Results for 1Q-3Q of Fiscal 2012: Supplementary Materials. Naoki Kume DIRECTOR OF FINANCE/MANAGEMENT PLANNING DIV. POLA ORBIS HOLDINGS INC.

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Results for 1Q-3Q of Fiscal 2012: Supplementary Materials Naoki Kume DIRECTOR OF FINANCE/MANAGEMENT PLANNING DIV. POLA ORBIS HOLDINGS INC. This report contains projections of performance and other projections based on information currently available and certain assumptions judged to be reasonable. Actual performance may differ materially from these projections resulting from changes in the economic environment and other risks and uncertainties. 1

1. Highlights of Consolidated Performance 2. Segment Analysis 3. Forecasts for Fiscal 2012 2

Summary of 1Q-3Q of Fiscal 2012 Consolidated net sales increased sharply, thanks to a solid contribution from Jurlique. Operating income for 1Q-3Q of fiscal 2012 decreased, owing to the impact of acquisition-related costs, but operating income was in line with the Company s expectations. 1Q-3Q Consolidated Net sales: 129,724 million (+8.2%); Operating income: 8,013 million (-8.8%) Net sales: 123,435 million (+2.9% ); Operating income: 9,371 million (+6.7%) Existing Business POLA Net sales : 71,160 million (+2.6%); Operating income : 4,123 million (+16.2%) POLA THE BEAUTY (PB) driving earnings ORBIS Net sales : 35,471 million (-0.3%); Operating income : 5,677million (+11.9%) Improved profitability primarily due to strengthening of Internet sales and product strategy focusing on skincare Net sales: 6,288 million; Operating loss: 1,358 million Net sales and operating income in line with expectations 1Q-3Q depreciation and amortization costs relating to Jurlique s acquisition : 1,378 million Inventory valuation differences (cost): 729 million; Depreciation or amortization of non-current assets and amortization of goodwill (SG&A): 648 million Note: Annual depreciation and amortization costs relating to Jurlique s acquisition expected to reach 1,500 1,600 million 3

Highlights of Consolidated Performance [P&L Summary] 1Q-3Q of 1Q-3Q of YoY Change (Millions of yen) FY2011 FY2012 Amount Percentage(%) Net Sales 119,946 129,724 9,777 8.2% Cost of sales 23,400 26,449 3,049 13.0% Gross profit 96,546 103,274 6,728 7.0% Selling, general and administrative expenses 87,762 95,261 7,499 8.5% Operating income 8,784 8,013-770 -8.8% Ordinary income 9,108 8,425-682 -7.5% Income before income taxes 7,398 8,382 983 13.3% Net income 5,475 3,687-1,788-32.7% Jurlique and H2O PLUS Amount of YoY change +7,395 mil +2,532 mil including 729 million in inventory valuation differences accompanying acquisition of Jurlique +6,831 mil including amortization of goodwill and other items -1,969 mil +1,665 mil due to improvement in extraordinary income/losses -2,776 mil due to increase in income taxes Summary of consolidated results Consolidated net sales Steady performance centering on flagship brands. Sharp sales growth bolstered by Jurlique & H2O. Operating income Decrease in profits due to costs relating to Jurlique s acquisition Net income Net income fell due to higher income taxes offsetting a large reduction in extraordinary loss from the same period a year earlier 4

Analysis of Consolidated P&L Changes Net Sales to Operating Income 1Q-3Q of 1Q-3Q of YoY Change (Millions of yen) FY2011 FY2012 Amount Percentage(%) Net sales 119,946 129,724 9,777 8.2% Cost of sales 23,400 26,449 3,049 13.0% Gross profit 96,546 103,274 6,728 7.0% Selling, general and administrative expenses 87,762 95,261 7,499 8.5% Operating income 8,784 8,013-770 -8.8% Consolidated net sales POLA up 1,812 mil ORBIS down 92 mil Jurlique up 6,288 mil H2O PLUS up 1,106 mil Cost of sales Cost of sales ratio: 1Q-3Q FY2011: 19.51% 1Q-3Q FY2012: 20.39% Factor lowering the ratio: Improvements in cost of sales ratio centering on flagship brands Factors raising the ratio: Impact of newly consolidating H2O PLUS and Jurlique, as well as inventory valuation differences of 729 mil SG&A Up 7,499 mil (Overseas brands: up 6,831 mil) Personnel expense up 2,056 mil Administrative expenses up 3,040 mil Sales-related expenses up 1,418 mil Sales commissions up 983 mil Operating income Down 770 mil (down 491 mil in the Beauty Care segment) 5

