NEWYORK 2015 7 th * Year Partner Kit February 12-15, 2015 September 10-14, 2015 NEW YORK FASHION WEEK
Background Established 2007 Coco Rocha Christy Turlington Mel B Prestige of property For the past 6 years Nolcha Fashion Week four day event has been held simultaneously with New York Fashion Week and has established itself as the leading award winning fashion week platform of discovery and promotion of innovative independent fashion designers through runway shows and exhibition. Consistent celebrity attendance and media coverage Bella Thorne, Christy Turlington, Coco Rocha, Mel B, Kat Graham, Zendaya Coleman, Kelly Rutherford, VH1 s Carrie Keagan, 30 Rock s Katrina Bowden, HRH Princess Theodora of Greece and Denmark and prominent media attend to view the latest trends within the fashion industry. Real Return on Investment Click here to read the article Nolcha meant business recap by ADWEEK New York City Recognition Nolcha Fashion Week New York is an Official Sanctioned Fashion Week Event by As seen in
A note from the founders We have selected highlights of the past 6 years, 23,000+ images, 220+ runway shows, 80 million+ media impressions and 200+ hours of video into this partnership kit. The following presentation is an opportunity of the strategic promotion, brand awareness to a niche demograpic of trendsetters, editors, bloggers and fashion industry, discovery of independent fashion designers from around the world, media attention and award winning professional runway shows during New York Fashion Week. Nolcha Fashion Week has built long lasting relationships with established brands such as smartwater, CAT Footwear, Coca-Cola, DonQ Rums, RUSK, and American Airlines among others. Our success over the past 6 years is seen by delivering positive results for our partners; reaching millions of consumers, ensuring their brand is represented to connect and stay connected, in an authentic, and meaningful way as a part of the global fashion community. We look forward to your brand joining the Nolcha Family of Partners, Designers and History. Arthur Mandel & Kerry Bannigan
Seasoned Management KERRY BANNIGAN / Co-Founder 12+ years Events/Marketing/Media Board G8 Young Summit Fashion Chair of PVBLIC Foundation Creator Independent Retailer Month ARTHUR MANDEL / Co-Founder 12+ years business Development/ Entertainment /Events Holds JD St. Thomas University School Law, licensed to practice Supreme Court Florida Patent/Trademark Office. Board St. Judes Cancer Research Alyson Roy / Public Relations Director 12+ years in lifestyle PR focused in the Fashion, Arts & Entertainment industries Advisory Board for Fashion Advance and Blazetrak.com Founding Junior Board member for Rosie s Theater Kids Greg Bloom / Sponsorships 20+ years in Advertising, Marketing, Events, Publishing Nolcha Fashion Week Advisory Board Members Alexa Winner Alyson Campbell Beth Anderson Corey J. Stanford David Salvatore Dawn Del Russo Denise Fleming Jaimen Stefko Jamie Koff Jennifer Margolin Lilly Berelovich Alexa Winner Company AMP3 PR Chic Galleria FashionAdvance.com Town Real Estate Bella Dawn Look Los Angeles Lucky Magazine Fabric 2 Finish Red Sole Diary Fashion Snoops Mercedes Gonzalez Global Purchasing Group Michael Stanley Rosenthal & Rosenthal, Inc. Michelle Henley Fashion Edits Nancy Johnson Optimyze Nina Tsang Fashion Monitor Oley Dicenso We Connect Fashion Rick Weinstein Searle NYC Siboney Colyer Armani Exchange Vanessa Di Palma Wright Farasha
Snapshot of the past event successes Click to view Video Click to view Images
Niche Demographic Build brand awareness with an exclusive and sought-after demographic of Influencers. The quality of our attendees contributes to our success. Nolcha is not open to the public and we do not sell tickets to our events. Trendsetters Industry influencers Media/Bloggers Celebrities 70% Female Age 23-44 Zendeya Prince & Jacob Sophie Simmons Coco Rocha Shaun Ross Jennifer Williams Kat Graham Sammi Hanratty Soledad O Brien Rocco Gaglioti
