Launched in 2000 with a collection of tailored clothing and sportswear, John Varvatos now represents an entire men s lifestyle that includes footwear, bags, belts, eyewear, limited edition watches, men s fragrances, as well as the younger, edgier John Varvatos «USA Collection and Converse by John Varvatos.
Who is John Varvatos? Varvatos grew up in Detroit - the music melting pot of America - where Motown, rock n roll, blues, jazz and punk melded together in an unforgettable period of music history. At an early age, Varvatos was exposed to defining musicians including The Who, Led Zeppelin, Detroit s own MC5, Alice Cooper, Bob Seger and The Stooges. The creative spirit, electricity and edginess intrinsic in the personal style of these rock n roll icons inspired Varvatos at an early age and influenced the evolution of his eclectic sensibility. This can be seen as a unifying theme in his design and it is deeply ingrained in every expression of his brand, including his famed 315 Bowery boutique in New York City, formerly the seminal underground music club CBGB, where Varvatos pays tribute to the musical heritage of this legendary site. With this unique brand position that unites a rock n roll sensibility and old-world craftsmanship with modern innovation, Varvatos has become one of the most well-known menswear designers in the world. Varvatos designs often draw inspiration from the past only to repurpose these ideas into something entirely new. The resulting collections reflect the quality and attention to detail inherent in old world tailoring, while creating luxurious, comfortable clothing for a modern lifestyle. I have a great reverence for the craft of old-world tailoring but a big part of what I love designing is functional, timeless clothing that is created to be lived in. The designer has been recognized three times by the CFDA with an American Fashion Award for New Menswear Designer (June 2000) and Menswear Designer of the Year (June 2001 and June 2005), was honored as GQ s Designer of the Year in 2007 and was recently recognized by the 2013 Style Awards as Menswear Designer of the Year. The collection is distributed in freestanding John Varvatos boutiques across the U.S. including his famed 315 Bowery boutique in New York City, formerly the seminal underground music club CBGB s and online, as well as in better department stores throughout the world. www.johnvarvatos.com
The Collection
The John Varvatos brand unites a rock n roll sensibility and old-world craftsmanship with modern innovation. John Varvatos himself has become one of the most well-known menswear designers in the world. The John Varvatos customer has a keen eye for quality materials and artistry and demands the best. He stands out from the crowd with his impeccable taste and unique sensibilities. He is an affluent consumer, 35-55 years old. Classic Artisan Bowery Soho Contemporary styling Integrated customized spring hinge Real leather inlay Ornamental detail Tooled filigree Refined, heritage silhouettes Fleur de lis Crafted guitar stock hinges Rich, handmade acetate Beveled inner temple Coated hinge screws Polarized sun lens Beveled endcap with coated screw Custom rivit hinge Custom wire core
The Classic Collection V348 49/18/140 MATTE MATTE TOKYO TORTOISE V348 49/18/140 CRYSTAL MAHOGANY V359 52/19/140 CHIANTI TORTOISE V364 56/16/145 TORTOISE V365 52/22/145 SMOKE OLIVE
The Classic Collection V366 54/18/145 TORT-GREY TORTOISE
The Artisan Collection V144 42/21/145 PEWTER GOLD V145 53/20/145 SMOKE TORTOISE TORTOISE TORTOISE V147 52/19/140 BRUSHED MATTE BRUSH GUNMETAL V149 48/21/170 ANTIQUE GUN ANTIQUE GOLD V150 53/17/145 ANTIQUE GUN ANTIQUE GOLD
The Artisan Collection V151 53/17/145 MATTE GUNMETAL V152 47/21/140 ANTIQUE DARK GUNMETAL ANTIQUE GOLD V354 43/23/145 TOKYO TORTOISE TORTOISE V803 ANTIQUE SILVER ANTIQUE GOLD V511 60/17/140 GUNMETAL
The Artisan Collection V782 53/21/145 SMOKE TORTOISE TORTOISE TORTOISE V792 59/19/170 ANTIQUE GUN ANTIQUE GOLD V797 59/14/135 TAUPE GUNMETAL V798 58/15/150 ANTIQUE GUNMETAL ANTIQUE GOLD V799 52/21/140 NAVY OLIVE
The Bowery Collection V153 54/16/145 SMOKE TORTOISE /TORTOISE TORTOISE V353 48/20/145 Comes with a Free Sunglass Clip HORN CRYSTAL V355 51/18/140 CRYSTAL TORTOISE REDWOOD V356 43/20/140 CHIANTI /TORTOISE NAVY V358 49/20/145 MATTE TOKYO TORTOISE
The Bowery Collection V361 53/17/140 NAVY GRADIENT TORTOISE REDWOOD V363 53/19/145 TORTOIOSE NAVY GRADIENT V510 55/21/140 NAVY GRADIENT /TORTOISE TORTOISE V774 51/19/145 REDWOOD MATTE TOKYO TORTOISE V794 49/20/145 HEATH GREY
The Bowery Collection V795 54/20/140 HEATH GREY V796 54/22/145 OLIVE SMOKE
The Soho Collection V200 51/19/145 TOKYO TORTOISE V202 56/17/145 /TORTOISE GREY CRYSTAL V203 54/18/145 /TORTOISE SMOKE CRYSTAL V204 50/21/150 HAVANA TORTOISE TORTOISE SMOKE CRYSTAL V205 49/21/145 TORTOISE HAVANA TORTOISE
The Soho Collection V804 TOKYO TORTOISE YELLOW CRYSTAL V602 52/18/150 /TORTOISE GREY CRYSTAL V603 54/19/150 HONEY TORTOISE /TORTOISE TOKYO TORTOISE V604 52/22/150 TOKYO TORTOISE /TORTOISE TORTOISE GRADIENT V605 50/20/145 BUTTERSCOTCH /TORTOISE GREY CRYSTAL