Largest Hair & Beauty Show in Texas! #HoustonIMAGEExpo2019 IMAGE Internationa Conference Management, Inc te natio Buy your ticket today &Save! New casses added daiy TheImageExpo.com 877.219.3976 Featured Headiners EXCLUSIVE EDUCATION PREVIEW Baay Lama, Candy Shaw Legendary Coorist, Marco Peusi 1 CE credit just for attending the show! Ony $10 onine or at the show SUNDAY 9AM - 5PM MONDAY 9AM - 4PM Houston MAY 5 & 6 George R Brown Convention Center, Ha E Photo by Sunights Baayage, Inc.
SUNDAY on the MAIN STAGE SUNDAY MAY 5 3:00PM - 3:40PM CANDY SHAW Nicknamed The Baay Lama, Candy iteray grew up in the beauty business as the daughter of Jamison Shaw, a former wordchampion competition hairdresser, and Sara Shaw, a professiona make-up artist. Candy s been a hairdresser and educator a her adut ife with over 35 years experience. Candy owns Jamison Shaw Hairdressers, a third-generation, fifty-year-young, 5,000 square-foot, 50-chair saon in Atanta, Georgia. Candy sti works behind the chair and with the aid of between four and six assistants, sees up to 35 guests each day. Candy is ceebrated as One of the Word s Most Pubished Styists for having hundreds of images pubished annuay. She s done hair for the Grammys, the American Country Music Awards, the Cannes Fim Festiva, Mercedes Benz Fashion Week, and a Payboy Mansion soirée. American Saon has caed her one of the most powerfu and infuentia women in the professiona beauty industry and Modern Saon describes her as truy the face of our industry highighting a that is good about the saon community. Canadian Hairdresser refers to her simpy as the bonde whisperer. Some of Candy s ceebrity cientee incude Carrie Underwood (Candy did the hair for Carrie s 2010 wedding featured in Peope magazine), Miranda Lambert, Karina Smirnoff, Todd Chrisey from the reaity show Chrisey Knows Best, Paymate of the Year Tiffany Faon, pro-gofer Annika Sorenstam, and The Rasca Fatts. Candy s saon has been the officia saon of the Atanta Facons Cheereaders for decades. SUNDAY MAY 5 2:00PM - 2:40PM MARCO PELUSI Marco Peusi is gobay recognized as a eading Haircoor Authority, renowned Patform Artist & Educator, Saon Owner, and fashion-forward Ceebrity Haircoorist. Marco s ove for haircoor began at his famiy s upscae chain of East Coast saons. Eary in his career, he became a top Educator at one of the word s eading Itaian haircoor companies. He was then sought out to be the Nationa Haircoor Educator for an esteemed Los Angees-based coor company. Soon after, he opened Marco Peusi Hair Studio in the heart of the utra-chic West Hoywood Design District on Robertson Bouevard. There, he and his taented staff of seasoned Hoywood hair styists continue to offer word-cass hair fashion to numerous ceebrities and trendsetters. Some of Marco s excusive ceebrity cientee incude James Broin, Caro At, Eva LaRue, and Carson Kressey. Photos by Sunights Baayage, Inc. 2 find us onine... @theimageexpo facebook.com/theimageexpo instagram/theimageexpo
SUNDAY on the MAIN STAGE SUNDAY MAY 5 1:00PM - 1:40PM ITELY HAIRFASHION & METRO BEAUTY SUPPLY NICK TROMBETTA, LIA HALL & IMELDA GOMEZ NICK TROMBETTA- For over 30 years, Nick has shared his passion and inspiration for precision artistry among his peers. Nick s innovative techniques have been featured in internationa forums & magazines. He was bestowed the honor of Best Hair Coorist of Westchester County in New York, by The Westchester Magazine. Awards and accoades aside, Nick s distinction is his innate abiity to fuse the inner and outer beauty by earning the trust and confidence of his audience. Nick s other passions incude music, art and writing. An accompished pianist and singer since chidhood. His artistry and passion is bended with everything he does. LIA HALL- Born in Liverpoo Engand, Lia grew up spending time in her mum s hair saon where she gained beauty business experience. At the age of 19, she became Goba Keratin s daring & became a patform artist eading to an opportunity to create the brands image through photo shoots & NBC teevision appearances. Lia demonstrated how to create MAD MEN inspired hairstyes at home. Owner of Pure Beauty Concepts and Creative Director of Capei D Oro Fifth avenue saon in NYC and her passion for perfection shows in her work. IMELDA GOMEZ- Her passion for hair began eary in her teens. That passion has grown into a 20 year career as a Hair Styist. Imeda began working in saons in Houston, TX, ony to earn very quicky that she wanted to expand into her own business. Opening L Shear Saon in 2012, she continued her education and became a Certified Educator of Itey Hairfashion and Hair Tak Extensions. She has a strong socia media presence with cients and peers as an exceent biingua educator and hairstyist. L Shear was Voted Best Saon & Neighborhood Favorite by her Nextdoor Community in 2018. Today Imeda runs L Shear with a continued focus on education for hersef and her cients. #HoustonIMAGEExpo2019 / 877-219-3976 / theimageexpo.com 3