Analysis of Consolidated P&L Changes Operating Income to Net Income 1Q-3Q of 1Q-3Q of YoY Change (Millions of yen) FY2011 FY2012 Amount Percentage(%) Operating income 8,784 8,013-770 -8.8% Non-operating income 603 520-83 -13.8% Non-operating expenses 279 108-171 -61.3% Ordinary income 9,108 8,425-682 -7.5% Extraordinary income 558 134-423 -76.0% Extraordinary losses 2,267 177-2,089-92.2% Income before income taxes 7,398 8,382 983 13.3% Income taxes 1,933 4,709 2,776 143.6% Minority interests in net loss of consolidated subsidiaries -10-14 -4 ー Net income 5,475 3,687-1,788-32.7% Non-operating income/expenses Increase in profits reflecting lower foreign exchange loss: + 170 mil ( 3 mil of foreign exchange gain by 3Q) Decline in interest income due to investment of funds: - 30 mil Extraordinary income/losses Extraordinary income Reversal of provisions for directors retirement benefits: 119 mil Gain on sales of subsidiaries stocks: - 529 mil (amount recorded in FY2011) Extraordinary losses Loss on disaster: - 425 mil (amount recorded in FY2011) Asset retirement obligations: - 954 mil (amount recorded in FY2011) Income taxes Increase in income taxes due to higher taxable income: +893 mil Tax effects on sale of real estate: + 1,335 mil (amount recorded in FY2011) Change in effective tax rate due to elimination of losses brought forward: + 660 mil (amount recorded in FY2011) 6

Factors Impacting Net Income (Millions of yen) Positive impact Negative impact 16,000 14,000 SG&A expenses: up 7,499 million (Overseas brands: up 6,831 million) 12,000 10,000 8,000 6,000 4,000 2,000 0 5,475 Net income for 1Q-3Q of FY2011 +7,869 million due to gross profit growth resulting from increase in sales Gross profit -1,141 million Amount of increase due to consolidation of Jurlique and H2O PLUS Impact of higher cost of sales ratio -2,056 million due to higher costs following consolidation of Jurlique and H2O PLUS Personnel expenses -983 million due to rise in sales commissions resulting from increased sales at POLA Sales commissions -1,418 million due to higher costs following consolidation of Jurlique and H2O PLUS -3,040 million Jurlique,H2O+ due to higher amortization and administrative costs arising from consolidation of Jurlique and H2O PLUS Sales-related expenses Administrative expenses Nonoperating income/ expenses +1,665 million due to decrease in asset retirement obligations and disaster-related losses -2,771 million due to increase in taxable income Tax effects on sale of real estate (amount recorded in FY2011) Change in effective tax rate due to elimination of losses brought forward (amount recorded in FY2011) Extraordinary Income/ losses Income taxes /Minority interests in net loss of consolidated subsidiaries - 1,788 million YoY 3,687 Net income for 1Q-3Q of FY2012 7

1. Highlights of Consolidated Performance 2. Segment Analysis 3. Forecasts for Fiscal 2012 8

Operating Results by Segment 1Q-3Q of 1Q-3Q of YoY Change (Millions of yen) FY2011 FY2012 Amount Percentage(%) Consolidated net sales 119,946 129,724 9,777 8.2% Beauty Care 111,140 120,847 9,707 8.7% Real Estate 2,336 2,143-193 -8.3% Others 6,469 6,732 262 4.1% Operating income 8,784 8,013-770 -8.8% Beauty Care 7,178 6,687-491 -6.8% Real Estate 997 917-80 -8.1% Others 343 214-128 -37.5% Reconciliations 264 193-70 -26.7% 9

