OSHAWA CENTRE STYLE ICON CONTEST RULES & REGULATIONS

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OSHAWA CENTRE STYLE ICON CONTEST RULES & REGULATIONS 1. The Oshawa Centre Style Icon Contest is held by Oshawa Centre and retailers Le Chateau and lululemon althletica. Oshawa Centre and retailers Le Chateau and lululemon athletica are collectively hereinafter named: Style Icon Contest Organizers. The Style Icon Contest runs on Instagram, from Tuesday, April 5th, 2016 Tuesday, May 10 th, 2016 (hereinafter: the Contest Period ). ELIGIBILITY 2. The Style Icon Contest is open to all persons residing in Ontario, Canada of at least the age of eighteen (18). Participants can t be under any shopping centre or retail brand contract when entering the Style Icon Contest. The following persons are excluded: employees, agents and representatives of the Style Icon Contest Organizers, of their parent and affiliated companies, their advertising and promotional agencies, partners, suppliers of prizes, materials and services related to this Style Icon Contest, or any other party directly linked to the holding of this Style Icon Contest. HOW TO ENTER 3. To participate in the Contest, you must have a valid Instagram account with a public profile. If you do not already have an Instagram account, download the free Instagram application to your mobile device and create an account as instructed. An Instagram account is free of charge. To enter the Contest, during the Entry Period: (1) Follow @OshawaCentre and retailers Le Chateau @lechateau and lululemon athletica @lululemon on Instagram; (2) using Instagram, upload a photo of you depicting "outfit of the day and tag with the hashtag #OCStyleIcon while tagging @OshawaCentre. (3) Post many different photos to show additional looks. The photo must be uploaded during the contest period to be valid. There is no limit on the number of Photos that you may submit. Photos must be publically viewable on Instagram and must comply with Instagram's Terms of Use and Community Guidelines. Photos will be deemed to have been submitted by the authorized account holder of the Instagram account from which the Photo is uploaded at the time of entry, as identified by the primary email address associated with that account. All qualifying entries will be evaluated by Style Icon Contest Organizers and up to twenty (20) semi-finalists will be announced on Tuesday, April 26 th, 2016. The semi-finalists will be contacted via Direct Message on Instagram on Tuesday, April 26 th, 2016 by a representative of the Style Icon Contest Organizers. In the event the Style Icon Contest Organizers are unable to contact a semi-finalist, or does not receive confirmation from the semi-finalist within 48 hours of the email, the selected entry will be disqualified and an alternate semi-finalist will be selected from all remaining eligible entries. Semi-finalists will be provided a topic and asked to submit a sample blog post by Tuesday, May 3 rd, 2016 in order to be eligible for one (1) of three (3) finalist positions and to be featured as a guest blogger on Oshawa Centre s blog. Three (3) finalists will be selected and invited to Oshawa Centre for a judging competition on Tuesday, May 10 th, 2016 where a panel of pre-selected judges will determine one winner.

REGISTRATION 4. No purchase necessary. To participate in the Style Icon Contest, you simply have to have an Instagram account and enter the Contest by posting during the Contest Period, your own photo and tag your images with #OCStyleIcon, and @OshawaCentre. You must also follow @OshawaCentre and retailers @lechateau @lululemon on Instagram. If representatives from the Style Icon Contest Organizers are interested or need more information on you or your application, you will receive a "direct message" via Instagram from @OshawaCentre. The fact that you have or have not received a direct message does not affect positively or negatively your ability to becoming a semi-finalist or finalist. Photos must consist of: Styled outfit 15 second video is also acceptable Correct tagging Correct following You must respect the following limits, otherwise the Style Icon Contest Organizers reserves the right to disqualify your submission: You can submit as many photos/videos as you wish during the Contest Period provided each are submitted in accordance with the Oshawa Centre Contest Rules; You cannot submit photos/videos from more than one Instagram accounts, in the case you have more than one; The Instagram account that you are using to submit your photos/videos must be public. Additional requirements: 5. You are responsible for uploading/transmitting your picture/video for successful consideration during the Contest Period in accordance with the Style Icon Contest Rules. You must only submit pictures/videos that: i) are created, produced and developed by you; ii) are original work; iii) have not been previously published or be the subject of an agreement with a third party; iv) have not been considered for or won previous or similar contest, recruitments, awards; v) does not infringe upon the copyrights, trademarks, rights of privacy, rights of publicity or other intellectual property or other rights of any person or entity; vi) have been created in a legal and safe manner by you; v) that are a representation of you (additional proof of identity may be requested by the Style Icon Contest Organizers at their sole discretion if they deemed it necessary); vi) that have not been altered or modified in any way. Your picture/video must not: a. contain defamatory words/statements (including words or symbols that are widely considered offensive to individuals of a certain race, ethnicity, religion, sexual orientation, or socioeconomic group); b. threaten any person, place, business, or group;

