Love BEAUTY? MODULE 1 WORKBOOK PURSUE YOUR PASSION Exclusively from ACTRESS ARTISTRY TERESA PALMER STARTUP - MODULE 1 1
TOPICS An introduction to ARTISTRY What is the ARTISTRY Signature Solutions Program An introduction to skincare Skin physiology made simple Skin types vs skin conditions Common skin concerns 2
MODULE 1 CONTENT ARTISTRY is a leading direct-selling skincare and cosmetics brand holding recognition in the premium beauty category. Did you know that $196m+ in ARTISTRY beauty and personal products are sold annually*? By taking beauty forward, beyond boundaries, ARTISTRY achieves recognition as the achieves recognition as a leading direct selling premium beauty brand. All ARTISTRY products are clinically tested and guaranteed to perform. In other words, products do what they say they will do. ARTISTRY skincare products exceed quality standards and contain only the best ingredients which are safe for your skin. From our own organic farms to the Norwegian Fjords, we search for and use unique ingredients sourced from all over the globe. The ARTISTRY brand holds over 200 patents and patents pending in the beauty category. With 900 scientists globally and products validated by third party testing, the innovation and breakthrough that ARTISTRY brings to market is powered by ground-breaking technology and proven results. ARTISTRY offers a 90 day 100% Satisfaction Guarantee. If you do not positively love your ARTISTRY products, we ll refund your money, exchange your product or give you a credit. Over 50 years experience and over $196m+ in global sales for ARTISTRY and Personal Care products annually.* That s because millions of women and men love and use ARTISTRY products every day. And we offer a complete line of skincare so ARTISTRY Signature Skincare can be enjoyed by almost anyone. So why do women and men from all over the world love to use ARTISTRY skincare every day? ARTISTRY offers a complete range of both skincare, colour cosmetics and signature fragrance. ARTISTRY offers comprehensive training available face-to-face or online to suit your personal preference and needs. Our online courses give you the opportunity to learning about each of the products at your own pace so that you feel more confident using and recommending ARTISTRY. ARTISTRY recognises that all skins and skincare needs are different. That is why we offer skincare ranges to suit the majority of skincare needs. The ARTISTRY brand knows that skincare goes beyond being part of a daily routine. It can help give a woman confidence and present herself to the world and also help grow her Amway business. The global ambassador for ARTISTRY is actress Teresa Palmer. * 2018 GLOBAL MEDIA GUIDEAMWAYGLOBAL.COM 3
WHY A SKINCARE BUSINESS? Skincare attracts new IBOs and customers to your business. New IBOs tell us they want products that improve appearance, are fun and easy to talk about ARTISTRY skincare fits this profile perfectly. Skincare and personal care is a significant business with ARTISTRY and Personal Care sales generating $196m+ globally.* Skincare is a relationship builder. Skincare has the ability to build long term relationships because there are opportunities for repeat contact. Follow-up is natural since you can estimate the use-up rate and contact the customers before their product is finished. Skincare creates easy transitions to makeup and from makeup. Discussing skincare can lead directly to recommendation for ARTISTRY makeup and vice versa. Skincare connects customers to the ARTISTRY brand. If customers look good, they remember the products and the IBO who helped them to look their best. This is a great way to build trust and loyal customers. Skincare is an effective conversation starter. Most women love to talk about their skin, skincare products or the latest in innovative skincare. Why shouldn t they get them from you? For this reason it is essential to know your ARTISTRY products and use the ARTISTRY products. Skincare builds productivity and retention. Because skincare helps increase an individual s confidence, they want to continue using the products. This leads to repeat business. Skincare helps create loyalty because of the visible results. Skincare highlights Amway as a trustworthy company and an innovator in the market place. For all of these reasons, we ensure that ARTISTRY skincare is an area of your Amway business that is always evolving, from new products to new technologies, we create on-going opportunities for conversation. And for all of these reasons, we have introduced the ARTISTRY Signature Solutions Program. ARTISTRY Signature Solutions is a skin transformation program for your skin and your business. Signature Solutions targets IBOs who love beauty and want to grow a successful and sustainable beauty consultancy business. It is for women of all ages who are concerned with their appearance and want to look younger / better / more beautiful and feel more confident. The Signature Solutions Program is supported by tools and resources. A major success of the Signature Solutions Program is the ARTISTRY Skin Analyzer. This amazing skin diagnostic tool measures 9 different tests to determine the skin s condition and recommends ARTISTRY skincare solutions to match the concerns diagnosed. We will be learning about the ARTISTRY Skin Analyzer over the next 5 weeks and how to successfully consult using this amazing tool. * 2018 GLOBAL MEDIA GUIDEAMWAYGLOBAL.COM 4