MONDAY on the MAIN STAGE MONDAY MAY 6 1:00PM - 1:40PM ITELY HAIRFASHION & METRO BEAUTY SUPPLY NICK TROMBETTA, LIA HALL AND IMELDA GOMEZ NICK TROMBETTA- For over 30 years, Nick has shared his passion and inspiration for precision artistry among his peers. Nick s innovative techniques have been featured in internationa forums & magazines. He was bestowed the honor of Best Hair Coorist of Westchester County in New York, by The Westchester Magazine. Awards and accoades aside, Nick s distinction is his innate abiity to fuse the inner and outer beauty by earning the trust and confidence of his audience. Nick s other passions incude music, art and writing. An accompished pianist and singer since chidhood. His artistry and passion is bended with everything he does. LIA HALL- Born in Liverpoo Engand, Lia grew up spending time in her mum s hair saon where she gained beauty business experience. At the age of 19, she became Goba Keratin s daring & became a patform artist eading to an opportunity to create the brands image through photo shoots & NBC teevision appearances. Lia demonstrated how to create MAD MEN inspired hairstyes at home. Owner of Pure Beauty Concepts and Creative Director of Capei D Oro Fifth avenue saon in NYC and her passion for perfection shows in her work. IMELDA GOMEZ- Her passion for hair began eary in her teens. That passion has grown into a 20 year career as a Hair Styist. Imeda began working in saons in Houston, TX, ony to earn very quicky that she wanted to expand into her own business. Opening L Shear Saon in 2012, she continued her education and became a Certified Educator of Itey Hairfashion and Hair Tak Extensions. She has a strong socia media presence with cients and peers as an exceent biingua educator and hairstyist. L Shear was Voted Best Saon & Neighborhood Favorite by her Nextdoor Community in 2018. Today Imeda runs L Shear with a continued focus on education for hersef and her cients. coming soon More Main Stage Presentations Check for updates at TheImageExpo.com 90% of casses are FREE A casses without a isted price are FREE 4 find us onine... @theimageexpo facebook.com/theimageexpo instagram/theimageexpo
SUNDAY on the TECH STAGE SUNDAY MAY 5 1:00PM - 1:40PM TOP KNOTS WENDY EVANS OF ASHTAE No matter what you ca them - top knots or thot knots - in this cass you wi be abe to twist it, oop it, pin it, smooth it, bone it, a in one stye. Learn techniques to create the perfect topknots, ninja buns, and cinnamon twists with ease. SUNDAY MAY 5 2:00PM - 2:40PM UNLOCING THE SECRETS: HOW TO LOC STRAIGHT & CURLY HAIR JUSTIN KACE More peope are embracing the idea of having Locs! However, some find chaenges of starting Locs for straight, cury and fine textured hair types. Now is your opportunity to witness and gain knowedge and insight training in our innovative techniques and aso discover how these services can increase your revenue and profits. Topics: Toos & Suppies Needed Reattaching Broken Locs Cient Consutations Loc Reconstruction Straight Hair Locing Techniques Marketing Strategies coming soon More Tech Stage Presentations Check for updates at TheImageExpo.com 90% of casses are FREE A casses without a isted price are FREE #HoustonIMAGEExpo2019 / 877-219-3976 / theimageexpo.com 5
HAIR TRENDS SUNDAY MAY 5 10:30AM - 12:00AM MARCO SIGNATURE HIGHLIGHTING STRATEGY MARCO PELUSI Watch Marco revea his secret Signature Highighting Strategy which works a on hair types and hair textures that he uses on a of his ceebrity cients! He wi unock the secrets of how to achieve the best possibe highighting on a your coor cients. This is one cass a haircoorists simpy cannot miss! SUNDAY MAY 5 1:00PM - 2:00PM ALTER EGO COLOR & BLOWOUT CHRIS NOBLE Learn quick and easy coor pacement techniques that wi accent the face, can be styed to show ots of coor or sma spashes of coor, and ooks trendy cury or straight. Aso gain tips on straightening a textures of hair without a chemica whie repairing hair from cooring services with therma heat. Stop basic coor and start creating ater egos! SUNDAY MAY 5 3:00PM - 4:00PM 4C TO 1A CHEMICAL FREE BLOWOUT CHRIS NOBLE Get the secrets to eongating the tightest cur into bone straight hair without heat damage, using no chemicas, and not revert or frizz. The secret is protein & therma heat which provides severa benefits from repair, extending the bowout, and protecting the natura cur pattern. To earn more, I see you in cass! MONDAY MAY 6 10:30AM - 11:30AM COLOR & BLOW OUT UNITE CHRIS NOBLE In 2017 the natura trend is sti popuar. Cients are requesting hi-ights, grey coverage, fashion coors and temporary straight hair without changing their cur pattern. These are obstaces that a styist are facing. Join Chris for this power packed cass of coor and chemica free hair straightening. This cass wi break down how to convert and create coor formuas for natura and reaxed hair, coor pacement tips, and soutions to common coor mistakes. We wi aso cover chemica free bow out techniques that create siky, bouncy hair, and how to utiize heat and proteins to coor, repair, and straighten. Be on time, you can t afford to be ate. MONDAY MAY 6 1:00PM - 2:00PM YOUR NAME HERE! CHRIS NOBLE Ever been inside of a beauty suppy store and imagined your name on a ine of products. Are you a styist that makes custom formuas for each individua cient hair needs? We, with a itte work, that dream can become a reaity. Chris Nobe, founder of HairCoogy Products wi give you step by step instructions on how to create your own product ine from the vision, to the finished packaged product. Aso earn the common mistakes that most product founders make that wi prevent you from faing into that same trap. What s your brand name? SUNDAY MAY 5 11:00AM - 12:00PM SHORT STATEMENTS WENDY EVANS Wet Waves, Dry Waves, Pincurs and Swirs are a back! We re going to teach you how to accompish short cury styes quicky and efficienty. Get ready to pu out your roers and favorite wave combs to create soft, textured, popuar styes. Come and see this throwback hairstye re-emerge on the heads of today s hottest singers and actresses. 6 find us onine... @theimageexpo facebook.com/theimageexpo instagram/theimageexpo
