THE MOST ANTICIPATED EVENT IN INDIAN HAIRDRESSING IS HERE!

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BROCHURE

MOST ANTICIPATED EVENT IN INDIAN HAIRDRESSING IS HERE! The L Oréal Professionnel Indian Hairdressing Awards is the most anticipated event in the Indian hairdressing industry. This contest is the benchmark in hairdressing, raising the standards of creativity and innovation with each passing year. The Indian Hairdressing Awards recognizes excellence in not only the Art, but also the Business of hairdressing. The event has launched the careers of numerous talented hairdressers and has been a source of inspiration to hundreds of others. The contest rewards talent and showcases hair as an essential element of fashion and style. Come join us in this journey filled with excitement, glamour, perseverance and dedication a journey that could lead to a turning point in your career.

CREATIVE AWARDS The Colour Trophy The Cut & Style Trophy The Young Colourist Award The Men s Image Award

GOES DIGITAL

HOW TO ENTER 1. Log on to: www.iha2018.in 2. Read all the entry rules 3. Choose an award category 4. Plan your look 5. Choose and book your model 6. Book your photographer 7. Create your masterpiece 8. Click pictures of your model as per the specifications 9. Enter your details in the online form on www.iha2018.in 10. Enter the products used for creating the looks 11. Upload your Look image 12. Agree to the Terms & Conditions 13. Submit your entry 14. Make the online payment 15. Receive acknowledgement e-mail/sms WHAT TO UPLOAD Images: Two unique digital, colour images: one close-up and one full length. Size limit between 2MB to 4MB of 300dpi resolution as.jpg or.tiff files Online Entry Form: Please fill out correctly all the details required in the form including the L Oréal Professionnel products used to achieve the Look created. Contact your L Oréal Professionnel sales or technical representative OR Log on to www.iha2018.in for all the details

CHALLENGE The Creative Awards are the result of a nationwide search for the salon team that is able to showcase the most wearable yet modern consumer look.

CHALLENGE The L Oréal Professionnel Indian Hairdressing Awards reward excellence in technical and fashion inspired hairdressing. The following brief applies to all the creative awards. The key elements that a winning team must demonstrate are 1. An innovative cut 2. Creative hair colour 3. A modern finishing 4. Ultra stylish clothes 5. Make-up that suits the overall look The finished look must be both beautiful and commercial. The judges seek a complete look that combines all of the above factors & creates a desirable cover page that a glossy fashion magazine would use. The hair can be any length, texture or colour but has to be inspirational and show skill in the colour, style/cut and finish. The colour work should reflect the professional difference, showing off the expertise and ability of the colourist to create a unique look. The hair must be in optimal condition. Even if your overall look is amazing, if the hair is in bad condition your work will not be considered worthy of a prize. A cut, if featured, must show exceptional technical skill. The finish on the hair has to be outstanding and must not be overloaded with product. Models don t have to be professional but must be confident, own their look and walk convincingly down the catwalk. They must be photogenic as the look you create may be featured in professional hairdressing and consumer magazines. The hair must suit the model s face and bone structure. Make-up should complement and enhance the overall look and not detract from it. The overall look should be original, modern and inspirational. Only L'Oréal Professionnel products are to be used on models. L Oréal Professionnel is looking for something trend-setting that will inspire consumers and hairdressers. Your look must be original and not a reinterpretation of what has won in the past. Though judging is based on the overall look, this is a hairdressing competition so hair will be the overriding factor in any decision making process.

COLOUR TROPHY Make your mark at India s most sought after and prestigious hairdressing award. Entrants must create a show-stopping, commercial look with well-executed, modern colour, an editorially inspired style and finish on a female model.

COLOUR TROPHY DETAILS Use unique and creative colouring techniques Have a strong technical ability that is reflected in both cut & colour Achieve gorgeous, glossy hair that brings out the colour MODEL: FEMALE PRIZE WINNER Attend the L Oréal Professionnel Style & Color Trophy International Grand Finale 2019 Education Trip worth.2,00,000 at an international location 1 st RUNNER-UP Education seminars worth 80,000* 2 nd RUNNER-UP Education seminars worth 40,000* L Oréal Professionnel Style & Color Trophy International Grand Finale 2019 will showcase the artistic skills of international hairdressers through a live performance which the Indian winner in this award category will witness. PAWAN KUMAR BELLA MADONNA, GURUGRAM WINNER, COLOUR TROPHY INDIAN HAIRDRESSING AWARDS 2016-17 *In India

CUT & STYLE TROPHY Showcase how creative a haircut can be with the power of styling. Execute a cut & style that is new, innovative and modern, keeping in mind your model s face and bone structure.

