Spring Mousse leave-in anti-frizz activator for lazy curls 5.4 oz..50 8.25 99.00 _ Fresh Curls Curl Refiner leave-in anti-frizz detangler.50 8.25 99.00 _ Fresh Curls Curl Boost scrunching spray gel.50 8.25 99.00 _ Real Control Intense Renewal super moisturizing mask oz. 00 3.00.50 50.00 _ 5.50 7.75 93.00 _ Real Control Crema Care daily nourishing styling treatment.50 8.25 99.00 _ Real Control Slim Supreme slimming serum 3.4 oz..50 8.25 99.00 _ Real Control Overnight Treat night recovery 3.4 oz. 20.50 0.25 3.00 _ Real Control Thermal Resist inner hair repair 5 oz..50 8.25 99.00 _ Smooth Lock Butter Silk intensive rinse-out treatment* 5.50 7.75 93.00 _ Smooth Lock Heat Glide protective smoother* 5 oz..50 8.25 99.00 _ Smooth Lock Stay Sleek leave-in cream* 5 oz..50 8.25 99.00 _ Smooth Lock Step Smooth Activator* 3x 2 oz. N.A. 4.85 78.20 _ Smooth Lock Step 2 Smooth Sealer* N.A..00 44.00 _ Product Case Retail Salon Case Order Qty Qty Time Reset Corrective Defense 3.2 oz. 20.50 0.25 3.00 _ Time Reset At-Home Porosity Filler Kit 4 x 0.5 oz 20.00 0.00 0.00 _ Pre Art Liter ** N.A. 25.00 300.00 _ NATURE S RESCUE Nature s Rescue Refreshing Detox Shampoo.8 oz.** 7.00 8.50 02.00 _ Liter** 28.00 4.00 8.00 _ Nature s Rescue Cooling Deep Conditioner 4.2 oz.** 8.00 9.00 08.00 _ ½ Liter** 2.00 3.00 78.00 _ Nature s Rescue Refining Sea Polish 3.4 oz. 9.00 9.50 4.00 _ Nature s Rescue Radiant Sea Spray 3.4 oz. 7.00 8.50 204.00 _ Nature s Rescue Pump /2 Liter N.A. N.A. 2.50 N.A. _ INTRA FORCE SYSTEM NATURAL Shampoo 9.8 oz..00 8.00 9.00 _ Liter 3.00 8.00 2.00 _ Toner 8.3 oz. 7.00 8.50 02.00 _ Liter 45.00 22.50 270.00 _ Scalp Treatment 5. oz. 25.00.50 50.00 _ Starter Kit 39.00 9.50 7.00 _ SYSTEM 2 COLOR TREATED Shampoo 9.8 oz..00 8.00 9.00 _ Liter 3.00 8.00 2.00 _ Toner 8.3 oz. 7.00 8.50 02.00 _ Liter 45.00 22.50 270.00 _ Scalp Treatment 5. oz. 25.00.50 50.00 _ Starter Kit 39.00 9.50 7.00 _ TREATMENTS Micro Boost 2.8 oz. 45.00 22.50 270.00 _ Hair Advance. oz. x 0 45.00 22.50 35.00 _ STYLING Hair Densifer Styling Foam 5.00 7.50 90.00 _ IN SALON SERVICES Scalp Stimulate.85 oz. x N.A. 20.00 0.00 _ Redken Chemistry All Soft Shot Phase.9 oz. N.A. 8.50 222.00 _ Clear Moisture Shot.9 oz. N.A. 8.50 222.00 _ Color Extend Shot Phase.9 oz. N.A. 8.50 222.00 _ Extreme Shot Phase.9 oz. N.A. 8.50 222.00 _ Real Control Shot Phase.9 oz. N.A. 8.50 222.00 _ Smooth Lock Shot Phase*.9 oz. N.A. 8.50 222.00 _ (continued) * will vary depending on products purchased. **Includes value of styling packettes