Beauty Care Segment Operating Results by Product Type 1Q-3Q of 1Q-3Q of YoY Change (Millions of yen) FY2011 FY2012 Amount Percentage(%) Net sales 111,140 120,847 9,707 8.7% Cosmetics 102,484 111,955 9,470 9.2% Fashion 8,655 8,892 237 2.7% Operating income 7,178 6,687-491 -6.8% Cosmetics 7,718 6,892-825 -10.7% Fashion -539-205 334 ー Cosmetics Steady performance of flagship brands and brands under development. Sharp sales growth, owing to contributions from overseas brands. Decrease in operating income, owing to one-time costs relating to the acquisition of overseas brands. Fashion Sales events held as planned this period, contrasting with the previous year when the earthquake led to the cancellation of some events and caused other issues. Improvement in operating income reflecting sales growth. Figures are based on the same calculation methods used for the same period of the previous year for reference purposes only (unaudited) 10

Beauty Care Segment Operating Results, by Brand POLA ORBIS Continued to revitalize the sales organization and was rewarded with favorable results. Sharp increase in profits due to improved sales cost efficiency. Improved profitability due to skincare-centered product strategy, as well as streamlining of catalog-related and other sales costs. Brands under development Continued to post double-digit growth. THREE showed year-on-year growth of about 50%. Overseas brands 1Q-3Q of 1Q-3Qof YoY Change (Millions of yen) FY2011 FY2012 Amount Percentage(%) Net sales 111,140 120,847 9,707 8.7% POLA 69,347 71,160 1,812 2.6% ORBIS 35,563 35,471-92 -0.3% Brands under development 5,364 5,956 591 11.0% Overseas brands (Jurlique and H2O+) 864 8,259 7,395 855.9% Operating income 7,178 6,687-491 -6.8% POLA 3,548 4,123 574 16.2% ORBIS 5,071 5,677 605 11.9% Brands under development -1,338-1,040 297 ー Overseas brands (Jurlique and H2O+) -103-2,072-1,969 ー Jurlique performed in line with the Company s forecasts. H2O PLUS performed below expectations due to a change in agent in China. 1Q 3Q operating income includes costs of 1,163 million associated with Jurlique acquisition. Note: Consolidated operating income and losses are shown for each brand, for reference purpose only (unaudited). 11

Progress with Key Strategies During the Third Quarter (1) 1 - Generate stable profits with flagship brands Products Reinvigorated sales expansion of existing products with the launch of B.A THE PRECIOUS SYNERGY SET in September. Sales Channels Number of POLA THE BEAUTY(PB) stores rose by 27 to 560 PB store 3Q sales: +10.3% Note: Reference: Esthe Inn +2.6%; Conventional door-to-door sales: -8.5% PB existing store 3Q sales: +8.7% Customers Amount spent per customer: -3.3% Number of customers: +6.5% (new customers: +13.1%) B.A THE PRECIOUS SYNERGY SET launched in September Products Sales Channels Launched first anti-aging product, the new AQUAFORCE EXTRA, in August Online order ratio: +2.7 pt Customers Logistics Amount spent per customer: +7.3% Mail-order skincare purchaser ratio: +4.7 pt Mail-order sales ratio for skincare products out of new customer sales: +6.9 pt Completed a dual-site logistics system with distribution centers in both Eastern and Western Japan. New AQUAFORCE EXTRA launched in August 12

Progress with Key Strategies During the Third Quarter (2) 2 Accelerate growth of brands under development Two outlets in department stores to open in second half, bringing total to 17. Existing stores maintaining strong sales. 3 Develop presence overseas by capitalizing on the Group s strengths New CONCENTRATE series launched in September International brands Jurlique Number of outlets in department stores in China: 24 more outlets than the previous year end. H2O PLUS Launched products developed by POLA CHEMICAL INDUSTRIES. Shipments stall due to a change in agent in China. H2O PLUS Total Source Night Cream Existing brands POLA Approval of direct sales license in China pending. ORBIS Increase in new customers, thanks to successful promotional activities in China. 4 Reinforce R&D capabilities POLA CHEMICAL INDUSTRIES 27th International Federation of Societies of Cosmetic Chemists (IFSCC) Congress. Won the highest award in poster presentation category. IFSCC Congress 2012 13