HAIR TRENDS SUNDAY MAY 5 1:00PM - 2:00PM WAVES THROUGH TIME! PAMELA RAYE Where Hoywood Gamour meets modern day trend From office to red carpet finger waves have been a stape for a women seeking a cassic fawess ook. This cass wi feature how to achieve soft and moisturized finger waves and stying for finger waves. Master styist and educator Pamea Raye wi showcase different wave techniques using roers and fat irons on chemicay reaxed hair. Watch Pam as she showcases the art of transcending finger waves to bring out the sexy, sassy, and seek gam of short to medium ength hair. SUNDAY MAY 5 3:00PM - 4:00PM RAZOR HAIR CUTTING SHALONDA QUINN Shaking the foundations of the razor cutting word!!! Increasing your income an cientee...fast and accurate cutting time an ow maintenance styes. This cass wi teach you how to (cut with confidence!!!) By using this advance cutting too...the new Hot Razor is the most significant advancement in razor cutting to date and is without a doubt a must have too that wi revoutionize razor cutting as we know it! The heated bade combined with vibration produce a cean an easy cut on wet or dry hair and a seaing of the cutice that avoids spit ends and frizziness! Create amazing new ooks with unbeievabe texture. Your choice of 3 different cutting options (heated vibrating bade, vibrate ony and reguar cut.). SUNDAY MAY 5 11:00AM - 12:00PM GLASS HAIR: THE SILKIEST SILK PRESS WENDY EVANS & SEW SKYY How do you create a siky ook on natura hair without reaxer, keratin, or a smoothing system? We show you stepby-step how to create the sikiest sik press you ve ever achieved that wi actuay ast for your cient. Learn proper hydration techniques and how to maintain natura or transitiona hair textures. Create that instafamous #GassHair ook your cients request SUNDAY MAY 5 11:30AM - 12:30PM LET S TALK HAIR TEXTURE CONTROL RHEA PETTWAY Wecome to the word of Texture! As a hairstyist for 18+ years and deaing with the ups and downs of trying to earn how to maintain a textures on the heads of women and men. Rhea Pettway is bringing you Hair Texture Contro!! In this cass you earn how she effectivey put to memory a the texture cassifications. Got a true understanding of where each texture ives and thrives for optimum heathy sustainabe curs. Mastered the breakdown of texture manipuation to get ong asting shine, definition, and stye. Get your answers to What /Why there is an A, B, C to the texture guide? Be abe to differentiate between a spira, coi, and zig-zag cur pattern. Lasty, effectivey be abe to expain CML (Cur Memory Loss) not to be confused with HD (Heat Damage)!! By the end of this cass, no matter if you are a beginner with natura hair cients, or a master in the natura hair community of styist, you re going to wak away with an extra too to hep grow and maintain your saon business and cientee. #HoustonIMAGEExpo2019 / 877-219-3976 / theimageexpo.com 7
HAIR TRENDS MONDAY MAY 6 1:00PM - 2:00PM S.O.S DECODING NATURAL PRODUCT RHEA PETTWAY Do you have a trusted natura haircare ine that you ove, but can t figure out why the resuts change from one texture to the next? Is your mind in imbo when trying to earn a new product ine so you can experience the hype of the brand? Are your cient s curs faing fat? Do you suffer from getting constant product residue eft behind when stying? If you constanty ask yoursef, others, or have seen these issues first hand, then S.O.S Decoding Natura Products is for you!! In this cass you be abe to finay breakdown products no matter the brand. You gain the abiity to taior a product cocktai to the cient s individua needs. Learn how to use oi bends to infuse and enhance products, and aso to eradicate the dreaded snow affect! You aso earn the compete breakdown of the L.O.C Method decoded and simpified!! By the end of this cass your cients wi reap the benefits of knowing that their styist is abe to effectivey recommend a trusted product brand to hep them maintain the heath of their strands in between saon visits! SUNDAY MAY 5 10:00AM - 11:00AM MONDAY MAY 6 10:00AM - 11:00AM HAIRCUTTING TECHNIQUES YOU CAN UNDERSTAND CHUCK CAPLE Do you take hair cutting casses and wak away each time feeing ike you sti don t get it? Does the teaching seem to go over your head and eave you feeing stuck? Chuck has deveoped a method of teaching hair cutting that any styist can understand. He breaks it down ike no other. He wi break down the theory and principe behind it and why you do what you do to create them. Once you know the why as we as the how ; you can master cutting. A must see cass at this show. SUNDAY MAY 5 1:00PM - 2:00PM MONDAY MAY 6 1:00PM - 2:00PM KNOW FORMULATION-KNOW COLOR NO FORMULATION-NO COLOR CHUCK CAPLE It s a known fact that the average styist strugges with hair coor. On average, many styists don t have success with coor and it s a known fact that most styists don t formuate or even know what it means to formuate. THERE IS no true hair