Product Case Retail Salon Case Order Qty Qty Product Case Retail Salon Case Order Qty Qty Product Case Retail Salon Case Order Qty Qty Product Case Retail Salon Case Order Qty Qty Time Reset Filler Shot Phase 7. oz. N.A..00 44.00 _ Shot Phix 3.5 phix phase sealer N.A. 9.00 08.00 _ Shot Phix 5.5 phix phase sealer N.A. 9.00 08.00 _ STYLING Straight Sheer Straight 0 lightweight straightening gel oz. 00 5.00 2.50 250.00 _ 3.4 oz.**.00 8.00 9.00 _ Align protective straightening lotion oz. 00 5.00 2.50 250.00 _ 5 oz.** 7.00 8.50 02.00 _ Shine Outshine 0 anti-frizz polishing milk oz. 00 5.00 2.50 250.00 _ 3.4 oz.** 8.00 9.00 08.00 _ Shine Flash 02 glistening mist 4.4 oz.** 7.50 8.75 05.00 _ Volume Thickening Lotion 0 all over-body builder 5 oz.** 5.50 7.75 93.00 _ /2 Liter** N.A..50 50.00 _ Rootful 0 root lifting spray **.00 8.00 9.00 _ Layer Lift 07 length elevating spray-gel 5.7 oz.**.00 8.00 9.00 _ Aerate 08 bodifying cream-mousse 2.3 oz.** 7.00 8.50 02.00 _ Guts 0 root targeted volume spray foam 2 oz. 5.50 2.75.00 _ 0.58 oz..50 8.25 99.00 _ Texture Water Wax 03 shine defining pomade ** 8.00 9.00 08.00 _ Tousle Whip 04 soft texturing cream-wax 3.4 oz.**.50 8.25 98.00 _ Rewind 0 pliable styling paste.75 oz.** 00 5.50 2.75 275.00 _ 5 oz.** 9.00 9.50 4.00 _ Wax Blast 0 high impact finishing spray-wax 2 oz.** 8.50 4.25 02.00 _ 4.4 oz.** 8.00 9.00 08.00 _ Rough Paste working material.75 oz.** 00 5.50 2.75 275.00 _ 2.5 oz.** 8.00 9.00 08.00 _ Structure Wax 7 classic styling wax ** 8.00 9.00 08.00 _ Curl Soft Spin 05 curl-enhancing gel 5 oz.**.00 8.00 9.00 _ Ringlet 07 curl perfecting lotion oz.** 00 5.50 2.75 275.00 _ oz.** 8.00 9.00 54.00 _ Curl Wise 4 curl defining cream 5 oz.** 7.00 8.50 02.00 _ Heat Styling Satinwear 02 prepping blow-dry lotion* 5 oz. 8.00 9.00 08.00 _ Iron Silk 07 ultra straightening spray.00 8.00 9.00 _ Duo Shield 07 color protecting gel and cream* 5 oz. 9.00 9.50 4.00 _ Spray Starch 5 versatile ironing spray 5 oz. 4.00 7.00 84.00 _ Hot Sets 22 thermal setting mist 5 oz. 4.00 7.00 84.00 _ /2 Liter N.A..00 44.00 _ Hairsprays Fashion Work versatile working spray 2. oz. 5.50 2.75.00 _ oz. 7.00 8.50 02.00 _ Pure Force non-aerosol fixing spray 2 oz. 5.50 2.75.00 _.7 oz..00 8.00 9.00 _ Quick Dry 8 instant finishing spray 2 oz. 5.50 2.75.00 _ oz. 5.00 7.50 90.00 _ Forceful 23 super strength finishing spray 2. oz. 5.50 2.75.00 _ oz. 7.00 8.50 02.00 _ Style Connection Matte Sponge 05 rugged texturizer ** 8.00 9.00 08.00 _ Velvet Gelatine 07 cushioning blow-dry gel 3.4 oz.** 8.00 9.00 08.00 _ Wool Shake 08 gel-slush texturizer 5 oz.