Real Estate/Others Segment Results 1Q-3Q of 1Q-3Q of YoY Change (Millions of yen) FY2011 FY2012 Amount Percentage(%) Real estate segment net sales 2,336 2,143-193 -8.3% Operating income 997 917-80 -8.1% Revenues down year-on-year, affected by downward trend of rents in real estate market. 1Q-3Q of 1Q-3Q of YoY Change (Millions of yen) FY2011 FY2012 Amount Percentage(%) Others segment net sales 6,469 6,732 262 4.1% Operating income 343 214-128 -37.5% Pharmaceuticals Higher performance compared with a year earlier due to increase in medical institutions using Lulicon. Building maintenance Year-on-year growth due to strong performance in renovation/repairs and staffing services. Note: The commercial printing business was excluded from the scope of consolidation from 3Q of FY2011. (FY2011 1H results: Net sales: approx. 230 mil; Operating income: approx. 200 mil) 14

1. Highlights of Consolidated Performance 2. Segment Analysis 3. Forecasts for Fiscal 2012 15

Forecasts for Fiscal 2012 No change to previously announced full-year forecast on July 30. Aiming for operating income growth of 10% or more, in line with the fundamental policy of the Medium-term Management Plan. FY2011 FY2012 YoY Change (Millions of yen) Actual Forecasts Amount Percentage(%) Consolidated net sales 166,657 182,000 15,342 9.2% Beauty Care 154,778 170,200 15,421 10.0% Real Estate 3,089 2,900-189 -6.1% Others 8,790 8,900 109 1.2% Operating income 12,853 14,200 1,346 10.5% Beauty Care 10,787 12,500 1,712 15.9% Real Estate 1,283 1,100-183 -14.3% Others 501 300-201 -40.2% Reconciliations 280 300 19 7.1% Ordinary income 13,322 14,700 1,377 10.3% Net income 8,039 7,200-839 -10.4% 16

Efforts in the Fourth Quarter Launch of B.A THE EYE CREAM in October Open 30 POLA THE BEAUTY stores by year-end and achieve stable growth at existing stores Encourage new customers to become repeat customers Reinforce delivery services Offer nationwide next-day delivery, same-day delivery in key Kanto and Kansai cities, and pickup services at convenience stores Reinvigorate sales expansion of mainstay skincare products, particularly EXCELLENT ENRICH Promote widespread appreciation of brand value based on new brand statement B.A The Eye Cream, launched in October, 21,000 EXCELLENT ENRICH Introduce limited edition products and reinforce promotional activities for the Christmas shopping season Strive to recover quickly from setbacks caused by the change in agent Accelerate rebranding and strengthen relationship with new agent HERBAL COLLECTION KIT 17

Reference Materials 2011 2013 Medium-term Management Plan Generate stable profits with flagship brands and invest funds to implement growth strategy * CAGR: Compound annual growth rate Consolidated net sales CAGR* of 2 3% Operating income CAGR of 10% or higher Operating margin 9% (10% in Japan) in 2013 Strategy 2-Accelerate growth of the portfolio of brands under development Strategy 1-Generate stable profits with flagship brands Increase profits from POLA THE BEAUTY Increase market share in luxury skincare cosmetics Implement measures to rebuild the ORBIS brand Generate stable profits Strategy 3-Develop the Group s presence overseas by capitalizing on the Group s strengths Develop door-to-door sales channels in China Consulting-based sales in Russia and neighboring countries Mail-order sales business in China Accelerate growth and improve profitability in Asia Swiftly achieve synergistic effects Strategy 4-Reinforce R&D capabilities Reinforce skincare ingredient development capabilities 1. Enhance brand recognition (unaided recall) Strategy 5-Reinforce the operating base 2. Concentration on core competence 3. Business process management 4. Step up personnel training 18

Reference Materials Long-term Vision (Goal for 2020) Corporate Philosophy Inspire all people and touch their hearts Management Indicators Net sales: 250.0 billion or more Overseas sales ratio: 20% or more Operating margin: Top level in the industry (13 15%) Scale 250.0 billion Domestic and overseas: Accelerate growth through M&A and alliances Overseas: Grow flagship brands overseas centering on Asia 160.0 billion ~ STAGE 1 STAGE 2 STAGE 3 Generate stable profits and create a successful business model overseas Accelerate development of the Group s presence overseas Become a highly profitable global enterprise Domestic: Achieve stable growth in Japan (CAGR of around 2%) * CAGR: Compound annual growth rate 2013 2016 2020 19