cooring without formuation. Chuck wi take you through a series of necessary steps of the formuation process that is tried and true and wi turn your coor business into an excusive service. From consutations to eves, to gray hair to cooring through mathematics this cass wi teach how to get perfect coor pacement each and every time. SUNDAY MAY 5 11:00AM - 12:00PM MONDAY MAY 6 11:00AM - 12:00PM OH MY BLONDE NICK TROMBETTA & LIA HALL Oh My Bonde! If you can dream it, you can do it! Experience the atest bonding techniques deveoped by ITELY HAIRFASHION using the brand new, innovative ine of decoorizers with the new &-PLEX Bond Repair Compex. Artistic Director Nick Trombetta aong with Lia Ha wi demonstrate the atest techniques. #mybonde #mychoice #mybeauty #ohmybonde SUNDAY MAY 5 11:00AM - 12:00PM MONDAY MAY 6 11:00AM - 12:00PM OH MY BLONDE (IN SPANISH) IMELDA GOMEZ Oh My Bonde! If you can dream it, you can do it! Experience the atest bonding techniques deveoped by ITELY HAIRFASHION using the brand new, innovative ine of decoorizers with the new &-PLEX Bond Repair Compex. Imeda Gomez wi demonstrate the atest techniques. #mybonde #mychoice #mybeauty #ohmybonde 8 find us onine... @theimageexpo facebook.com/theimageexpo instagram/theimageexpo
HAIR TRENDS MONDAY MAY 6 1:00PM - 2:00PM S.O.S DECODING NATURAL PRODUCT RHEA PETTWAY Do you have a trusted natura haircare ine that you ove, but can t figure out why the resuts change from one texture to the next? Is your mind in imbo when trying to earn a new product ine so you can experience the hype of the brand? Are your cient s curs faing fat? Do you suffer from getting constant product residue eft behind when stying? If you constanty ask yoursef, others, or have seen these issues first hand, then S.O.S Decoding Natura Products is for you!! In this cass you be abe to finay breakdown products no matter the brand. You gain the abiity to taior a product cocktai to the cient s individua needs. Learn how to use oi bends to infuse and enhance products, and aso to eradicate the dreaded snow affect! You aso earn the compete breakdown of the L.O.C Method decoded and simpified!! By the end of this cass your cients wi reap the benefits of knowing that their styist is abe to effectivey recommend a trusted product brand to hep them maintain the heath of their strands in between saon visits! SUNDAY MAY 5 10:00AM - 11:00AM MONDAY MAY 6 10:00AM - 11:00AM HAIRCUTTING TECHNIQUES YOU CAN UNDERSTAND CHUCK CAPLE Do you take hair cutting casses and wak away each time feeing ike you sti don t get it? Does the teaching seem to go over your head and eave you feeing stuck? Chuck has deveoped a method of teaching hair cutting that any styist can understand. He breaks it down ike no other. He wi break down the theory and principe behind it and why you do what you do to create them. Once you know the why as we as the how ; you can master cutting. A must see cass at this show. SUNDAY MAY 5 1:00PM - 2:00PM MONDAY MAY 6 1:00PM - 2:00PM KNOW FORMULATION-KNOW COLOR NO FORMULATION-NO COLOR CHUCK CAPLE It s a known fact that the average styist strugges with hair coor. On average, many styists don t have success with coor and it s a known fact that most styists don t formuate or even know what it means to formuate. THERE IS no true hair cooring without formuation. Chuck wi take you through a series of necessary steps of the formuation process that is tried and true and wi turn your coor business into an excusive service. From consutations to eves, to gray hair to cooring through mathematics this cass wi teach how to get perfect coor pacement each and every time. coming soon More Casses Check for updates at TheImageExpo.com 90% of casses are FREE A casses without a isted price are FREE #HoustonIMAGEExpo2019 / 877-219-3976 / theimageexpo.com 9
EXTENSIONS + WEAVES SUNDAY MAY 5 10:00AM - 11:00AM CINDERELLA HAIR EXTENSIONS DENNISE ROSADO-RAMIREZ We began with an organic bond that resembes human hair and when attached and removed, no damage occurs. For many years, styists and cients raved about their resuts and satisfaction by using our organic bond extensions, but some wanted to offer different types of appications and sti have the same quaity of hair Cinderea Hair offers. With that in mind and the support from our styists and saons in 2011 we were proud to introduce Our Hair Your Way - a totay new concept in hair extensions! Not ony do we offer our Cassic Bond Hair Extensions and now by offering I-Hair I-Tip Extensions, T-Hair Tape Extensions and Cinderea Hair Strips you now have endess choices and possibiities. MONDAY MAY 5 12:00PM - 1:30PM MICRO-LINKING WEAVE TECHNIQUE EUNICE JOHNSON NO BRAID OR GLUE INVOLVED VERY FLAT WEAVE TECHNIQUE This technique is one of the most undetectabe methods of Hair Weaving used in today s markets. Learn how to do the Micro-Linking Technique Pacement of the wefted hair and sectioning? Demo on how to use the Required Toos What type of maintenance products do I use? How ong does the technique ast? The remova process? Learn how the micro inks are paced and secured in the hair Question and answers Session SUNDAY MAY 5 10:00AM - 11:00AM 45 MINUTE WEAVE JUSTIN KACE Learn how to do this quick and easy weaving technique which invove no thread, no braiding, no sewing and no gue. This is a fantastic and quick way to add extra ength and voume to your cient s hair. Topics: Maintenance Toos and Suppies Needed Weft Remova Weft Appication Technique Marketing Strategies coming soon More Casses Check for updates at TheImageExpo.com 90% of casses are FREE A casses without a isted price are FREE 10 find us onine... @theimageexpo facebook.com/theimageexpo instagram/theimageexpo