c. disparage persons or organizations associated with the Style Icon Contest Organizers; d. invade privacy or other rights of any person, firm, or entity; e. contain material that is in any way unlawful, in violation of or contrary to all applicable federal, provincial or municipal laws and regulations in Canada f. contain material that is inappropriate, indecent (including but not limited to nudity or pornography), profane, obscene, hateful, tortuous, slanderous or libelous; g. refer to any person other then you or refer to any organization. By participating in this Style Icon Contest and by submitting your photo/video and blog post, you hereby grant an non-exclusive, worldwide, perpetual, irrevocable, fully paidup, royalty-free, fully sublicenseable and transferable right and license to the Style Icon Contest Organizers (and to third party duly authorized by the Style Icon Contest Organizers) to use the photo/video and blog post at their entire discretion, including without limitation (notably with respect of support, media, duration, language and territory) the right to edit or modify such photo/video and blog post for commercial or promotional purposes without any compensation whatsoever owed to you. You also waive all moral rights you may hold in or to your photo/video and blog post to the extent required for the license granted hereunder. Furthermore, by participating in this Style Icon Contest and by submitting your photo/video and blog post, you hereby authorize Style Icon Contest Organizers to use, at their entire discretion including without limitation (notably with respect of support, media, duration, language and territory), the content, in whole or in part, of any Direct Message you are exchanging with the Style Icon Contest Organizers along with your post comments. PRIZE 6. At the end of the Style Icon Contest, one (1) winner will be determined and such winner will benefit from the following prize, provided such winner is complying to the Contest Rules: One (1) prize will be given: $8,000 Oshawa Centre gift card (provided in monthly gift cards over one year) Guest blogger position on Oshawa Centre blog (minimum two blog posts per month and subject to approval by Oshawa Centre) A bonus of $1,000 Oshawa Centre gift card payable in one year subject to the discretion of Oshawa Centre In-mall promotions and styling opportunities VIP and priority access for Oshawa Centre and retailer events Retailer perks from Le Chateau and lululemon athletica Promotion to local and national media on behalf of Oshawa Centre to elevate and increase individual s profile The following conditions apply: The prize is not exchangeable and non-transferable; The prize has to be accepted as it is;

If the prize or a portion of it is not used, no compensation will be given. WINNER SELECTION 7. On Tuesday, April 26 th, 2016 a maximum of twenty (20) semi-finalists will be selected by representatives from the Style Icon Contest Organizers. Semi-finalists will be provided with a topic and asked to submit a sample blog post for a chance to be one (1) of three (3) finalists and to be featured as a guest blogger on Oshawa Centre s blog. On Tuesday, May 3 rd, 2016, three (3) finalists will be chosen from the semi-finalists by the Style Icon Contest Organizers and will be invited to Oshawa Centre, located in Oshawa, Ontario, for the final judging competition. Finalists will be asked to style two (2) looks consisting of one (1) day and one (1) athleisure outfit from retailers Le Chateau and lululemon athletica. A judge panel, made up of industry experts, will assess the two (2) looks and will take into consideration various criteria. Decisions of the judge panel are final and binding. Semifinalists will be invited to attend and support the Style Icon Contest contestants. Semi-finalists and finalists must be able to travel to Oshawa Centre on Tuesday, May 10 th, 2016. The finalists agrees to the publication, reproduction and other use of pictures/video and all picture/video taken at the judging competition and during the Contest Period by the Style Icon Contest organizers as well at their name, voice, statements about the Style Icon Contest and photograph or other likeness without further notice or additional compensation, in any publicity, advertisement or other promotional or commercial use carried out by or on behalf of the Style Icon Organizers in any media, current or existing, including print, broadcast or the internet. In order to be declared the winner, you must abide to all conditions related to the Style Icon Contest. Finalists are not official until they are contacted by a Style Icon Contest Organizer. All finalists and the winner are in no way considered an employee of the Style Icon Contest Organizers. Failing to comply with one of the conditions stated in the section above or any of the conditions provided in these Contest Rules, the entry of the finalist will be cancelled without any liability to the Style Icon Contest Organizers whatsoever, and the second runner up from the judging competition will be elected winner (provided such winner complies with these Contest Rules). GENERAL CONDITIONS 8. Verification. Pictures/videos are subject to verification by the Style Icon Contest Organizers, and participants agree to cooperate fully with Style Icon Contest Organizers in such respect. Any pictures/videos which is, as the case may be, incomplete, fraudulent, sent late, that does not bear the correct information will be rejected and will not be considered in the

