Fall/Winter 2015 Desire... US $14.99 FR 10.00 IT 10.00 UK 7.00 Display until January 31st D E S I R E Da p h ne Gro e neveld O deya Rush Ka t e B oswor t h Ja n uar y Jo n es R a c hel Feinstein Ni c hol a s Hou l t
Fall/Winter 2015 Desire... US $14.99 FR 10.00 IT 10.00 UK 7.00 Display until January 31 st D E S I R E January Jones Odeya Rush Daphne Groeneveld Kate Bosworth Rachel Feinstein Nicholas Hoult
DESIGN What do the Pope, Brad Pitt and Miuccia Prada have in common? They all wear glasses by LINDBERG, a family-owned Danish brand that approaches each of its custom frames with the shrewdness of an architect building a skyscraper. The man at the helm, Henrik Lindberg, tells us what goes into making some of the world s best frames. MADE IN DENMARK. Words Jordan Hruska Photography Helena Christensen Retouch The Color Club Danish designer Henrik Lindberg built his family s namesake eyewear company on finding a solution for the unique facial structure of each of its customers. We have 1.4 billion combinations in the system. Because we manufacture the glasses ourselves, unlike luxury brands that buy designs off the shelf, you can really do whatever you want. Lindberg, an articulate and excitable ambassador for the 31-year-old brand, gestures enthusiastically when talking about how he thrives on the challenge of engineering the perfect frame. His energy also extends to his own travels. In just a month s time, he was discussing his designs in New York and San Francisco before jetting to Milan to debut a custom collaboration during the prestigious Salone del Mobile design fair before returning to his native Denmark. An architect and designer, Lindberg was invited by his father to help design supremely lightweight eyewear, which eventually became their award-winning Air Titanium frame. As an architect, it s more a way of thinking, it s more a way of attacking a problem. It doesn t matter if it s a table, a building, or a piece of eyewear. In the entire history of LINDBERG, for example, the company has never used a single screw in their frames because screws always fall out. This attention to detail as well as the brand s understated look has netted LINDBERG an impressive client base extending not just to the Pontiff, but also to designers like Miuccia Prada and Giorgio Armani and royals like the House of Saud. Mr. Armani has been wearing Lindberg for more than 20 years. Most of our clients believe in our design philosophy and enjoy the fact that there s no logo and no name on the glasses. To achieve this high caliber of design and product endurance, the brand designs, engineers, and manufactures everything from the eyewear frame to the hand mirror customers use to view the designs in an optician s showroom. LINDBERG s engineers are constantly challenged to find new tools to meet the particular demands of its seven designers based in Aarhus, Denmark. Recently, one of our designers came to me and said that she had developed a more organic temple form for our eyewear based on the shape of a tooth she saw in a photograph of a smiling woman in Time magazine. This sense of freedom is made possible by the company s structure, which mimics the practicality of its design. We don t have a board to answer to. The board is just me and my sister, so we can do anything. Emma Stern Nielsen / Silent Models NYC by Helena Christensen wearing knit by Barrie and glasses by LINDBERG According to Lindberg, wearing a frame is inherently a handicap, so both the designers and engineers job is to make this as effortless as possible. You should be able to wear them from early morning to the evening and forget you have them on. 81 Vs.
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