SKU# MA9240-B FAROUK SYSTEMS, INC. 250 Pennbright Houston, Texas 77090 FAROUK.COM ESQUIRE & ESQUIRE GROOMING are Trademarks of Hearst Communications, Inc. The PRODUCT GUIDE A complete line of grooming essentials specifically developed to make men even better men.
Grooming, like so many things, is not a matter of following orders it s about finding what s right and men need options. Introducing a complete line of products to clean, nourish, strengthen, and style hair regardless if it s short, long, wavy, or broomstick straight. Formulated with proven ingredients to stimulate hair growth and exfoliate the scalp all without harsh chemicals and parabens the Esquire Men s Grooming Collection features expertly formulated products and useful tools for every hair type and style. Wash, style, repeat. Proceed with confidence. KEY INGREDIENTS Redensyl Vitamin E & Antioxidants Keratin Provitamin B5 Blend of Extracts The EXTRA TEN PERCENT OUD OIL You might recognize the word oud from the ingredient list of your cologne. It s an oil rare and precious comes from the middle east, and now, for the first time it s in a men s grooming line. We re not sure if we re ready to follow suit and refer to it as liquid gold, but it s about the purest fragrance money can buy, and it smells pretty darn good. 03
CLEAN The SHAMPOO 3fl. oz., 14 fl. oz. & 25 fl. oz. This unique formula contains a blend of saw palmetto, pea sprout, chia seed, eucalyptus, and ashwagandha to make your hair look and feel fuller all while preserving its natural balance. It gently cleanses the hair and scalp, and eliminates build-up and impurities while increasing hair s strength and density. Concentrate on your hairline and behind your ears the places your scalp produces the most oil. Increases Appearance of Thicker, Fuller Hair Paraben, Sulfate, and Cruelty Free Apply a small amount to wet hair and massage into hair and scalp. Rinse hair thoroughly with water. The CONDITIONER 3fl. oz., 14 fl. oz. & 25 fl. oz. Shampoo is for cleaning. Conditioner is for protecting. This formula contains a unique balance of Vitamins B and E to soothe and protect against dryness and irritation. It leaves your hair soft, manageable, and ready for styling. It also makes your hair more shiny if you care about such things. Increases Appearance of Thicker, Fuller Hair Paraben, Sulfate, and Cruelty Free Apply a small amount to wet hair following shampoo, distribute evenly, and let sit for 2-3 minutes, then rinse well. 04
CLEAN The 3-in-1 SHAMPOO, CONDITIONER & BODY WASH 3 fl. oz. & 12 fl. oz. Although it s unlikely to do a better job than a separate body wash, shampoo, and conditioner, if you re going to the gym or away for the weekend, there s nothing more convenient. Shame you can t brush your teeth with it, too. Body Wash, Shampoo, and Conditioner All in One Cleanses and Eliminates Buildup ProVitamin B5 Provides Moisture and Improves Elasticity Paraben, Sulfate, and Cruelty Free HAIR: Apply to wet hair and lather well. Rinse thoroughly with water. BODY: Apply a generous amount to body and lather well. Rinse thoroughly with water. 07
STYLE Shampooed? Conditioned? GOOD. PROCEED ACCORDINGLY. ESQUIRE GROOMING Styling Products HOLD Light to Strong SHINE Matte to High Shine The THICKENING CREAM The WAX The POMADE The GROOMING SPRAY The DEFINING PASTE The FORMING CREAM The TEXTURED GEL The CLAY The SHAPER The FIRM GEL 08
STYLE The THICKENING CREAM 8 fl. oz. LIGHT HOLD This lightweight styling cream helps create the appearance of thicker, fuller hair the closest thing to bottled confidence money can buy. Light Hold Paraben, Sulfate, and Cruelty Free Apply a small amount onto palms and distribute evenly through damp or dry hair for a more volumized look. The DEFINING PASTE 3fl. oz. MEDIUM HOLD/LOW SHINE Between taping and stapling your hair into position, neither of which we suggest, lies the world of pastes. This one is specially formulated to add natural-looking separation and a little shine, texture, and fullness. Dry and shape your hair first to avoid making it feel too crunchy. Provides Texture and Gives the Appearance of Fuller, Thicker Hair Rub desired amount onto palms and work evenly through damp or dry hair. For best results, blow-dry hair with The Hand Brush Dryer. 11