** 8.00 9.00 54.00 _ Powder Grip 03 mattifying hair powder 0.5 oz. 4.50 7.25 74.00 _ Powder Refresh 0 aersol hair powder/dry shampoo.2 oz. 7.50 3.75 90.00 _ 3.4 oz. 8.00 9.00 08.00 _ Quick Tease 5 backcombing finishing spray*.3 oz. 7.50 3.75 90.00 _ 5.3 oz. 8.00 9.00 08.00 _ STYLING SINGLE PACKETTEs (BAGS OF 8) Align protective straightening lotion Outshine 0 anti-frizz polishing milk Velvet Gelatine 07 cushioning blow-dry gel Satinwear 02 prepping blowdry lotion.35 oz. Single Packette 28 N.A..00 8.00 _ REDKEN FOR MEN Haircare Clean Spice 2-in- conditioning shampoo 0 oz..50.25 75.00 _ Liter 22.50.25 35.00 _ Mint Clean invigorating shampoo 0 oz.**.00.00 72.00 _ Liter** 2.50 0.75 9.00 _ Cool Finish invigorating conditioner 0 oz..50.25 75.00 _ Densify texturizing shampoo 0 oz.**.00.00 72.00 _ Go Clean daily care shampoo 0 oz.**.00.00 72.00 _ Liter** 20.50 0.25 3.00 _ Finish Up daily weightless conditioner 0 oz.**.50.25 75.00 _ Liter ** 22.50.25 35.00 _ Styling Stand Tough extreme gel 5 oz.**.50.25 75.00 _ Grip Tight holding gel 5 oz.**.50.25 75.00 _ Dishevel fiber cream 3.4 oz.**.50 8.25 99.00 _ Get Groomed finishing cream 5 oz.**.50.25 75.00 _ Work Hard molding paste 3.4 oz.** 4.50 7.25 87.00 _ Outplay texture putty 3.4 oz.** 4.50 7.25 74.00 _ Maneuver working wax 3.4 oz.** 4.50 7.25 74.00 _ Shine Form defining wax 2.5 oz.**.50 8.25 99.00 _ Polish Up pomade 3.4 oz.** 4.50 7.25 74.00 _ Loose Ends liquid pomade 5 oz.**.50 8.25 99.00 _ Skin/Body care Cleanse acid balanced cleansing bar 5.3 oz.** 3 9.50 4.75 7.00 _ Haircolor Color Camo 2 oz.** 3 N.A. 4.00 44.00 _ Pro-oxide Cream Developer 0v Liter N.A..00 3.00 _ HAIRCOLOR Shades EQ Gloss Equalizing Conditioning Color & Color Kickers 2 oz.** 3 N.A. 4.95 78.20 _ Shades EQ Cream Equalizing Conditioning Color 2. oz.** 3 N.A. 5.40 94.40 _ Shades EQ Cover Plus Brightening Conditioning Color Cream 2. oz.** 3 N.A. 5.40 94.40 _ Shades EQ Crystal Clear oz. N.A. 2.00 252.00 _ Liter N.A. 3.00 8.00 _ Color Fusion Advanced Performance Color Cream& Hi-Fusion 2. oz. 3 N.A..25 225.00 _ Cover Fusion Low Ammonia 00% Coverage Color Cream** 2. oz. 3 N.A..25 225.00 _ Color Gels Permanent Conditioning Haircolor & Fashion Gels 2 oz.** 3 N.A. 5.5 85.40 _ Chromatics Prismatic Permanent Color 2 oz. 3 N.A. 7.25 2.00 _ Haircolor Collection Kits Shades EQ Gloss Salon Intro Kit N.A. 98.00 N.A. _ Stylist Trial Kit 4 N.A. 59.40 239.0 _ Shades EQ Cream/Cover Plus Salon Intro Kit N.A. 72.80 N.A. _ Stylist Trial Kit 4 N.A. 4.80 259.20 _ Color Fusion Salon Intro Kit N.A. 3.50 N.A. _ Stylist Trial Kit 4 N.A. 75.00 300.00 _ Color Gels Salon Intro Kit N.A. 20.00 N.A. _ Stylist Trial Kit 4 N.A..80 7.20 _ Developers Color Gels Developer 0v, 20v, 30v, 40v Liter N.A..00 3.00 _ Pro-oxide Cream Developer 0v, 20v, 30v, 40v oz. (20v only) N.A. 3.0 43.20 _ Liter N.A..00 3.00 _ Shades EQ Processing Solution Liter N.A..00 3.00 _ Chromatics Oil in Cream Developer 0v, 20v, 30v* Liter N.A. 0.00 0.00 _ Lighteners Blonde Icing Conditioning Cream Developer 20v, 30v, 