Training resources are currently available for the ARTISTRY Skin Analyzer and consultation guides and resources are located within the Artistry Startup Program training page in elearning. To make consulting easier, we have introduced Skincare Solution Bundles. Each of the Skincare Solution bundles have been expertly put together and supported by science to provide clinical results. WHY DO WE NEED SKINCARE? Your skin looks and feels better when using the right skincare products products that suit your skin. The skin is the largest organ of the body. It is also an external organ so it doesn t just hold everything together, it has many other functions such as protection, to regulate temperature, sensation, immunity and excretion, just to name the basics. When we look at someone, the face is often the first place we look and we can set a first impression just by the appearance of our skin does it look prematurely aged, lines and wrinkles, spots and pimples or sun damaged? If we want our skin to look better at any age we need to start thinking about what we are putting on our skin to look after it. Therefore, depending on your age and skin concerns, you will need to choose a skincare routine to look after your skin. Before we can recommend the right skincare, it is important to have an understanding of how the skin functions. Day Skincare Regime: Night Skincare Regime: Prevents dehydration and provides protection Nourishes and repairs & prevents the signs of ageing AN INTRODUCTION TO SKINCARE ARTISTRY Skincare goes beyond basic skincare; we help people address their skin concerns. The goal: to help any skin function more like healthy, normal-looking skin. As an IBO, it may be helpful for you to know a few key facts about skin and how it functions. Although you may never need to explain this to a customer, this information will give you more insight into how and where ARTISTRY Signature Skincare products are targeted in the skin and why the ARTISTRY brand has created a variety of skincare collections that address different concerns. 5
INTRODUCTION TO SKIN PHYSIOLOGY The Epidermis The Epidermis is the protective outermost layer of the skin. Function: about as thick as a sheet of paper (~0.1 mm) in most parts, the epidermis has several layers of cells that are constantly flaking off and being renewed, thereby helping cuts and scrapes heal quickly. The main cells of the Epidermis are Keratinocytes, which produce keratin, a tough protein that is a basic component of hair, skin and nails that helps create an intact, waterproof barrier. The surface of the Epidermis is called the Stratum Corneum. It functions as a barrier, keeping environmental pollutants out. It also prevents water from evaporating from skin by holding in surface moisture, keeping skin looking and feeling comfortable and smooth. The barrier is made of dead skin cells that have flattened out in layers; these cells are surrounded by a mix of lipids and natural moisturising factors that act like mortar in a brick wall. The cells in the Epidermis are formed at the Basal Cell Layer, where they also receive pigment from Melanocytes. Melanocytes produce melanin the pigment in the cell that give them their colour. This pigment is part of the skin s natural protection from environmental aggressors (especially the UV radiation from the sun). The Dermis The Dermis, the second, deeper layer of skin, contains structures, such as the Sweat Glands and Sebaceous Glands, Hair Follicles and Blood Vessels. It also gives skin stretch, resilience and support, since it is made up of a webbed network of microscopic cables called Collagen and Elastin. Collagen Proteins that make up a supporting structure in the Dermis, responsible for the strength and resilience of skin. Elastin Connective fibres in the Dermis that are flexible and elastic, helping further support the skin s structure. When not functioning properly: as we age and are exposed to environmental aggressors, Collagen and Elastin production decreases while the existing Collagen and Elastin become damaged resulting in less support for the skin. Visually we begin to see lines, wrinkles and sagging. The Sub-Dermis The Sub-Dermis is also referred to as the Hypodermis. This is the layer of tissue directly underneath the Dermis. The Sub-Dermis is mainly composed of loose connective tissue and adipose tissue. The functions of the Sub-Dermis include insulation, the storage of energy and aids in anchoring of the skin. This Sub-Dermis layer cushions the underlying body for extra protection against trauma. 6
WHAT IS MITOCHONDRIA? Mitochondria is found in every living cell throughout the body, these tiny cellular organelles provide the energy needed for the skin to function optimally. Like batteries, Mitochondria provide up to 90% of the energy that the cells need to function. When Mitochondria become damaged, their energy production is diminished and all cellular functions are affected. When not functioning properly: when Mitochondria become damaged or diminish their energy production, all functions of the cell are affected, including its ability to repair damage. ARTISTRY Signature Skincare supports healthy Mitochondrial function. ARTISTRY Supreme LX collection support the skin s natural ability to energise itself. Women have skin concerns at every age. Here are some concerns experienced by the timeline. Teens & 20s Fighting acne, oiliness and dehydration are the main concerns in your teens and continuing into our 20 s. Choose treatments that thoroughly and gently clean the skin, intensely hydrating creams, and UV protection to ward off damage that will lead to wrinkles and dark spots later. 