Mary Kay Timewise Skin Care Class 1 P a g e
Start Here! Let s Rock it OUT! BIG SMILES & ENTHUSIASM! Welcome Guests: Hi! I would like to welcome everyone and thank (hostess s name) for getting everyone together! ***HOSTESS SPECIAL*** $75 in product for just $35! You pay what we pay! *** Introductions: Now I would like to get to know a little about all of you! Would you please introduce yourself, how you know the hostess, and something you would like to change or improve about your skin. Agenda for the Evening: 1 st you will get to try America s Best Selling Skin Care for over 17 years on your face! Then we will do a real quick color look called the Dash out the Door which takes 3 minutes or less to do! Finally we will play a few games and I will meet with you individually to take care of any questions you may have or anything you would like to take home. First of several appointments, next appt. play more with color with a computer color makeover! (tell about color appointment, what is involved) I will talk to you more about booking this at then end of the party! 2 P a g e
About Mary Kay the Woman & the Company Say: First let me tell you a little about Mary Kay Ash who founded Mary Kay Cosmetics in 1963! The company s motto is to Enrich Women s Lives by giving them the opportunity to achieve their potential without obstacle! A company founded to give back to women through generous donations to cancers that affect women as well as fighting domestic violence. Emphasized the Golden Rule of giving back to others! A company BY WOMEN FOR WOMEN! - No Animal Testing - Corporate/Consultant Recycling Program 3 P a g e
Introducing the Products Benefits Set the Stage Ask: Would you be impressed if you could see and feel a difference in just one time of using these products? Say: Then do not do anything to your forehead just use all of the products from only your eyes down. Five Essential Steps to Ageless Skin Ask: There are the 5 essential steps that dermatologists recommend that you do for your face everyday for ageless skin? What are they? (give example of dentist expectations) Cleanse Exfoliate Tone Protect (with sunscreen) Moisturize! Say: The Miracle Set, what you are about to use, also delivers 6 additional benefits to: - Smooth - Help reduce fine lines and wrinkles - Firm - Soften - Energize - Rebuild You get 11 total benefits in one set of products! 4 P a g e
Let s Start Our Facial! First Step Cleanser! Say: This is a multi-tasking age preventing/reversing cleanser, mask and toner all in one! No need to use 3 different products anymore! It cleanses, exfoliates and tones all in one step! Two formulas of cleanser: - Creamy white for normal to dry skin - Gel Cleanser for combination to oily ** This is why yours might look different than your neighbors! No one size fit s all skincare! ** (Instruct women on how to apply the product from their eyes down) Should wash face 2 times a day! - In the morning because whatever is one your pillow including your drool is now on your face! (laugh and smile) - And then at night to wash all of your make-up off! ** Not washing your face at night = 14 days of aging! EEK! ** 5 P a g e
Day/Night Solution Step Two Day Solution! Say: Next is the Day Solution which has an SPF 25 in it think of it as the Wonderbra for your face. It tightens lifts and firms! (Instruct to apply this just to the RIGHT SIDE of your face from UNDER YOUR EYES DOWN.) Give an Analogy during Application - Think of your face as a brick wall. Over time the mortar starts to wear down and the wall starts to crumble. - The Day & Night Solution help to keep the mortar strong! - They repair and rebuild collagen (mortar) in your face to keep you looking younger by keeping out dryness and lines. - Also protects your face with SPF 25 to keep the mortar and brick (your face) visibly beautiful and healthy! Look for Results Ask: What do you notice about the right side vs. left side of your face? (should notice: tighter, firmer, and visually SEE a difference) (Optional) Night Solution: Try on back of right hand. Mention NUTRIBEADS with botanicals and peptides that deliver antioxidants for skins renewal process. 6 P a g e
Moisturizer/ Firming Eye Cream Step Three Moisturizer! (Instruct women to apply the Moisturizer to both sides of their face from under their eyes down) Protects from Free Radicals that can damage your skin! Give an Analogy -Think of a raisin in a glass of oil. What happens to that raisin? NOTHING it stays a raisin! - Now think of a raisin in a glass of water. What happens to the raisin? IT PLUMPS BACK UP! -That is what putting a moisturizer on your face does. It re-hydrates your face, making your skin look and feel younger! Step Four Firming Eye Cream! (Instruct women to use fourth finger (ring finger) and dab the cream below and above the eye.) Give Analogy Face like cardboard, under eye area like tissue paper, be very gentle! (Rubbing and tugging leads to sagging and bagging! ) - Cream firms up eye area getting rid of fine lines and helps with darkness under the eye area. - Recommend Eye Revitalizer for dark circles and puffiness. (Roller ball) 7 P a g e