40v Liter N.A. 0.00 0.00 _ Blonde Icing Power Lift Conditioning Cream Lightener Ammonia*** 7. oz. N.A. 28.50 7.00 _ Blonde Icing Conditioning Cream Lightener Ammonia-Free 7. oz. N.A. 28.50 7.00 _ Blonde Dimensions Dust-Free Conditioning Lightener 8 oz. N.A..25 35.00 _ 32 oz. N.A. 28.0 8.0 _ Lift 5/5 Highlifting Cream oz. 72 N.A. 3.80 273.0 _ Lift 5/5 Highlifting Booster 2. oz. N.A. 2.00 252.00 _ Up To 7 De-Dusted Lightener oz. N.A. 7.35 208.20 _ 32 oz. N.A. 28.0 8.0 _ Haircolor Maintenance Color Thickener 4 oz. N.A. 7.95 95.40 _ TEXTURE Acid Waves Creative Curl N.A..00 44.00 _ Inner Secret N.A..00 44.00 _ Alkaline Waves Vector Plus N.A. 5.00 0.00 _ Vector Plus Extra Body N.A. 5.00 0.00 _ Shape Control Reducer Neutralizer** Normal Reducer 250ml** 2 N.A. 29.00 348.00 _ Sensitized Reducer 250ml** 2 N.A. 29.00 348.00 _ Resistant Reducer 250ml** 2 N.A. 29.00 348.00 _ Shape Control Neutralizer** Smoothing Neutralizer Liters N.A..00 72.00 _ SALON GEAR Color Gear Salon Basics Tint Bowl N.A. N.A. 5.00 N.A. _ Chromatics Tint Bowl N.A. N.A. 5.00 N.A. _ Wide Brush/Long Bristles N.A. N.A. 3.00 N.A. _ Wide Brush/Short Bristles N.A. N.A. 3.00 N.A. _ Narrow Brush/Long Bristles N.A. N.A. 3.00 N.A. _ Narrow Brush/Short Bristles N.A. N.A. 3.00 N.A. _ Chromatics Double Row Tint Brush N.A. N.A. 3.00 N.A. _ Applicator Bottle N.A. N.A. 3.50 N.A _ Measuring Cup N.A. N.A. 2.50 N.A. _ Organizer Tray Cream N.A. N.A. 20.00 N.A. _ (Regular holds 42) Organizer Tray Cream (Mini holds 2) N.A. N.A. 5.00 N.A. _ Organizer Tray Liquid (Regular holds 3) N.A. N.A. 20.00 N.A. _ Tube Key N.A. N.A. 2.50 N.A. _ Chromatics Developer Stand* N.A. N.A. 3.00 N.A. _ Specialty Detailing Freehand Brush N.A. N.A. 5.00 N.A. _ (Angled Brush) Detailing Etching Wand N.A. N.A. 5.00 N.A. _ (Mascara Wand) Technique Board N.A. N.A. 5.00 N.A. _ Spray Water Bottle N.A. N.A..00 N.A. _ Mini-Spatula N.A. N.A. 5.00 N.A. _ Mini-Whisk N.A. N.A. 5.00 N.A. _ Clips (set of 8) N.A. N.A. 7.00 N.A. _ Magnetic Clip Wristband N.A. N.A. 20.00 N.A. _ Blonde Icing Scoop N.A. N.A. 5.00 N.A. _ Apparel Redken Favorite Cape N.A. N.A. 25.00 N.A. _ DuraSilk All Purpose Cape N.A. N.A. 25.00 N.A. _ Chromatics Cape N.A. N.A. 25.00 N.A. _ DuraSilk All Purpose Apron N.A. N.A. 25.00 N.A. _ Chromatics Apron N.A. N.A. 25.00 N.A. _ DuraSilk Client Wrap N.A. N.A. 30.00 N.A. _ Swatches & More Shades EQ Gloss Swatch Book N.A. N.A. 30.00 N.A. _ Shades EQ Cream & Cover Plus Swatch Book N.A. N.A. 30.00 N.A. _ Color Fusion/Cover Fusion Swatch Book N.A. N.A. 50.00 N.A. _ Color Gels Swatch Book N.A. N.A. 30.00 N.A. _ Chromatics Swatch Book N.A. N.A. 50.00 N.A. _ Chromatics Trifold Swatch Book N.A. N.A. 20.00 N.A. _ Color Camo Swatch Box N.A. N.A. 4.00 