SFS, GURUKUL MARG, MANSAROVAR, JAIPUR COURSES OF STUDY FOR

SFS, GURUKUL MARG, MANSAROVAR, JAIPUR COURSES OF STUDY FOR CAREER ORIENTED COURSE IN FASHION DESIGNING CARTIFICATE April 2009 DIPLOMA April 2010 ADVANCE DIPLOMA April 2011 Syllabus applicable for the students seeking admission to the Career Oriented & Skill Development Course in the academic year 2008-09. 1

INTERNATIONAL COLLEGE FOR GIRLS Career Oriented and Skill Development Course: Fashion Designing Session 2008-09 Objectives The Fashion Designing Career Oriented and Skill Development Course is designed to provide students with the education and experience necessary for a professional career in fashion marketing. The program of study is designed to introduce students to broad spectrum of industry, combining creativity with the industry with the opportunity to study fashion design, pattern making and garment construction. At the same time they are given insight into the world of fashion merchandising and marketing in the ever changing, fastpaced fashion industry. The main objectives of the course are: To enable students to gain knowledge of figure sketching and dress designing. To understand fashion design concept, fashion merchandising and fashion marketing. To develop skill in pattern making and garment construction 2

Career Oriented and Skill Development Course Fashion Designing Session 2008-09 Proposed Schedule for Fashion Designing Teaching is: Level Theory Hrs./Week Practical Hrs./Week Certificate 1 hrs/week 07 hrs/week 30 hrs/year 210 hrs/ year Diploma 2 hrs/week 07 hrs/week 60 hrs/ year 210 hrs/ year Advance Diploma 1 hrs/week 07 hrs/week 30 hrs/ year 210 hrs/ year Total 08 hrs/week 240 hrs/ year 09 hrs/week 270 hrs/ year 08 hrs/week 240 hrs/ year 3

Level Certificate Paper code FSD 131 FSD 132 FSD - 133 FSD - 134 FSD 231 Fashion Foundation (Theory) Fashion Illustration (Practical) Fabric Artistry (Practical) INTERNATIONAL COLLEGE FOR GIRLS Add on Course Fashion Designing Scheme of Examination Time durati on per week Maximu m Marks Minimum pass Marks Continuous Assessment (30 %) 1 50 20 15 Annu al End Exam (70 %) 3 100 40 30 70 3 100 40 30 70 Project 1 50 20 15 35 Historic Costume (Theory) 1 50 20 15 35 35 Diploma Advance Diploma FSD _ 232 FSD 233 FSD 234 FSD 331 FSD 332 FSD - 333 FSD - 334 Indian Textiles (Theory) 1 50 20 15 35 Advance Fashion 3 150 60 45 105 Illustration (Practical) Pattern Making 3 150 60 45 105 (Practical) Fashion Marketing 1 50 20 15 35 (Theory) CAD (Practical) 2 100 40 30 70 Garment Construction (Practical) 2 100 40 30 70 Project: Product 3 150 60 45 105 Development 4

THEORY PAPERS Continuous Assessment The theory paper will consist of a test and IInd component, the relative weight age for which is shown below. Test I II Component Total Teacher Assignment/Quiz Attendance Marks 15 Interaction 30 05 05 05 The 15 marks of IInd component includes Teacher Interaction of 05 marks, a Quiz of 05 marks and 05 marks for regularity, which is ascertained on the basis of the attendance of the student in the classrooms. Time duration of internal test will be 45 minutes Test I will cover unit I, II & III The question paper will consist of three sections. Section I: Consist of 05 objective type questions, carrying 1 mark each. Section II: Consist of 04 short answer type question (50-75 words), carrying 02 mark each. Section III: Consist of 02 essay type question (300-400words) carrying 06 mark each. The students are required to attempt the entire question in section I., 2 questions with internal choice in section II however in section III student will be required to attempt any 1 question out of 2 questions. The question paper will consist of three sections. Annual End Examination Section I will consist of 11multiple choice questions, carrying 1 mark each. Section II will consist of 6 short answer type questions (30 50 words), carrying 2 mark each. Section III will consist of 3 essay type question (500 words) with 100% choice carrying 4 mark each. The students are required to attempt all the question in section I and II, however in section III student will be required to attempt any 3 questions out of 5 questions. 5