Bolongaro Trevor Katty Xiomara Le ka Fashion Designers Over 230 fashion designers have showcased their collections at Nolcha Fashion Week: New York from around the world including Italy, Australia, Moscow, Israel, Nigeria, USA, London, Mexico, Peru, Beirut, Turkey, Iceland, Nigeria, Poland, Russia, Spain, Canada, Brazil, South Korea, Puerto Rico, Colombia and China. Dany Tabet
Studio 6th Sense Samantha Cole London Firetrap Andressa Leao PrettyGreen Michael Fenici Christian Benner Charles & Ron Adolfo Sanchez Danilo Gabrielli Mimi Tran YB Couture
Celebrity-Brand Engagement Celebrities interacted with brands and tagged them on social media during Nolcha Fashion Week New York 2014 Kat Graham 1.9 Million followers jessica pimentel 28 K followers Actress Bella Thorne takes an instagram selfie for her 3.4 million followers from front row at Nolcha Fashion Week with NBA Star Russell Westbrook, celebrity stylist Johnny Wujek and Olympic Champion Nastia Liukin Bella Thorne 5.6 Million followers Russell Westbrook 1.4 million followers Russell Rocsi Westbrook Diaz 538 K followers 3.4 Million followers
Robust Event Schedule Day 1 Collective and individual runway shows 1pm - 3pm 4pm - 6pm 7pm - 9 pm 11pm - 3 am Designer Runway (400 guests) Designer Runway (400 guests) Designer Runway (400 guests) Official After Party (500 guests) DAY 2 Fashion Industry Dinner Party at Bagatelle 8pm to 1am Industry and Networking (250 guests) Day 3 Media Lounge Exhibition 12pm - 5pm 6pm - 11pm Loung Exhibition (400 Guests) Official Closing Party (600 Guests)
Testimonials I love presenting at Nolcha Fashion Week. You don t have to look to the left or to the right stressing over the fashion show. It allows me to showcase my True Vision, which is how fashion is supposed to be. Stephen Goudeau Studio 6th Sense Louisiana, USA Working with Nolcha was a great experience. Launching my collection, there was so much to take care of and they truly made it easier. Their team was very professional and guided me through the whole process. You guys are amazing! Danilo Gabrielli Danilo Gabrielli Tuscany, Italy Nolcha was one of the best experiences we could have hoped for. They made the daunting task of throwing a top notch runway show very manageable and helped us throughout the entire process. We were introduced to an amazing community of professionals and designers in independent fashion as well as press and media. We are building on the momentum from Nolcha and using it as a springboard for showcasing our styles and ideas. From pretty much any perspective, Nolcha is a really fantastic event! Omri Bojko The Vanity Project New York, NY As an independent designer, Nolcha Fashion Week welcomed our brand to New York with a comprehensive platform created to gain notoriety that is imperative in finding our place in the in the fashion industry market. With this opportunity we launched our patent pending textile which continuesto receive feedback from media sources, bloggers, the public, investors and industry partners, the most tangible and credible sources to building a brand.thank you Nolcha! Christi du Mesnil Craven Lilly Lorraine Texas USA
Outstanding Press ENTREPRENEUR MAGAZINE Capitalizing on Fashion Week GALORE MAGAZINE Nolcha Fashion Week The Platform for independent designers
Outstanding Press New York Fashion Week is a Big Deal for Emerging Designers, Too Nolcha Fashion Week events give independent designers a share of the spotlight during a week dominated by Oscar de la Renta, Ralph Lauren, Marc Jacobs and other powerhouse brands. Nolcha Fashion Week has become a hot incubator of new fashion design talent. While the fanfare is centered around Mercedes Benz Fashion Week, it s far from the only glamour game in town. Nolcha Fashion Week: The Trendy Younger Sister Of Mercedes-Benz Fashion Week.