Satin Lips/Microdermabrasion (on back of hand) Step Five - Satin Lips Ask: Have any of you ever been addicted to chapstick? Well this is your answer! (Instruct women to apply the mask, rub on lips, then wipe off with damp cloth, apply lip balm) Say: This lip balm is amazing! It will moisturize for up to 10 hours! No more chapstick! Step Six - Microdermabrasion on back of hand! Ask: Has anyone heard of the term Microdermabrasion? It s Amazing and Addictive! Say: Did you know that a typical microdermabrasion treatment can cost over $300 and with multiple sessions, a recommended 6! That s over $1800! (Instruct to use the refine for 30 seconds on back of left hand, then wipe, replenish) Step 1: Refine is an advanced exfoliator that immediately energizes the skin to reveal a more radiant, healthy-looking surface. Feeds and nourishes the skin from below through increased microcirculation. This brings oxygen to the top of the skin to stimulate circulation creating a healthy, more radiant glow. Reduces the appearance of pores by effectively removing the dead skin cells that naturally form inside and around the outer edge of every pore. Step 2: Replenish is immediately absorbed into the skin to instantly smooth and soften. This lightweight, VITAMIN SERUM: Feeds and nourishes Aids the rejuvenation process, Soothes the skin, 8 P a g e
Let s Move on to COLOR! Step Seven Foundation Primer! Say: This is one of our newest products it s called our foundation primer! Just like a primer that you use to paint a wall, this will fill in any gaps and cracks and give your foundation something to adhere to! This will give your foundation staying power!! Can use with all types of foundation. Step Eight- Concealer! Say: Concealer is used to cover up any blemishes, whatever you would like to conceal. The reason it s yellow is because it plays down red and dark! (Instruct women to pat a TINY TINY amount under their eyes or any other spots to conceal.) This tiny bottle of concealer will last you over 2 years! A great value! Even a pick by Oprah! Step Nine Foundation! Say: The purpose of foundation is protection. If you go out with a bare naked face all of the pollutants in the air settle on your face and will clog your pores and make them look BIGGER! Evens skin tone, covers flaws and gives a flawless finishes look to your skin! Ask: How does your skin feel?(using back of hand) Can you tell a difference between your forehead and the rest of your face? That s just in one use!!! 8 weeks you will see the full effect! ***Continue with Dash out the Door Look *** 9 P a g e
Compliment Time! Ask women to turn to the person sitting beside them and tell them one thing they like/notice about their skin or look! (Compliments all around!) Say: At your follow up appointment we will play more with color and fine tune your skin care regimen to make sure everything is working fantastic for you! Say: Now we are going to play a few games and then I will tell you about tonight s specials. I m going to clean up the table real quick. Everyone can help themselves to the delicious food our hostess has prepared for tonight and then come quickly back so we can finish up! Referral Game Tic Tac Toe (have boards printed) Say: "Okay, so our first game is Tic Tac Toe! Everyone knows this one right!? Well, it s always such a compliment when you decide to share your friends with me! So you will each get a board to fill out. In each box, there is something YOU will get for FREE when your friend and I get together to do something just like we did today! If you get a tic-tactoe you will get a compact unfilled an $18 value for FREE! So be sure to be strategic about what blocks you fill in, or fill in them all! I will be calling them within the week to share their free pampering gift session from YOU!" Allow women 5 minutes to fill out boards. Collect them at individual close. (Can also do Tic Tac Toe boards at the end of the appointment if short on time) 10 P a g e
Purse Game Say: "Okay, so now I am going to share with you the 7 reasons why I LOVE my Mary Kay business! Everyone will need their purse or wallet they brought with them. Okay, I am going to say a letter and the first person to pull out of their purse something that starts with that letter will get a ticket towards our door prize! (Wait until the woman pulls something that starts with that letter before you explain what it stands for in MK.) "Okay, so your first letter is..." M - "M stands for Money. The #1 reason why women start a MK biz is to make some extra money. We make 50% on everything we sell which is the highest of any direct selling company." R - "R stands for Recognition." I love my MK biz because of the recognition I receive for everything I do in my business! At our weekly girls night out meetings we get recognized for our sales and new team members! Its SO much fun and SO rewarding!" S - "S stands for Self-Confidence and Self-Growth." I love my MK biz because before I joined MK I could NEVER have stood up in front of a group of women I didn't know and talk about a product. MK has given me the training and the self-confidence to move forward in my business and to be a success!" F - "F stands for Fun and Friends. I LOVE the friends and powerful women I have met through this amazing company! The best thing about MK is that you get to pick who you work