PRACTICAL PAPER The practical will also consist of C.A. and A.E.E. C.A.: The practical will consist of submission, practical record, test and attendance depending on the nature of paper. A.E.E.: The component of assessment will vary according to the nature of the paper. Duration of practical examination is of four hours. FSD -132 Fashion Illustration Continuous Assessment Annual End Examination Component Marks Component Marks Practical Records 20 Element of design 10 Test 05 Stylization 20 Attendance 05 Designing 40 Total 30 Total 70 FSD -133 Fabric Artistry Continuous Assessment Annual End Examination Component Marks Component Marks Submission 10 Applied Art 20 Practical Records 10 Dyeing/Printing 35 Test 05 Hand Embroidery 15 Attendance 05 Total 30 Total 70 FSD -134 Project Continuous Assessment Annual End Examination Component Marks Component Marks Report Writing 10 Content 25 Attendance 05 Viva Voce 10 Total 15 Total 35 6

Continuous Assessment FSD -233 Advance Fashion Illustration Annual End Examination Component Marks Component Marks Portfolio 25 Sketching 45 Test 05 Designing 60 Attendance 05 Total 30 Total 105 Continuous Assessment FSD -234 Pattern Making Annual End Examination Component Marks Component Marks Submission 20 Drafting 60 Practical Records 10 Adaptation 45 Test 05 Attendance 05 Total 45 Total 105 Continuous Assessment FSD -332 CAD Annual End Examination Component Marks Component Marks Practical Records 15 Corel Draw 45 Test 05 Photoshop 25 Attendance 05 Viva-Voce/ Lab Interaction 05 Total 30 Total 70 Continuous Assessment FSD -333 Garment Construction Annual End Examination Component Marks Component Marks Submission 10 Drafting 20 Practical Records 05 Construction 50 Test 05 Attendance 05 Total 30 Total 70 Continuous Assessment FSD -334 Product Development Annual End Examination Component Marks Component Marks Report Writing 35 Practical Record & 55 Submission Attendance 10 Presentation 35 Viva Voce 15 Total 45 Total 105 7

Code: FSD 131 Periods/week: 01 Max. Marks: 50 (CA: 15; AEE: 35) Certificate Course in Fashion Designing Fashion Foundation 30 hrs Unit I Introduction to Design: Definition and Sources of design Classification of Design: Structural and Decorative design Design process : Concept, Research, Design Exploration, Conceptualization, Design Development and Design Work Sheet Unit II Elements of design: Line, form, color, texture and shape. Principles of design: Balance, proportion, rhythm, emphasis and harmony. Appreciation of dress design in terms of principles of design. Unit III Designing & selection of clothing according to age, sex, season, occasion, personality, complexion and figure. Unit IV Introduction to Fashion, Fashion terminology, Theories, Principles of fashion and Fashion cycle. Fashion Research Analysis, Fashion forecasting and factors favoring and retarding fashion. Unit V Contemporary Indian Fashion Fashion centers Milan, Tokyo, New York, Paris and Delhi Fashion designers National and International Essential readings: 1. Frings, G., Fashion from concept to consumers, Prentice Hall International, New Jersey, 1991 2. Lyle, Dorothy S., Contemporary Clothing, Benette & Mc night Publishing Co. Peoria Illinois, 1983 Books Recommended: 1. Castelino, M., Fashion Kalediscope Rup & Co., Calcutta. 1994 2. Burn, Leslie Davis., The Business of Fashion, Fairchild Publications, New York, 2006 3. Waddell Gavin, How Fashion Works, Black Well Science Publishing,India, 2005 8

Code: FSD 132 Periods/week: 03 Max. Marks: 100 (CA: 30; AEE: 70) Certificate Course in Fashion Designing Fashion Illustration Practical 90 hrs Course Content: Introduction to elements of design Line and form geometric, simplified, naturalized, stylized and abstract Color wheel grey, value scale, intensity scale, color schemes and color ways Introduction to block figure. Drawing stylized nude figure. Drawing of faces and hairstyle. Designing garment details for: Neckline, Collars, Sleeves, Tucks, Pleats, Gathers, Yokes, Pocket, cuffs and belts. Making collage on theme. 10 hrs 10 hrs 10 hrs 30 hrs 10hrs Rendering of various fabric woven, tweeds, satin, denim, crepe, checks, stripes, and floral prints, tissues, chiffon, pile, suede and leather 20 hrs Essential reading: 1. Abling Bina., Fashion Sketch Book, Fairchild Publication, New York, 1985 2. Ireland, Patrik John., Fashion Illustration, BT Batsford Ltd. London, 1996 Books Recommended: 1. Seaman Julian., Professional Fashion Illustration, BT Batsford Ltd., London. 2. Allen Seaman., Fashion Drawing: The Basic Principles, BT ford Ltd. London, 2005. 3. Mc Kelvey., Fashion Source Book, Black Well Science, London, 1996. 9

