OVERVIEW. The Lyric is a fully comprehensive arts facility dedicated to providing a

LY R I C T H E A T E R 2 0 1 8. A L L R I G H T S R E S E R V E D. PG 1

LY R I C T H E A T E R OVERVIEW OVERVIEW The Lyric is a fully comprehensive arts facility dedicated to providing a platform for emerging artists and supporting city-wide philanthropic missions. A small and mighty venue who s vision extends beyond its walls, an institution founded on moralistic principles while providing evenings of finely-crafted entertainment. The Lyric includes an art gallery/lobby, blackbox theater, and a large VIP greenroom. LY R I C T H E A T E R 2 0 1 8. A L L R I G H T S R E S E R V E D. PG 2

LYRIC THEATER HISTORY HISTORY The Lyric has a long standing influence in the education of Los Angeles youth and continues to be a leading force in the cultural renaissance of the city. Over the past six years, the Lyric has accomplished providing a stage worthy of jazz legend Allen Toussaint and rising hip-hop star Anderson Pack while simultaneously supporting The Los Angeles High School of the Arts, The Los Angeles Drama Club, and the Kennedy Foundation. LYRIC THEATER 2018. ALL RIGHTS RESERVED. PG 3

PAST MUSIC PROGRAMMING The Lyric has gained experience producing and promoting concerts and events of all formats. Since branching out into the live music scene, The Lyric has developed a reputation for cultivating new talent. As a uniquely creative performance space, The Lyric has become a favorite spot for local artists and VIPs both as performers and patrons. PAST ARTISTS INCLUDE Anderson Paak, BRAIDS, Dam-Funk, G Eazy, George Maple, Grimes, Hayley Kiyoko, Hidden Charms KING, LANY, Lissie, Little Simz, Lizzo, Moses Sumney, Nick Hakim, PHASES, RKCB, RL Grime Syd (Internet), Taylor Bennett, Tei Shi, Troye Sivan, Willow Smith LYRIC THEATER 2018. ALL RIGHTS RESERVED. PG 6

PAST COMEDY PROGRAMMING The Lyric has also become the home of the monthly Super Secret Comedy Show, which has been gaining recognization as one of LA s best kept secrets. These events showcase some of the nation s funniest touring headliners in addition to rising talent bringing together some of comedy s biggest names in an intimate setting. PAST COMEDIC ACTS INCLUDE Ali Wong, Andy Kindler, Anthony Jeselnik, Bill Burr, Bryan Callen, Damon Wayans, Dane Cook Demetri Martin, Flula, Guy Branum, Iliza Schlesinger, Jerrod Carmichael, Jim Jefferies, Marc Maron Maria Bamford, Maz Jobrani, Pete Holmes, Reggie Watts, Sarah Silverman, Todd Glass, Trevor Noah LYRIC THEATER 2018. ALL RIGHTS RESERVED. PG 8

LYRIC THEATER PROGRAMMING Our inaugural season will highlight past artists (G-Eazy, Anderson Paak, Troye Sivan, etc.) while featuring new artists such as: Grizzly Bear, Kali Uchis, Jorja Smith, Tyler the Creator, HAIM, Sza, Daniel FUTURE PROGRAMMING Caesar, Jacob Collier, Jon Baptiste, Rex Orange County, Miguel, Halsey, NoMbe, The XX The Lyric takes pride in supporting up and coming artists of independent roots of all shapes, sizes, color or creed. This grassroots organization has long-standing relationships with high-profile booking labels/ agencies such as Goldenvoice, LiveNation, Universal Music, CAA, ICM, DME, Paradigm, and Billions. Our future comedy programming will evolve with the scene and continue to develop young comedians and build shows similar to the Goddamn Comedy Jam and The Super Secret Comedy Show. Future comedic performances include: Amy Schumer, Michelle Wolf, Amy Poehler, Jermaine Fowler, Kevin Hart, Pete Davidson, Patton Oswalt LYRIC THEATER 2018. ALL RIGHTS RESERVED. PG 9

LYRIC THEATER RETNA THE NEW FACADE RETNA (born Marquis Lewis) is a contemporary artist, primarily recognized for his graffiti art. He was born and raised in Los Angeles, and started his career in the early 1990s. He developed a distinctive script which is derived from Blackletter, Egyptian Hieroglyphics, Arabic and Hebrew calligraphy as well as more traditional types of street-based graffiti. In addition to exhibiting at institutions and galleries in Los Angeles, Miami, London, New York and Hong Kong, RETNA has done advertising for brands such as Louis Vuitton and Nike. His iconic artwork now adorns the front wall of The Lyric. LYRIC THEATER 2018. ALL RIGHTS RESERVED. PG 10

LYRIC THEATER PARTNERSHIPS PAST PARTNERSHIPS We ve presented shows with legendary companies and tastemakers like Calvin Klein, Tinder, The Hundreds, Volcom, Pabst Blue Ribbon, Red Bull, 4AD, IVSEYE, Daceism, and Prismatics, to name a few. The Lyric partnered with neighboring design gallery, Voila! Creative Studio, to create a unique immersive experience. Each room at the Lyric was redecorated with high-end furnishings and art installations and private events were curated with Voila! s signature whimsical stye. The lobby was covered from floor to ceiling in astroturf and the lounge was decorated with purple velvet chairs, leather tufted couches and ornate light fixtures. Voila! Creative Studio was advertised on all Lyric publications and social media resulting in a successful partnership for over two years. LYRIC THEATER 2018. ALL RIGHTS RESERVED. PG 11

LYRIC THEATER DEMOGRAPHIC DEMOGRAPHIC ANNUAL INCOME RANGE: 10% - $250,000+ Annual Salary / 15% - $150-250k Annual Salary / 25% - $75-150k Annual Salary / 50% - $50-75k Annual Salary AGE GROUP RANGE: 25% 45-60+ / 45% 30-45 / 30% 21-30 GENDER: 49% Male / 51% Female EDUCATION: 75% College Graduates / 15% Some College 8% High School / 2% Other ETHNICITY: 30% White / 25 % African American / 25% Hispanic 20% Asian / 10% Other LYRIC THEATER 2018. ALL RIGHTS RESERVED. PG 12

LYRIC THEATER OUTREACH OUTREACH Post advertisements for the event on our homepage and our partner s websites, a combine average of 8,000 hits a week Send out announcements / promo material to our mailing lists, a combined 11,000+ contacts targeted at both LA-natives and the premiere Art/Design/European community in Los Angeles Promote on Twitter to our combined 9,000+ followers Post flyer with your logo on our main Facebook page as well as our partners pages Our weekly Facebook page reach is 5,000+ impressions Combined partners weekly reach is 10,000+ impressions Send invitations via Facebook to our combined 5,000+ friends LYRIC THEATER 2018. ALL RIGHTS RESERVED. PG 13

THANK YOU The Lyric Theatre has proven to be an institution dedicated to encouraging culture and education in Los Angeles. Utilizing all faculties of artistic expression the Lyric offers an unparalleled experience. Lets work together to push artistic boundaries and to evolve with the growing population of this city. LYRIC THEATER 2018. ALL RIGHTS RESERVED. PG 14