N.A. _ Swatch Cards N.A. N.A. N.A. N.A. _ Shade Charts N.A. N.A. N.A. N.A. _ Shade Stickers N.A. N.A. N.A. N.A. _ Haircare/Styling Gear Redken Chemistry N.A. N.A. 2.25 N.A. _ Shot Shaker Pumps Liter (White) N.A. N.A. 2.25 N.A. _ Gallon (White) N.A. N.A. 4.25 N.A. _ Business Tools Reinventing Space Book N.A. N.A. 59.00 N.A. _ All retail prices are suggested only. * new product ** new price *** only offered in stores + not all sizes available for every product N.A. = Not Applicable. AUGUST 20 \ Promotions 7

8 PUREOLOGY EXCLUSIVE PRICE LIST Product Case Qty. Retail* Salon Salon Case Product Case Qty. Retail* Salon Salon Case Product Case Qty. Retail* Salon Salon Case HYDRATE ESSENTIAL REPAIR COLOUR STYLIST Hydrate Shampoo 4.0 oz. Hydrate Condition 4.0 oz. Hydrate Light Condition Hydrate Hydra Whip 5.2 oz. Hydrate Hydra Cure 5.2 oz. Hydrate Shine Max 4.2 oz. PURE VOLUME Pure Volume Shampoo 4.0 oz. Pure Volume Condition 4.0 oz. Pure Volume Blow Dry Amplifier Pure Volume Thickening Spray.0 oz. 4.2 oz. SUPER SMOOTH Super Smooth Shampoo Super Smooth Condition Super Smooth Relaxing Hair Masque 5.2 oz. Super Smooth Relaxing Serum 2.0 oz. 5.0 oz. Super Smooth Smoothing Cream.0 oz..8 oz. Super Smooth Smoothing Elixer 2.5 oz. PURIFY Purify Shampoo 00 7.50 27.00 2.00 75.00 7.50 29.00 4.00 85.00 7.50 29.00 4.00 50.00 50.00 2.00 7.50 27.00 2.00 75.00 7.50 29.00 4.00 85.00 7.00 22.00 5.00 2.00 7.50 27.00 2.00 7.50 29.00 4.00 50.00 9.00 22.00 5.00 2.00.00 27.00 2.00 3.75 3.50 3.00 37.50 3.75 4.50 32.00 42.50 3.75 4.50 32.00 25.00 25.00 3.00 3.75 3.50 3.00 37.50 3.75 4.50 32.00 42.50 3.50.00 2.50 0.50 3.75 3.50 3.00 3.75 4.50 32.00 25.00 4.50.00 2.50 0.50.00 3.50 3.00 90.00.00 8.00 225.00 90.00 74.00 92.00 255.00 90.00 74.00 92.00 300.00 300.00 5.00 90.00.00 8.00 225.00 90.00 74.00 92.00 255.00 84.00 32.00 0.00.00 90.00.00 8.00 90.00 74.00 92.00 300.00 08.00 32.00 250.00.00 44.00.00 8.00 Essential Repair Shampoo Essential Repair Condition Essential Repair Restorative Hair Masque 5.2 oz. Essential Repair Instant Repair.0 oz. Essential Repair Colour Max oz. Essential Repair Split End Correcting Treatment 0.5 oz. 3.2 oz. PERFECT 4 PLATINUM Perfect 4 Platinum Shampoo Perfect 4 Platinum Condition Perfect 4 Platinum Reconstruct Repair Masque.8 oz. Perfect 4 Platinum Miracle Filler Treatment 0.5 oz. 4.9 oz. NANO WORKS Nano Works Shampoo (w/pump) Nano Works Condition (w/pump) PRECIOUS OIL Precious Oil Shamp oil 8.5 oz Precious Oil Condition 8.5 oz Precious Oil Masque 5.2 oz. Precious Oil Versatile Caring Oil.0 oz. 4.2 oz. 48 48 75 7.50 27.00 2.00 7.50 29.00 4.00 50.00.00 7.00 22.00 5.00 40.00 7.50 27.00 2.00 7.50 29.00 4.00 32.00 5.00.00 5.00 54.00.00 5.00 58.00 8.00 7.50 