MORE THAN A FEELING: SENSORY ENHANCERS

COSMETICS DESIGN 01 02 03 04 Leading industry publication that is free to access Provides 360-degree view of the industry from brand innovation to regulation and safety Breaking news and industry analysis We publish free daily newsletters and special edition newsletters

PROBLEMS 01 02 03 04 Competition is fierce; market is flooded with products Consumers increasingly sceptical of claims and promises Consumer s time increasingly scarce won t waste money on product that wastes their time. Consumers looking for unique experiences and emotional connection

FIRST IMPRESSIONS COUNT Sensory attributes make an imprint on sensory memory. It gives the wow factor. Consumer assess how products make them feel subconsciously. They link them with functionality and efficacy. Communicates product functionalities by showing, not telling. The experience is immediate don t have to wait 4 weeks to see result.

EVITA BEAUTY WHIP SOAP The WOW factor: Presentation Unique therefore imprinted on memory Expresses functionality through formulation Creamy lather suggests effective yet gentle cleansing, that help retain the skin s moisture

TOUCH

TEXTURE IS CRUCIAL Communicates quality of product Thick creams associated with moisturising and nourishing properties Gel-creams feel fresh on the skin Lightweight emulsions feel less likely to clog pores Encapsulated ingredients that are time-released are testament to how texture can play a role in product efficacy.

NEW SENSATIONS Transforming textures 01 02 03 Texture transformation in beauty and personal care products has been disrupting the beauty industry. Transformative properties act as instructional cues It is driving brands to rethink texture as a significant part of a product s design and formulation.

GLAMGLOW Powermud: Mud to oil NEW SENSATIONS Transforming textures Senka Perfect Oil Whip: Oil to foam Orbis Powder Wash: Powder to foam Boscia Tsubaki Cleansing Oil-Gel: Gel to oil Sunday Riley Martian Water-Gel Toner: Gel to water

NEW SENSATIONS ingredient innovation Powderfeel WR by CHEMYUNION: Spray-able butter that is high in oil concentration to hydrate and restore skin barrier. Gel in Oil transforming texture by COATEX ARKEMA GROUP: feels like gel, nourishes like oil. Eco-conscious formulation. RHEOLUXE 811 by ELEMENTIS: created hydrating mask that transforms from liquid to jelly.

SMELL

FRAGRANCE More functional than you think 01 02 03 04 05 Fragrance is more than a way to mask unpleasant odours. Plays a role in product marketing. Helps differentiate from competitors. Evoke emotions from consumers. Mintel research reveals that in the US, 60% of young igens aged 10-17 cite scent as a reason for using beauty or personal care products.

FRAGRANCE ingredient innovation Vetivyne by GIVAUDAN: anti-ageing benefits, plumping effect and long lasting properties to enhance fragrance wear SOS Perfume to Go by Lucas Meyer Cosmetics: a playful bouncy solid perfume with 7% fragrance

SIGHT

SEEING IS BELIEVING Love at first sight (of packaging) Most of the time, it is the customer s first interaction with the product

INSTAGRAMMABLE PRODUCTS

SELFIE-READY PRODUCTS

SELFIE-READY ingredient innovation TEGO Enlight by EVONIK: brightens and evens out skin tone for skin that is ready for the digital age ImerCare Matte by IMERYS MINERALS: Matiffying agent derived from naturally white kaolin. Reduces shine and appearance of pores.

PLAY

SKINTERTAINMENT Fun skin care 01 02 03 Boom started with K-Beauty Skin care as an indulgence rather than a chore Products with a twist in delivery, exciting textures, transforming formulations

BEAUTY PLAY

SKINTERTAINMENT ingredient innovation Thermolat by SYMRISE: smart-warming ingredient that s gentle on skin and suitable for face, body and hair. Rheoluxe 880 by ELEMENTIS: created a bouncy moisturiser with cooling effect. Creamy yet lightweight. The Frozen Youth by EVONIK: ice cream-like texture with a cooling sensation that improves appearance of skin along with SPF protection.

THANK YOU For further information, please contact Amanda Lim amanda.lim@wrbm.com