The Shirt: http://teespring.com/elpaso-tx Current Amount Sold: 90 The Niche: Here's a niche that I've made a lot of money in the state/city pride niche. If you been following me for a while you may remember some
of the shirts I did for pride for ones state with the series of Just a (STATE) girl in a (STATE) world, targeting women who live in one state but was born and raised in another state. Here's an example: This niche is a tad bit different in that I was targeting women who HAD to be AWAY from their hometown. This one is just targeting people who are passionate about their hometown, whether they moved or not. I've had success in both sides of the niche and I believe with some creativity and testing this niche/concept could still pay off. I've moved on but as you can see, people are still targeting that state/city pride and having success.
The Design: The design is totally sweet. It looks awesome and it's really not as heavy on colors as it looks, if they made the dark parts of the graphic transparent, then this is only a two color design which is awesome. It definitely looks a lot better than my Girl World design. I believe the design played a major part here. Since this really isn't a new concept, I think it's important to step it up a notch on the design, in any case. If you want to use any concept that has already been used a lot, you MUST step it up a notch in the design area. I usually stay away from any concepts that have been used a lot though, as you know the majority of my concepts come directly from my target audience. The Concept: The concept, El Paso, It's where my story begins is not new at all. You've probably seen the EXACT concept a while ago with a Brooklyn It's where my story begins shirt that rolled out into other cities in New York. Unlike my old concept, this one is targeting people from a specific city, where as I targeted people from a state. But, I also ran this where my story begins concept to a few other cities that I thought hadn't been hit yet, and made a decent chunk of change. Using a city specific concept gives you MORE options than targeting state. Using a state specific concept gives you bigger audiences to work with. It's up to you, but I would personally suggest not using this where my story begins concept because it has been around for so long and even though you can clearly see some people having success with it, it would probably work over better if you came with a fresh, unique saying about their state or city pride. Here's an interesting article I ran into while looking around this niche: http://www.movoto.com/blog/opinions/most-state-pride-states-map/
Possible Targeting Angles: Targeting state/city pride is no secret covert mission. When I did my Girl World concepts, I simply targeted women living in California for example, just by ONLY targeted California in the locations. Then I would use the interest box to simply fill in all I could about the other state. The actual state. Cities in the state. State lottery. State police. Everything I could because if someone lived in California but liked a whole bunch of Ohio stuff, they were more than likely from Ohio. Then, of course Facebook also allows you to target people who are AWAY FROM HOME/AWAY FROM FAMILY in the more demographics box, so I took advantage of that to tighten up my targeting even more. I launched many, many shirts covering different state combinations until people started catching on to the concept and using it for themselves. Targeting isn't the issue with the state/city pride concepts because it's the same thing every time. It's more so about the concept and the design. It's also important to note that these state/city concept can also be advertised ELSEWHERE, like twitter, where this type of targeting is very easily done. Something to think about ;) Fanpage location: Found: El Paso Clothing
Copy, Banner & Approach: Pretty cool ad here I must say, it does a sweet job standing out like a sore thumb with the actual design being the most prominent thing on the ad, and since this particular design is one that stands out already thanks to the colors and everything, it was a great call to run the ad banner in this way giving the fans the opportunity to clearly see the details of the design. He also included the different colors and styles
available, which I personally don't usually like to do. His ad copy is also pretty long for a Photo post ad, the fact the SEE MORE is there tells me he should make the more simple. However, even with a niche/concept that has been explored by many, many people he still got pretty good results thanks to the great design. What Fans Are Saying: No suggestions found or anything after going through all comments and shares, however I noticed a lot of people praising the design more than anything, which is what I thought from the beginning when I saw this campaign that the design did a great job here. As I said, in a niche that has been explored by so many Teespringers like this, in order to suceed, you have to step it up a notch or two with the design.