DORIAN MAGAZINE 2015 MEDIAKIT world s most fashionable gay magazine
WELCOME TO GAY LIFE IN STYLE. The World s Most Fashionable Gay Magazine is a glossy, quarterly fashion- and lifestyle magazine from Scandinavia, created by an award winning editorial team that add bold appeal to world class editorials and features, seducing cosmopolitan readers globally. Launched in Sweden, in 2008, Dorian Magazine has been distributed internationally in English since 2011. MAGAZINE DISTRIBUTION & STATISTICS The magazine is distributed in fine retailers in metropoles, including New York, London, Paris, Sydney and Tokyo. Digital issues are available on all digital devices and platforms through itunes and Europe s leading digital magazine provider, Pocketmags.com. Frequency 4/year. Circulation 25-30 000. Readership 50-60 000 per issue HOMEPAGE DorianMagazine.com is the contemporary high fashion blog portal that bridges print- and digital media. 15-25 000 visitors daily AWARDS & NOMINATIONS Best New Magazine (2008) finalist. Swedish Design Award 2010 nomination 100 most influential people under 40 (2010) nomination THE PINK DOLLAR Gay purchasing power in 2014, in the USA, is expected to exceed $910 billion GLOBAL DISTRIBUTION DORIAN s media partners; itunes, Newsstand.co.uk and Europe s largest digital publisher, Pocketmags.com, offer issues in print and on all digital platforms ONLINE IMPACT In less than 24 hours, a single blog post generated +4000 views and +1000 likes EACH ISSUE of the extraordinary glossy publication DORIAN Magazine features more than thirty pages of high fashion editorials. Celebrities, style, beauty, culture, travel, sex and in-depth articles complete the editorial mix. DORIAN Magazine printed edition is quarterly distributed in fine art bookstores, international press boutiques and in major chains like Barnes & Noble in metropoles like New York, London, Paris, Sydney and Tokyo. Digital issues are available on all digital devices and platforms through itunes and Europe s leading digital magazine provider Pocketmags.com. DORIANMagazine.com is a contemporary high fashion blog portal that bridges print and digital media. The homepage offers a lot of curated content and a magazine shop for printed- and digital issues. To give readers exclusive insight into the makings of a fashion magazine and into the fashion- and modeling industry, Dorian editors Benjamin Falk and Jake Rydqvist offer high profile blogs. They re joined by top male model booker, Christophe Sanchez-Vahle, (New York Models) and famed model / TV personality / luxury property developer Scott Cullens. Advertisers include Dior, Versace, Rufskin, Exuviance, Swiss Air and Fiat.
DISTRIBUTION & DEMOGRAPHIC MEDIA BREAKDOWN Circulation 25 30 000 Readership 60 000 Print Issue 42% / Digital Issue 58% HOMEPAGE views per week 90 100 000 unique visits per week 35 40 000 GEOGRAPHIC DISTRIBUTION BREAKDOWN North America 40% Scandinavia 32% Rest of Europe 19% Asia 09% TOP DISTRIBUTION International New York / USA London / UK Sydney / Australia Montreal / Canada Milan / Italy TOP DISTRIBUTION Scandinavia Stockholm / Sweden Copenhagen / Denmark Gothenburg / Sweden Oslo / Norway Malmö / Sweden DEMOGRAPHIC Trendy single city-guy. mental age of 18 44 Ambitious, creative, cosmopolitan, cultured and self-sufficient Constantly on the move career wise and in life Exclusive fashion taste with bargain interest Hungry for shopping, arts & culture LIFESTYLE FASHION BEAUTY DESIGN ENTERTAINING WELLNESS CULTURE FOOD TRAVEL ART TARGET AUDIENCE The high concentration of luxe hungry, taste makers among Dorian readers makes brand positioning in DORIAN Magazine an extremely cost efficient method to target the discerning demographic. EARLY ADOPTERS Dorian readers don t follow trends they start them. Therefore Dorian advertisers benefit from a spin-off effect, far beyond the magazine readership. GENDER Men 75 % / Women 25 % AGE 18-24 years old 28 % 25-34 years old 34 % 35-44 years old 16 % 45-54 years old 12 % 55-64 years old 6 % 66- years old 4 % GEOGRAPHY USA 40 % Sweden 18 % UK 7 % Canada 4 % Italy 4 % France 3,5 % Spain 3 % Germany 3 % Mexico 3 % Australia 2,5 % rest of the world: 12 % DEVICE Desktop 66% Mobile 27 % Tablets 7 %