EXTENSIONS + WEAVES SUNDAY MAY 5 2:00PM - 3:00PM NEW!!! NO HAIR, NO PROBLEM/ COMPLETE AND TOTAL BALD HAIR LOSS SOLUTION SHARON REAMS ATTENTION STYLIST. This ife changing soution is for cients who suffers from tota and compete bading over the entire head. This technique wi add beautifu hair with natura ooking resuts. WITH NO TRACKS,Hair can be combed and parted from front to back. No more siding or uncomfortabe wigs. Cients can ead active ifestyes that may incude swimming and exercise with Absoutey no umps or bumps! This Non Surgica Hair oss Technique wi ast 2 to 4 months with proper maintenance. Get on board and et s change ives one cient at a time. LEARN TO WORK SMARTER AND NOT HARDER. HAVE A CHANCE TO WIN A FREE DVD IN CLASS. MUST BE PRESENT TO WIN. SEE YOU IN CLASS!. MONDAY MAY 6 10:00AM - 11:00AM START, MAINTAIN & REPAIR LOCS TRAINING JUSTIN KACE Learn new exciting, fast and profitabe techniques for starting, maintaining and repairing ocs in 1 power packed seminar. We wi show you how to become a oc service speciaist and increase your income. Aso gain knowedge on how to oc straight hair, what to charge for different oc services, cient consutations, toos, suppies and products needed, hair preparation, maintenance techniques and so much more Topics: Repairing Locs Starting Locs Stying Locs Locing Straight Hair Toos, Suppies & Products Needed Maintaining Locs Marketing Strategies MONDAY MAY 6 11:30AM - 12:30PM NEW!!! THE COVER UP WEAVE TECHNIQUE SHARON REAMS Designed for cients that have thinning hair in the crown of the head. The Cover Up is an amazing technique that is a part of the No Tracks Series for cients suffering from different degrees of hair oss. The stying versatiities are endess without the use of braids, gues, cips, inks or infusions. Your cients wi be abe to part the hair anywhere on the head to create different ooks with no worries. The thin areas are competey covered and protected with commercia hair (no tracks used) whie bending with the cients own hair creating a head fu of natura ooking hair. This technique asts for 2 to 3 months with proper maintenance. Seeing definitey is beieving. HAVE A CHANCE TO WIN A FREE DVD IN CLASS. MUST BE PRESENT TO WIN. SEE YOU IN CLASS! 2 EASY WAYS to register and save big!! 1. On ine at www.the ima gee xpo.com 2. Ca 877.219.397 6 #HoustonIMAGEExpo2019 / 877-219-3976 / theimageexpo.com 11
DAY SPA + MAKEUP SUNDAY MAY 5 10:00AM - 11:00AM MONDAY MAY 6 10:00AM - 11:00AM DOUBLING SALON BUSINESS WITH LASH EXTENSIONS TIANNA SEO Eyeash extension services are on track to be a $1B industry in the next five years and we re sharing everything you need to know to cash in on this booming business. Join Lash Affair founder, Jenee Paris, and The Lash Exchange owner, Tianna Seo, as they wak through potentia earnings, seecting training, understanding the differences in ash products, seecting toos, and reaching your target market. A ive Q&A wi foow each presentation. Students wi be abe to sign up for a 2-day cassic or voume certification Course SUNDAY MAY 5 2:30PM - 3:30PM EYE DESIGN FOR ALL TIANNA SEO Natura ashes come in countess variations of textures, curs, and engths. To truy serve a diverse cient base, it s important to understand the needs of their eye type and what makes them fee beautifu. Created in coaboration with The Lash Exchange, our Eye Design for A Ethnicities sessions provides a brief overview of various eye shapes and ash textures (i.e. cury, straight, heavy ayers, fine, etc.). MONDAY MAY 6 1:00PM - 2:00PM DON T BELIEVE THE HYPE: UNDERSTANDING LASH EXTENSION ALLERGIES & REACTIONS TIANNA SEO When we hear stories from friends or in the news about horribe reactions to ash extensions, we can be fooed into thinking that it s a simpe equation of ash extensions + ash gue = aergic reaction but the equation isn t so simpe. There are many factors to consider when unpacking why someone had a reaction after a ash treatment. We dive into common aergic reactions and causes, how to prevent, as we as how to consut with cients to determine if they re a good candidate for ashes. MONDAY MAY 5 1:00PM - 2:00PM A SECOND SKIN-FLAWLESS FOUNDATION APPLICATION JALIA PETTIS A makeup artistry starts with great skin prep which then eads to a fawess foundation appication. Understanding varying skin types, the proper products to prep the skin, utiizing the coor whee to neutraize or correct, seecting the appropriate foundation match, creating natura dimension and setting wi yied a visiby effortess resut. 12 find us onine... @theimageexpo facebook.com/theimageexpo instagram/theimageexpo