Certificate Course in Fashion Designing Fabric Artistry Practical Code: FSD 133 Periods/week: 03 Max. Marks: 100 (CA: 30; AEE: 70) Course Content: Basic embroidery Flat Stem, Chain, Herringbone, Back, Satin, Buttonhole, Cross stitch Raised Bullion knot, French knot, Bead work, Zardozi, Couching Painting and printing - Fabric painting, Tie & Dye, Stencil printing and Block printing Edging Lace, Beads and Fringes Multiple fabric texture Patch, Appliqué and Quilting 90 hrs 15hrs 15hrs 15hrs 15hrs Preparation of scrapbook of traditional hand embroidery, woven, printed and painted textiles of India with special emphasis on color, motif and stitches 15hrs Preparing an article using surface enrichment 15hrs Essential reading: 1. Dhingra., Embroidery, Dhingra Publishing House, 1998. 2. Bhandari., Textile and Crafts of India, National Institute of Fashion Technology, 1999. Books Recommended: 1. Hatanaka., Textile Arts of India, Chronicle Books, San Francis Co., 1999. 2. Singh, M., Saris of India, Wiley Eastern Ltd., New Delhi, 1995. 10

Certificate Course in Fashion Designing Project Code: FSD134 Periods/Week: 01 Max. Marks: 50 (CA: 15; AEE: 35) 30 hrs The students shall prepare a project on current fashion trends/ contemporary fashion designers and their work. 11

Diploma Course in Fashion Designing Historic Costume Code: FSD 231 Periods/Week: 01 Max. Marks: 50 (CA: 15; AEE: 35) 30 hrs Unit I The ancient world (c.3000 B.C. A.D. 300) o Mesopotamia, Egypt, Greece, Eturia, Rome. Unit II Middle Age (c. 300 1500 ) o The Middle Ages 10 th to 13 th centuries o The Late Middle Ages 14 th & 15 th The Renaissance ( c. 1400 1600 ) o The Italian Renaissance o The Northern Renaissance Unit III Baroque And Rococo ( c. 1600 1800 ) o The 17 th Century o The 18 th Century Unit IV The 19 th Century ( 1800 1900 ) o The Directoire Period & the Empire Period o The Romantic Period o The Crinoline Period o The Bustle Period Unit V The 20 th Century (1900 1990 ) o The Edwardiean Period & World War I o The World War II o The New Look & Beyond o The Vietnam Era o The Post Vietnam Era 12

Essential Readings: 1. Peacock John., The Chronicle of Western Costume, Thames & Hudson Ltd., 1991 2. Cosgrave, Bronwyn., Costume & Fashion, Octopus Publishing Group, 2000 3. Aileem, Ribeiro& Valerie, Cumming., The Visual History of Costume, B.T. Batsford Ltd., 1997 4. Alkazi Roshan., Anciant Indian Costume, Art Heritage, 1983 Books Recommended: 1. Black J., Anderson and Garland Madge, A History of Fashion, Orbis Publishing Limited 1985 2. Costume, The Pepin Press, 2001 3. Bhushan, Jamila Brij., The Costumes and Textiles of India, Taraporevala Bombay, 1958 4. Chandra, Moti., Costumes Testiles, Cosmetics and Coiffure in Anciant and Medieveal India, Oriental Publishers: India, 1973 13