29.00 4.00 7.50 29.00 4.00 50.00.00 40.00 3.75 3.50 3.00 3.75 4.50 32.00 25.00.00 3.50.00 2.50 20.00 3.75 3.50 3.00 3.75 4.50 32.00.00 2.50.00 7.50 27.00 2.00 7.50 29.00 4.00 3.75 4.50 32.00 3.75 4.50 32.00 25.00.00 20.00 90.00.00 8.00 90.00 74.00 92.00 300.00 44.00 84.00 32.00 0.00 0.00 90.00.00 8.00 90.00 74.00 92.00 92.00 0.00 44.00 80.00 3.00 372.00 80.00 348.00 384.00 90.00 74.00 92.00 90.00 74.00 92.00 300.00 450.00 0.00 COLOURISTS' SOLUTION BACKBAR SYSTEM Anti Drying Pre Treatment x.7 oz. Fiber Integrity Spray Neutralizing Colour Sealer 28.00.00.00 8.00 92.00 92.00 Colour Stylist Fortifying Heat Spray 0.5 oz. 5.7 oz. Colour Stylist Silk Bodifier 2.2 oz. 8.4 oz. Colour Stylist Nourishing Nectar 5. oz. Colour Stylist Anti Split Blow Dry.5 oz. Colour Stylist Strengthening Control 2. oz.0 oz. Colour Stylist Supreme Control 2. oz..0 oz. Colour Stylist Cuticle Polisher 3.4 oz. Colour Stylist Illuminating Curl 5. oz. Colour Stylist Anti Breakage Twist 2.5 oz. Colour Stylist Root Lift 2.0 oz. 0 oz. Colour Stylist Radiance Amplifier 0.5 oz. 3.2 oz. Colour Stylist Supreme Control 2. oz..0 oz. 4.5 oz. Colour Stylist Control Twist Wax.0 oz. 3.4 oz. CLASSIC STYLERS Texture Twist 3.0 oz. InCharge 9.0 oz. InCharge Plus 9.0 oz. 48 48 7.00.00 9.00 2.00 28.00 30.00 9.00 2.00 9.00 2.00 28.00.00.00 9.00 22.00 7.00 2.00 9.00 2.00 2.00 9.00.00.00 20.00 20.00 ACCESSORIES & MERCHANDISING Pureology Cutting Cape Pureology Apron Pureology Purple Client Cape Mini Acrylic Promo Stand Acrylic Block Acrylic Permanent Shelf Talkers (set of 4) Pureology Reusable Large Bag Pureology Reusable Small Bag Pureology Bowl Pureology Brush Pureology Spoon Pureology Comb Colour Stylist Combs Set Pureology Liter Pump Pureology Banner Pureology Table Top Display Pureology Client Bags Pureology Paper Shelf Talkers (set of 9) Pureology Prescription Tear Pad (00 Sheets per pad) 2 3.50.00 4.50 3.00 4.00 5.00 4.50 3.00 4.50 3.00 4.00.00.00 4.50.00 3.50 3.00 4.50 3.00 3.00 4.50.00.00 0.00 0.00 2.50 2.50 20.00 0.00 20.00.00 2.50.50 8.00.00.00.00 8.00.3 25.00 20.00.00 3.00 3.00 8.00 44.00 08.00 5.00 8.00 80.00 08.00 5.00 08.00 5.00 8.00 44.00 44.00 08.00 32.00 8.00 5.00 08.00 5.00 5.00 08.00 44.00 44.00 0.00 0.00 AUGUST 20/ Promotions

AUGUST 20 / Promotions NE W COLOUR ST YLIST CONTROL TWIST HIGH HOLD LIQUID WA X DISCOVER HIGH HOLD, SHINE & DEFINITION Creates pliable definition with maximum hold Protects haircolour with the Keravis-infused Strengthening AntiFade Complex Enhances shine and colour vibrancy 4 Control Twist 3.4 oz. and get one FREE! SALON PRICE 48.00 0.00 salon value (.00/20% savings) Bottles include a Microsoft tag clients can scan for easy usage tips and a FREE sample EXPERIENCE