NAILS SUNDAY MAY 5 10:30AM - 11:30AM I M NOT YOUR NAIL GIRL! JAIME SCHRABECK Being a nai professiona usuay doesn t engender much respect. Perhaps this expains why many toerate being treated as a subservient nai gir (or guy). This attitude of inferiority can have unintended consequences for your business: triviaizing your work, minimizing your education and undermining your professionaism. Avoid the 5 biggest mistakes. Gain the respect of your cients. Poish your professiona image. SUNDAY MAY 5 1:00PM - 2:00PM MASSAGE MANICURISTS JAIME SCHRABECK Massage shoud be the best part of your manicures and pedicures, but it s often the most negected. Make yours more enjoyabe and memorabe with techniques that don t require any speciaized knowedge, expensive training or additiona equipment. Deveop your own routine to impress your cients. Work with products that you can aso retai. Protect your body with proper positioning & movement. MONDAY MAY 5 10:30AM - 11:30AM NAIL SALON SAFETY JAIME SCHRABECK Protecting the safety of nai professionas has become a priority both egay and poiticay. Evauate and improve your compiance with state board, OSHA, FDA and other reguatory agencies to make your saon shine. Understand the risks of chemica exposure and other saon hazards. Protect your business from compaints, fines & awsuits. Provide safer and more effective aternatives to standard practices. MONDAY MAY 5 1:00PM - 2:00PM WATERLESS SPA PEDICURES JAIME SCHRABECK Give cients a reaxing and effective pedicure experience that s ceaner, greener and smarter than what most saons offer. By eiminating the soak, you can avoid the expense and hasse of using pedicure equipment. Focus on your technica skis, incuding a better massage. Transition between cients in ess than 60 seconds. Update your existing pedicures, or create a new custom service. SUNDAY MAY 5 11:00AM - 12:00PM MONDAY MAY 6 11:00AM - 12:00PM NAILSWAGG ACRYLIC BLENDING CLASS DEJAUN WHITMORE This is ook and earn workshop inspired and deveoped by Dejaun Whitmore internationa Nationa Artist and Owner of NaiSwagg. The focus of this cass is earning the proper structure of the nai,whether using one coor or 5 coors! We wi be using a bend of coor and show how to have that great finish ook,whie using the NaiSwagg Acryic Line! #HoustonIMAGEExpo2019 / 877-219-3976 / theimageexpo.com 13
NAILS SUNDAY MAY 5 12:15PM - 1:15PM FROM FULL SET TO ON SET: SESSION MANICURING ASHLEY GREGORY Join session manicurist and creator of The Naiscape, Ashey Gregory, for an introduction to working behind the scenes of fashion week, photo shoots, and fim projects. Discover the skis required to transition from the nai tabe to set work Examine how to buid a portfoio that communicates your ski Learn how to assist a ead manicurist and proper on-set etiquette SUNDAY MAY 5 2:00PM - 3:00PM SHOOT LIKE A PRO ASHLEY GREGORY Strong, professiona images of your saon work are the best way to quicky communicate your brand story. Buid your portfoio and market your skis by preparing and executing impactfu photos of your work. Learn the most effective way to ight, compose, and capture photos Source the toos you need for successfu resuts Seect the perfect images and edit your photos for maximum impact MONDAY MAY 6 12:15PM - 1:15PM POLISH FOR PERFECTION ASHLEY GREGORY A beautifu resut is in the botte. Poishing for perfection ensures cient satisfaction and service ongevity. Focus on the basics, and take a deep dive into a poish appication, both traditiona and ge, for picture perfect nais every time. Make the botte brush your best friend Revisit poishing techniques based on your preferred products Execute your appication efficienty and save time MONDAY MAY 6 2:00PM - 3:00PM NAIL ART DEMYSTIFIED ASHLEY GREGORY From simpe styes to hand-painted masterpieces, earn how to identify the techniques and products used to create your favorite nai art. By anayzing each component, you can tacke even the most difficut designs. Master basic skis to make more advanced techniques possibe Deconstruct nai styes from Instagram and Pinterest Adapt techniques to the services and products you provide 14 find us onine... @theimageexpo facebook.com/theimageexpo instagram/theimageexpo
PAID CLASSES Hands On Education AT THEIMAGEEXPO.COM ONLY $180 SUNDAY MAY 5 11:00AM - 2:00PM LET S MAKE A WIG - SEWING MACHINE EDITION EUNICE JOHNSON Learn how to use a sewing machine to make custom wigs for your cients with ace cosure and frontas. We wi expain the basic function of the sewing machine, proper threading, different stitches and why they are important. We wi aso discuss: Thread types, different wig bases to use, netting etc. Our Easy Guide Weft Pacement Technique and proper measurements. We wi show you tips on how to make your wig fast, ook more professiona and make money instanty. TOOLS AND SUPPLIES NEEDED: Suggested Sewing Machine (ca Eunice 817-277-5000 for Mode #), canvas head, scissor, brush, measuring tape, tripod and 2 pks of hair and a ace cosure. ONLY $229 NOW - $249 DAY OF SHOW MONDAY MAY 6 9:00AM - 12:00PM & 1:00PM - 4:00PM PAINTING BALAYAGE 2.0! W/ CANDY SHAW CANDY SHAW Ony $229 NOW $249 Day of Show Candy Shaw, aka the Baay Lama, is back in 2019 with fresh baayage tips, tricks, toos, and techniques! This intensive hands-on workshop is geared towards that painter ooking to refine and expand their baayage skis. Whether you ve taken a cass with us before or simpy just wanting to take a wak on the Sunny side, this course wi hep you earn the fundamenta aspects of proper consistency, brush stroke and saturation, eaving you confident to convert a of your foi cients over to baayage! The paintbrush wi hep you Reawaken Hair s Natura Briiance, and this course wi certainy show you how. Techniques covered: Coor Meting, Bowayage, Skimming, Backfod, Pancake, Foi Conversion, Minking, Riding the Ridge, and so much more! Investment incudes a mannequin (yours to keep!), education handout, dipoma, and Sunights swag bag. coming soon More Casses Check for updates at TheImageExpo.com 90% of casses are FREE A casses without a isted price are FREE #HoustonIMAGEExpo2019 / 877-219-3976 / theimageexpo.com 15