STYLE The FIRM GEL 8 fl. oz. & 25 fl. oz. STRONG HOLD/HIGH SHINE This non-flaking gel provides a long-lasting firm hold to create high definition styles and polished looks with maximum shine. Formulated with ProVitamin B5 to help soothe and protect against dryness and irritation. No Flaking Alcohol Free Apply to damp hair and style as desired. For an alternate finish, blow-dry hair with The Hand Brush Dryer. The TEXTURED GEL 8fl. oz. MEDIUM HOLD/HIGH SHINE This non-flaking gel provides medium hold and high shine to help create textured styles with the appearance of thicker, fuller hair. It s formulated with ProVitamin B5 to help soothe and protect against dryness and irritation. No Flaking Alcohol Free Apply to damp hair and style as desired. For an alternate finish, blow-dry hair with The Hand Brush Dryer. 12
STYLE The FORMING CREAM 3 fl. oz. MEDIUM HOLD/MEDIUM SHINE An extremely pliable, medium hold styling cream that can be worked through hair easily to create an array of styling options. Start with half as much as you think you need to avoid unexpectedly looking greasy or shellacked. No Residue Left Behind Rub desired amount onto palms and work through damp or dry hair. Style as usual. For best results, blow-dry hair with The Hand Brush Dryer. The POMADE 3fl. oz. LIGHT HOLD/MEDIUM SHINE Redefine your style and create a sleek and polished look with this light hold, medium shine pomade. Added bonus it s water soluble so your commitment isn t till death do you part. No Residue Rub desired amount onto palms and work through dry hair. Style as desired. For best results, blow-dry hair with The Hand Brush Dryer. 14
STYLE The SHAPER 3 fl. oz STRONG HOLD/LOW SHINE This strong hold, low shine flexible styling cream adds texture and increases the appearance of thicker, fuller hair. Create loose textured styles that last all day. Formulated with Oud fragrance Fiber-like Cream Provides Texture and the Appearance of Fuller, Thicker Hair Rub desired amount onto palms and work through damp or dry hair. Style as usual. For best results, blow-dry hair with The Hand Brush Dryer. The CLAY 3 fl. oz STRONG HOLD/MATTE FINISH Create a gritty, textured look with a strong, long-lasting hold and matte finish. Style your hair to have just the right amount of wrong. Formulated with Oud fragrance Matte finish for a gritty textured look No flaking Paraben Free & Cruelty Free Rub thoroughly between your palms to soften before working into damp or dry hair. For best results, blow-dry hair with The Hand Brush Dryer. 17
STYLE The WAX 3 fl. oz. LIGHT HOLD/LOW SHINE Control frizz and fly-aways with this light hold and low shine wax. Perfect for creating low-maintenance, effortless looks while maintaining the ability to reshape styles. No Flaking Provides a Natural Shine Humidity Resistant Rub desired amount onto palms and work through dry hair. Style as desired. For best results, blow-dry hair with The Hand Brush Dryer. The GROOMING SPRAY 14 fl. oz. MEDIUM HOLD Controls fly-aways and increase your hair s manageability with the added benefit of a buildable, flexible hold. Perfect for finishing and locking in styles. Buildable Hold Apply to damp or dry hair and comb through hair to lock in style. For best results, use The Esquire Grooming Classic Straight Comb. 18
