- Francis of Assisi - (Italy, )

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SPRING / SUMMER 2018

He who works with his hands is a labourer. He who works with his hands and his head is a craftsman. He who works with his hands and his head and his heart is an artist. - Francis of Assisi - (Italy, 1181-1226)

Blue de Gênes is a denim label taking its inspiration from the origin of jeans: a history that started in Genoa, Italy, more than 400 years ago. At that time, the harbour workers in Genoa used a robust fabric called "Geanes fustian", made of Arab cotton, for working clothes and sailcloth. The material was dyed blue with indigo, very strong and thus well suited for work pants for these hardworking dockers and sailors. This fabric was exported to other countries and eventually known as the Blue from Genoa, or in French "Bleu de Gênes" since Genoa at that time belonged to France. The English adaptation of the expression then became "Blue Jeans". Blue de Gênes jeans are produced in Italy, and just as Blue de Gênes is a family run business, the suppliers are small family run factories. The quality of these rough jeans is never being compromised. All styles have a strong and unique identity and a design that will last for several years. Claiming that it is indigo that is "flowing in our veins", we promise to continue the legacy of Genoa. We do so by always seeking inspiration in the history of Genoa and the people who lived there.

For Spring/Summer 2018 Blue de Gênes presents a fresh collection which is inspired by old Genoa, and old photos from the city. Images of Genoese seamen are printed on sweatshirts, and blue colours in all shades are used in the collection. The denim collection is stronger than ever with a broad variety of washes in many colours from super light blues to dark blues and raw denim. Some of the jeans have vintage inspired washes. The shirts collection shows many different patterns from printed flower patterns to jacquard patterns and nice solid colour shirts - all with a great vintage approach. Copenhagen artisan hat maker Peter Hornskov has made a small range of handmade summer hats for us which are all produced in his small studio in Copenhagen. The collection also carries waistcoats, blazers and coats in nice summer fabrics as well as Italian knitwear in cotton and light wool.

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HEAD OFFICE Tel: +45 7553 6666 Mail: mail@yycc.dk SALES DENMARK Mads Dahlgaard Tel: +45 22 49 30 30 Mail: md@bluedegenes.dk SALES SWEDEN Tobbe Lassnack Tel: +46 708-130143 Mail: info@elvilito.com SALES NORWAY Alex Håaskjold Tel: +47 971 43 705 Mail: post@north-bound.no SALES GERMANY Stefan Kudla Tel: +49 172 400 72 80 Mail: kudla@last-of-the-true.com SALES HOLLAND Bastiaan Roessen Tel: +31 (6) 4614 0423 Mail: info@bastiaanroessen.com SALES ISRAEL Sharon Geershoony Tel: +972 5069 20001 Mail: sharon@joy-delivery.com SALES BELGIUM Frederik Vilain Tel: +32 3 294 02 11 Mail: frederik@unionville.be SALES GREECE Thomas Sfiris Tel: +30 6984 247297 Mail: thomas@studioseven.gr SALES CHINA Nathan Sun Tel: +86 18616937812 Mail: nathan@akenz.com www.blue-de-genes.com