CUT & STYLE TROPHY DETAILS Execute a haircut and style that s modern, commercial and wearable Ensure hair retains its cosmeticity Hair colour is mandatory but does not have to be done on the day of the competition MODEL: FEMALE PRIZE WINNER Attend the L Oréal Professionnel Style & Color Trophy International Grand Finale 2019 Education Trip worth 2,00,000 at an international location RUNNER-UP Education seminars worth 40,000* L Oréal Professionnel Style & Color Trophy International Grand Finale 2019 will showcase the artistic skills of international hairdressers through a live performance which the Indian winner in this award category will witness. FEROZ SIDDIQUE TAJ SALON, MUMBAI WINNER, CUT & STYLE AWARD INDIAN HAIRDRESSING AWARDS 2016-17 *In India

MEN S IMAGE AWARD Influence men s hair fashion by creating a modern, original look on a male model. Entrants must execute a commercial look with an editorially inspired style and finish on a male model.

MEN S IMAGE AWARD DETAILS Use your sense of imagination with colour suited for men Ensure the look is masculine Use unique and creative colouring techniques Showcase strong technical ability that is reflected in both cut & colour Achieve gorgeous, glossy hair that brings out the colour Hair clippers & trimmers are not allowed MODEL: MALE ** PRIZE WINNER Attend the L Oréal Professionnel Style & Color Trophy International Grand Finale 2019 Education Trip worth 2,00,000 at an international location RUNNER-UP Education seminars worth 40,000* L Oréal Professionnel Style & Color Trophy International Grand Finale 2019 will showcase the artistic skills of international hairdressers through a live performance which the Indian winner in this award category will witness. NAYI ANKITBHAI JAIRAMBHAI ZION SALON & SPA, AHMEDABAD WINNER, MEN S IMAGE INDIAN HAIRDRESSING AWARDS 2016-17 *In India **Male model should not have any hair tattoo

YOUNG COLOURIST AWARD An award to celebrate the fresh, next-generation talent in the country. Entrants must create a look that demonstrates wearable, commercial yet fashionable colour and finish.

YOUNG COLOURIST AWARD DETAILS Entrants must be under 23 years of age (Born on/after 1 st January 1995). Please upload the image of an approved Govt. of India ID Use unique and creative colouring techniques Showcase strong technical ability that is reflected in both cut & colour MODEL: FEMALE PRIZE WINNER Education Trip worth 2,00,000 at an international location RUNNER-UP Education seminars worth 40,000* AANCHAL JAISWAL WOMEN S CARE, SILIGURI WINNER, YOUNG COLOURIST AWARD INDIAN HAIRDRESSING AWARDS 2016-17 *In India

