YÙ HÁO HUÌ china s vip club
YÙ HÁO HUÌ Yù Háo Huì is an invitation-only VIP club exclusively designed for China s most affluent and influential spenders and investors. With unprecedented access to such a valuable and engaged audience, Yù Háo Huì creates unique and tailored events and print and digital media products that will engage with specific markets and help drive sales. Yù Háo Huì is produced in Hong Kong by INFO/NATION, the leading market intelligence company for high net worth individuals in Greater China and publisher of Millionaireasia Hong Kong. INFO/NATION has a dedicated research team gaining in-depth knowledge of the inspirations, interests and passions of China s most influential business leaders and affluent individuals. China s most qualified audience of high and ultra high net worth individuals
THE MEMBERS Yù Háo Huì draws upon the demographic and psychographic information gathered by the INFO/NATION research team to ensure the membership base is continually refined to encompass the most desirable target audience. Member Profile HEADS OF LISTED COMPANIES: CEOs, Chairmen, directors or presidents of locally listed companies with a minimum turnover of US$25million. PROFESSIONALS: Partners and owners of professional practices such as solicitors, accountants, selected doctors and architects. HEADS OF PRIVATELY-OWNED COMPANIES: Founders and owners of privately-held companies with a minimum turnover of US$20 million. Membership is strictly limited and reserved for 32,000 of the most affluent and influential business leaders in Shanghai, Beijing and Guangdong Province. A deep understanding of the interests and passions of every club member Gender Male 77% Female 23% Age Under 30 30-45 45-55 Over 55 12% 37% 42% 9% Our dedicated research team ensures a constantly updated membership base Position CEO, Chairman MD, President, VP Owner, Founder Other Professional (Doctor, lawyer, accountant etc.) Other 5% 6% 16% 26% 47% Interests Art 34% Fashion 64% Fine dining 84% Wine & champagne 67% Fine jewellery & timepieces 62% Luxury cars 59% Yachts & luxury boating 31% Private aviation 22% Local property 62% Overseas property 78% Wealth management/investments 69%
EVENTS Yù Háo Huì ensures the perfect guest list for every event, based on an in-depth understanding of member interests and passions. These events give partners the chance to build powerful links with a targeted audience, driving valuable new business and strengthening existing relations. Event Opportunities CO-BRANDED: Join Yù Háo Huì event as a sponsor. Complimentary brands are brought together with a targeted audience. Recent example Gentlemen s Evening (including OSIM, Ballantine s whisky, KEF, Yadua private island in Fiji). BESPOKE: Yù Háo Huì creates a tailored event especially for the partner, based on their specific needs and objectives. Recent example: EFG Private Bank Market Outlook event. INVESTMENT SUMMIT: Quarterly Investment Summit engages 100+ active investors looking for the next big opportunity. Recent partners: Banyan Tree, Walton Land Investment, ONE Energy, Art Futures, Agile Property Holdings. VIP GUEST INVITATION: Yù Háo Huì can guarantee attendance of high quality, targeted guests at partner events. Recent partners: Bally, JaegerLe Coultre, Forevermark. Unique experiences tailored to members interests
