VFW SS14 SEPTEMBER 16-21, 2013 SHOW GUIDE ADVERTISING PACKAGE VANCOUVER FASHION WEEK The Gateway To Global Fashion
Vancouver Fashion Week Spring/Summer 2014 VANCOUVER FASHION WEEK is a diverse and innovative fashion experience that features both established and emerging designers. VFW showcases award winning designers from twenty-five fashion capitals in six continents across the globe. For over twelve years, VFW has positioned itself as a highly successful and widely recognized event with over 20,000 guests attending the six-day event. Leveraging this event will allow you to create mutually beneficial campaigns with industry partners such as buyers, retailers, media and fashion institutions. Jamal Abdourahman PRODUCER 778-996-2200 jamal@vanfashionweek.com VFW has built an international presence through worldwide and local media coverage on sites such as Global BC-1, Black Press, The Province, Le Monde, Sina.com, and Hunan TV and provides exposure for designers in publications such as FLARE, and New Home Living magazines. Through the use of social media channels, our VFW staff generates excitement and awareness among the online community for our events, fashion shows, designers, and sponsors. Hailed as an opportunity unlike any other in North America, VFW invites you to take part in this extraordinary event. Join us September 16th to 21st, 2013, to showcase your company during the Spring/Summer 2014 Vancouver Fashion Week. VANCOUVER FASHION WEEK SPRING/SUMMER 2014
Upcoming Show: VFW SS14 OPENING GALA Monday, September 16th, 2013 RUNWAY SHOWS Tuesday, September 17th - Saturday, September 21st, 2013 CHINESE CULTURAL CENTRE 50 East Pender, Vancouver Vancouver Fashion Week is a six day event that is internationally recognized as a platform for both established and emerging designers. Fashion shows that take place during Vancouver Fashion Week allow designers to showcase their collections before an influential audience of industry professionals and fashion conscious attendees. The upcoming event, Vancouver Fashion Week Spring / Summer 2014 will begin with the Opening Gala on the night of September 16th treating our guests to a sensory indulgence that will include music, performances and sneak preview of designer collections. Established and emerging designers from all across Canada and around the world will showcase their designs on the runaways throughout the week of September 16th to 21st at the Chinese Cultural Centre located at 50 East Pender, Vancouver. We invite you to attend the 2014 Spring / Summer season this September and assist us with the search for the world s next hot designer!
20,000+ ATTENDEE DURING VFW EVENT A T T E N D A N C E - Local and international designers and buyers, as well as fashion industry executives. - Affluent consumers including socialites and celebrities. - Fashion industry professionals such as photographers, stylists and models. Celebrity attendees in the past have included: - Twilight s Kristen Stewart and Robert Pattinson - Housewives of West Vancouver - The Barenaked Ladies - Sam Roberts - Alanis Morissette
DEMOGRAPHICS DEMOGRAPHICS VFW viewers by age (online) VFW viewers by gender (online) 17-18-24 25-34 35-44 45-54 3.6 % 35.5 % 38.9 % 12.5 % 6.6 % Female 74.3% Male 25.7% Vancouver Fashion Week audiences are distributed across the world (as indicated in the map above) 55+ 2.9 % National 3,504,848 International 55,200,000 Online 389,585,558 Blog Articles 10,800 Twitter Mentions 3,297 Live Stream Viewrs 60,018 Daily Total Reach 34,823 Daily People Talking About VFW 32,000 Daily People Talking about VFW outside of Canada 10,516 VFW viewers by age (event) 17-0.3 % 18-24 25.1 % 25-34 35.8 % 35-44 23.9 % 45-54 9.5 % 55+ 2.1 % VFW attendies by income (event) N/A 8.3 % 10,000-30,000 12.5 % 30,000-60,000 33.9 % 60,000-100,000 29.5 % 100,000+ 10.4 % VFW viewers by gender (event) Female 67.1% Male 32.9% VFW has built an extensive online social media presence. Through the use of facebook, twitter, instagram, and youtube, VFW has a daily total reach of 34,823
