Issue #88 July 5 th 2017 Nuiit reveals all Elisabetta Rosso's striking photos illustrate its collection pg. 3 Furnishing goes modular Götti's understatement The evolution of the Swiss company in the words of its founder: Sven Götti pg. 5 pg. 2
Götti s understatement Sven Götti, founder and designer of Swiss Götti, told WMIDO about the evolution of a business that based its collections on the concept of Less is More and the new project of eyewear made with 3D printing. How was Götti born and how did it develop? Our history began with an optician s store in 1993. Already a year later we designed our own horn frames for our store. That success pushed us to develop a collection in acetate and titanium and to propose it to the leading companies in the sector. For its realisation, we contacted the best manufacturers in Japan and in Germany, with whom we continue to work closely even today. Since the beginning we wanted to be in touch with all our customers. This is why we work with agents who transfer the order and desired items directly to the parent company from every part of the world. And all the orders leave from the same parent company, which can be contacted by the clients as needed. Twenty people work in our headquarters, many of whom are trained opticians. What are your reference markets? We began our journey in Switzerland and then expanded into Germany and France. Over time, different European countries were added. Right from the beginning we also participated in fairs in the United States and Japan, slowly penetrating markets abroad as well. To be even closer to clients in the United States, this spring we opened an office in New York. Your eyewear was developed around the concept Less is More. Could you tell us why you made this choice and how it has been developed over the years? Götti eyewear must embody the authenticity of everyday life. The collections represent plainness in its most beautiful form, leaving space for personal expression. It takes time to combine a work of traditional craftsmanship with the highest level of industrial innovation. The ideal form is born of precision in craftsmanship and attention in selecting details. Thanks to harmonious proportions and modern technology, the frames represent timeless design but also functionality. I draw inspiration from daily living, in the airport, in fairs, or even just wandering around the city. This process is ongoing, constant: with time, the ideas and flows consolidate, demonstrating which way the next collection will take. The realisation is, instead, more a question of concentration. With Götti Perspective you propose a rimless design: what type of consumers seek these frames? For a while we have been working on "rimless" frames. We began the rimless project way back in 2009, so eight years ago. At the beginning, our objective was not to develop screw-on glasses with no rim, but a unique system totally lacking in screws, joints, and glued parts. Today I can say that it is quite difficult, and for me it represents the ultimate discipline in eyewear design. At the moment, the rimless frames are still perceived as new nerd glasses. For some, they are very cool, but for others they are considered out-of-date. But it is interesting that the vanguard of fashion deals with the rimless concept. I think that rimless eyewear embodies the trend toward thinner glasses and will make a comeback. For this project, we have developed all the processes internally: many of them are carried out in Switzerland. The collaboration of a reinsertion institute has proven to be a win-win situation for production. In this way, we can produce a highvalue product "Made in Switzerland". You have begun making eyewear with 3D printing: can you tell us more about this project? I wanted to create a new world within the brand and expand the existing collection. Götti is synonymous with pure and linear design. With the Dimension collection, we are taking a step forward, drawing inspiration from current dynamics and trends, which are changing quickly. In this world, fashion, art, and construction are combined into a unique lifestyle product. We play with the subtlest influences of urban architecture and raw nature, optimising each individual process and individual phases of work in order to maintain our quality standards. Only then we were able to shift production to our headquarters in Wädenswil. Here we can colour the printed glasses, sand them, and assemble them. Then they are sent to our clients in more than thirty countries. world weekly wonders WMIDO 2