Code: FSD 232 Periods/Week: 01 Max. Marks: 50 (CA: 15; AEE: 35) Diploma Course in Fashion Designing Indian Textiles 30 hrs Unit I Indian hand embroidery- Origin of embroidery in India, its place in everyday life, material used and techniques employed, designs incorporated and articles produced. Embroideries of different regions- Kashmir, Punjab, Himachal Pradesh, Uttar Pradesh, Bihar, Orrisa, Rajasthan, Gujarat, Manipur and Karnataka Unit II Printing and painting -Study with reference to the antiquity of the art of dyeing and printing, styles employed, designs incorporated and articles produced Printing- Styles and methods of printing, centers of Gujarat, Andhra Pradesh, Madhya Pradesh and Rajasthan. Other folk art- Madhubani, Parchitra, Pichwais Unit III Dyeing -Study with reference to the antiquity of the art of dyeing and printing, styles employed, designs incorporated and articles produced Resist dyeing Resist Dyed Fabrics- Bandhanis of Rajasthan and Gujarat Batik of Coromandal. Resist Dyed yarns Gujarat, Orrisa and Andhra Pradesh. Unit IV Development of products from different fibers: the origin of fiber, processing techniques, textures achieved, colors and design incorporated and articles produced Cotton- Bengal and Uttar Pradesh. Silks- Gujarat, Andhra Pradesh, Tamil Nadu and Karnataka, Uttar Pradesh. Woollens- Kashmir, Punjab, Himachal Pradesh, Rajasthan and Gujarat. Unit V Dhotis and saris of Andhra Pradesh, Madhya Pradesh, Maharashtra, Karnataka, Tamil Nadiu, Uttar Pradesh and Bengal 14

Essentials Reading: 1. Naik. Shelja. D., Traditional Embroideries of India, APH Publishing Corporation, New Delhi 2002. 2. Bhavani, E., Decorative Designs and Craftsmanship of India, D. B. Taroporevala Sons & Co. Pvt, Ltd Bombay.1968. 3. Crill, Rose. Mary., Indian Embroidery, Prakash Book Depot, New Delhi 1999. Books Recommended: 1. Parul, B., Traditional Indian Textiles, Abhishek Publications, Chandigarh. 2. Chishti, R.K., Jain, R., Tradition & Beyond: Handcrafted Indian Textiles, Roli Books, Lusture Press 3. Kokyo Hatanaka, Textile Arts of India, Chroncile Books, San Francisco Gillow, John., Traditional Indian Textiles, Thames & Hudson 15

Diploma Course in Fashion Designing Advance Fashion Illustration Practical Code: FSD 233 Periods/Week: 03 Max. Marks: 150 (CA: 45; AEE: 105) 90 hrs Course Content: Designing fashion accessories: Head Gears, Shoes, Bag, Purses, Jewellery and other accessories. 20 hrs Illustration Flat Sketches and working sketches Style Reading 15 hrs 15 hrs Designing clothes for Men, Women and Children for different figure types through theme concept, design concept and presentations 40 hrs Essential reading: 1. Abling, Bina., Fashion Sketch Book, Fairchild Publication, New York, 1985 2. Ireland, Patrik John., Fashion Illustration, BT Batsford Ltd. London, 1996 Books Recommended: 1. Seaman, Julian., Professional Fashion Illustration, BT Batsford Ltd., London. 2. Allen, Seaman., Fashion Drawing: The Basic Principles, BT ford Ltd. London, 2005. 3. Mc Kelvey., Fashion Source Book, Black well Science, London, 1996 16

Diploma Course in Fashion Designing Pattern Making Practical Code: FSD 234 Periods/Week: 03 Max. Marks: 150 (CA: 45; AEE: 105) 90 hrs Course content: Taking Body Measurements: Women Wear, Men Wear & Children Wear Drafting of o Child and Adult Basic Bodice Block o Sleeve Block. o Skirt Block o Trouser Block 4 hrs 10hrs Adaptation of Basic Bodice Block and Sleeve Block for making different types of o Necklines o Sleeves: Cap, Flared, Puff, Bishop, Lego-Mutton, Magyar, Raglan sleeve o Collars: Peter Pan, Cape, Bishop, Sailor, Revers, Shawl, Chinese, Convertible, Shirt Collar and Two Piece Collar o Yokes Round V and Shaped yokes 20 hrs Adaptation of basic o Skirt block: A-line Skirt, Umbrella Skirt, Gathered, Panel, Pleated, with yokes o Trouser block : Straight, Baggy, Bell Bottoms 20 hrs Introduction to Dart manipulation o Slash and spread o Pivot method. Introduction to sewing machine o Various parts of machine and their function o Common problem and their solution o Introduction to sewing equipments o Operating the sewing machine Preparing samples for the following: o Basic stitches: Basting, Tacking and Hemming o Seams and Seams Finishes: Plain Seam, French Seam, Lapped Seam, Run and Fell- by Hand & Machine o Fullness: Darts: Pleats, Tucks, Gathers and Frills o Plackets: Even hem Placket and Continuous Wrap Placket Neck Line Finishing: Bias Binding and Shaped Facing 17

