FESTIVAL GUIDE BOOK YOUR FESTIVAL PACKAGE TODAY: Kathryn McHolm kathryn.mcholm@emap.com T: 020 3953 2226 SPONSORSHIP ENQUIRIES: Martin Arnold martin.arnold@emap.com T: 020 3953 2096 digitalfestival.drapersonline.com @Drapers #DrapersDigitals
Drapers Digital Festival is the world s largest gathering of fashion ecommerce and digital professionals, with over 700 attendees coming together to learn, celebrate, innovate and shape the future. The festival will showcase the very best of fashion ecommerce, featuring case studies and knowledge sharing from businesses that are leading the way, as well as recognition for the individuals that are making it happen. Drapers Digital Festival is super important in the industry because digital now is a major channel not only for the industry but also for the customer. Sarah Curran, non-executive director, French Connection WHAT S ON AT THE FESTIVAL? TALKS AND DEBATES This year s theme, A perfect fashion match, how to successfully engage your customers, celebrates everything that contributes to the success of engaging fashion customers online, including consumer insight, social media, customer experience and digital innovation. See the full programme on page 4 LIVE JUDGING Take the unique opportunity to watch the live judging of Drapers Digital Awards finalists. Watch the finalists pitch their products and projects to our esteemed panel of judges and discover who the 2018 winners are at our evening awards ceremony. FRINGE EVENTS We will be hosting fringe events at the festival throughout the day. Don t miss ebay s event helping you to unlock your phase of ecommerce and mindfulness session by the London Meditation Centre. DRAPERS DIGITAL AWARDS The best performing and most innovative companies have been selected for our 2018 shortlist and the winners will be announced at our evening awards ceremony. With music, dancing, great food and wine, it s an evening not to be missed! VIP EVENTS Our event partners will be hosting a number of VIP events, including lunches and evening drinks receptions.
PROGRAMME SPEAKERS Amit Sharma Ash Siddique Boris Mercier Debbie Bond Dennise Yeh Dessi Bell Emma Diddi Nihlén Lars Rabe Florent Courau Gabriella May Gregoire Baret Ian Dewar Jose Nino Lizzi Thomas Misha Nonoo Rebecca Smith Sally-Anne Newson Steve Zades Tayyaba Malik Valeria Juarez Jillian Lavender founder and chief executive Narvar managing director in UK/EU True Fit fashion designer and founder Misha Nonoo managing director and co-founder Missy Empire general manager in France JD.com marketing and ecommerce director N Brown Group global head of digital brand marketing and social media Desigual head of ecommerce People Tree customer experience and digital product director Shop Direct customer director Moss Bros general manager of omnichannel ALDO Group vice-president, global innovation VF Corporation global head of web analytics adidas director of customer lifecycle and analytics The North Face head of ecommerce and digital strategy Lulu Guinness founder Zaggora vice-president of ecommerce and digital marketing Perry Ellis International senior vice-president, digital commerce international Ralph Lauren global head of ecommerce La Perla head of fashion ebay director, London Meditation Centre
THE PROGRAMME 08.15 09:00 EXPERIENTIAL LOUNGE Arrival and refreshments 09:00 09:05 Welcome from Keely Stocker editor, Drapers 09:05 09:35 CONNECTION Valeria Juarez senior vice-president digital commerce international, Ralph Lauren Valeria will uncover the strategy behind Ralph Lauren s success in connecting emotionally and digitally with consumers around the globe. 09:35 10:00 THE FLAW OF AVERAGES AND THE PURSUIT OF TRUE 1-1 PERSONALISATION William R. Adler chief executive, True Fit Join William as he discusses the flawed system of fit recommendations based on a crowd s average measurements, and the importance of delivering recommendations based on a data-driven, 1-1 personalised approach. 