Outstanding Press: TV Bravo VH1 Fox News Click to view footage on Bravo Click to view footage on Vh1 Click to view Footage on Fox News NY 1 NDTV China NTN24 Click to view footage on NY1 Click to view NDTV China Click to view NTN24
Outstanding Press new york gossip girl Joonbug ADWEEK NBC New Generation of Latina Designers at New York Fashion Week
Outstanding Press US Weekly VOGUE Women s Health 30 ROCK CBS
On-Site Branding Activations MARKETING MATERIALS Branded product station Logo on 16 by 8 (Step & Repeat) Branded sponsor after-party Literature at registration area Real time social media coverage PRODUCT PLACEMENT Images/video of product with models & guests Onsite sampling/distribution VIP goodie bags Interact directly with guests and product Actress Kat Graham from Vampire Diaries. HOSPITALITY VIP tickets/front row seats to entertain clients Backstage access/meet the designers
On-Site Branding Activations
MARKETING/ADVERTISING MATERIALS Use of Official Naming Rights ex. Official Drink, Weight Loss, Airline, etc. Logo on event website Email newsletters Media partnerships (ex. fashionmonitor. com, MFDB.COM, NY POST 2.1MM+) Social media campaign facebook/twitter 120,340+ followers/fans PR OPPORTUNITIES VIP Fashion Week giveaways Dedicated press releases about partnership TV features (past include NBC, CBS, Wpix 11, VH1, NY1, Bravo TV and Off-Site + Additional Exposure Filming of Bravo TV Million Dollar Listing on site at Nolcha Fashion Week Telemundo) PROMOTIONS Front row seats / Backstage Access / VIP Promotional discounts Product giveaways through social media contests Events leading to fashion week Use of images Biovea Campaign Official Weight Loss Partner NEW YORK POST ADVERT
Fashion Lounge The Fashion Lounge is a unique event opportunity to showcase your product to 100s of media, bloggers and industry in a relaxed enviroment during New York Fashion Week. Fashion Lounge + Bloggers Brunch
Seasoned Crew The Muscle Our experienced group of 40+ team members in lighting, production, staging, security, hair stylists, makeup artists, social media, marketing, backstage, dressers, front of house and PR bring a wealth of expertise and exceptional work ethic. As a partner of Nolcha Fashion Week New York you work with a dedicated team from creative to execution. We work with you on a first name basis and understand the goals of a brand reaching a trendsetting industry.
Past Distinctive Partners RUSK has always represented unparalleled creative artistry and individuality in the professional haircare world. We thought it would be a perfect fit to be Presenting Sponsor for Nolcha Fashion Week New York, because Nolcha provides that platform for independent artists/designers from around the world to showcase their talent. RUSK Thank you for making Fuze and Coca-Cola part of Nolcha Fashion Week. The opportunity was great. We were able to get the product in the hands of the right consumers. Coca-Cola, Fuze The Nolcha team creatively got our LypSyl lip balm product invaluable exposure by being placed directly into targeted fashion industry hands, media outlets and VIP guests. The event definitely exceeded our expectations in both attitude and deliverables. This was a perfect venue for LypSyl lip balm and we were proud to sponsor this event that supports up and coming fashion designers from around the world. LypSyl Lip Balm Nolcha Fashion Week was a fantastic showcase for talented British designers. I m sure those involved will leave their mark and do a lot of business in the future with New York. British Deputy Consul General / London Development Agency For the past 5 years this partnership has been a great success introducing Don Q Rums to New York in front of our ideal demographic. I look forward to continuing our Support in 2014. Don Q Rums