Kirk & Kirk showcases the future of advertising Kirk & Kirk has collaborated with advertising giants Clear Channel Outdoor and creative agency Bastard.London to showcase the creative potential of digital outof-home advertising at this years Cannes Lions International Festival of Creativity. The advertising campaign Eye Care What You Wear takes an individual through a real world experience: specialist technology (designed by Quividi) talks directly to the individual; it collects information through a video sensor around three data points: gender recognition, colour recognition and does the user wear glasses? The technology utilizes 10 colours from the Kirk & Kirk Kaleidoscope collection (featuring 1 sunglass and 1 optical frame for both genders). The software determines the best colour match from the individual s clothes and the colour range within the frames, personally styling them and picking a pair of frames most suitable for them! 2016 a year of growth for the De Rigo Group The Group s 2016 financial statements closed with +2.6% growth and consolidated revenues of 413.6 million euros. Revenues for the Wholesale division increased by 2.9% to 237.8 million euros. The 2016 financial statements were affected by the acquisition of REM Eyewear and the Australian distributor, which led to the birth of De Rigo Australia. Revenues for the Retail division showed growth of 2.6% to 189.8 million euros. Ebitda for 2016 stood at 29.8 million euros at December 31, 2016. The De Rigo Group s financial position was positive at 24.4 million euros, despite substantial investments in acquisitions, the opening of 13 outlets in Spain, and the technological updating of IT and logistics systems (for a total of 13 million euros). The Brexit effect weighed on the Group s accounts, bringing the cost of contributions to the British pension fund to 11.7 million euros from 8.2 million in 2015. Cristiano Barbazza Rudy Project speaks German The Italian company Rudy Project, a global leader in the production of sports eyewear, prescription solutions and helmets, has opened a new subsidiary in Germany. Rudy Project Germany GmbH is based in Munich and handles the German and Austrian markets. This action will strengthen the international expansion of Rudy Project supporting sales and marketing in the area and guaranteeing prompt and effective response to all the demands of local retailers and customers. Rudy Project has taken a further step in its international growth strategy, said Cristiano Barbazza, president and CEO of Rudy Project, Germany is one of the most important markets in Europe and a direct presence in this area will bring our efficiency and support to our dealers and customers to the next level. Nuiit reveals all The Turin brand has chosen striking photos by local photographer Elisabetta Rosso to illustrate its collection of sunglasses inspired by Inuit snow goggles. A teacher at Nikon School Travel and organizer of photography tour vacations in North Europe, Africa and the United States, Elisabetta Rosso s work reveals the Great North region which inspired the birth of Nuiit and influences all the brand s glasses collections in every aspect, from the name onwards. Glaciers, the Northern lights and spectacular, unspoilt landscapes all contribute to (on the brand s website and in their advertising campaigns) the values that distinguish Nuiit: the originality of the glasses, which are made entirely in Italy with careful attention to design detail, as well as the concept of wellness in the form of total protection of eyes from harmful UV and HEV rays. This protection comes thanks to the lenses in tempered optical glass which guarantee excellent vision even in conditions of scarce lighting, and the reduction of blue light exposure (one of the biggest dangers for the human eye). world weekly wonders WMIDO 3
Swiss Eyewear Group distributes Masha and The Bear The Swiss Company exclusively develops and distributes the Masha and the Bear line for children aged 3 to 6 years. These sunglasses, dedicated to the most beloved bear and little girl, are available in different subjects and colours. Every model is characterized by Ultra- Polarized Invu lenses. The frames are made of gummy, hypoallergenic and antishock material together with a well-finished design, in order to provide children with a product that guarantees maximum protection from the sun and meanwhile, aesthetically pleases them. The sunglasses are supplied with a gadget-case that recalls the characters of Masha and the Bear. Masha and the Bear s licence adds to the Smurfs one (sunglasses for children aged 1 to 6), that it s already run by Swiss Eyewear Group since 2015. Both collections are distributed only at specialized opticians. With MyLuxAcademy training is online for Luxottica The Agordo-based giant has launched MyLuxAcademy in Italy, the first digital platform dedicated to online training that is already available in other countries. This pioneering project targets the world of opticians, providing them with constant and effective product content updates that are accessible at any time from mobile and other devices. The platform is composed of a rich catalog of online courses with practical and engaging modules linked to: brands and collections (the section that explains the sales techniques applied by Luxottica brands and the relevant stories behind the collections); transversal content (the