Company Profile May 2018 InnoPharm Co., Ltd.
Contents 01 Introduction Company Core Value and History Representatives Patents and Licenses 02 Brand and Products Brand Introduction Brand Story Products Introduction 03 Marketing Channels Marketing Activities
01 Introduction
Company InnoPharm s goal is to contribute to the skin health for every human being by developing worldwide products manufactured based on the worldwide research results on skin science. Vision Company Profile Contents Details Name InnoPharm Co., Ltd. Foundation 01 Sep. 2003 Contribute to the beauty Address 1 401-1 ho, 361, Chungjang-ro, Jinhae-gu, Changwon-si, Gyeongsangnam-do, Republic of Korea Develop worldwide products Address 2 Phone 02-590-2941 16th Fl., 5, Seocho-daero 78-gil, Seocho-gu, Seoul, Republic of Korea Worldwide R&D technology Homepage Business http://www.innopharm.co.kr Cosmetics Manufacturer - 4 -
Missions and History InnoPharm is leading the market with highly effective products since July 2015. Core Value History Seoul office open Begin marketing Phytochemical Science Brightening Phytoliser Essence released First export to China(3 Step Care) Products with Phytochemical Ingredients Products with Scientific background 2003.09 Foundation 2015.07 2016.04 3-Step Care released 2016.11 2016.12 Mela Therapy released - 5 -
Representatives Joint Representative: Dermatology specialist majored in bio-science and representative lawyer who has specialty in corporate consulting Jaeyoung Lim, M.S., M.D. Jaecheol Lim Born in 1962 Major: BD in bio-science at Yonsei Univ., MD in microbiology at SNU Medical: Intern and resident at Busan Univ. Dermatology specialist: Rep. of Hansen Hospital, Rep. of InnoPharm Dermatology Clinic Born in 1965 BD in Business Administration at SNU Bar exam(38th) The Judicial Research and Training Institute(28th) Open up a lawyer office (1999) Outside director of Korea Holdings, Korea Investment and Securities Co., Ltd. (2009) Rep. Lawyer at JP Law Group (1999~2017) - 6 -
Patents and Licenses <Patents> <Certificate of Venture Company> <Cert. of R&D Dep.> <Cert. of Export Promising Company> <Trade Mark License> - 7 -
Patents and Licenses <China FDA Certificate> <Hi-Seoul Brand Licenses> - 8 -
02 Brand and Products
Brand Introduction Brand Logo and Motto R&D skin problems by bio-science technology Dr+ Lim s delivers cosmetics based on the skin mechanism which is revealed from study of bio-science. Develop cosmetics with really effective ingredients Among the phytochemicals found in plants, we extract ingredients that help skin health and has a definite effect, and apply to highly functional cosmetics. Dermatology Specialist + Bio-Science Major = Cosmetics with Science 林 : Forest where phytochemicals are abundant = Natural ingredients which are good for the skin Realize innovative changes with deeply penetrating ingredients You can experience amazing changes by stimulating deep in your skin. Existing cosmetics cannot be penetrated into skin crevices but phytochemicals of fine particles can be reached to deep inside. Reliable efficacy through clinical studies in dermatology Every product is developed to solve skin problems and really improved skin problems of customers.. - 10 -
Brand Story Embracing the heart of Dr. Lim Jaeyoung, who wants to reveal the world beautifully, Dr+ Lim s cares for beautiful skin. Dr. Lim Jae-young, a dermatologist who majored in biotechnology, began his career at Hansen's hospital and was concerned about the beauty of the world. It was because he realized the value of returning beauty to people while treating patients suffering from Hansen's disease(so called a leprosy) day and night for 7 years and 3 months. After opening the dermatology clinic, Dr. Lim Jae - young developed Phytoliser for whitening the skin, having time for the patient at the hospital in the daytime and the plants at the laboratory in the evening, Dr. Lim s dream is being realized with Dr+ Lim s. - 11 -
Products Products Images - 12 -
Products Aβ Line Dr+ Lim s Aβ Recovery Cream Volume : 50ml Price : 28,000 won Recovery Cream adding up relieving effect through Aβ ingredients Great effect on troubled skin Dr+ Lim s Aβ Phytox Eyeserum Volume : 20ml Price : 52,000 won Great wrinkle care by Aβ and high quality peptides Fuctional eyeserum filling up from inside with wrinkle care and recovery effect - 13 -
Products Skin Care Line Dr+ Lim s Brightening Phytoliser Essence Dr+ Lim s Phytox Cream Dr+ Lim s Phytoliser Toner Dr+ Lim s 3-STEP CARE Dr+ Lim s Aquilaria Soothing Mask Volume : 50ml Volume : 50ml Price : 65,000 won Price : 78,000 won Contains Phytoliser Moisturizing/Lifting Whitening/Soothing/ /Wrinkle care Moisturizing/Wrikle care Volume : 300ml Price : 24,000 won Keratin control/soothing Aquilaria extracts softly soothe the skin. Volume : 27ml x 10pcs Price : 39,000 won Whitening/Soothing /Moisturizing/Wrinkle care Essence + Mask + Cream Volume : 27ml x 10pcs Price : 30,000 won Whitening/Soothing /Moisturizing/Wrinkle care Aquilaria extracts softly soothe the skin. - 14 -
Products Cosmeceuticals and cleansers Dr+ Lim s Sun Screen Dr+ Lim s Spot Clear Dr+ Lim s Facial Soap Dr+ Lim s Foaming Cleanser Dr+ Lim s Aβ Gel Volume : 60ml Price : 28,000 won Mild Sun block used in the dermatology UV block(spf50+/pa+++) Volume : 30ml Price : 18,000 won Sebum control/inflammation relief /Trouble care Excellent for acne skin improvement Volume : 100g Price : 14,000 won Peony, mushroom extract Antibacterial/Moisturizing /Oil and moisture balance Volume : 150ml Price : 28,000 won Peony, mushroom extract Antibacterial/Moisturizing /Oil and moisture balance Volume : 25g Price : 40,000 won EGF, beta-glucan Recovery both epidermis and dermis - 15 -
Products Mela Therapy Dr+ Lim s Mela Therapy Volume : 5ml + 5ml x2ea + EGF Forte 5g Price : 198,000 won Removing melasma, black spots, freckles, etc. High-function whitening cosmetics that block melanin production and emit melanin pigment Must be applied only to the pigmented area - 16 -
Products Before & After Exceptional product technology shows definite clinical results Mela Therapy Spot Clear http://v.youku.com/v_show/id_xmtg1mjg2njk3ng==.html - 17 -
03 Marketing
Channels Expanding customer contacts through various distribution channels Off-Line On-Line Global market Dealers Brand mall(www.innopharm.co.kr) China Exports to vendors CFDA license: 6 products Direct sales(bioskin) SSG.com Linked to open market such as Gmarket, 11st, Action, emart mall. Vietnam Exports to the exclusive contractor Lotte duty free shop, HQ 11 th fl. Hanhwa Galleria duty free shop Lotte Lotte duty free on-line shop, Lotte.com, Lotte i-mall Japan Exports to the exclusive contractor LOHB s Major 10 stores Others Naver, TPS mall, Interpark, SkinRx, etc. America Exports to the exclusive contractor - 19 -
Channels Major off-line channels Lotte Duty Free Shop LOHB s - 20 -
Marketing Activities To promote brand awareness, we are conducting customized marketing activities for target customers (women over 30) PR PPL Blog marketing Celebrity Sponsorship Power Blogger Sponsorship - 21 -
Marketing Activities Model: Chaeyoung Han - 22 -
Marketing Activities PPL on the beauty TV program PPL Title Mut Sister season 2 Date 04 Jan 2017 Channel MBC Every1, TRENDY MC Clara, Narae Park, etc. Product Dr+Lim s 3-Step Care Title Like by Yewon Kang and Brian Date 13 Feb 2017 Channel Dong-A TV MC Yewon Kang, Brian Product Dr+Lim s 3-Step Care - 23 -
Marketing Activities Viral marketing through efficient channels Blog marketing PR Celebrities Sponsership - 24 -
Marketing Activities Aβ Launching Show and Beauty Class - 25 -
Marketing Activities Online Marketing Contents Video Power Blogger Event - 26 -
Marketing Activities Online Marketing Contents Vertical Media Reviewers GDN Retargeting - 27 -
Marketing Activities Online Marketing Contents Instagram Facebook - 28 -
Marketing Activities Online Marketing Contents SEO BBS - 29 -
Marketing Activities Online Marketing Contents E-PR - 30 -
Marketing Activities Online Marketing Contents WeChat Weibo WeChat Marketing Weibo Marketing - 31 -
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