LAKMÉ FAHION WEEK REPORTING FROM FAHION FRONT LINE IUE No. 1, LAKMÉ FAHION WEEK IN AOCIATION WITH VIIT THE DAILY ONLINE FRIDAY 2 MARCH 2012 As joint organizers of Lakmé Fashion Week in India with Lakmé, IMG Reliance has always extended support in applying its international fashion expertise and relationships to LFW. At Lakmé Fashion Week, India s premiere fashion and trade event, we empower talent to showcase their designs. This season one of our key initiatives is to celebrate Indian Weaves and Crafts. By dedicating a day to Indian textiles, our aim is to provide a consolidated platform to showcase the variety and vibrancy of Indian weaves. After completing 12 successful years last season, Lakmé Fashion Week is back to offer a larger than life experience to its buyers with a great line up of designers, collections and several new initiatives. Anjana harma, Director Fashion, IMG Reliance WELCOME TO Lakmé has a legacy of blending contemporary international fashion and beauty trends while catering to the preferences of the ever-evolving Indian woman. This season at Lakmé Fashion Week, in an attempt to keep pace with the ever changing Indian woman, Lakmé has introduced its Fast & Fabulous collection of nail colours in the Lakmé Absolute range. This collection is tailor-made for the modern Indian woman who balances many roles in her everyday life with élan. The Grand Finale of Lakmé Fashion Week ummer/resort 2012 will have Rohit Bal showcasing his opulent designs depicting the Fast and Fabulous woman. Best Regards, Farida Kaliyadan - General Manager - Lakmé
2 LAKMÉ FAHION WEEK, THE DAILY Friday, 2 March 2012 3 Interesting headgear at hivan & Narresh CREDIT Editorial Editor Jasmeen Dugal Photography Nishant quare Photography Kedar Nene Designed and Printed by Time out at fittings! A sneak peek into India Textile Day PENTA MULTIMEDIA Peninsula penta, Mathuradas Mill Compound, N. M.Joshi Marg, Lower Parel (W), Mumbai - 400 013. Tel: +91-22-24811010 Fax: +91-22-24811021 Email: ho@spentamultimedia.com Website: www.spentamultimedia.com The views and opinions expressed or implied in The Daily are those of the authors and do not necessarily reflect those of penta Multimedia or Lakme Fashion Week. Unsolicited articles and transparencies are sent in at the owner s risk and the publisher accepts no liability for loss or damage. Material in this publication may not be reproduced, whether in part or in whole, without the consent of penta Multimedia or The Daily - Lakme Fashion Week. Another preview of India Textile Day Masaba strikes a pose Anjana harma at the fittings Krishna Mehta with Aki Narula Behind the scenes... Caught on tape - Nitin Bal Chauhan It's a wrap!! The time is here! Drum roll please! Lakmé Fashion Week is getting ready to present its spring resort 2012 collections. An assorted mix of avant garde, creative designs mixed with staples of the veterans, days of exhausting fittings have finished today few minutes ago! I write as the fittings are wrapping up and revelling in the presence of amazing creative energy. Mostly everyone sees the final product onstage but do they how much goes on behind the scenes? Before the fashion week, models have days of fittings being poked and pinned for 8-10 hours daily as the style gurus give each look their undivided attention. In between the long hours is a lot of solidarity and bonding, full of mirth, with great memories to carry forward. It is remarkable to see the antithesis of the misconceived fangs out in fact, it is contradictory. Moreover is always motivating to speak with each designer individually, all with rich experiences, coming together on one esteemed platform. Between blogging and submitting reports on everything that happens at the event, I walk away knowing each of the designers, models and the team of Lakmé Fashion Week better. Here I share some photographs candidly before the looks hit the runway! ee you there! Fashion at work - Gautam Kalra
4 LAKMÉ FAHION WEEK, THE DAILY Friday, 2 March 2012 5 AI MUMB O R C A N ATIO LFW INTALL India is and shall remain our biggest market. We must think global but appreciate that buyers are not coming here to order garments made with Chinese ilk or Italian linen! What they want from us is what they can't get elsewhere in the world our unique hand-woven textiles with value additions no machine can replicate - Krishna Mehta
