A Wild in Art Event delivered in partnership with Nottingham City Council www.wildinart.co.uk Take a peek at Hoodwinked, an exciting new Wild in Art public art event coming to the streets of Nottingham in summer 2018.
Live the legend! A world-class sculpture trail will transform our great city into the playground of the mischievous Robin Hood local legend and master of disguise. There are great commercial marketing opportunities for your business to join this citywide celebration, with extensive brand exposure and opportunities for Corporate Social Responsibility participation across the duration of the trail. Make sure you don t miss out on being part of the biggest event in Nottingham in 2018. Keep your eyes peeled... Robin Hood master of disguise. The legends tell of his cloak and dagger exploits to outwit the Sheriff of Nottingham. The Hoodwinked trail is a modern-day twist on this tale of camouflage and cunning. Hoodwinked will see him outwitting the Sheriff again. Robin will be everywhere... and apparently nowhere. The Robin Hoods will all be in plain sight but masquerading in coats of many colours. Will the Sheriff spot him... or will he be Hoodwinked? You could say it s a citywide game of hide and seek. What s it all about? Hoodwinked is a Wild in Art event bringing together businesses, artists, schools and the community to create an eye-catching world-class sculpture trail through the city centre and neighbourhoods of Nottingham. From July to September 2018, scores of quirky Robin Hood sculptures will take pride of place in the city. Each will be sponsored by a business and individually decorated by professional artists. It s a great opportunity for businesses to join this celebration of our local legend and inspire their customers and employees to enjoy Nottingham s creativity. You ll spot Robin hiding in high-profile sites in the city centre. Take to the tram or the bus to find him out and about. We hope he ll find his way to every hood a real champion of the people. This large-scale free public art event will showcase our city s huge artistic talent and boost the economic, social and cultural life of Nottingham. Just as importantly, it will raise awareness and funds for Nottinghamshire Hospice. So let s get ready for this exciting twist on the tale as we bring the legend to life.
How it works 1. Businesses, community groups, charities, places of education and individuals are invited to sponsor a Robin Hood sculpture the blank canvas. 2. Artists are invited to submit designs to create a unique piece of art. The artists may be well-known or as yet undiscovered. 3. Schools are invited to take part by decorating a bench for their grounds. They ll also be encouraged to join in with activities around the Hoodwinked trail. 4. The decorated Robins will go on display around the streets for 12 weeks in summer 2018, creating a spectacular sculpture trail for everyone to enjoy. 5. After the event, each sculpture will be auctioned with the net proceeds being donated to our charity partner, Nottinghamshire Hospice. Timeline June 2017 Hoodwinked official launch be first to join the biggest event in Nottingham for summer 2018 Autumn 2017 Open call for artists submissions January 2018 Sponsors preview the portfolio of designs February 2018 Artists commissioned Spring 2018 Robin Hood sculptures created March to May 2018 Schools programme 7 July to 30 Sept 2018 Hoodwinked sculpture trail October 2018 Grand farewell event and auction of sculptures to raise funds for Nottinghamshire Hospice. Summer 2018 is going to be the summer of Hoodwinked! The trail will be unmissable a celebration of our iconic outlaw as we ve never seen him before. Anticipation is already building, with businesses snapping up opportunities to be part of this unique citywide festival of fun. I can t wait to see the smiles on the faces of people exploring our city and meeting the tourists who are enticed to join in the merriment. Councillor Dave Trimble, Nottingham City Council Portfolio Holder for Leisure and Culture
Why get involved? Hoodwinked will be the focus of Nottingham City Council s big summer campaign for 2018, with citywide branding and promotion from July to September. It s a legendary opportunity to promote your business. Brand awareness Live the legend! Raise awareness of your business, organisation or group in a unique and memorable way. Drive footfall and online visits Showcase your business or community and attract customers with your sponsored sculpture a unique piece of art. Support Nottingham s economy Hoodwinked will attract thousands of visitors and encourage residents to explore and enjoy their own city. Employee and customer engagement Engage your staff, customers and partners. Use your imagination. Your sculpture could take on a life of its own as the focus of competitions or a social media campaign... the possibilities are endless. Media exposure Robin s always been one step ahead... and now he s pulling the wool over the Sheriff s eyes by swapping his traditional green for multi-coloured garb. It s a fabulous tale that will generate huge media interest - so make sure you re part of the success story. High visibility The Robin Hood sculptures will be displayed for 12 weeks, creating a major exhibition for everyone to enjoy for free. This is a great opportunity for your organisation to be associated with a design from a talented artist and to support the local creative sector. Corporate social responsibility Play your part in supporting our city and helping a charity that is close to the hearts of local people. Hoodwinked will reach across communities, arts and education, bringing social, cultural, educational and charitable benefits. And what s more it s fun! A lasting legacy After the exhibition has finished, each Robin sculpture will be auctioned at a charity gala event. The funds raised will provide support for Nottinghamshire Hospice. The Creative Quarter Company is a key supporter of the Hoodwinked project. It will be a fantastic showcase for local artists and creatives to feature their work on the streets of the city centre, boosting Nottingham s reputation as a home for creative industries, and benefitting retail and leisure businesses through the increased numbers of visitors to the trail. Craig Chettle, Chair of Creative Quarter Nottingham Don t just take our word for it! Wild in Art projects create a lasting impact... Great North Snowdogs - (North