Special Edition 1
The Style For Modern Men Method: Confident In Your Look In 3 Months Guaranteed A Quick and Easy Method to Dress In a Timeless Way That Will Attract the Ladies and Impress the Men 2
Table of Contents An Introduction: Decoding the DNA of Fashion 6 Chapter 1: Beginner Applied KNOWLEDGE to dress with taste 8 The DNA Formula of Fashion 9 Starter Pack 14 Limiting Beliefs and Insecure Feelings 17
Learn the 3 Pillars of Shopping for Ready-to-Wear 22 The Three Pillars of Shopping: Fit, Quality, and Cut. 24 The Key to Achieving Successful Results 27 Quality Versus Quantity: The Cost of Mistakes 29 15 Common Men s Fashion Mistakes to Avoid 32 11 Male Basics You Should Own: The Foundation of Your Wardrobe 40 How to Choose a Pair of Jeans 57 Clothes and Morphology: How to Lose 20 pounds, Gain 5 inches, and Look more Athletic Simply Through Your Clothing 67 Wardrobe Demolition: How to Hand-Pick and Organize Your Clothes 75 3 Beginner Check-Up
79 Chapter 2: Intermediate Tricks to have FUN and become confident with clothes 80 Learning How to Dress is More Than Just Following Fashion 81 Dressing with the Seasons 86 Congruence: Don't Disguise Yourself 89 Non-Brands Versus Brands 91 The Truth About Colors and Complexion: Stop Over-Thinking NOW 93 The First Thing Women Look At: Shoes 97 The Various Types of Shoes 101 Casual Shoes 105 How Can You Find the Best Shops in Town? 115 How to Handle AND Take Advantage of Salesmen 118 How to Cut Your Budget by 50% (or EVEN MORE)?
120 Intermediate Check-Up 125 Chapter 3: Advanced Style secrets to achieve ORIGINALITY 126 Zen and Style: When Fashion Meets Japanese Garden 127 4 How to Choose a Leather Jacket 133 Wearing Top-of-the-Range Clothes 136 Adding Style: Accessory Tricks 139 Advanced Techniques for Advanced Styles 143 Sprezzatura: Cultivate Nonchalance 147 The Suit: Stand Out in the Corporate World 150 Fashion Online: Forums and Blogs
155 How to Choose Glasses and Sunglasses 156 Conclusion 159 Acknowledgments 160 5
An Introduction: Decoding the DNA of Fashion An Introduction: Decoding the DNA of Fashion Good clothing looks even better when it gets old (here a Japanese selvedge Renhsen denim). elcome to the Style For Modern Men Method, an W of illustrations, this method is essential reading if you all-inclusive program filled with fundamentals want to seduce more ladies, impress at work and be more that every man can use to achieve confidence in his style. confident among other men. Divided into 3 levels, my method helps you pick the right clothes for your body type, build a timeless wardrobe You have just bought this book, so you have obviously whilst saving money, and coordinate colors and patterns reached a point where you feel something has to change.
to create outstanding outfits. With plenty of tips and tons You probably want to feel better in your clothes, dress in a 6 An Introduction: Decoding the DNA of Fashion way that never gets you rejected, or at least upgrade your How to combine clothes and upgrade your style lifestyle. Because style s gonna improve your life from just jeans and t-shirts. significantly without changing you into someone else. I m What colors should you use and how to coordinate amazed to see how many lives have improved among my them? clients and I am confident that your life will change too. How to keep your clothes in good shape. Unfortunately, no book has ever properly dealt with How to feel more confident with your look, no modern men s style yet. To be more specific: no book has matter how unsuccessful you've been in the past. ever explained to you how to dress in an impactful and What you should wear, in keeping with your skin, budget-friendly way. And that s a shame. Because anyone
hair and body type. attempting to make style complicated or costly will try to How to cut your budget by 50% or even more? hide the fact he doesn t understand what he s talking and much more! about. Everybody is able to get style with a good method, explained in a men s kind of way. That s why I cover everything in a direct, straight-to-the-point manner, If you follow this method, you ll become a brand new man making it easier to read than a car manual! in less than 3 months. So let s start right now! The Style For Modern Men Method contains all the advice you ll ever need on how to dress and how not to dress, presented in easy to grasp, well-illustrated chapters. How should jeans, shirts, jackets, suits fit? What basics should you buy to build a wardrobe that s ready for any situation? 7
Chapter 1: Beginner Applied KNOWLEDGE to dress with taste Chapter 1: Beginner 8
Chapter 1: The DNA Formula of Fashion The DNA Formula of Fashion Play with the contrasts between fabrics to get good layering. s a men s style coach, I ve been asking myself A And it s not only about having fun with clothes. Take What is style? for a long time. a look at US rappers attending the Fashion Week. Style isn t a succession of technical details. It s not They are serious fashion addicts, still they dress like only about knowledge. I agree that it can help to children who just discovered a trunk of flashy gather technical information about fabrics and cuts, costumes in the attic: the clothes are expensive but but everybody would be well-dressed if fashion was the overall style is so poor. solely about that. 9
Chapter 1: The DNA Formula of Fashion Lastly, style isn t about dressing in an eccentric way, you master it, you ll be able to twist concepts to your although you should cultivate your originality and advantage. Some argue that fashion is not a matter of express it through your outfits. rules. Actually, these people DO follow the rules, only they don t notice they are doing so, as they have learnt After a few years, I finally came to the point that each of them naturally, through experience. And you ll reach their these concepts is an important component of style. Thus I level of knowledge. came to the DNA formula of style. I ll also teach you to wear shoes and sneakers, which adds Style = (Knowledge+Fun)Originality taste to your outfits, and how to master colors in a really easy way. Plus a lot of tricks to make style easy and have How You re Gonna Apply This FUN discovering new places, shopping more confidently, and saving money in the process. Formula Everybody has an individual sense of style. Some like it Finally, you re gonna learn the techniques only a few clean and neat. Some like it colorful and eccentric. But we people know: contrasts, cuts, tricks and accessories to
both know that dressing well isn t a style, it s HAVING stand out of the crowd. All you need to express your STYLE. In the same way, this ebook isn t a formula that ORIGINALITY through clothes. you can use and instantly dress with style, but a guide to build the three pillars leading to your own style: Be aware that what I m on the brink of sharing with you is Knowledge, Fun, and Originality. my war chest: the fruits of years spent doing personal shopping, coaching men about their style, and working First, you re gonna learn a corpus of elementary rules. with successful fashion designers. All of this distilled into Because, yes, fashion has rules, like any creative field - a unique blueprint to enable you to develop your own just look at painting, sculpture, architecture, and style. photography. The good news is that you can make a giant step by just applying basic KNOWLEDGE. And once 10
Chapter 1: The DNA Formula of Fashion This book will be your fashion guide during the next months. Read it and read it again - some information will appear much more valuable once you take a step back to fully understand it. Don t hesitate to come back to specific chapters, using the guide like a toolbox. Finally, I wish you all the best in your discovery of men s style, and hope that you will have as much pleasure reading this book as I have had writing it and helping my clients to achieve their very best style. Cheers, Ben and Jeff, the Style for Modern Men team. Simple colors and simple clothes are enough to create elegant outfits. 11
Chapter 1: The DNA Formula of Fashion A Few More Things To Guarantee Los Angeles, you d better get a perfect look and take it as Your Success far as you can. On the other hand, if you live in the suburbs, creating too much style may lead you too far. Still, you can make a massive impact in the suburbs just looking like a "city person." People who live in the suburbs generally view "city people" as credible, affluent - and sometimes intimidating. In rural areas, you ll tend to come up against more resistance with regard to the changes you make. You ve been seeing the same people your whole life, and they think they have you all figured out. Still, don't let their initial resistance prevent you in your quest to improve your look. After a few months, people will hardly remember your old look. And if you stick to your guns,
Mass clothing retailers are a satisfactory start, but you will need to try people will respect you. high-end brands (without necessarily buying) to recognize quality. Geographic Relevance Cultural biases Fashion differs from one place to another. It is specific to In order to provide you with the highest expertise, I ve countries, cities and cultures. As a result, some of the brought together an international team: Americans, pictures you ll find won t make sense to you because of Europeans and Asians have all expressed their views here. where you live. Moreover, most of these pictures are from Yet there will still be cultural biases. To illustrate this, it s big cities. But you MUST take your location into stylish for a young man to wear slim jeans in London, consideration when putting together your look. If you live whereas this is considered feminine in Istanbul. And in a big city that is a cultural center, such as New York or though tank tops are accepted in the US, they re 12 Chapter 1: The DNA Formula of Fashion
associated with gay truck drivers in the French collective means that our views - and yours too - will depend on unconscious. Bearing this in mind, it is a good idea to take your subculture, your hobbies, your life experiences, your a step back and consider, rather than rushing to create age and your tastes. So view this method as a practical any look you may read about or see. blueprint rather than a fashion bible. Finally, you ll also find personal opinions here. We didn t And, most importantly - Enjoy! agree on certain things, even amongst our team. Which 13
Chapter 1: Starter Pack Starter Pack ou have finally decided to move on and change your Y things a shot. It makes you seize opportunities you did style. Great, you are going to make a giant step. You not even see before. will soon experience much more than a simple physical change. However, no matter how great your desire to change, you will need something else in order to achieve you re your Feeling that people find you good-looking will make you transformation: you will need a budget. Don t let this feel good. Feeling good, you develop charisma. Your body dampen your enthusiasm - the amount is not so great and language evolves, and that twinkle in your eye shows to there are many ways to get clothes for cheaper the world how confident you are. This makes you magnetically attractive to everyone around you, and this starts a positive feedback loop. Self-confidence extends your comfort zone and as such you are willing to give new 14
Chapter 1: Starter Pack Clothes make the man. HAVE to spend money, because the quality is Naked people have little or no influence on blatantly on show. On the other hand, tees, shirts, society. chinos, belts and accessories do not require that ~Mark Twain much attention. Actually, people will assume that Budgeting your shirt is great simply because they have clocked I have not yet discovered how to get quality clothes for the quality of your jeans. With experience, you will free, so you still need a budget. learn how to spend your money wisely for each outfit. Still, you will learn how to dramatically cut down your spending costs. If you are short on your finances, For all of these reasons, I recommend that you save at investing in some good basics is your best option when least $600 before you start shopping for the basics. starting out with your menswear collection. If you do not 1 shirt ($30), have enough money right now, you should start saving
2 tees ($10 x2), and spend it later on quality clothing. Here is why. 2 pairs of jeans ($100 x2), Chain stores are great if you use them in 1 blazer ($200) moderation, but if you wear cheap items all the time and a pair of shoes ($150). people will notice. You have to buy a few quality items to learn what Pay attention to the quality/price ratio: some items are quality is. If you have never worn a quality shirt, not worth investing in. how will you be able to spot one in the heterogeneous jungle of ready-to-wear chain stores? Another thing: if you re a typical student, spending all Last, for some items, you simply cannot skimp on your money on clothes is not a good option. If you only quality. For example, for jeans, suits and shoes, you have $450 in your pocket and have to choose between a coat and unforgettable holidays with your friends, go for 15
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