Real Time Social Media At Nolcha your brand has the opportunity to reach millions of consumers through real time social media for a much more multifaceted consumer engagement. 1. Leverage offline event investment for online content 2. Amplify your brand message reach 3. Increase and extend engagement with your followers/fans and new followers 1.2m fashionclimaxx2 LOVEE @rajestylesone accessories you guys must check him out FOLLOWERS BEYOND!! at @leka_nyc show! 947k FOLLOWERS 126K FOLLOWERS 793k FOLLOWERS 18k FOLLOWERS NancyODell Some of my favorite designers are showing today @NolchaFashionWk presented by RUSK! @ruskhaircare for live coverage of the shows facebook.com/thisisguinevere Thank you @NolchaFashionWK and @ruskhaircare for an amazing time #nyfw. So happy to be a part of this incredible show. CocoRocha So touching to see #DaniloGabrielli and a young designer from @MakeAWish walk the runway @nolchafashionwk Brittany_Mason @danytabetcouture sure knows how tomake a woman feel glamorous! I especially enjoyed his show last night at #Nolcha
Real Time Social Media Build upon your community and engage with your current fans by keeping them up to date with photos, videos, celebrities, news and cool updates your brand is doing during New York Fashion Week. 4.8m FOLLOWERS 45k FOLLOWERS Zendaya @NolchaFashionWk @ruskhaircare @gabriellearruda Thank you for having me! KristenTaekman Fun today @NolchaFashionWk @SkinnygirlSpark @Bethenny these are so yummy! #RHONY 406K FOLLOWERS Carriekeagan Thanks!! RT @vswims @NolchaFashionWK 271k FOLLOWERS 136k FOLLOWERS Jenniegarth very excited to be walking the catwalk today for @INTREPIDbyAOC and the gorgeous Epiphany collection #nolchafashionwk AlexandriaSlimRice
Case Study: Subway selected Nolcha Fashion Week: New York to penetrate the trendsetting fashion industry with PROJECT SUBWAY: a fashion contest challenging independent fashion designers to create innovtive pieces made entirely out of 1,000s of SUBWAY sandwich wrappers, napkins,salad bowls and gift cards. PROJECT SUBWAY received a professionally produced runway show, panel of celebrity judges including Spice Girl Mel B, +40 million media impressions including: As seen on E Entertainment Subway Makes a Splash at Fashion Week with Sandwich-Wrapper-Themed Dresses One of the big stars of Fashion Week this year? Subway. As in the sandwich chain. The company tried to muscle in on the Fashion Week action by staging a contest on Wednesday where designers were asked to create dresses made only out of Subway paraphernalia like sandwich wrappers, plastic bags, and logoed napkins. Click here: to read the story FOLLOWERS Althea Harper, Jared from Subway, Mel B
Sponsorship Levels PRESENTING OFFICIAL SUPPORTING PRESS/PRINT/ONLINE MEDIA/MARKETING Logo Link Event Page (4 months) Inclusion in All E-newsletters (+80,000) Inclusion in Press Releases + Dedicated Press Release Inclusion in Print, TV + Media Pitches Dedicated Social Media Campaign (+120,000) Nolcha Fashion Week: Presented by (YOUR BRAND) EVENTS (4 Days of Events) Brand Dedicated After-Party Logo Signage 16 by 8 (Step & Repeat) Press Board Product in VIP Goodie Bags / Front Row Seats Literature Placement Guest Registration Area Branded Product Station at Runway Shows Onsite Sampling/Distribution One Minute Viral Dedicated Product Video Branded Product Exhibition Station at Media Brunch OTHER/HOSPITALITY Category Exclusivity / Naming Rights Rights use, Marks, Images / Videos VIP Passes / After Party Passes Opportunity giveaways, back stage access, etc. 30/100 15/25 5/10
Contact Greg Bloom NOLCHA 350 Fifth Ave. 59th FL New York NY 10118 Greg@LA-Bloom.com www.la-bloom.com O: 424.272.7069 M: 720.364.5994 www.nolchafashionweek.com @nolchafashionwk
Great shots from Nolcha Fashion Week we are not done yet, enjoy a few candid shots from Nolcha
Actress Bella Thorne, NBA Star Russell Westbrook, Celebrity Stylist Johnny Wujek and Olympic Champion Nastia Liukin