30s The first fine lines and wrinkles and uneven skin tone are the main concern in your 30s. Choose treatments that boost Collagen and Elastin, plus help to normalise the production of Melanin (which causes the dark spots.) Continue use of daily SPF to defend skin from more damage. 40s Dark spots and wrinkles continue to develop and skin becomes drier in your 40s. Choose skincare that helps even out skin tone and boosts skin ability to fight wrinkles. Plus, select creamier, more hydrating formulas of cleansers and moisturisers. And continue using SPF to protect skin from the sun s harmful rays. 50s Expression lines, wrinkled surface texture, loss of elasticity and possible yellowing of skin are main concerns in your 50s. Choose products that help skin fight deeper wrinkles and fight discolouration with brightening treatments. Resurfacing products can help it regain its smooth texture. Hormonal changes can mean dehydration, so choose more emollient, creamy formulas of cleansers and moisturisers. It is never too late to wear SPF; it helps skin use less energy to prevent damage and more energy on repairing it. 60s + Skin functions have slowed in your 60s and beyond, meaning drier, thinner skin. Choose formulas that include mild exfoliation, and richer creams to hydrate skin. Look for formulas that contain optics to give instant radiance and line-smoothing effects. Plus, with more leisure time comes more sun exposure, so remember to wear SPF every day. 7
SKIN TYPES VS SKIN CONDITIONS Skin Type is how dry or oily skin is without a moisturiser. Skin type helps determine the formula of cleanser and moisturiser the customer prefers. (For example, someone with dry skin may enjoy a heavier feeling cream than someone with oily skin.) Skin Conditions are based on the way skin looks and acts. The names of skin concerns describe how the skin differs from normal skin. WHAT CAUSES DRY VS DEHYDRATED SKIN? To many people, dehydration and dry skin can seem like the same thing, because they both cause skin to look and feel the same way: FEELS: Tight, taut, uncomfortable, itchy, may be easily irritated. LOOKS: Dull, lackluster, rough; may be flaky and even red. Dry skin lacks vital oils in the skin. The Sebaceous Glands are not producing enough oil. Dehydration is a lack of water in the skin. It can be a temporary condition or a lifelong problem but it s not the same as dry skin. Think of it this way: All skin types can benefit from extra hydration. Even oily skin can experience dehydration, which is a lack of water, not oil. Only dry skin will benefit from extra oil. Dehydrated skin can lead to dry skin. WHAT CAUSES LARGE PORES? Ageing and excess oil production are the two main causes of large pores, and can affect both men and women of all ages. Both causes are affected by many internal and external factors, including genetics, hormonal fluctuations, psychological stress, and environmental exposure. As we age the pore walls weaken resulting in an open pore appearance. 8
WHAT CAUSES DISCOLOURATION AND DARK SPOTS? Skin cells get their colour from specialised cells called Melanocytes, located in the Basal Cell Layer, at the lower level of the Epidermis. The Melanocyte produces pigment, called Melanin. UV light stimulates the Melanocytes as part of skin s natural defence mechanism against excess UV exposure. The Melanin protects the skin cell s nucleus by reflecting and absorbing harmful UV light, acting as our body s sunscreen to help prevent DNA damage. UV exposure and irritation can trigger boosts in production of Melanin, causing skin to get darker in response. A suntan is an example of this reaction. But when there is chronic UV damage, Melanocytes can get stuck overproducing Melanin. This results in the discolouration seen in age spots. Some discolouration can be caused by hormonal factors such as pregnancy and the oral contraceptive. Often this type of discolouration fades when hormones regulate, however it is still advisable not to expose the skin to excessive UV without SPF protection. WHAT CAUSES FINE LINES AND WRINKLES? With age and accumulated UV and environmental damage, collagen and elastin breaks down in the Dermis. This lack of support shows up as fine lines and wrinkles on the surface of the skin. Personal daily choices that can accelerate ageing of the skin include: Smoking Nutrient deficiency Caffeine Alcohol Lack of exercise Lack of, or incorrect, skincare Weather exposure Stress Lack of sleep WHAT CAUSES SAGGING? With increased age and accumulated UV and environmental damage, Collagen and Elastin become stiff and weak, therefore less able to bounce back into shape. In addition to lines and wrinkles, surface skin loses its natural contours and appears to sag. 9