VFW SOCIAL MEDIA & CROSS PLATFORM COVERAGE Throughout the years, we have maintained strong links with local and international media partners. We have collaborated with newspapers, magzines, websites, blogs, TV, and radio stations. We have partnered with Global BC-1, Black Press, The Province, Elle, Cosmopolitan, Marie Claire, The Vancouver Sun, Korea Daily Newspaper, Haibao, Taibao, and Shinpo Newspaper. The success of our events has been realized with the help of many of these media partners. Fueled by great designers and media partners, the VFW 2013 Fall/Winter season was our most successful to date. With an increased focus on its social media platforms and media partnerships, VFW saw dramatic growth in engagement across social media properties during its last season. 1626.COM 24 HOURS 98.5 OCEAN A MAGAZINE ANYCAN AHORN TV ALL TV APPAREL-WEB ASIAN CONNECTIONS ASIAN PACIFIC POST ASIAN TV AVANT GARDE BEAT ROUTE MAGAZINE BLANCOPOP BLACK PRESS CARAS CARDIFF FASHION CAVALIER CECI C-HEADS MAGAZINE CITY TV CJOB68 CNC WORLD TV COREA BEST MAGAZINE CTV DARPAN MAGAZINE DEYANE MAGAZINE DONGA WOMAN ELLE MAGAZINE ESTAMOSDENTRO ESTETICA ESTILO FAME D MAGAZINE FASHION 613 FASHION BEATS PARIS FASHION EXPORT FASHION TREND DIGEST FASHIONWEARE FASHIONADO FASHIONER FvASHIONSCENE.NL FLARE MAGAZINE FRIEZE MAGAIZNE FUKUSKE GEORGIA STRAIGHT GEORGIE GLOBAL GOOD LIFE CONNOISSIUR HAIBAO HERS HOW COOL! HUNAN TV HYPE I M MR FABULOUS JACK FM KOREA DAILY KENSINGTON&CHEALSEA REVIEW KENTON LAMODE LE MONDE LINGER MAGAZINE LOOK MAGAZINE LUCIRE MANEQUIM MARIE CLAIRE CHINA MEN S JOKER METRO METV-KVOS MINA MINGPAO NEWSPAPER MODA SPOT MODISMO MONTREAL GAZETTE MOP NEEU NOVUS MAGAZINE OOPS! MAGAZINE ORANGE MAGAZINE ORIGAMA PANDORA PLUI MAGAZINE PORTAMODA PROFASHION PROFASHIONAL PROYECTOMODA PUNJABI VIBES PURPOSE RADIO INDIA RAISIN FEEDS RED FM RJ1200 ROCK 101 RADIO ROCKSTAR WEEKLY SALON MAGAZINE SOPHISTI SHAW SHINPO SINA SINGTAO NEWSPAPER SOHU WOMEN SOUTH ASIAN WOMAN TAKE ME TAOBAO THE BEAT 94.5 FM THE GIRL WITH THE MESSY HAIR THE GUARDIAN (UK) THE LOS ANGELES FASHION MAGAZINE TORONTO STAR TOURISM VANCOUVER TROPICS TV KOREA TYPISCHICH THE PROVINCE SINGTAO NEWSPAPER THE PROVINCE THE WESTENDER TOPLOOK TROPICS MAGAZINE ULTRA ZURNAL VANCITY BUZZ VANCOUVER EXPRESS VANCOUVER AND US VANCOUVER SUN VANCOUVER VIEW W1 MAGAZINE WANT MAGAZINE WE VANCOUVER WESTCA WHISTLER TRAVELLER WONDERLAND MAGA- ZINE
S H O W G U I D E A D V E R T I S I N G R A T E C A R D 1/2 Page 5.5 x 4.25 Full Page 5.5 x 8.5 HALF PAGE - 700 - Half page ad in VFW show guide - Logo on VFW Website partnership page - Social media exposure, including an acknowledgement on the VFW twitter, facebook and blog FULL PAGE - 1200 - Full page ad in VFW show guide - Logo on VFW Website partnership page - Social media exposure, including an acknowledgement on the VFW twitter, facebook and blog INSIDE FRONT COVER - 2600 - Inside front cover ad in VFW show guide - Logo on VFW website partnership page on the VFW blog, Twitter and Facebook INSIDE BACK COVER - 2000 - Inside back cover ad in VFW show guide - Logo on VFW website partnership page on the VFW blog, Twitter and Facebook BACK COVER - 3600 - Ad on back cover of VFW show guide - Logo on VFW website partnership page on the VFW blog, Twitter and Facebook ONLINE - 500 - Logo on VFW Website partnership page on the VFW twitter, facebook and blog VFW provides partners with a package tailored to your business needs. As a participating venue host, you will recieve all the complementary services listed in your package, as well as prominent media exposure