RATES + SPECIFICATIONS YÙ HÁO HUÌ MAGAZINE Yù Háo Huì magazine is hand-delivered to members four times a year. The glossy publication s strong editorial direction and award-winning design make it a powerful tool for engaging with members. Packed with bespoke content written by top international journalists, the magazine features exclusive interviews with key global business leaders and luminaries, insightful investment stories, high-end fashion shoots and much more. YÙ HÁO HUÌ MAGAZINE Publishing Date Material Deadline March June September December mid February mid May mid August mid November FULL PAGE Departments INVITATIONS: INVESTMENT: Full Page ROP 1x 7,500 2x 6,800 3x 6,500 4x 6,000 Right Hand Page 8,700 7,800 7,400 7,000 Premium Position (IBC, Opposite Contents, Editors Note, etc.) 9,000 8,200 7,700 7,200 OBC 10,500 9,500 9,000 8,500 DOUBLE PAGE SPREAD 邀請 邀請 BMW發行和Bally預覽 Chopard預覽 編號索引 000 BMW寶馬發行 INSERTION / US$ DPS ROP 1x 14,800 2x 13,300 3x 12,500 4x 11,700 Premium Position (Before Contents) 19,100 17,200 16,200 15,300 IFC (1st DPS) 21,000 18,600 17,600 16,500 INSERTION / US$ 香港淺水灣酒店 Chopard 蕭邦新系列 裕豪匯的尊貴會員們來到淺水灣酒店 參加寶 馬最新7系列的發行儀式 並盡情享受晚宴 現代 2012年11月24日 裕豪匯的尊貴會員們來到香 干德道39號頂層公寓參加蕭邦新系 的車身設計和美妙的車內配備 展現出此 系的高 列的私人預覽 當晚最耀眼奪目的要屬價值2千萬英鎊的32卡拉變色龍鑽石 其顏色會隨 雅 身 黑領帶的嘉賓們亦是這次寶馬豪華系列發 溫度和亮度的變化而變化 Balia Chen等人的時裝表演呈獻了蕭邦的最新聖誕系列產品 行活動的一大亮點 蕭邦集團的設計師Yves Berney也來到現場親自為嘉賓們設計獨一無二的定制珠寶 女高 音歌手Carmen Chan更一展歌喉為大家助興 HIGH IMPACT Bally巴利預覽 INSERTION / US$ Z Cover DPS 1x 15,000 IFC Gatefold (4x full page) 17,500 香港置地文華東方酒店 這次為裕豪匯會員特別舉辦的Bally私人預 覽及購物活動 展示了2012秋冬的最新時裝及 皮革配飾系列 許多會員在現場購買了最新時尚 類 衣飾和首飾 其中 括Bally工匠手工製 作的Scribe定制鞋 04 05 30 31 Coverage of the latest member events. Alternative investment advice. INSIDERS: INSPIRATION: FASHION SHOOT PACKAGE EDITORIAL PACKAGE 6-8 page fashion shoot published in the magazine Exceptional locations (yacht/ private jet...) Products highly visible and referenced in the magazine 1 x full page (early RHP) advert Exclusivity in product category Package price US$11,500 Access to Yù Háo Huì editorial & design team 2 page editorial feature / interview / brand story 1 full-page full-colour advert in Yù Háo Huì Package price US$9,500 POSITION TRIM SIZE W X H (MM) BLEED SIZE W X H (MM) 205 x 287 (mm) 410 x 287 (mm) 211 x 293 (mm) 416 x 293 (mm) Full Page / Inside Front Cover / Back Cover Inside Front Cover Spread / DPS (Spread) NOTE: If text runs across the inside gutter of a DPS, please allow 3mm away from the centre line each side FILE FORMATS Jumper: Hermes, Shorts: Orlebar Brown at Sidewalk, Sunglasses: Arnette at The Sunglasses Hut, Shoes: Bally, Bag: Stylist s own 03 Interviews and profiles. 03 Spending inspiration. Illustrator CS3 files, Vector based EPS files, Tiff files or PDF X/1-A All image files must be at least 300dpi at the actual size and all fonts must be outlined Colour Mode: CMYK(SWOP) Files must be submitted on CD-ROM with a colour proof
YÙ HÁO HUÌ ONLINE www.yuhaohui-asia.com Website The Yù Háo Huì website is updated with fresh, compelling content every day. Open to non-members as well as members, the site also features videos and photographs from recent events as well as behind-the-scenes snapshots into the world of Yù Háo Huì. MONTHLY RATE / US$ Banner - Bespoke placement 2,000 Banner - Homepage 2,300 Sidebar - Bespoke placement 1,600 Sidebar - Homepage 2,700 BANNER SIZE Homepage 421 (w) x 56 (h) pixels Sidebar 220(w) x 170 (h) pixels E-newsletter The inside track on luxury living delivered directly to the inboxes of Yù Háo Huì members, every month. Banner advertisement 3,750 US$ BANNER SIZE 421 (w) x 56 (h) pixels To be supplied in jpeg format with a maximum file size of 30k Electronic Direct Mail Partners can connect directly with members through the Yù Háo Huì edm service. A cost-effective, highly trackable form of direct, targeted promotion. U S $ 1x 2x 4x edm (per broadcast) 5,700 4,900 3,900
16F Chao s Building 143-145 Bonham Strand Sheung Wan Hong Kong Tel +852 3620 3157 +86 755 8624 3802 Fax +852 3753 1811 info@yuhaohui-asia.com l www.yuhaohui-asia.com