10:00 10:30 VISUAL SCIENCE AND FASHION Steve Zades vice-president, global innovation, VF Corporation Steve will take you inside the VF Corp Design Lab in California to reveal an innovative Body Optix technology - a collaboration between designers and scientists that combines the power of visual science and design to create jeans to flatter any shape. While Body Optix is being launched in Europe this spring, could custom-made products be the future of fashion? 10:30-11:00 CHINA S AMBITION Florent Courau general manager in France, JD.com As JD.com is ramping up its European presence, Florent will talk about how the company meets evolving tastes and demands of the Chinese and global fashion audience while bringing foreign brands to China. Why the entire luxury retail game for brands in China is online, and could the Chinese market look very different for apparel companies in 2020 than it does today? 11:00 11.30 EXPERIENTIAL LOUNGE Morning refreshments
11.30 13.15 LIVE JUDGING 11.30 12.30 EBAY LOUNGE FRINGE EVENT 11:30 12:30 MEET-UP 11:30 12:10 WHITE STAGE DEBATE 11:30 12:00 RED STAGE BEST DIGITAL MARKETING CAMPAIGN Take the unique opportunity to watch the live judging of Drapers Digital Awards finalists. Get under the skin of the best performers by watching three categories judged live: Best Digital Marketing Campaign, Best App and Best Use of Innovation. Kat Spybey head of digital, Drapers Presenters: Carnaby Street, CHO Fashion & Lifestyle, Daniel Footwear, Missguided, Mr Porter, Psyche, Yoox Judges: Chair: Gareth Rees-John multichannel director, Miss Selfridge Sean McKee director of ecommerce and customer experience, Schuh Sarah Curran non-executive director, French Connection UNLOCKING YOUR NEXT PHASE OF ECOMMERCE GROWTH WITH EBAY Rebecca Thomson head of commercial content, Drapers Helen Riley senior business development manager, ebay Lizzi Thomas head of fashion, ebay Customer acquisition and engagement on a daily basis can be challenging in a world of competition and multiple channels. How can brands stay ahead of the race online and reach new customers? In this workshop we ask the go-to platform with the answers, which has more than 170 million customers in 190 countries. This workshop will uncover the future of fashion ecommerce in the marketplace and explore how their emerging AI strategy can help you stay one step ahead, with the latest insights connecting you to new global and domestic customers. This is a huge opportunity, particularly for brands looking to tap into highly specialised categories or trying reach additional consumers. Join topic-specific one-hour meet-ups led by fashion ecommerce experts. (All attendees need to register in advance. Seats are allocated on a first-come, firstserved basis). WEBSITE DESIGN AND UX Lewis Hamilton head of ecommerce, Turnbull & Asser Lewis will discuss the process of Turnbull & Asser s full redesign and replatforming of a new website, and a secondary UX review. Hear his findings and share your ideas with the group on how design motivates fashion online customers and drives their decisionmaking. 11:30 12:30 DATA DRIVEN AND CUSTOMER-CENTRIC APPROACH Debbie Bond customer director, Moss Bros MEET-UP Debbie will discuss digital transformation of Moss Bros into a truly customer-centric business, with a seamless and compelling customer journey across every touchpoint. Hear her findings and share your ideas with the group on how to put data analysis at the heart of online trading decision-making. ENGAGING FASHION CUSTOMERS ONLINE Complete this sentence: Anyone who says engaging fashion customers online is easy, has never dealt with Exploring the festival s theme, the panellists will discuss when and why people care enough to spend time with your brand online. Join this debate to hear about services like Try&Buy on laperla.com that engage customers in a new way; cultural events that stimulate Lulu Guinness s consumer engagement; and many other examples of deeper connection with online fashion shoppers. Jill Geoghegan Panellists: Emma Diddi Nihlén global head of ecommerce, La Perla Tayyaba Malik head of ecommerce and digital strategy, Lulu Guinness Amit Sharma founder and chief executive, Narvar Andy Cockburn chief executive and co-founder, Mention Me 12:15 12:40 CHEAP DATE Jose Nino vice-president of ecommerce and digital marketing, Perry Ellis International Jill Geoghegan Jose s talk will uncover the billion-pound ecommerce opportunity for fashion retailers in Latin America the region Perry Ellis, with its dozen of brands, chooses to focus on. A real trendsetter, hear Jose s findings about how to be relevant with Latin American online fashion shoppers, why Google is a cheap date in the region and other tips you need to know if you want to expand there. 