WHAT CAUSES SKIN SENSITIVITY? Sensitive skin is skin which reacts to products, ingredients or manual manipulation. The reaction can be either painless or uncomfortable stinging, itching or burning skin may only show a slight reddening or exhibit more severe reactions such as blotchiness, rashes, and flaking. People with on-going sensitive skin may have a weaker moisture barrier, making their skin vulnerable to many kinds of skin reactions. Occasional sensitivity can also occur when skin s moisture barrier is temporarily compromised. This can be caused by stress, environmental changes such as extreme exposure to UV (including sunburn) or dry conditions like airline traveling, or manual exfoliation (peels, scrubs and shaving). HOW IS THE SKIN AROUND THE EYE AREA DIFFERENT? It is essential to use products specifically created for the needs of the skin around the eye area. The skin around the eye area is more delicate. 10 times thinner than the face. Does not contain oil glands to keep the skin moist. So the protective barrier is thinner, more fragile and weaker. This allows more irritants to enter the skin and accelerate ageing. The skin around eyes has less structural support less collagen and elastin to help it bounce back into shape also the eye area s constant activity makes it more prone to lines, wrinkles and eventually sagging. Ages more rapidly; more prone to intrinsic ageing. Eye area has less subcutaneous fat and cushioning, resulting in lines and sagging. 10
HOMEWORK FOR MODULE 1 TO SAVE YOUR ANSWERS, PLEASE SAVE THE WORKBOOK TO YOUR DESKTOP OR A FOLDER BEFORE CLOSING. ACTIVITY 1: Watch the Skin Physiology Made Simple webinar. To view, log onto the Amway website. Go to the Startup training page in elearning, Module 1 or find in My-Business/ Downloads/Beauty/ARTISTRY-startup/Module 1 ACTIVITY 2: Practice introducing ARTISTRY the brand - Why ARTISTRY? ACTIVITY 3: Visit the Startup training page in elearning or Downloads on www.amway.com.au and view the 6 Skin Physiology videos by ARTISTRY scientist, Jesse Leverett. ACTIVITY 4: In your own words, describe what you have learned in Module 1, the learning outcomes and how you can use this knowledge in your ARTISTRY business. 11
To expand your learning, please complete below ARTISTRY is a leading direct-selling skincare and cosmetics brand holding recognition in the premium beauty category. ARTISTRY offers specialised skincare lines and on-trend cosmetics designed to meet the diverse needs of women of all ages around the world, and has been making women look and feel beautiful for over 50 years. Expand your knowledge on each of these reasons Why ARTISTRY? Clinically Tested Distinguished by Quality Innovation Customer Satisfaction Performance Full range of Beauty Products Our global Brand Ambassador for ARTISTRY is 12
The ARTISTRY Signature Solutions Program is a skin transformation program for your skin and your business. In your own words, describe the ARTISTRY Signature Solutions program and the key benefits Skin Physiology Your skin looks and feels better when using the right skincare products products that suit your skin. Complete why we need skincare products day and night. Day: Night: ARTISTRY Signature Skincare goes beyond basic skincare; we help people address their skin concerns. The goal: to help any skin function more like healthy, normal-looking skin. Describe the 3 layers of the skin and the functions of each layer 1: 2: 3: 13
What is Mitochondria and why it is important to your skin? Skin ageing is influenced by several factors including genetics, environmental exposure, hormonal changes and metabolic processes. In humans, structural and functional changes attributable to ageing are more visibly evident in the skin than in any other organ. The three major factors that cause ageing are: extrinsic factors, intrinsic factors and lifestyle choices. Explain each of these factors: Extrinsic Factors: Intrinsic Factors: Lifestyle Factors: Explain some skin concerns that might affect women in their: Teens: 20s: 30s: 40s: 50s: 60s +: 14
Make some notes about the difference between a skin type and a skin condition. Explain some differences between dry skin and dehydrated skin. How would you answer these questions? My skin is very oily, how do I reduce the size of my pores? I am in my 50s and have still got open pores. My skin is no longer oily, how can I correct this? What has caused the pigmentation on my cheek area? I didn t realise that my skin was sensitive until I saw the result from the ARTISTRY Skin Analyzer. What has caused this sensitivity? Why do I need to use an eye cream? Congratulations, you have completed Module 1! Copyright Amway 2018 15
ARTISTRY LIVING BEAUTY YOUR BEAUTY IS ALIVE, ENERGISING, UPLIFTING. Breathing in the joy of living a healthy, balanced life with a deep-down sense of well-being. That s why we bring together the best of science and nature, to create personalised beauty solutions, just right for each woman s individual needs. INFUSED WITH NATURE From our organic Nutrilite farms to the ends of the earth, we curate some of the most effective, powerful and pure ingredients from nature with proven benefits to drive amazing results. PERFECTED BY SCIENCE Our scientists combine the right ingredients in the precise amounts, with exclusive technologies and formulations that raise the bar for effectiveness. All backed with clinical proof and intensive safety testing. PERSONALISED FOR YOU Always putting you first, we ve analysed over 32,000 women s faces from all around the world so we can create the personalised beauty solutions just right for you, and each woman s unique, one-of-a-kind beauty. Together, we can encourage and empower one another to live our lives fulfilled with balance and beauty, harmony and health. FORWARD BEAUTY HOW BEAUTIFUL IS THAT? Exclusively from To find an Amway distributor call 1800 45 46 47 or 0800 611 611 (NZ) or visit amway.com.au or amway.co.nz Exclusively from Visit amway.com.au / amway.co.nz or call AU 1800 45 46 47 or NZ 0800 Copyright 6112017 16