6 LAKMÉ FAHION WEEK, THE DAILY Friday, 2 March 2012 LFW TV The Future Of Fashion ustaining a business and forging relationships with veteran players is a grueling dance few relish and even fewer master... but not if you are one of the handpicked (and very creative) Gen Next designers at Lakmé Fashion Week. 7 Max Bupa LFW TV brings you the catwalk shows, interviews and behind the scenes action from Lakme Fashion Week pring Resort 2012. "Expect exclusive interviews with the designers, models, hair and make-up artists, sponsors and a whole lot more including front row coverage and Nina's Model Diary," says supermodel Nina Manuel who has been flown down from New York to host this season's coverage on LFW TV. Which shows is she looking forward to? "James Ferreira, Bibhu Mohapatra and Rohit Bal. I'm especially looking forward to Rohit Bal's grand finale showing as we go a long way back... and some of the looks of the Gen Next designers are like a breath of fresh air!" Behind the scenes at Lakmé Fashion Week The established labels that you already know about Rohit Bal, Rocky, Bibhu Mohapatra, James Ferreira and many more can easily fill up the five days of fashion week. Getting buyers and editors to fit in one more show is not effortless if you are new, creating an intimidating obstacle for young designers trying to establish a foothold in the industry. ustaining a business and forging relationships with veteran players is a grueling dance few relish and even fewer master... but not if you are one of the handpicked (and very creative) Gen Next designers at Lakmé Fashion Week. "Honestly, I felt at peace when I was informed I was on the list of the Gen Next category at Lakme Fashion Week because it gave me a validation that I am moving in the right direction! I have graduated in B.Com and Fashion Design from NIFT with diverse work experience and today I am proud designer and owner of fashion label GaGa..." says Tanya harma who has taken something as straightforward and classic as "the white shirt" and infused it with creative aesthetics influenced by street wear reminiscent of the Pop culture. "It was the one phone call I did not expect. The anxiety as to why I've been called had reached its peak when I was told that I was on the list of Gen Next Designers. I was numb," reveals NIFT and Central aint Martin's alumnus Megha Garg. "I was unable to react. I wanted to jump, laugh and shout out with excitement but to no avail. It took me a while to grasp the feeling. This is definitely the best platform for designers to launch themselves and I would mark this opportunity as the biggest turning point in my life. The collection is inspired from the paranormal concept of Aura. The feel will be light with floating drapes combined with structured areas of multiple layered garments." It is a one-brickat-a-time business. "GenNext has been a trendsetter of sorts in Indian fashion. As a platform, it has contributed some of the freshest and most creative talent to the industry. I am ecstatic to be a part of this great institution and am feeling optimistic about bringing my perspective to this runway," feels NIFT and NID alumnus Yogesh Chaudhury who is the first Asian to bag upreme Award at the World of Wearable Art, New Zealand. There are high expectations from his collection "In A Box." NIFT and Parsons chool of Design alumnus Archana Rao was ecstatic she had made it to the coveted list of Gen Next Designers. "I worked hard on the concept and selection was a dream come true! Lakmé Fashion Week is more than just an opportunity... it's a launch pad into professional designing and I cannot wait to experience it. The Gen Next program boasts of such inspirational designers and I feel proud to be a part of it! I think of fashion as functional art and I want to make things that you can touch and feel. My aesthetic is minimalistic, contemporary and understated." "When we got the news we've made it to the final list for Gen Next Designers of Lakmé Fashion Week, it was an exciting as well as an emotional moment for us! All our dreams are coming true... it is the first level of our sky-high aims," reveal visibly ecstatic duo Manoj Kumar and Vinod Bhardwaj. "We plan to make our collection viable for the catwalk, fashion editors and buyers through an element of convertible garments that we intend to present in a dramatic manner." Although we did not get the opportunity to check out the collections of Prashant Chauhan and design duo hikha Grover and Vinita Adhikari, we believe it will create ripples. "ALL the collections by the Gen Next designers is like a breath if fresh air... creative and young," says supermodel Nina Manuel. We agree with her here... these kids are just one step away from victory! - JAMEEN DUGAL Fashion Crossword Test your fashion IQ U M A D M H O Z O E E O P R L U Y B C E E L R R T I F A U X P A U X O T U O N C B M C R Z K H E A T D I Q N P O I R R Z U A T M D V E M T M A M O K R C O C O B Z L P D Q C L I N I N A M A N U E L E O P B J L A W K D K R T P E L M J J H E P A R D U F I A L J A G J R J B R A V U C U D O A L L F L D H M C K I A O T E L L I T C Z CLUE 1. he created the perfume Chanel No. 5 2. This color is almost always in fashion 3. Long stage where fashion models strut their stuff 4. India s first supermodel 5. Host of LFW TV 6. Lakme grand finale s/r 2012 designer 7. Long, thin, high heel found on some boots and shoes 8. Pattern consisting of an array of filled circles 9. A one-piece garment with the lower part shaped like bloomers 10. Fabric made of handspun yarns, symbol of India's fight for Independent 11. It means an error in style judgment 12. It means high fashion 13. A fine vertical stripe, usually in white or gray 14. The manner in which fabric hangs or falls 15. A fashion reminiscent of the past