contest and Style Icon Contest Organizers shall have no liability in such respect, or in respect of lost, misdirected of garbled communication, printing, prizing or distributor errors. 9. Non-conforming entries. The Style Icon Contest Organizers reserve the right to disqualify any person participating in this Style Icon Contest or trying to participate by means contrary to these Rules or in a manner which is unfair to the other participants (e.g.: computer hacking, fake pictures/video etc.). Such person may be referred to the appropriate judicial authorities. 10. Acceptance. Any prize must be accepted as described in the present Rules and as described in further descriptions provided by Style Icon Contest Organizers and cannot be transferred to another person, substituted for another prize nor exchanged in part. Prize is accepted as is without any warranty whatsoever. 11. Substitution. In the event where, for reasons not related to the finalists, the Style Icon Contest Organizers award a prize (or part of a prize) as described in these Rules, they reserve the right to award a prize (or part of a prize) of the same or equivalent nature at their sole discretion. 12. Refusal to accept a prize. The refusal of a participant to accept a prize according to the terms and conditions of these Rules releases the Style Icon Contest Organizers of any obligation related to that prize towards that participant. 13. Liability prize s supplier. A participant who is selected for a prize recognizes that upon reception of the confirmation of his/her status as the winner of the prize, the execution of the services in respect to the prize is the sole responsibility of the supplier of the prize, in this case, Oshawa Centre. 14. Liability limit use of prize. Any participant releases the Style Icon Contest Organizers and their parent and affiliated companies, their advertising and promotional agencies, their employees, agents and representatives from any and all liability for any and all damages that such participant may suffer from the acceptance or use of the prize. In order to be declared a winner, any finalist agrees, if required, prior to obtaining the prize, to sign a declaration form to such effect. 15. Liability limit running of the Style Icon Contest. The Style Icon Contest Organizers and their parent and affiliated companies, their advertising and promotional agencies, their employees, agents and representatives are not liable for faulty computer components, software, or communication lines, relating to any transmission that is faulty, incomplete, incomprehensible or erased by any computer or network that could limit the possibility or prevent any person from participating in this Style Icon Contest. The Style Icon Contest Organizers and their parent and affiliated companies, their advertising and promotional agencies, their employees, agents and representatives also will not be held liable for any damages or loss that could arise, directly or indirectly, in whole or in part, from downloading any Internet page, any software or any form and by the transmission of any data regarding the participation in this Style Icon Contest and the casting of the votes. 16. Modification. The Style Icon Contest Organizers reserve the right, at their sole discretion, to cancel, terminate, modify or suspend this Style Icon Contest and the Rules, in whole or in part, in the case of the occurrence of an event, an error or any human intervention that could corrupt or affect the administration, safety, impartiality or the running of the Style Icon Contest as foreseen in these Rules. In any case, the Style Icon Contest Organizers, their parent and affiliated companies, their advertising and promotional agencies, the suppliers of products or services related to this Style Icon Contest as well as their employees, agents

and representatives cannot be held liable to award more prizes than those indicated in these Rules or to award prizes otherwise than in compliance with these Rules. 17. Impossibility to act including labour dispute the Style Icon Contest Organizers and their parent and affiliated companies, their advertising and promotional agencies, their employees, agents and representatives will not assume any liability whatsoever in any case where their incapacity to act would result from a fact or a situation beyond their control or a strike, lock-out or any other labour dispute in their establishment or in establishments of organizations or enterprises which services are used for holding this Style Icon Contest. 18. Liability limit participation. Any person who participates or tries to participate in this Style Icon Contest releases the Style Icon Contest Organizers, their parent and affiliated companies, their advertising and/or promotional agencies, their employees, agents and representatives, from any and all liability for damages which such participant could suffer from participating or trying to participate in this Style Icon Contest. 19. Authorization. By entering this Style Icon Contest, any winner authorizes the Style Icon Contest Organizers, their partners and their representatives to use, if required, such participant s name, photograph, likeness, declaration related to the prize, and/or voice without remuneration whatsoever and that, at their discretion and without limit as for the period of use, in any media and on a worldwide scale, for publicity purposes or for any purpose that will or may be pertinent. 20. Communication with entrants. No communication or correspondence will be exchanged with entrants in the context of this Style Icon Contest except as stated in the Rules. 21. Decisions of the Style Icon Contest Organizers. To the fullest extent allowed under the applicable laws, all decisions of the Style Icon Contest Organizers or those of their representatives regarding this Style Icon Contest are final and binding. 22. Identification of the participant. For the purposes of these Rules, the participant is the person who appears on the picture/video and blog post submitted and it is to this person to whom the prize will be awarded if selected and declared the winner. 23. Precedence. If an article in these Rules were to be declared or deemed illegal, unenforceable or invalid by a competent authority, then this article would be considered null and non-written, but all other items would not be affected and would find application in limits and authorized by the applicable law. 24. Rules Style Icon Contest. This is the official regulations and rules for the Oshawa Centre Style Icon Contest. The Style Icon Contest Rules are available on Oshawa Centre Website and upon demand. 25. Non affiliation. This Style Icon Contest is not affiliated or sponsored by Instagram or Facebook. 26. Personal information. The personal information collected on the participants of this Style Icon Contest are used only for the administration of the Style Icon Contest. No commercial communication or other, not linked to the Style Icon Contest, will be sent to the participants by the Style Icon Contest Organizers except if the participants have authorized the Style Icon Contest Organizers to send such communication or as allowed in the present Rules.