VOLUME & VIBR ANCY ON THE GO Indulge fine colour-treated hair in extraordinary colour protection, voluminous body and enhanced vibrancy with Pure Volume. AT 8% OFF Pure Volume Petite Kit Kit Includes: 4 Pure Volume Shampoo 4 Pure Volume Condition 4 Pure Volume Thickening Spray.0 oz. CLIENT OFFER Pure Volume Shampoo.7 oz Pure Volume Condition.7 oz Pure Volume Thickening Spray.0 oz SALON PRICE 32.80 40.00 salon value (7.20/8% savings) CLIENT PRICE.40 20.00 client value (3.0/8% savings) 4

0 20% OFF ESSENTIAL REPAIR REPAIR YOUR CLIENTS HAIR AND BOOST PROFITS WITH ESSENTIAL REPAIR Help distressed colour-treated hair look its best this summer with Essential Repair. 00% vegan, highly repairing formulas infuse colour-treated strands with targeted strength, leaving colour healthy and shiny all summer long. SALON/CLIENT OFFER AT A DISCOUNT Any Essential Repair retail product SALON PRICE 8.80-20.00.00-25.00 salon value (2.20-5.00/20% savings) CLIENT PRICE 7.0-40.00 22.00-50.00 client value (4.40-0.00/20% savings) 3

AUGUST 20 / Promotions NEW PRECIOUS OIL SYSTEM COMPLE TE OIL C ARE SPECIALLY CREATED FOR BRIT TLE, DULL COLOUR-TREATED HAIR Discover the NEW PRECIOUS OIL SYSTEM featuring the groundbreaking GREEN SEAL CERTIFIED PRECIOUS OIL Versatile Caring Oil. Created especially for rough, dull and brittle colour-treated hair, this conditioning system delivers 0X MORE REPLENISHED HAIR* with the first of its kind Shamp Oil an oil-infused ZERO SULFATE shampoo. Any Precious Oil retail products (mix and match) Recommended mix: 3 Precious Oil Shamp Oil 3 Precious Oil Softening Condition 3 Precious Oil Softening Hair Masque 3 Precious Oil Versatile Caring Oil SALON PRICE 74.00-300.00 252.52-378.52 salon value (78.52/3% - 2% savings) Precious Oil Salon Launch Kit KIT INCLUDES: Precious Oil Shamp Oil liter Precious Oil Softening Condition liter 9 Precious Oil Shamp Oil & Softening Condition Duo packettes 9 Precious Oil Versatile Caring Oil packettes 9 Precious Oil Softening Hair Masque packettes Precious Oil poster 2 Liter pumps Sampling Sticker Sheet Precious Oil Technique Brochure CLIENT OFFER Precious Oil Client Kit KIT INCLUDES: Precious Oil Shamp Oil Precious Oil Softening Condition Precious Oil Versatile Caring Oil oz. petite 4 Precious Oil Softening Hair Masque packettes Sunflower Planter CLIENT PRICE 58.00 7.00 client value (3.00/8% savings) INCLUDES FREE SUNFLOWER PLANTER This special gift includes a biodegradable pot and an eco pellet that grows into a plantable sunflower just add water! 2

PUREOLOGY EXCLUSIVE AUGUST 20 PROMOTIONS NEW PRECIOUS OIL SYSTEM FOR SOFT, ENDURING HAIRCOLOUR Repair your clients hair with ESSENTIAL REPAIR All rights reserved. U0553000 4/20