12:50 13.15 BEHIND A SPECTACULAR WEBSITE Dennise Yeh global head of web analytics, adidas Jill Geoghegan there are spectacular web analytics. At adidas, web analytics means understanding what motivates consumers and driving strategic decision-making with analytical insights. Discover the key ways to grow digital business by being obsessed with consumers and drive enterprise cultural change. SHERPA OF ENGAGEMENT Ian Denwar director of customer lifecycle and analytics, The North Face Meet an accidental marketer who arrived in the outdoor industry on a bicycle, led treks to Everest base camp and created VIP programmes at the Tour de France. Ian s quest to tap data insight at The North Face and to create authentic customer messages and experiences is a must-hear story. He ll discuss the steps the brand has taken to improve customer engagement, and to 12:10 12:30 TINYCLUES 12:35 13:15 DEBATE ENGAGING FASHION CUSTOMERS ON SOCIAL MEDIA What is investment into social media without impact, without results or effectiveness? This session will give you a whole new perspective and uncover trailblazing campaigns that have truly made a difference in connecting with fashion shoppers. Panellists will explore how the feedback loop helps Zaggora monetise its social media following, why ethical and sustainable fashion is gaining momentum on social channels, and which paid opportunities have the most impact for Matalan. Panellists: Dessi Bell founder, Zaggora Gabriella May head of ecommerce, People Tree Simon Lee chief marketing officer, Matalan
13:15 14:30 BOUNCEX LOUNGE VIP Lunch By invitation only GOOD AFTERNOON WITH BOUNCEX Kat Spybey head of digital, Drapers 13:15 14:30 EBAY LOUNGE VIP Lunch By invitation only GOOD AFTERNOON WITH EBAY Rebecca Thomson head of commercial content, Drapers 13:15 14:30 EXPERIENTIAL LOUNGE Lunch 14.30 15.30 LIVE JUDGING 14.30 15.30 MEET-UP 14.30 14.50 WHITE STAGE 14.30 15.15 RED STAGE DEBATE BEST APP Presenters: Burberry, John Lewis, Mallzee, Missguided, Oasis, Zalando Judges: Chair: Kate Holt omnichannel director, Jigsaw David Walmsley former chief customer officer, House of Fraser Rosanna Falconer digital strategist and luxury brand consultant Stephen Langford senior director of ecommerce, George.com 15.30 15.45 THE IMPACT OF APPS ON USER ACQUISITION AND ENGAGEMENT Michael Langguth co-founder and chief operating officer, Poq You have just seen the presentations of best fashion ecommerce mobile apps and wonder if your business needs its own mobile app. Find out from Poq s App Growth & Revenue report why app users become super users, how much revenue an app generates above mobile web, and how an app can attract new customers. SUSTAINABLE CULTURE AND PRODUCTS IN A DIGITAL BUSINESS Melanie Traub managing director, People Tree Melanie will discuss how to build a sustainable culture in a fashion business, why it is important in the digital era, and how to engage digital-savvy customers. 14:30 15:30 CUSTOMER-CENTRIC APPROACH Charlotte Clutterbuck customer director, Karen Millen MEET-UP Charlotte will discuss how the business has implemented a customer centric approach to drive digital growth, the benefits and opportunities as well as the challenges and approach. Hear her findings and share your ideas with the group on how to put customer in the heart of ecommerce operation. FROM BOOKS TO CLICKS Rebecca Smith marketing and ecommerce director, N Brown Group Jill Geoghegan JD Williams puts the customer at the forefront of its strategy to transform the brand and the business. Join Rebecca as she explains how the brand uses customer engagement to drive digital growth for their target