ENTRY RULES OF FOR CREATIVE AWARDS

ENTRIES All entries must be submitted on www.iha2018.in by 30 th September 2018. Only one entry per hairdresser (team leader) will be accepted. Multiple teams from the same salon are allowed to enter as long as each team has unique set of hairdressers. Please ensure the entry form clearly states who the team leader is as this person will be the sole contact for L'Oréal Professionnel. Please upload two colour images - one close-up and one full length (Size limit between 2MB to 4 MB of 300dpi resolution as.jpg or.tiff files.) Photographs should be taken against a white background. The entries submitted must be created and shot not more than 6 months from the date of entry.you may not enter the same photo for more than one award category. No touch up is allowed on the photograph using digital devices. Also select from the dropdown in the online form the shade number, the prelightener, the oxydant/ developer and styling products used on your model. L Oréal Professionnel has the right to use the photo entries in future. Your model, clothes, hair colour, cut, style and make-up must remain the same at the time of the photo entry, Regionals and Grand Finale. All prizes are awarded to the salon rather than individuals within a team. The entry fee for each category is ` 2,500. The payment can be made online while uploading the forms on the website www.iha2018.in. Incorrect/incomplete information provided in the entry form will result in disqualification whether discovered prior, during or after the final selection. PRODUCTS USED Only active and existing L'Oréal Professionnel products are to be used on models. The participant has to compulsorily use L'Oréal Professionnel hair colour to create his/her look. No temporary hair colour must be used. Smartbond and/or Serie Expert Powermix must be used during the creation of the looks. No hair pieces, hair extensions or hair pins may be used. The model should not have any hair tattoo. Please perform a skin allergy test on your model. WHO CAN ENTER Please note that your team can consist of a maximum of 4 members - 1. Hairdresser/Colourist 2. Assistant 3. Make-up Artist (can be outsourced) 4. Model. The winners of a particular category in IHA 2016-17 cannot participate in the same category for 2018-19. L'Oréal Professionnel Dream Team members, ID Artists and L'Oréal Professionnel ARTH Academy students of batch #32 will not be permitted to enter. For entry in the Young Colourist category, the participant must be under the age of 23 (Born on/after 1 st January 1995). Employees/relatives or their associates working with L Oréal Professionnel are not eligible to participate in the competition. EQUIPMENT Tools like blow-dryers, combs, hair brushes etc. will not be provided by L Oréal Professionnel. The participant has to carry his/her own hairdressing tools. ORS Winners of the regionals will be entitled to complimentary return air tickets and stay at a hotel in the city in which the Grand Finale will be held. All expenses to participate in the regional round will have to be borne by the participant. The participant will not hold the organizers responsible or liable for any actions, claims, demands, losses, damages, costs, charges & expenses which a contestant may suffer, sustain or incur by way of this competition. The organizers are not responsible for any loss or physical injury that occurs to the participant on account of their participation in the competition. Schedule of events & qualification rounds are subject to change at the discretion of the organizers. L Oréal Professionnel reserves the right to modify/change/discontinue all or any of the terms applicable to this competition without assigning any reasons whatsoever. For more information log on to www.iha2018.in or contact your L Oréal Professionnel representative or email us at contact.iha@loreal.com

BUSINESS AWARDS Hairdressing as a profession today is no more only about creativity, but also about being commercially successful; the L'Oréal Professionnel Indian Hairdressing Awards is the event that recognizes & awards salon business acumen. DETAILS The Business Awards recognize the achievements of salons who display customer centricity, technical vision and business acumen in professional hairdressing - setting the trend for others to follow. Winners will be selected based on a set of audited parameters. The awards will be announced on the evening of the Grand Finale. Best Salon Chain Best Salon (Non-Chain) Best ARTH Academy Best Salon Design Best Salon Digital Marketing Customer Choice Award More details to follow closer to the date of entry for this category of awards. Please stay in touch with your L'Oréal Professionnel representative for updates.

REGIONALS Teams will be selected to attend 1 out of the 4 Regionals. The Regionals are set to be held in November / December 2018 at New Delhi, Kolkata, Mumbai and Chennai. Venue and ticket details will be shared through our sales representatives closer to the date.

REGIONALS On the day of the competition you will have 3 hours (Colour Trophy, Young Colourist Award) and 2 hours (Cut & Style Trophy, Men s Image Award) to create your winning look. You must recreate your photo entry live on the same model. There will be live judging to ensure this. Each team will be allotted team numbers by which they will be addressed to ensure that there is no partiality on the part of the judges. Don t Forget: Should you qualify to represent your salon at the Grand Finale, your model, the clothes, make-up and hairstyle MUST be the same as presented at the Regional Finals Neither L'Oréal Professionnel nor the judges will be available to reconsider your entry once the results have been announced

GRAND FINALE With glamorous fashion shows, inspirational live hairdressing, celebrity guests and the finest showcase of India s hairdressing talent, the GRAND FINALE will be a spectacular night. The Grand Finale is set to be held in January/February 2019. Venue and ticket details will be shared through our sales representatives closer to the date.

For more information log on to www.iha2018.in Contact your L Oréal Professionnel representative or email us at contact.iha@loreal.com India Pvt. Ltd. A-Wing, 8th Floor, Marathon Futurex, N M Joshi Marg, Lower Parel, Mumbai - 400 013. Mumbai: (022) 6700 3000, Gurgaon: (0124) 4779 0024/51, Kolkata: (033) 4010 3302, Bengaluru: (080) 4026 1533 LorealProIHA