section dedicated to sales techniques, from the creation of eyewear to image consultancy). Access is easy and fast: from My.Luxottica.com click on the MyLuxAcademy box. Thanks to continual interactive updates and the possibility of accessing different contents, the platform provides effective and complete training. At the same time, it guarantees better service for end users. The return of Vanni s Autofocus Award The winners of the 8 th edition For over a decade Vanni has kept its bond with contemporary creativity alive and well by encountering the world of young art through the Autofocus Award. Set up in 2009, the intention of the contest is to focus on a universe as seen through the eyes of artist, to convey the story behind their subjective dimension, their worlds, their vision. An art contest created to reward the quest of budding young artists, to support the most dynamic practices in the Italian and European artistic panorama and provide them with an occasion for dialog and visibility. Now at its 9 th edition, the contest is for talented young artists and creatives between 18 and 35 years of age; an international contest promoted with the collaboration and support of GAI - Associazione per il Circuito dei Giovani Artisti Italiani. More information and participation methods can be found on the Turin company s website. Turn over design by Mario Milana Gianantonio Baldessari Operations Director Italia Independent Umberto Cabini Vice President ADI-Associazione Disegno Industriale Fabrizio Cardinali Chief Operating Officer Dolce & Gabbana Luciano Galimberti President ADI-Associazione Disegno Industriale Edwin Navez CFO & COO Philipp Plein Group world weekly wonders WMIDO 4
Design, fashion & lifestyle Furnishing goes modular The Rado Star Prize Italia is an award founded by the Swiss watch brand, Rado, with the aim of promoting young talented designers. Once again this year, the award went to the best project among those forwarded by students at the Istituto Marangoni of Milan: Proteus by Mari Mussakhanova, a Product Design student from Kazakhstan. Mari has come up with the idea of a modular furnishing system that works at an atomic level: tiny components which can merge, as required, into items of furniture. With Proteus, it will no longer be necessary to throw out old furniture and buy new items, a new shape or form is all that s needed. Fast & Glorious A high speed glamorous fashion show accompanied by the squeal of tires and roar of engines provided the backdrop for the ultranew SS18 collection by Philipp Plein. While the metallic super cars chased each other around the track at top speed, a group of young drivers and feisty girls strutted their stuff on the runway. The bad boys with long tufts of hair sported worn out jeans and leather jackets covered with patches of checkered flags, flaming billiard balls and incandescent skulls. The girls wore leather bombers with crop tops, leggings and giddily high heels decorated with jeweled words like Rock, Roll, Love and Kiss. Japan in the home The Japanese art of origami has always been a source of inspiration for both the world of design and the world of fashion. The latest interpretation is by the 100% Made in Italy furniture brand, Bonaldo. Designed by Gino Carollo, the new collection is called Origami and consists of a table and console, the name, shape and materials of which are inspired by the art form. The base of both furnishing accessories is made from sheets of folded metal reminiscent of origami paper, a detail that makes them look extremely light. The design of the beveled top is the same as the base, which further increases the overall effect of lightness for a very striking table, the undeniable protagonist of the living area. The history of fashion with a click Thanks to Google, 3000 years of the history of fashion and tradition are to debut online, gathered together in a huge fashion show featuring different styles. The new project We wear culture (available on the Google Arts & Culture platform) is the result of a collaborative partnership between the Museum of Textiles in Prato and over 180 renowned cultural institutions from all over the world. Using avantgarde technology, the project allows people to explore styles and looks from different eras, from the Silk Route up to the present day. Iconic items that changed the way of dressing of entire generations are now brought back to life with the help of virtual reality technology. Editorial Director: Francesco Gili MIDO Srl Unipersonale Via Petitti, 16-20149 Milano (Italy) Phone +39 02 32673673 P. Iva IT 07164050150 Cod. Fiscale e n. Iscr. Ufficio Imprese di Milano 07164050150 Cap. soc. 120.000,00 i.v. R.e.a. 1710133 Company subject to the direction and the coordination of Anfao - Associazione Nazionale Fabbricanti Articoli Ottici WMIDO is published in cooperation with Publicomm srl Piazzetta Brera 24/2-20121 Milano (Italy) P. Iva 02030290999 email: redazione@wmido.com world weekly wonders WMIDO 5