SUSTAINABLE BEAUTY
PROVITAL We are experts in cosmetics Since 1979, we research and produce active ingredients for cosmetics. Storytelling extracts Moving ideas Cosmetic Market Trends Cosmetic Applications Trendy Formulations
PROVITAL Reaching 90 countries worldwide Global presence Germany France Poland Spain Barcelona China Brazil Every year, about 400 millions of consumers are in contact with our products
PROVITAL For a beautiful life from cells to the skin We decode the treasures that nature provides and we study its application to beauty and skin care. With a strong respect for nature, Provital Group is a bridge between beauty and well-being. We work from the inside of the cells to the outside, for a more beautiful skin and a more beautiful life. Our actives and extracts come from plants from all over the world.
SUSTAINABLE BEAUTY Far beyond natural cosmetics Far beyond organic products Overall strategic sustainability plan and mission Assessment for environmental impacts Reduction of energy and water usage Green building design and facility improvements Community outreach and social involvement Spreading sustainability to the whole supply chain
SUSTAINABLE BEAUTY
SUSTAINABLE BEAUTY Why?
Number of products SUSTAINABLE BEAUTY Launchings with claim natural worlwide 60000 50000 40000 30000 20000 10000 0 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 Why?
SUSTAINABLE BEAUTY 30.0% Launchings with "Sustainability" in text 25.0% 20.0% 15.0% 10.0% 5.0% 0.0% 2013 2014 2015 2016 2017 2018 Why?
SUSTAINABLE BEAUTY not a product, an emotion link with basic messages tradition, protecting heritage, nature preservation, health, wellbeing... Why?
FUTURE SCOPE BEAUTY 2020 Shuttersto ck
DECIPHERING FUTURE TRENDS
SOCIO-DEMOGRAPHIC TRENDS 1. Urbanization In 2030, 60% of the Population will be urban 2. Population Shift 1 billion senior citizens in a decade Millennials : 30% of population 2015 & 50% of global workforce by 2020* 3. West vs East Population China, India, the new Power centers of the future 4. Diversity is the new majority Immigration and impact on standards Minorities are the newmajority 5. Climate Change Changing environment and thus skin treatment L Officiel - March 2016 * EuroMonitor In-Cosmetics April 2014
TECHNOLOGY/SCIENTIFIC TRENDS 1. 2. 3. 4. 5. 6. 7. 8. The Rise of Technology & Digital Age More informed decision making Reducing the standardboundaries Visual & Virtual Technology New Control Devices &Wearables Portable monitoring, nano-scans Peer2Peer information - Sharing individual information Bioprinting & 3D Autologuous skin & in-vivo measures NeuroSciences Social Neuroscience Epigenetics & Microbiome Augmented Robotics Artificial Intelligence, prosthetic devices, digitally enhanced wearables Integrative Medicine Holistic vision of health & beauty
CONSUMER TRENDS Nylon Oct16 1. The Age of Paradoxes Hybrid life science/nature, local/global... 2. Toxic Fear / Loss of Confidence In search of the safest alternatives for skeptical consumers Indies/local are at the center oftrust 3. Humanistic Consumption The rise of the makers, the concern of who makes 3. Rise of Human Values Towards respectful transparency 4. Experience vs Possession Moving to a collaborative model 5. The Power of Peer to Peer The power of social media and collaboration 6. Well Being / Happy The new priority 7. The New perfumery shop is the World Market
FUTURE SCOPE BEAUTY 2020 SUSTAINABLE FUTURE POSITIVE SCIENCE EMERGING TARGETS
SUSTAINABLE FUTURE Crafted by Cosmetics Inspiration & Creation HUMAN VALUES
Crafted by Cosmetics Inspiration & Creation
Crafted by Cosmetics Inspiration & Creation
FARMACY YOUTH TO THE PEOPLE Age prevention cleanser TATA HARPER EVITA Beauty Whip Soap KAILI JUMEI DIPTYQUE Huile infusée Crafted by Cosmetics Inspiration & Creation H&M CONSCIOUS LUSH
RISE OF HUMAN VALUES Towards Respectful Transparency Towards Respectful Transparency Breast Cancer Campaign Elle nov11 Earth Tu Face Natura Ekos Natura Ekos SW BASICS S.W Basics RESPECT OF COMMUNITIES The Body Shop Birchbox Kate Logan Palmarosa KATE LOGAN Palmarosa Cleanse Balm Kahina Kahina LOCAL BEAUTY CONNECTING PEOPLE TRACEABILITY Kure Bazaar Natural Nail Polish Josie Maran KAHINA RESPECT OF COMMUNITIES LOCAL BEAUTY TRACEABILITY
Breast Cancer Campaign Elle nov11 RISE OF HUMAN VALUES Towards Respectful Transparency Towards Respectful Transparency Earth Tu Face Natura Ekos Natura Ekos S.W Basics RESPECT OF COMMUNITIES The Body Shop Birchbox Kate Logan Palmarosa AVEDA acting responsibly - earth and community care report - responsible packaging - packaging with plastics derived from plants - cradle to cradle Kahina - aveda cares - renewable energy Kahina RESPECT OF COMMUNITIES LOCAL BEAUTY TRACEABILITY LOCAL BEAUTY CONNECTING PEOPLE TRACEABILITY Kure Bazaar Natural Nail Polish Josie Maran - Aveda & yawanawa people - environmental health and safety DAVINES Sustainable beauty
Towards Respectful Transparency Sustainable Beauty Manifesto Our ideal of beauty works through practical and "sustainable" efforts. For us, sustainability deals with the responsibility we owe to ourselves, the people with which we work, our customers, and the world in which we live and operate. Our vision of sustainability has a range of connected meanings: - sustainability in regard to our commitment to minimizing the impact on the environment, not compromising the quality or quantity of natural resources today or tomorrow; - sustainability in regard to the effectiveness of our products and the safety of our customers, thanks to the privileged use of natural ingredients, enhanced with cutting-edge cosmetic technologies and an artisanal spirit; - sustainability in regard to freedom of creation. Our decisions are led more by "intuition than calculation. Our pioneering spirit guides us to explore ideas beyond trends. At Davines, every idea is born free and then developed with authenticity, in harmony with our values. - sustainability in regard to ethics, which in ancient Greek means house, shelter, lair. Honored of being a family company, we make our professional environment a homely place where to develop oneself and create sincere and trustful relationships with others, based on transparency and collaboration. In summarizing, beautiful and good as the ancients referred to the inseparable unity between exterior and interior beauty is another way to say Sustainable Beauty" and "Sustainable Beauty" is another way to say Davines.
Towards Respectful Transparency
Towards Respectful Transparency
Towards Respectful Transparency
Towards Respectful Transparency Collecting permit Nagoya IRCC on Clearing House, 1 st for cosmetic ingredients supplier
Towards Respectful Transparency
Towards Respectful Transparency
Towards Respectful Transparency
SUSTAINABLE BEAUTY How?
SUSTAINABLE BEAUTY Market volume derived from 1 Kg dried plant 95,000 125,000 78,000 3 9 100 200 Dried plant producer Plant distributor Extract producer Extract distributor Cosmetics producer Cosmetics distributor Cosmetics retail sales How?
SUSTAINABLE BEAUTY How to integrate it successfully with rural development? Controlling the whole supply chain From land to the shelves Maintaining the link with the land. Credibility Communicating, Communicating, Communicating How?
SUSTAINABLE BEAUTY Some final remarks This comes from a social trend, not from an invention of the industry It is present and future It is the whole supply chain