NOLCHA S H O W S N E W YO R K FA S H I O N W E E K Partner kit 2015/16 September 10-14 February 11-15 * 7 ar Ye th
About Established 2007 Prestige of property For the past 6 years the Nolcha Shows have been held simultaneously with New York Fashion Week and have established itself as the leading award winning fashion week platform of discovery and promotion of innovative independent fashion designers through runway shows and exhibition. Consistent celebrity attendance and media coverage Christina Milian, Bella Thorne, Christy Turlington, Coco Rocha, Mel B, Kat Graham, Zendaya Coleman, Kelly Rutherford, Carrie Keagan and prominent media attend to view the latest trends within the fashion industry. The Indie Fashion Market Meant Business at Nolcha Similar to how the Sundance Film Festval showcases independent films the Nolcha Shows capitalizes on indie designers and their contribution to the fashion community. "The Nolcha Shows have become a hot incubator of new fashion design talent. New York City recognition The Nolcha Shows are an officially sanctioned fashion week Event by As seen in
Partnership Opportunities Branding activation strategies are integrated in each of our partnership levels over 4 days of events. PRESENTING PARTNER Full Naming Rights: Nolcha Fashion Week New York Presented by Your Company Category Exclusivity Product Station at Runway Shows & Media Fashion Lounge Viral Dedicated Product Video Logo Inclusion on Step & Repeat, Invites, Web RSVPs, Credentials and Event Website Inclusion in PR Campaign + Media outreach Social Media Campaign Support Assets: +2,500 images & Videos (Eighty) Event Passes / (Twenty) VIP Runway Seats On-site brand ambassadors OUTREACH 4 DAY S OF EVENTS Social Media: + 5 Million Attendance: +2,100 Influencers Press: + 15 million Hashtags: +5,000 tags. OFFICIAL PARTNER Category Exclusivity Product Station at Runway Shows & Media Fashion Lounge Viral Dedicated Product Video Logo Inclusion on Step & Repeat, Invites, Web RSVPs, Credentials and Event Website Inclusion in PR Campaign + Media outreach Social Media Campaign Support Assets: +2,500 images & Videos (Fourty) Event Passes / (Ten) VIP Runway Seats On-site brand ambassadors SUPPORTING PARTNER Product Station at Media & Blogger Fashion Lounge Social Media Campaign Support Onsite sampling Logo Inclusion on Invite, Event Website and Web RSVP YOUR BUDGET ( A LA CARTE ) Communicate your goals and budget to us and we'll taylor an ideal activation that best shares your brand experience, fostering long-term connections through NOLCHA FASHION engagement WEEK NEW YORK of 2015 our industry influencer guestsand global audience
Robust Event Schedule Day 1 Collective and individual runway shows 1pm - 3pm Designer Runway (400 guests) 4pm - 6pm Designer Runway (400 guests) 7pm - 9 pm Designer Runway (400 guests) Day 2 Fashion Industry Dinner Party 8pm to 1am (300 Guests) Day 3 Media and Blogger Fashion Lounge 12pm - 5pm (400 Guests) Day 4 Fashion Week Official Closing Party 10pm to 2am (+500 Guests)
On-Site Branding Activations MARKETING/EVENTS/ONSITE Branded product station Logo on (Step & Repeat) Branded sponsor after-party Literature at registration area Real time social media coverage PRODUCT PLACEMENT Images/video of product with models & guests Onsite sampling/distribution VIP goodie bags Interact directly with guests HOSPITALITY VIP seats to entertain clients Backstage access/meet the designers
Off-Site + Additional Exposure MARKETING/ADVERTISING MATERIALS Use of Official Naming Rights Logo on event website Email newsletters Media partnerships (ex. fashionmonitor. com, MFDB.COM, NY POST 2.1MM+) Social media campaig reach 1MM+ PR OPPORTUNITIES VIP Fashion Week giveaways Dedicated press releases about partnership TV features (ex. NBC, CBS, Wpix 11, VH1, NY1, Bravo TV and Telemundo) PROMOTIONS Front row seats / Backstage Access / VIP Promotional discounts Product giveaways through social media contests Events leading to fashion week Use of images Bravo TV Million Dollar Listing otterbox on fashion news live
Trendsetting Demographic Build brand awareness with an exclusive and sought-after demographic of influencer pioneers. Trendsetters Industry influencers Media/Bloggers Celebrities 70% Female Age 23-44 Zendeya Prince & Jacob Sophie Simmons Shaun Ross Jennifer Williams Coco Rocha Mel B NOLCHA FASHION Soledad WEEK NEW YORK O Brien 2015
Celebrity-Brand Engagement Trendsetting celebrities interacted with brands and tagged them on social media at the Nolcha Shows Kat Graham 1.9 Million followers Jessica Pimentel 28k followers Bella Thorne Actress Bella Thorne takes an instagram selfie for her 3.6 million followers from front row at Nolcha Fashion Week with NBA Star Russell Westbrook, celebrity stylist Johnny Wujek and Olympic Champion Nastia Liukin 3.4 Million followers Russell Westbrook 1.8 Million followers Rocsi Diaz 535k followers
Real Time Social Media Build upon your community and engage with your current fans by keeping them up to date with photos, videos, celebrities, news and cool updates your brand is doing during New York Fashion Week. 1. Leverage offline event investment for online content 2. Amplify your brand message reach 3. Increase and extend engagement with your followers/fans and new followers 4.8m FOLLOWERS 947k FOLLOWERS 45k FOLLOWERS Zendaya @NolchaFashionWk @ruskhaircare @gabriellearruda Thank you for having me! NancyODell Some of my favorite designers are showing today @NolchaFashionWk presented by RUSK! @ruskhaircare for live coverage of the shows Kristen Taekman Fun today @NolchaFashionWk @SkinnygirlSpark @Bethenny these are so yummy! #RHONY 1.2m fashionclimaxx2 LOVEE @rajestylesone accessories you guys must check him out FOLLOWERS BEYOND!! at @leka_nyc show! 793k FOLLOWERS Coco Rocha So touching to see #DaniloGabrielli and a young designer from @MakeAWish walk the runway @nolchafashionwk 271k FOLLOWERS Jennie Garth very excited to be walking the catwalk today for @INTREPIDbyAOC and the gorgeous Epiphany collection
Snapshot of past event success View video and images Click to view Video Click to view Images
Distinctive Partners RUSK has always represented unparalleled creative artistry and individuality in the professional haircare world. We thought it would be a perfect fit to be Presenting Sponsor for the Nolcha Shows, because Nolcha provides that platform for independent artists/designers from around the world to showcase their talent. RUSK Thank you for making Fuze and Coca-Cola part of the Nolcha Shows. The opportunity was great. We were able to get the product in the hands of the right consumers. Coca-Cola, Fuze Nolcha Shows was a fantastic showcase for talented British designers. I m sure those involved will leave their mark and do a lot of business in the future with New York. British Deputy Consul General / London Development Agency For the past 6 years this partnership has been a great success introducing Don Q Rums to New York in front of our ideal demographic. I look forward to continuing our Support in 2015. Don Q Rums
Bolongaro Trevor Katty Xiomara Leka Pioneers of Fashion Design Dany Tabet Over 230 designers have showcased their collections at Nolcha from around the world. They include Italy, Australia, Moscow, Israel, Nigeria, USA, England, Mexico, Peru, Beirut, Turkey, Iceland, Nigeria, Poland, Russia, Spain, Canada, Brazil, South Korea, Puerto Rico, Colombia and China.
Studio 6th Sense Samantha Cole London Firetrap Andressa Leao PrettyGreen Michael Fenici Christian Benner Charles & Ron Adolfo Sanchez Danilo Gabrielli Mimi Tran YB Couture
Media & Blogger Fashion Lounge The Fashion Lounge is a unique event opportunity to showcase your product to media, bloggers and industry in a relaxed enviroment during New York Fashion Week. Fashion Lounge + Bloggers Brunch
Press From Top Publishers "The Nolcha Shows: the platform for independent designers" Capitalizing on Fashion Week The Nolcha Shows give independent designers a share of the spotlight during a week dominated by Oscar de la Renta, Ralph Lauren, Marc Jacobs and other powerhouse brands. 6 Fashion Week Trends You Can Actually Wear at the Office While the fanfare is centered around Mercedes Benz Fashion Week, it s far from the only glamour game in town. The Nolcha Shows: The Trendy Younger Sister Of Mercedes-Benz Fashion Week.
Outstanding Press: TV Bravo VH1 Fox News Click to view footage on Bravo Click to view footage on Vh1 Click to view Footage on Fox News NY 1 NDTV China NTN24 Click to view footage on NY1 Click to view NDTV China Click to view NTN24
Outstanding Press new york gossip girl Joonbug ADWEEK NBC New Generation of Latina Designers at New York Fashion Week
Outstanding Press US Weekly VOGUE Women s Health NYPOST CBS
Seasoned Management KERRY BANNIGAN / Co-Founder 12+ years Events/Marketing/Media Board G8 Young Summit Fashion Chair of PVBLIC Foundation Creator Independent Retailer Month ARTHUR MANDEL / Co-Founder 12+ years business Development/ Entertainment /Events Holds JD St. Thomas University School Law, licensed to practice Supreme Court Florida Patent/Trademark Office. Board St. Judes Cancer Research Alyson Roy / Public Relations Director 12+ years in lifestyle PR focused in the Fashion, Arts & Entertainment industries Advisory Board for Fashion Advance and Blazetrak.com Founding Junior Board member for Rosie s Theater Kids Greg Bloom / Sponsorships 20+ years in Advertising, Marketing, Events, Publishing
Seasoned Crew The Muscle Our experienced group of 40+ team members in lighting, production, staging, security, hair stylists, makeup artists, socialmedia, marketing, backstage, dressers, front of house and PR bring a wealth of expertise and exceptional work ethic. As a partner of the Nolcha Shows you work with a dedicated team from creative to execution. We work with you on a first name basis and understand the goals of a brand reaching a trendsetting industry.
Contact Arthur Mandel NOLCHA 350 Fifth Ave. 59th FL New York NY 10118 arthurm@nolcha.com 9178058518 www.nolchashows.com