PAID CLASSES $10 for 1 CE Credit AT THEIMAGEEXPO.COM 1 CE CREDIT JUST FOR ATTENDING! ONLY $10 ONLINE OR ONSITE AT REGISTRATION. SUNDAY MAY 5 9:00AM - 10:00AM MONDAY MAY 6 9:00AM - 10:00AM 1 CE HOUR - COSMETOLOGISTS & INSTRUCTOR - COST $20 TEXAS COSMETOLOGY SANITATION, LAWS & RULES LAKEISHIA MONTGOMERY Are you Renewing your icense? Do you need to be brushed up on the Laws of Texas Licensing and Reguation? Come join us, stay updated and current with the aw and rues of Texas Cosmetoogy. For just 1 hour, we wi captivate your mind whie keeping you in 1 CE HOUR the know how with Sanitation, Laws and Rues approved by Texas Department of Licensing & Reguation (TDLR). Come Join Dr. Lakeishia Montgomery and the Russe Chew s Hair Affair team as we give you the Secrets to refresh and update your current knowedge. SUNDAY MAY 5 11:00AM - 2:00PM MONDAY MAY 6 11:00AM - 2:00PM 1 CE HOUR - COSMETOLOGISTS & INSTRUCTOR - COST $45 WHAT S IN YOUR TOOLBOX TOP TECH TOOLS W/DR. LAKEISHIA MONTGOMERY LAKEISHIA MONTGOMERY Are you sizzing out of the Beauty industry, yet, are you ooking for that eectric vot to restart your career? Woud you ike to know the secret of surviving in the Word of Cosmetoogy? 3 CE HOUR Top Tech Toos is the cass for you. Come Join Dr. Lakeisha Montgomery and the Russe Chew s Hair Affair team as we give you the Secrets to reboot your image, cientee, and your imagination. Top Tech Toos CE Cass wi give you the power to stay reevant by combining Technoogy and Techniques in this fun fied interactive course. Learn how to Brand yoursef effectivey and choosing the correct demonstrations on Socia Media. What sites and software are avaiabe to you without the high cost. And How to bring in new cientee whie retaining the current cients your servicing. TWO DAY CLASSES START ON SATURDAY BEFORE THE EXPO BEGINS SATURDAY MAY 4 9:00AM - 5:00PM & SUNDAY MAY 5 9:00AM - 1:00PM COST OF CLASS $920 CLASSIC LASH EXTENSION APPLICATION TRAINING BRIAUNA VERAS $920 2 day cass 2 Day Course BEGINS SATURDAY Students must be a icensed cosmetoogist or esthetician or must be currenty enroed in cosmetoogy schoo for either. This twoday course provides a soid foundation in how to ash and you wi be provided with a certification in cassic ash extensions. Once competed, students wi have access to our faciity to take modes for the next 30 days with some access and feedback from our trainers. Students can bring their own mode for day 2 of the cass. Modes wi have to sign a consent form. SATURDAY MAY 4 8:00AM - 5:00PM & SUNDAY MAY 5 9:00AM - 1:00PM COST OF CLASS $1,870 MICROBLADING TRAINING 2 Day Course BEGINS SATURDAY DEANNA BRYELS-FORD $1,870 2 day cass This two-day course wi provide a soid foundation for artists to start their career in semi-permanent brow artistry and a certification in microbading. Once competed, students wi have access to our faciity to take modes for the next 30 days with some access and feedback from our trainers. Students can bring their own mode for day 2 of the cass. Modes wi have to sign a consent form. 16 find us onine... @theimageexpo facebook.com/theimageexpo instagram/theimageexpo
BUSINESS OF BEAUTY SUNDAY MAY 5 10:00AM - 11:00AM MONDAY MAY 6 10:00AM - 11:00AM DIVERSIFY YOUR BRAND 101 PAULA HUTCHINSON Have you reached a point in your business where you need to incorporate more reevant streams of income? Are you ooking to do more from behind the chair? Paua J. Hutchinson wi show you a simpe diagram of identifying your next aong with strategies to monetize your ideas. As a 28-year seria entrepreneur in the beauty industry, she has earned tried and true techniques that can work for anyone. This cass wi be one not to miss to avoid costy mistakes during expansion. SUNDAY MAY 5 1:00PM - 2:00PM I SURVIVED BEAUTY SCHOOL, NOW WHAT? CASSANDRA POWELL In this course we wi review key points from the book I Survived Beauty Schoo, Now What. This book is a guide to hep newy graduated beauty/ barber industry students as we as seasoned styist get started in the beauty industry or get re-estabished in the industry. Often times after graduation you are eft on your own to figure out what s next with minimum information on your path to begin your career. I Survived was created to eiminate many of these common mistakes and hep you to avoid wasting time and money in the beginning of your career. I Survived contains information on estabishing a business, branding, marketing, continuing education, and much more. Information on getting your business in order Course Objective: Determining booth renta versus a commission based saon The importance of a mentor and tips on obtaining one How to buid your cientee Continuing Education and it s importance SUNDAY MAY 5 2:30PM - 3:30PM Marketing and advertising Branding MONDAY MAY 6 2:30PM - 3:30PM TAX SAVINGS AND MONEY MANAGEMENT STRATEGIES FOR THE INDUSTRY PROFESSIONAL IVORY MIMS This cass is designed to assist the professiona in the basic understanding of business finance, bookkeeping and Tax panning and preparation. We wi share how the IRS rues govern our day