TOOLS INFRARED TECHNOLOGY SMOOTHS & RETAINS MOISTURE SOFT-TOUCH GRIP OFFERS CONTROL DURING USE The BRUSH DRYER BETTER SHAPING, BETTER STYLING Q: WHAT IS IT? A: It s the first of its kind, and we re calling it The Brush Dryer think of it as a brush with the added benefit of drying as you style. It gives you more control, which is good, if you actually care where your hair ends up. Q: WHY DO I NEED IT? A: It adds volume and allows you to begin shaping and styling your hair before you put product in it, which means you can use less product better for your hair, and nicer (ahem) when fingers are run through it. TRIGGER BUTTON RELEASES BRUSH FOR CLEANING Q: HOW DO I USE IT? A: A quick towel dry is the first step. Turn it on and comb in the direction you ultimately want your hair to fall. It s designed to fit in your hand a number of different ways, so hold it however you find to be most comfortable. When your hair is dry, and now in the general shape and direction you want it to be, apply styling product. CONTROL SWITCH FOR TEMPERATURE & SPEED LEVELS KEY FEATURES 125V, 400W, 60Hz Infrared Heater Heat Resistant Bristles with Ballpoint Pins DC Motor Two Settings for Temperature & Speed Control Comfortable Grip Allows You to Dry and Comb Hair Easily Premium Soft-Touch Finish Two Year Warranty 21
TOOLS The CLASSIC PROFESSIONAL CLIPPER BEHIND NAIL CLIPPERS AND A RAZOR, IT S THE MOST IMPORTANT TOOL IN YOUR ARSENAL WHAT DO YOU DO WHEN A CLASSIC HAS STOOD THE TEST OF TIME? Make everything that goes into it just a little bit better and that s exactly what you can expect from these clippers. THE MOTOR IS STRONGER. AND POWER IS IMPORTANT. The rotary motor easily powers through wet and thick hair, allowing you more control and better focus on trimming and styling. There s no irritation, pinching, or snags added bonus it s quieter too. THE BLADES ARE BETTER. Adjustable stainless steel blades cut in both directions for added control, less irritation, and more accurate cutting. They maintain their edge longer and easily maintain hair styles from the closest crew-cut to the shaggiest shoulder length. ADJUSTABLE STAINLESS STEEL BLADES TAPER LEVER SOFT-TOUCH GRIP OFFERS CONTROL DURING USE EASY ON/OFF SWITCH KEY FEATURES 125V, 60Hz, 10W Easy On/Off Switch with Adjustable Lever Quiet Motor Classic Design with Hook for Easy Storage Two Year Warranty KIT INCLUDES 4 Guards (12mm, 9mm, 6mm, 3mm), Blade Oil, Cleaning Brush 22
TOOLS WIDE STAINLESS STEEL BLADES The FIVE PIECE TRIMMER SET PRECISELY TRIM YOUR BEARD, HEAD, OR ANY OTHER PLACE HAIR CAN GROW RELEASE BUTTON FOR CHANGING ATTACHMENTS One-size-fits-all isn t our typical mantra, but here s an exception The Five Piece Trimmer Set. You need power, precision, control, and versatility this premium trimmer has them all. Instantly interchange any of the five grooming blades to achieve a well-groomed look around the tightest curves and toughest crevices tackle your beard, nose, ears, unibrow, neckline, underarms, back, and any other place hair can grow. SOFT TOUCH GRIP OFFERS CONTROL DURING USE KIT INCLUDES Detailing T-Blade stainless steel blade for extreme precision Wide Stainless steel blade for clean lines and cutting performance. U- Blade for Lining and Designing Nose Hair Trimmer and Shaver Five comb attachments for various cutting lengths (2, 4, 6, 12, 16mm) Power Rechargeable Base and Charger Comb, Cleaning Brush and Blade Oil STORAGE/ CHARGING BASE 25
TOOLS The MEN S GROOMING BRUSH THE MENS GROOMING BRUSH With a compact design for comfortable and fast styling, The Men s Grooming Brush can be used for all hair types. It detangles and slides through hair easily providing a scalp massage from start to finish. KEY FEATURES Nylon Bristles for Easy Detangling and Styling Classic Design The COMBS CLASSIC STRAIGHT Durable with a classic tortoise finish, The Classic Straight Comb is ideal for everyday use. Evenly spaced teeth create a smooth groomed look. CLASSIC DUAL Professionally designed, The Classic Dual Comb is an all-purpose comb for styling and detangling. Ideal for all hair types and lengths. THE CLASSIC STRAIGHT COMB CLASSIC DUAL TRAVEL SIZE The Classic Dual Travel Size Comb is a compact and lightweight comb, making it a perfect travel item for all styling purposes. KEY FEATURES Durable Material that is Resistant to Hair Chemicals Classic Tortoise Finish Shiny, Polished Finish for Control and Styling Lightweight THE CLASSIC DUAL COMB THE CLASSIC DUAL TRAVEL SIZE COMB 26