Future Trends S/S 9 Bed & Bath!"#$%&'()%
Introduction Common Ground explores a reconnection with nature and communities in more authentic ways, driven by the appeal of the basics of simple living. Raw natural details and textures are celebrated across bath and bed products, with organic materials used to highlight their natural beauty. Luxury details embrace craftsmanship from global cultures. SEASONAL STATEMENTS 0 0 Natural surfaces take centre stage: textural surfaces and print effects are inspired by naturally occurring details such as stone strata and aged metal patinas 0 Traditional patterns are reworked: mud cloth and latticework designs are important, and made more contemporary by playing with scale, colour and metallic finishes 0 Crafts are distilled into fine details: hand-made touches are key, and decorative additions such as crochet trimming or simplypainted ceramics are restrained and minimal!"#$%&'%(%#)'*+%,####-"#)./%.#0,*####"#*&'. 0 0
Pantone Textile Pantone Coated!""#$%$&"'"() -08 TCX 9-0 TCX -809 TCX 8 C C 7 C -080 TCX 0 C -0 TCX 0 C 8- TCX 8900 C 9- TCX 8 C Low Tide blue freshens a warm, soothing palette of natural tan and stone shades. Organic materials are key, while metallic touches such as brushed brass facets and textured gold prints add a!"#$%&'&#()*+',"#$%&*-."#/)0)#()*+' "#%&*#%&* "#%7&89) sense of luxury.
Key Directions 0 0 0 0 Crafted Details Simple Spa Abstract Nature Monotone Mud Cloth 0 0 07 08 Bold Composites Lattice Look Quiet Flora Ticking Stripe!"#$%&''()*+,-.)/-0.,-####"#+)..)#/'####7"#89:,#;)+.#/-')####<"#=++>?####@"#$-',AB+&,####C"#D'--)&0#%+&####E"#*&,B#/:))-,####F"#G+H+I-
!"#$%&'()&%#*+, 7 Hand-created elements elevate simple products. Crochet and embroidery are important as trims on bed linen or towels, with minimal tufted details adding a contemporary craft feel to textiles. Brass taps and accessories are hand-made, offering a luxurious approach to craft.!"#$%&'%(#)#*%+,"#-%.%#/0 "#%%#%78'%#9:.0;<.= >"#?;. @"#A0+;&=#0B#C%(<..8 D"#%+'#A%E(<.8 F"#G:+%E80BH0((=
!"#$%&'!$( Linking to a growing focus on wellbeing, the home becomes a spa-like retreat. Natural wood accents reference Scandinavian saunas, while the use of raffia provides a pared-down Japanese aesthetic. Bed linen is kept light in white or oatmeal shades, and waffle and cheesecloth textures are key.!"#$%&&'()*+(%%, -"#./"#0#./"#(,#&,% "#$%&&'()*+(%%, 7"#89',//:'(9; <"#=,>?"#@,#(,#A&';9):
!"#$%&'$()&$*%+ 7 Natural patinas, rough edges and multi-hued stone strata are the inspiration for this appealing and warm look. Forms are organic yet refined, and surfaces feel smooth but appear raw and tactile. Natural ageing effects are recreated on hard surfaces, or cleverly and subtly printed on bed linen.!"#$%&'()*+*,"#-../0 "#&#& "#.&78 9"#':*);#<)(=% >"#?00%&@#$7+% A"#B)*&#*=/7
!"#"$"#%&!'(&)*"$+ 7 Referencing the traditional fabric of West Africa, these linear marks are raw yet carefully composed. Patterns that look hand-drawn are recreated through print or weave and carefully painted on ceramic accessories. Wooden surfaces can have roughly carved motifs.!"#$%&'()#*+,--."#/0%)))(- "#/'7(8 9"#:7#;-')&%- <"#=>70#?&%@(%%-8 A"#B7-C(0D E"#/#*)'-0
!"#$%&"'(")*+,) 7 This evolution of the terrazzo trend sees chunkier colour chips spread across solid grounds on both hard and soft goods. Shapes become further abstracted in enlarged sizes, or by the inclusion of marbled pattern fills, while the pinktinted hue of Cinnamon Cream creates a soft look.!"#$%&%'%()* +"#,-./#$%0%( "#(*0 7"#8*9(#$-:%) ;"#$#<-=*>-?"#@->%>-#,.%>.- A"#B%(#B%(
!"##$%&'!(() Loose open weaves in cane and bamboo create lattices, and the look also carries through to print. Larger-scale designs abstract lattice patterns to create contemporary bed covers, while metallic details add newness and an upmarket feel. Complex weaves are referenced on towels.!"#$%&&'()#*+(, -"#.%'/' 0"#+', "#.+7',8'#9:;<= >"#.+('%?"#@,&:(%A%;%'