today business ives and what to do as business owners to win inside that structure. We wi discuss and define over 300 acceptabe deductions to assist the professiona in egay owering their tax iabiity. We wi discuss the benefits of the corporate structure LLC vs S Corporations and how the sef-empoyed can pay themseves, set up retirement programs and receive unempoyment benefits if warranted. This discussion wi be interactive with persona experiences and cass participation. MONDAY MAY 6 1:00PM - 2:00PM SET LIFE ACADEMY CASSANDRA POWELL The primary goa of Set Life Academy is to train the attendee on the basic skis as we as offer information needed to get started on his/her career in Teevision and fim. This course is a brief cass giving information and an introduction over the actua 2 day hands on training and workshop for Hair and Makeup in TV & Fim. At Set Life Academy the attendee wi earn how a production works and functions, a breakdown of a ca sheet, set ingo, set etiquette, and a description of the various roes and jobs that make the Crew. Course Objective: Understanding how a production operates Understanding the job a hairstyist, barber, or MUA performs on set Learn set etiquette Learn set ingo Learn the various jobs and roes of other crew members Learning what union VS non union means #HoustonIMAGEExpo2019 / 877-219-3976 / theimageexpo.com 17
BUSINESS OF BEAUTY SUNDAY MAY 5 10:00AM - 11:00AM MONDAY MAY 6 10:00AM - 11:00AM CREATING COMMUNITY IN OUR INDUSTRY ALI DAVIDSON How many hairstyist friends do you have outside your saon or saon suite buiding? I m not taking about hair pros you foow and ike on Instagram with an occasiona comment exchange (though that is nice too). Who can you sit down with to discuss marketing ideas, state board changes, cutting techniques, and scheduing best practices? Community, rea community and camaraderie among hair professionas is what s going to take a of our careers to the next eve. If you want to get to know feow hair professionas in your town, wherever you ca home, join us in the cass to earn about the community-buiding movement sweeping our industry. SUNDAY MAY 5 11:30AM - 12:30PM MONDAY MAY 6 11:30AM - 12:30PM SALON SUCCESS SECRETS: HOW TO CREATE A PROFITABLE & THRIVING SALON & SPA DEREK MALDONADO Is your business thriving or surviving? Are you making the amount of income and profit you desire? Is your business where you want and need it to be? If not, we have the soutions! YOU WILL LEARN: The Top 4 focuses for a profitabe businesses The 3 ways you shoud be compensated as a business owner How to buid a strong cuture that wi boost the performance of your team A proven formua to determine how much your business must generate per month in service saes to justify your rent and make a profit. This workshop is a MUST for Owners & Managers who understand the importance of creating a profitabe and thriving business. SUNDAY MAY 5 2:00PM - 3:00PM MONDAY MAY 6 2:00PM - 3:00PM HOW TO BECOME A $100,000 TO $200,000 SALON/SPA PROFESSIONAL NOW! WE VE ALREADY HELPED THOUSANDS ACCOMPLISH THIS! NOW YOU CAN TOO! DEREK MALDONADO WOULD YOU LIKE TO Work LESS and make MORE? DOUBLE your Income WITHOUT seeing MORE cients? YOU WILL LEARN: Learn PROVEN tips & systems to instanty GROW your business? How to ADD $100+ to your book EVERY DAY! The SECRET to working SMART vs HARD & create more Life/Work baance 3 PROVEN ways to BOOST your income by $10,000 to $20,000 NOW! How to make MORE MONEY with FEWER cients and WITHOUT raising prices If you are seeking PROVEN ways to EARN MORE and WORK LESS than this is the cass for YOU! SUNDAY MAY 5 9:30AM - 10:30AM MONDAY MAY 6 9:30AM - 10:30AM YOU RE A GREAT HAIRDRESSER! NOW WHAT? THE ICONIC SALON SYSTEM, THAT S WHAT!! TRACI MILLER Creating your Dream Saon with the Iconic Saon System. 18 find us onine... @theimageexpo facebook.com/theimageexpo instagram/theimageexpo
MEN S TRENDS SUNDAY MAY 5 10:00AM - 11:00AM TRADITIONAL RAZOR SHAVE PART 2 PIERRE GIBSON Professiona Hair Designers Shaving and Facias; Pierre s Methodoogy, assimiated through perceptions and exampes to simpify, the traditiona razor, strop, stone, and facia products this fasting-growing, ong negected area necessary to accentuate The Professiona Hair Designer Art of Shaving and Pain Facias. Cass three basic goas: 1. To ensure a practitioners receive correct and coherent information ; 2. Artisan sha demonstrate: a. Dexterity b. Performance c. Competence 3. Technician is to demonstrate and exhibit the appicabe requirements of the MILADY S STANDARD Text Book. SUNDAY MAY 5 11:30AM - 12:30PM MONDAY MAY 6 10:00AM - 11:00AM CLIPPER CUTTIN 101 INTRO: THE ART OF CLIPPER CUTTING EROS SHAW Getting up cose and persona with the Art of cipper cutting. A guide for you to create different techniques, fade, and stye variations. Learn more about what it takes to Create something unique with a too that s Timeess. coming soon More Casses Check for updates at TheImageExpo.com 90% of casses are FREE A casses without a isted price are FREE #HoustonIMAGEExpo2019 / 877-219-3976 / theimageexpo.com 19
MEMBERSHIP THAT S RIGHT FOR you. JO Styist Art + Science Saon MEMBER SINCE 2017 You re going to invest a ot of time, sweat, bood and tears. Be patient and trust the process. In the end, know that it s going to be worth it. Learn more about the benefits of PBA membership at PROBEAUTY.ORG/JOIN