HONG KONG BALLET VS LITTLE SWAN JANUARY 30, 2019
LITTLE SWAN ACCOUNT ON WEIBO.COM LITTLE SWAN ACCOUNT ON WEIBO.CN Translation: Living life in steadiness, even in this ever changing world, Little Swan washing machines in all colors and shapes matches the new era, beautifully shaping our lives. Translation: Living life in steadiness, even in this ever changing world, Little Swan washing machines in all colors and shapes matches the new era, beautifully shaping our lives. PAGE 2
LITTLE SWAN ACCOUNT ON WEIBO.CN WECHAT Translation: It s unbelievable this is for a washing machine ad campaign. Even more unbelievable this is for Little Swan washing machine ads. I kinda get it why the group leader would do little swan. Comment mentioning plagiarism. Comments mentioning that Little Swan copied Hong Kong Ballet campaign. PAGE 3
LITTLE SWAN ACCOUNT ON WEIBO.COM Comments mentioning that Little Swan copied Hong Kong Ballet campaign with photos in comparison. PAGE 4
IMAGE 1 HONG KONG BALLET BY DESIGN ARMY & DEAN ALEXANDER Released May 2018 LITTLE SWAN Released January 2019 PAGE 5
The background floors and chairs are matched. The poses are very close. The angles of the legs are almost identicle. PAGE 6
IMAGE 2 HONG KONG BALLET BY DESIGN ARMY & DEAN ALEXANDER Released May 2018 LITTLE SWAN Released January 2019 PAGE 7 2019 DESIGN ARMY. FOR INTERNAL PRESENTATION PURPOSES ONLY, NOT FOR EXTERNAL DISTRIBUTION.
The poses are almost identicle. PAGE 8
IMAGE 3 HONG KONG BALLET BY DESIGN ARMY & DEAN ALEXANDER Released May 2018 LITTLE SWAN Released January 2019 PAGE 9 2019 DESIGN ARMY. FOR INTERNAL PRESENTATION PURPOSES ONLY, NOT FOR EXTERNAL DISTRIBUTION.
The circle gate and smokes are perfectly matched. PAGE 10
The poses are perfectly matched when image is flipped. PAGE 11
HONG KONG BALLET 2018 CAMPAIGN BY DESIGN ARMY & DEAN ALEXANDER SHOT: MARCH 2018 RELEASED: MAY 2018 PAGE 12
HONG KONG BALLET KEY IMAGES PAG E 13
PRESS DURING 2018 ADWEEK For great art direction to be seen, the key is to simplify elements so that creative can shine through, no copy is needed when it s perfect. CNN Ballet dancers showcase Hong Kong in gravity-defying images THE DRUM The campaign, by Design Army, takes on a classic Chinese celebratory colour palette of red and blues but has intentionally made the ads feel modern. CAMPAIGN BRIEF ASIA Created in Hong Kong by highly regarded creative agency Design Army, the campaign stars the classic dancers in the most anythingbut-typical visuals-striking insane airborne contortions in surreal settings, from balancing dim sum pots on boats to donning Mad Men retro all backdropped by Hong Kong landmarks newly reimagined. CREATIVE BLOOM Fierce, graceful, gasp-worthy and exploding with China s iconic rich red there s nothing conservative about this work! TRENDLAND Conceived and gorgeously art directed in Hong Kong by DC-based creative agency Design Army. BRANDCHANNEL DESIGN TAXI The agency oversaw every facet of this modern-day fairytale come alive, from the striking red and jade green hues representing the country s rich history, to its art direction, props, set designs, and typography. PAGE 14