ADVERTISING Regardless of budget and message we have an ad solution for you. The PRINT MAGAZINE, the DI- GITIAL MAGAZINE and the HOMEPAGE create three powerful media options to work individually, or strategically combined. Contact benjamin@dorianmagazine.com for more information. When You advertise in the glossy PRINT MAGAZI- NE, you automatically get the added benefit of your ad being featured in the DIGITAL MAGAZINE. You also have the option to create a unique rich media ad, that maximises the power of the media; video, hyperlinks, additional pages and vertically scrolling ads (only custom-made version for ipads) are a few exciting options. DORIANMAGAZINE.COM offers generous banners formats and blog advertorials. The TAKEO- VER FORMAT fills the splashpage for 5-8 seconds. KING KONG banners flows naturally vertically between posts.and advertorials have the tonality of an attractive editorial post. King Kong 980x300 SINGLE 210 x 285 mm (+5 mm bleed) SPREAD 420 x 285 mm (+5 mm bleed) Takeover 1400x700 MAGAZINE RATES & SPECS SINGLE page $ 5.200 / 4.000 Back Cover, Inside $ 5.900 / 4.500 Back Cover, Outside $ 6.500 / 5.000 DOUBLE Page Spread $ 9.200 / 7.000 Front Cover Inside/First spread $ 11.800 / 9.000 SALES & DELIVERY Only confirmed orders accepted. Canceling of confirmed ad, after material delivery date, is full price. Canceling of confirmed ad before 14 days of material delivery date is 75%. VAT is not included (Sweden only) FTP: ftp.dorianmagazine.com USER NAME: dorianmagazine.com_2 PASSWORD: Contact benjamin@dorianmagazine.com for password TECHNICAL Offset Printing, LaRA Polygraphy, Estonia Raster 150 lpi, Glue binding, Europe colour-scale Artwork digital, Distribution; Interpress, Listo AB issn 2000-1762 MAGAZINE AD RATES & SPECS ADDITIONAL PAGE(S) $450/ 300 per page / $600/ 450 per spread INBEDDED VIDEO OR LINK $650/ 550 VERTICAL ADS $450/ 300 per page / $600/ 450 per spread HOMEPAGE BANNER RATES & SPECS Format Dimensions Weight Day Week Month KING KONG 980 x 300 px <100 KB $600/ 450 $1600/ 1200 TAKEOVER 1400 x 700 px <100 KB $650/ 500 $2000/ 1500 $6000/ 4000 HOMEPAGE ADVERTORIAL RATES & SPECS ADVERTORIAL/BLOG POST labeled Dorian Promotion $2000/ 1500 SPECIFICATIONS The dynamic homepage allows for standard IAB ad sizes but is optimized for the generous King Kong format 980x300. Advertorials are developed together with the advertiser. TECHNICAL Visitors 35 40 000 unique visitors per weeek Formats GIF, JPEG, Flash, HTML5, Max weight 100 KB Your flash banner need a click tag the URL link that your ad is linking to on your banner. One monthly swap is included in the price, following swaps are 60/75$ per swap. Delivery is required at least two days before publishing. SPRING ISSUE N 28 Trends Material due 23 January In Stores 24 February EDITORIAL CALENDAR SUMMER ISSUE N 29 Design Material due 24 April In Stores 26 May FALL ISSUE N 30 Fashion Material due 24 July In Stores 25 August WINTER ISSUE N 31 Shopping Material due 23 October In Stores 24 November CONTACT DORIAN Magazine World s Most Fashionable Gay Magazine Box 7592 10393, Stockholm, Sweden Dorianmagazine.com info@dorianmagazine.com BENJAMIN FALK Editor in Chief & Publisher benjamin@dorianmagazine.com JAKE RYDQVIST Creative Director & Fashion Director jake@dorianmagazine.com
FASHION Less about rules and more about freedom of expression each issue features over thirty pages of high fashion editorials, created by the world s most noted photographers, models and stylists, that fuse commercial brands and avant-garde designers in images that jump off the page, into the conscienceness of the reader. After publication, a digital ripple effect gives the editorials new lease on life, as they re featured on endless global, luxury style blogs. CELEBRITY Our adoration for pop culure icons knows no limits, wherther we re undressing established ones or introducing upcoming rising stars. Reader favourites include; Adam Lambert Amy Winehouse Amanda Lepore André Saraiva Baptiste Giabiconi Beth Ditto Boy George Carine Roitfeld Cazwell Danny Saucedo Eddie Redmayne Gustaf Skarsgård Hurts Jedward Justin Bieber Kazaky Kylie Minogue Karl Lagerfeld Robert Pattinson Rupert Everett Sound of Arrows Taylor Lautner Yohio
LUXE LIFESTYLE We spill the T on all the latest cerebral luxe trends in culture, art, interiors and entertaining, travel exclusives, high-tech beauty, thought-provoking, in-depth articles on zeitgeist topics are all presented in a stylish and unique Dorian manner. DEIA dreaming