with, so it's always fun girlfriend time when we get together and take trips! Like this summer when we go to Dallas!" C- "C stands for the FREE CAR PROGRAM!" I LOVE that in MK I can earn the use of a FREE GORGEOUS white chevy malibu as a consultant! As I move up the career path I can earn a variety of different cars including a BLACK CHEVY MUSTANG! And of course, every woman dreams of earning that GORGEOUS pink cadillac! A - "A stands for Accelerate at your own Pace." I LOVE that in MK I don't have to wait for someone to die or retire to move up in the company. If I want to give myself a promotion and make more money I CAN! Like, right now my HUGE goal is to get into my Red Jacket by the end of the month which will give me a 9% increase in my commissions! B - "B stands for "Be Your Own Boss." I LOVE being my own Boss and getting to choose my schedule and when I can work and for how long. I love being able to promote myself and make all the money I need! Not having to worry about someone standing over me telling me what I need to do or how much I need to sell is refreshing and makes this biz SO MUCH FUN! "Okay, so now that I shared all the reasons why I LOVE my Mary Kay business. I am going to allow you to ask any questions that you may have. The first person to ask a question gets 2 tickets towards the door prize!" (Be sure that if there are no questions you talk about what it takes to get started, just 100$ for over 600$ in value. $300 in full sized product and $300 in training materials. Show off Bag) 11 P a g e
Table Close Take it SLOW! ( use a soft voice) Say: Okay ladies I am going to tell you about the 3 specials I have for this evening but first I want everyone to close their eyes. (wait for everyone to close and stop giggling ) Say: I want you to imagine you are walking into your closet and you are going to pick out the outfit that you bought for a REALLY special occasion. Maybe it was a wedding, a special event, or just an outfit you knew you HAD to have because you looked so darn good in it! Okay, so take that outfit and I want you to lay it out on your bed. Now go back to your closet and get everything you purchased for that one outfit and put it on the bed as well. Maybe you got a hot new pair of shoes, got your hair done, nails done, special jewelry, a new purse.. Now picture all of those things on the bed together. Don t say it out loud but I want you to think about how much that outfit cost all together including all the little extras that went with it. Keep your eyes closed. Now I want you to hold up the number of fingers of how many times you have worn that outfit in the last year. Say: Okay, open your eyes. Take a look around. I saw. Okay now close your eyes again. I want you to picture in your mind your very best friend in the whole wide world. Just see that person in your mind. (Wait here, PAUSE). Okay, now open your eyes. Ask: What did you see when I said to picture your best friend? So did you see what he/she was wearing? That s right you saw their face. Our face is what we remember most about people in our lives not what they wear. Our face is what we wear 365 days a year. It is important that we take great care of our skin because it is what the rest of the world will remember about us now and in the future. It truly is priceless. (Pass out get set for beauty insert sheet) 12 P a g e
3 specials for the evening: (can take cash, check, CC) - Ultimate Miracle Set $193 + roll up bag + 3 items ½ off (all+microderm+eye) - Miracle Set $108 + 2 items at ½ off (cleanser, moisturizer, foundation, day/night) - Basic Set $58 + 1 item at ½ off (cleanser, moisturizer, foundation) Finishing Up: Turn over profile card and answer a few questions at the top of the card: 1. Out of all the sets I showed you tonight which would you like to take home? The ultimate, the miracle, or the basic? 2. When we get back together to do your color appointment, when would be best? During the day, evening, or weekend? 3. When we get together to do color what do you want to focus the most on? Eyes, Cheeks, Lips, or the whole thing!? 4. At your color appointment, would you rather do it, just you and me? Or You me and FREE!? This means you get a couple of girlfriends together, I come early and do your color look, and then your friends arrive and you play hostess while they do everything we did tonight and you get FREE product for being a hostess! Which would you rather do? 5. Say: "After all your have heard about a Mary Kay buisiness tonight where would you be on a scale of 1-6? 1 being you would rather eat dirt than sell lipstick and 6 being, hey $100 to start that sounds pretty good let s get started today!" Where would you be? Meet Individually: Individual Close is done in a private area away from the party. Have the guest bring their profile card with them to meet with you. 1. Ask: "Did you have a good time?" 2. Ask: "Which set did you want to take home tonight?" Take care of purchases. 3. Schedule their color appointment/party if they choose that option 4. If they are at 3 or above about a MK biz you have them listen to Kim's marketing call and then have them call u after they listen and text me their phone number so I can follow up. It's 212-461-2522. 13 P a g e