Advance Diploma in Fashion Designing Fashion Marketing Code: FSD 331 Periods/Week: 01 Max. Marks: 50 (CA: 15; AEE: 35) 30 hrs Unit I Marketing the Apparel: Introduction to marketing, overview of marketing process and marketing in modern economy. Fashion marketing and marketing environment: Introduction, development of fashion market, fashion market environment and trends in marketing environment. Market research: Understanding Consumer market trend, Overview of market research process and research design Unit II Product Decision o Concept of product, clarification of product development, o Product positioning o Product line and product mix o Branding, packing and labelling Unit III Price decision o Factor affecting price determination o Price policies and strategies Unit IV Distribution channels and physical distribution decision o Nature and function of distribution channels o Channel management decisions o Retailing and whole selling Unit V Promotion decision o Promotion mix o Advertising o Personal selling Essential reading: 1. Green, Wood., Fashion Innovation and Marketing, Macmillan Press Ltd. London, 2003 Books Recommended: 1. Easey, M., Fashion marketing, Black well sciences Ltd., London, 1995. 2. Costantino, Maria, Fashion Marketing and PR, Fashion files, Batsford Ltd., London, 1998. 18

Advance Diploma in Fashion Designing CAD Practical Code: FSD 332 Periods/Week: 02 Max. Marks: 100 (CA: 30; AEE: 70) 90 hrs Introduction to computers and computer aided software: Coral draw and Photoshop. 10 hrs Paint brush: study of line, form and shape. 10 hrs Introduction to basic tools of Coral draw: Drawing 10 ½ females croqui with grids and guide lines, stylization of female croqui, drawing basic silhouette and style, importing, saving and exporting images 20 hrs Photoshop: Creating different type of effects with respect to various prints and feel of the fabric, photo repair and enhancement, image sourcing, realistic composites, replacing a background. 20 hrs Fundamentals of developing series of new designs from flat sketches Designing mini collections for the given theme. 10hrs 20 hrs Essential reading: 1. Allen; Seaman., Fashion Drawing The Basic Principle, B.T. Batsford Ltd. London. Books Recommended: 1. Tatham, Caroline., Fashion Design Drawing, Thomas and Hudson Ltd. London, 2003 2. Packer William., Fashion Drawing in Vogue Thames & Hudson Ltd. London, 1989 3. Drude, Ellisabetta., Figure Drawing for Fashion Design, The Pepin Press, Singapore, 2003 19

Advance Diploma in Fashion Designing Garment construction Practical Code: FSD 333 Periods/Week: 02 Max. Marks: 100 (CA: 30; AEE: 70) Understanding the construction process of o Sleeves o Collars o Pockets o Yokes o Zipper o Cuffs o Belts Drafting and Stitching of following o Women s wear skirt top o Kid s wear shorts / trousers Designing and construction of one dress 90 hrs 40 hrs 30 hrs 20 hrs Essential reading: 1. Jindal, Ritu., Handbook of Fashion Designing, Mittal Publications, New Delhi, 2005. 2. Thomas, Anna, Jacob., The Art of sewing, UBSPD Publishers distributors Ltd., New Delhi, 1993. Books Recommended: 1. Complete guide to Sewing, Readers Digest, Readers Digest, Association, New York. 2. Strikeland, Gertuole., A Tailoring Manual, Mac Millan Company, New York. 3. Kallal, Mary, Jo, Clothing Construction, Mac Millan Press Ltd., London, 1985. 4. Armstrong,J., Pattern Making for Fashion Design, Addison-wesley Publishing Company, 1995. 5. Holman., Pattern Cutting Made Easy. A Step by Step Introduction, On Book Service, 2005. 20

Advance Diploma in Fashion Designing Project : Product Development Code: FSD 334 Periods/Week: 03 Max. Marks: 150 (CA: 45; AEE: 105) 90 hrs Students will develop a range for the target group and develop the line and finally constructing a hi fashion garment. The students will be evaluated on the basis of products created and practical record. Conceptualization and development of a collection based on the following : o Concept selection o Research market trends o Mood board and color story o Costume profile o Fabric sourcing o Design development o Pattern development, muslin fit \ transfer on final fabric o Construction of final garment o Finishing o Accessorisation o Final presentation 21