East region) 2016 676,056 visitors during the trail brought 16.55 million into the region 56% spent 6 days or more visiting the trail 12% people stayed somewhere overnight 85% felt the trail brought a sense of community 367,500 raised for charity We are delighted to be the main sponsor of Hoodwinked. Each year, one of our activities is a project to add interest to Nottingham s urban landscape in order to enhance its appearance and attract more people to the city centre. Given that Robin Hood is such an iconic symbol of Nottingham and a major attraction for tourists, we decided to work in partnership with Nottingham City Council to support this project for 2018. Jeff Allen, Chair of the Nottingham BID The Big Hoot - Birmingham 2015 25% increase of visitors to the Great Western Arcade 530,830 raised for charity 163,935 unique users of Big Hoot website 14,000 registered users for Big Hoot App Pigs Gone Wild Ipswich 2016 250,000 people visited the Pigs Gone Wild trail 1million boost to the Ipswich economy 200,000 raised for charity 82% of people stayed in Ipswich longer than usual 60% said it was their main reason for visiting 90% explored parts of the city they would not usually visit
About Wild in Art Wild in Art is one of the leading creative producers of spectacular, mass-appeal public art events, bringing together business and creative sectors with schools and local communities through the creation of citywide trails of uniquely-painted sculptures. Since 2008 Wild in Art events have: Attracted more than 7million additional visitors to host cities and towns in Africa, Australia, Brazil and the UK Contributed more than 1.2million to local creative communities Enabled more than 10million to be raised for charitable causes Engaged more than 100,000 young people in creative programmes Our charity partner Nottinghamshire Hospice is an independent local charity serving people across Nottingham and Nottinghamshire who have been told that their illness cannot be cured, as well as supporting their families during this difficult time. We pride ourselves on giving people the opportunity to choose where they want to be cared for at the end of their life. We do this by caring for patients in their own home through the Hospice at Home team and in our Day Therapy Centre by our care team. Our family and carer support team provide counselling as well as advice on coping with the problems faced in these difficult times. All of our services are provided free of charge, but with only a small proportion of our funding coming from the NHS we have to raise over 7,000 each and every day. Our work is possible only through the generosity of local businesses and individuals, so we can continue to be there for our local communities, whenever the time comes that they need us. We are so excited to be working with Nottingham City Council and Nottinghamshire Hospice to bring art to the streets and public spaces of the city in summer 2018. Hoodwinked will see artists, young people and communities come together with businesses to showcase the area s creativity, its heritage and spirit of fun.we hope the city s industries and businesses together with its cultural providers recognise the great benefits of getting involved as well as the positives for the local community and the hospice. Sally-Ann Wilkinson, Director of Wild in Art Nottinghamshire Hospice is delighted to be partnering Nottingham City Council and Wild in Art in delivering Hoodwinked across the city centre and in the hearts of our communities. We believe the smiles, curiosity and mischief the trail will bring will make summer 2018 sensational. Together with sponsors, artists and those who ultimately purchase the sculptures, we want to create a legacy for all those who will benefit from this precious investment in our city and our people. We are thrilled that part of that legacy here at the hospice will be the opportunity to continue to share the stories of the vital support that we provide to communities across Nottingham and Nottinghamshire, enabling us to touch the lives of those families who don t yet know how our services could support them in their darkest days. Rowena Naylor-Morrell, CEO Nottinghamshire Hospice.
Cavalry Design are delighted to support a project as high profile and rewarding as Hoodwinked. As a company based in Nottingham for the past 18 years, it s always rewarding to give something back to the city. Hoodwinked brings exciting opportunities for businesses, as well as a brilliant trail for children and families to enjoy next year. Richard Cook & Richard Seals, Cavalry Design Arts and Education Programme - ChildHOOD Hoodwinked will also inspire a local education programme, providing teaching resources for schools and engaging thousands of young people. We call it ChildHOOD. Working with schools to bring the legend to life, ChildHOOD will use the excitement of Hoodwinked to refresh the tales for a young new audience. It will inspire creativity, capturing attention by learning through fun, hands-on arts activities. To find out more about sponsoring ChildHOOD, please contact us. Sponsorship packages Wild in Art events have an excellent track record wherever they take place, offering a proven return on investment and great opportunities for brand exposure, staff and customer engagement, and increasing footfall and sales. Caroline Elmhirst or Julie Walker on 0115 876 4984 / 5. Sponsorship of a unique Hoodwinked sculpture costs 6,000. This guarantees participation in the biggest event in Nottingham in summer 2018. Promotion of Hoodwinked begins at the end of June 2017 so the sooner you sign up, the sooner you can start to benefit. Be part of the success story. Contact us for more information. Hoodwinked sounds like a fantastic idea and a great opportunity for Nottingham to show off everything that is good about our city. We hope people will be inspired by what should be a tremendous celebration of Nottingham s creativity. Mike Sassi, Editor of The Post Hoodwinked Nottingham City Council, Loxley House, Station Street, Nottingham NG2 3NG 0115 876 4984 / 5 hoodwinked@nottinghamcity.gov.uk www. hoodwinked2018.co.uk @Hoodwinked2018 /Hoodwinked2018 Photo courtesy of Daniel Graves
Hoodwinked Nottingham City Council, Loxley House Station Street, Nottingham NG2 3NG 0115 876 4984/5 hoodwinked@nottinghamcity.gov.uk www. hoodwinked2018.co.uk @Hoodwinked2018 /Hoodwinked2018 Promotional literature designed by