!"#$%&'()*+ Delicate stems and single blooms are the focus for this pretty yet grown-up look, which has a strong feminine feel. Leaves scattered on softly coloured grounds create subtly striking one-colour prints. A lone flower might be embroidered on a towel or pillow sham, or painted on hard goods.!"#$%&'( )"#*(+,-. /"#0(%. 8"#9(:%# ;"#<=+7%,#>7?=&( @"#<(&A%.=&
!"#$"%&'()*"+, 7 The essence of the south of France infuses light linens and weaves with a relaxed air in this high summer story. Stripes are fine, while colours appear washed and worn-in. Herringbone-style mini stripes add sophistication to basics, and ruffle trims add newness to linen.!"#$%&'()#*#$%&+, -"#./(0)#/#0) "#))7#8(99:, ;"#<)=(>)%+&/%?"#8+(7&/#@AB)) C"#8/A&)+,#/#D%7))0 E"#F(:+&>)
Commercial Directions Natural patinas are translated into aged metallic finishes on hard bath accessories, while simple blond wood items echo home-spa ideals. In bedrooms, mud cloth-inspired mark-making is composed into hand-drawn stripes, and organic terrazzo-like chips are enlarged and stylised in fresh colours to create unique abstract print designs.!"#$%#&'(#)*+,' -"#.+**',/#&0,% "#+%*,/#+0( "#(07,8 9"#:,0;0<#=#:,''% >"#&?'@'??A,0/
Index The Vision Future Trends launches with in-depth reports outlining the three Vision trends. Each covers the major forces that will shape design and consumer habits, providing essential context for all product categories. Big Ideas WGSN outlines the big ideas and need-toknow trends that will influence consumers and designs. Colour Global Colour & Key Colours WGSN s three Vision trends are translated into colour palettes and key colour messages for the season, providing an indispensable tool for planning collections. Colour Analysis Your essential reference tool for colour planning, featuring downloadable palettes that group the season s tones together. Colour Evolution S/S 9 colours are compared with those from previous seasons, providing a visual roadmap of how they are evolving, and what directions you should take them in. Colour by Region The colour messages from WGSN s three Vision trends are reinterpreted for Europe, US, LATAM and China. Lifestyle & Interiors Colour Lifestyle & Interiors Colour Analysis This easy-to-use reference provides downloadable palettes for the season, organised by hue, tone, metallics and levels for all colour systems. Both hard and soft goods are considered. Lifestyle & Interiors Colour Usage The season s colour forecast is tailored for the interiors and lifestyle market with adjusted palettes, harmonies and direction for usage. US Colour Compass Tailored colour direction for the five key US regions, provided by local colour experts. Palettes are adjusted to reflect regional nuance, and include Pantone matrixes. Forecast Lifestyle & Interiors Forecast Seasonal trends to support the entire development process for interiors and industrial design, with analysis of lifestyle factors, materials, finishes, patterns and shapes. Packaging Forecast Essential direction on the key colours, surface patterns, structures, materials and finishes for the beauty and the foodand-drink industries. Surface & Materials Forecast The Surface & Materials Forecast provides direction in line with WGSN's three Vision trends for the fashion and non-fashion industries, including accessories, apparel, footwear, interiors, jewellery, product design, packaging and textiles. Seasonal Gifting This series of reports covers Future Trends for key seasonal events and holidays, offering direction on mood and colour; food and drink; decor; styling; prints and graphics. Design & Product Development A comprehensive range of reports offering direction for product development covering all categories, in line with the season s three Vision trends. Future Trends Critical Path S/S 9 The Vision Big Ideas Colour Forecast Seasonal Gifting Design & Product Development