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Created in october 2004, Comme un Camion was the first website to talk about men s fashion in France. Over time, we have evolved from a simple blog to a real online magazine broaching new themes each year. Still we managed to build a strong community with the biggest men s fashion forum in France. Today, we consider ourselves being halfway between a blog and a concept store. We can talk about every kind of fashion, but we usually focus on some most afordable clothing brands. A principle we like to sum up with a sentence: «Dior j adore, cool was défilé Gaultier, does not tell me what I m going wear tomorow» 3
ABOUT US 4
PIONEER Created in 2004, Comme un Camion was the first website in France to talk about men s fashion and all trends related to it. Most of all, we try to help men improving their style and taking care of themselves. 5
POPULAR Thanks to our interactive and playful website, our quality content and our friendly tone, we have grown closer and closer to men s concerns. A formula that reaches every month 500.000 visitors. 6
HANDY Every day, we reach 18 to 35 years old men looking for useful advices such as : What are the best shoes under 150? Which coat should i buy this winter? How to choose a pair of glasses? Etc. 7
CONTENT 8
OUTFITS On a weekly basis, a member of our crew is featured in a photo shoot wearing an outfit reflecting his own personality and lifestyle. We try to focus on certain aestethics, shot by professional photographers in visually attractive places to give our vision of the well dressed men and inspire our readers. http://www.commeuncamion.com/categorie/mode/looks/ 9 9
TRENDS We like to work real time, introducing each season with a full review of trends and inspirations presented in new collections and fashion shows. Then readers can find useful and contextual content exactly when they need to. http://www.commeuncamion.com/categorie/mode/tendances/ 10 10
TESTS Some magazines test frigdes or cars, we test clothing. From pairs of sneakers to tailored suits. Several times a week, we present detailled and illustrated reviews about our trendy favourite pieces. http://www.commeuncamion.com/categorie/mode/on-a-teste/ 11 11
ADVICES We offer men many advices to help men dress and choose their new clothes better. Firstly, it s all about style, beauty and shopping tips, from the «How to choose your tie for this event (job interview, wedding)?» to the «Wich products should I use to take care of my beard?» http://www.commeuncamion.com/categorie/mode/conseils/ 12 12
AUDIENCE 13
EACH 500 000 750 000 3 500 000 5 4 MONTH unique visitors visits pages seen pages seen per vist minutes per visit 14
SOCIAL MEDIAS 46K 26K 21K 88K 16K 15
INSIGHTS AUDIENCE BY LOCATION AUDIENCE BY AGE 16
INSIGHTS AUDIENCE BY SEX AUDIENCE BY FREQUENCE 17 80% 20%
TEAM 18
TECHNICAL TEAM JOE ALIAS «LE DEMONTE-PNEU» Founder & CEO MAX ALIAS «LE CHAUFFEUR» Sales Manager VALENTINO ALIAS «LE CARROSSIER» Project Manager 19
EDITORIAL TEAM ROMANO «GARAGEROCKER» RODY ALIAS «LE ROUX DE SECOURS» 20
EDITORIAL TEAM JIMMY ALIAS «LA PATROUILLE» SEGA «MEGADRIVE» TONY ALIAS «LA BETONNEUSE» 21
PRESS 22
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ADVERTISERS 24
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CONTACTS 26
COMPANY ADRESS COMME UN CAMION - Celtic Submarine 3, Bâtiment A - 13 rue du Sous Marin Vénus - 56100 Lorient PARTNERSHIP CONTACT max@commeuncamion.com ADVERTORIAL CONTACT contact@horyzon-media.com PRESS/TV CONTACT joe@commeuncamion.com EDITORIAL TEAM redaction@commeuncamion.com 27
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