market of women aged 45+. From engaging with bloggers and influencers to collaboration with start-ups find out the thrills and spills of customer engagement at one of the largest fashion retailers in the UK. ENGAGING FASHION CUSTOMERS THROUGH INNOVATION Fashion customers don t understand technology. They understand relevance and convenience. Join a conversation about how companies perceive and implement innovation across many facets of online trading to respond to customers demands. Panellists will discuss brave digital campaigns and advanced data analytics, practical applications of machine learning to common fashion ecommerce problems, and changes in companies structures to better serve their customers. Keely Stocker editor, Drapers Panellists: Ash Siddique managing director and co-founder, Missy Empire Sally-Anne Newson customer experience and digital product director, Shop Direct Lars Rabe co-founder, managing director in UK/EU, True Fit Rob Massa general manager, EMEA, BounceX Alixandra Burn head of digital, Warehouse 15:00 15:20 WHITE STAGE ALL WELCOME Gregoire Baret general manager of omnichannel experience, ALDO Group Jill Geoghegan, At ALDO omnichannel means no one is excluded from the experience. Following the new website launch in April 2017, Grégoire s talk will focus on the experiential approach in ecommerce design and how the new crafted experience helped the brand to connect with fashion shoppers at home, in stores and in global markets. He ll also give an overview of the new omnichannel approach including the latest in-store technology implemented.
15:25 15:45 INTERVIEW 15:25 15:45 RED STAGE Interview with LIKE, SHARE, REPEAT Misha Nonoo fashion designer and founder, Misha Nonoo Boris Mercier global head of digital brand marketing and social media, Desigual Jill Geoghegan Keely Stocker editor, Drapers Drapers will sit down with Misha to talk about her recent innovative projects and how they are reimagining traditional standards of ecommerce and digital engagement in the fashion business. Misha s pioneering Insta-show exclusively presented 33 looks of her spring/summer collection on Instagram during New York Fashion Week, while her newly launched On-demand manufacturing, has ensured an even greater digital engagement with her customers. We ll discuss how pushing boundaries by marrying designs with innovative digital concepts led her to some radical business breakthroughs, as well as asking for her tips on improving engagement with fashion shoppers through ecommerce and social media. Hear from Boris about how Desigual uses analytics to measure engagement across social media channels, how engagement varies globally and demographically and the latest breakthroughs in tailoring an analytics based social strategy to drive and measure sales online and offline. 15:45 16:15 EXPERIENTIAL LOUNGE Afternoon refreshments 16:15 17:00 LIVE JUDGING 16:15 17:00 RED STAGE FRINGE EVENT BEST USE OF INNOVATION MINDFUL BUSINESS: MEDITATION SESSION Presenters: BrandLab Fashion, Burberry, Finery London, La Perla, Marks & Spencer Judges: Chair: Jonathan Wall chief digital officer, Missguided Daniel Bobroff founder, Coded Futures Briony Garbett customer director, Oasis Fashion Jillian Lavender director, London Meditation Centre In her talk Jillian will explore the negative impact of stress, and the importance of a regular meditation practice. She will discuss the true meaning and value of mindfulness, and how not being present is costly. The session will include a taster technique to present-moment awareness, which attendees will be able to take away with them and do on their own.
19:00 19:30 Drinks Reception 18:45 19:30 WHITE STAGE VIP Drinks Reception By invitation only 19:30 21:30 Dinner 21:30 22:30 Awards Ceremony 22:30 01:00 DJ and Dancing BOOK YOUR FESTIVAL PACKAGE TODAY:JUDGING Kathryn McHolm kathryn.mcholm@emap.com T: 020 3953 2226 Headline sponsor: Silver sponsor: Marketplace sponsor: Bronze sponsor: SPONSORSHIP ENQUIRIES: Martin Arnold martin.arnold@emap.com T: 020 3953 2096 Charity partner: Category sponsor: Media partners: Drapers disrupt sponsor: Exhibitors: