IS GORGEOUS. It s incredibly impressive. Jean Godfrey-June, Beauty Director, Lucky Magazine, New York Beauty s ultimate digital magazine: the Guide IS A NEW DIGITAL FLIPBOOK MAGAZINE THAT COVERS THE WORLD OF LUXURY MAKEUP, SKINCARE AND FRAGRANCE FROM A GLOBAL PERSPECTIVE. Senior beauty editors in Paris, London, New York, Los Angeles and Toronto bring an intelligent and unique approach, explaining the trends, innovations and concepts behind each season s biggest launches. Each issue is edited by Dave Lackie, former editor-inchief of Cosmetics magazine and columnist for the National Post newspaper. Flip. Click. Buy. WHAT S UNIQUE ABOUT THIS EDITORIAL MAGAZINE IS THAT ALMOST ALL THE PRODUCTS FEATURED ARE LINKED TO THE BAY S E-COMMERCE SITE. When a customer reads about a product that interests her, she can click on the image and purchase it online immediately. Even items in ads can be linked to the e-commerce site, creating additional sales. And each issue is published in both English and French. Link to video: ANY DIGITAL AD CAN BE LINKED to play promotional videos, TV commercials or behind-the-scenes previews. Circulation: 644,000 the Guide IS EMAILED TO THE BAY S COMPLETE CUSTOMER EMAIL LIST, including 100,000 top beauty customers. They can read the issue on their computers, iphones, tablets or ipads. Advertisers: Chanel, Dior, Prada, Gucci, NARS, Guerlain, Maison Martin Margiela, Hermès, Estée Lauder, Clinique, Clarins, Polo Ralph Lauren, Burberry, Thierry Mugler, Elie Saab, Shiseido, Dolce & Gabbana and more
Advertising Rates: 2013 SPECIAL AD-PACKAGE RATE: SPECIAL Eight double-page ads to run anytime during 2013. RATE Free video to run with ads where applicable and priority scheduling. Special full-year rate: $48,000 (a value of $64,000) Package rate is valid until December 15 th, 2013. A four-colour double-page spread ad retails for $8,500. A four-colour single-page ad is priced at $5,000. Video on a page is an additional $750. Available on double-page spreads only. Ad specs: Four-colour single-page ad: Trim size: 7.875" x 10.75" Four-colour double-page spread: Trim size: 15.75" x 10.75" the Guide s dimensions are the same as traditional consumer fashion magazines so that no resizing is required of national ads. Preferred format: High-res PDF -1xa file via yousendit.com or on disc. A file size of 1 to 2 mb is perfectly sufficient for digital use. Please ensure the graphics have a resolution of 150 dpi. Please prepare your files as per the specifications and create a single compressed file (zip or sit). Contact: For more information or to book digital advertising space, contact Dave Lackie at dave.lackie@hbc.com or Lori Walker: lori.walker@hbc.com. 2013 Ad Material Deadlines: March issue: material due by February 1 st, 2013 April issue: material due by March 1 st, 2013 May issue: material due by April 1 st, 2013 June issue: material due by May 1 st, 2013 September issue: material due by August 1 st, 2013 October issue: material due by September 1 st, 2013 November issue: material due by October 1 st, 2013 December issue: material due by November 1 st, 2013.
2013 EDITORIAL LINEUP: 1. MARCH 2013: Spring 2013: Runway Beauty Report LAUNCH DATE: March 4 th 2013 AD MATERIAL DEADLINE: February 1 st 2013 Three spring runway beauty trends and how to get the look GWP test drive: How to get the most from your gift-with-purchase Beauty Tastemaker: Glamour Beauty Director, Felicia Mileowicz Get the Downton Abbey look Sensitive skin strategies What makeup to wear with spring s graphic print fashions 2. APRIL 2013: Ciao Bella! The Best of Italian Beauty LAUNCH DATE: April 1 st 2013 AD MATERIAL DEADLINE: March 1 st 2013 A salute to the best Italian makeup, skincare and fragrance Beauty Icon: Sophia Loren s greatest film moment Milan s best catwalk fragrances Beauty secrets of Rome s most beautiful women Backstage report from Milan s spring ready-towear shows Faster morning makeup The number one way to get the most from your anti-aging products 3. MAY 2013: Travel: The Beauty Road Trip Issue LAUNCH DATE: May 1 st 2013 AD MATERIAL DEADLINE: April 1 st 2013 The ultimate beauty travel issue: How to streamline your skincare, makeup and fragrance Pro makeup artists and designers share insider tips on packing smart How often does your skin condition change? Spring s most important fragrance note What nail colour to wear with spring s key fashion looks Beauty Tastemaker: 24 Hours with Lucky s Jean Godfrey-June Modern wedding makeup and scents 4. JUNE 2013: The Bad Girls Guide to Beauty LAUNCH DATE: June 1 st 2013 AD MATERIAL DEADLINE: May 1 st 2013 Get this season s bad girl look : eyeliner, mascara and lipstick with attitude Bad Girl Inspiration: Beauty lessons from Pam Grier in Foxy Brown New, foolproof liner techniques Drop-dead sexy scents New weapons in the fight against cellulite Getting the most from your eye cream GROOMING the guide: Our men s skincare and fragrance primer
5. SEPTEMBER 2013: Fall 2013 Runway Beauty Report LAUNCH DATE: September 3 rd 2013 AD MATERIAL DEADLINE: August 1 st 2013 The three most important catwalk beauty trends and how to get the look Change of season: How to adapt your skincare and makeup regimes Anti-aging update: new technologies for more effective formulas, what you need to know Beauty Tastemaker: Meet the new power blogger Catwalk fragrances: Fall s most interesting scent launches 6. OCTOBER 2013: Salute to French Beauty Issue LAUNCH DATE: October 1 st 2013 AD MATERIAL DEADLINE: September 1 st 2013 Secrets of French fragrance houses Steal beauty tips from the chicest women in Paris The incredible stories behind France s most important beauty brands Beauty Icon: Why Brigitte Bardot matters today The surprising perfume trend from Paris It girls GROOMING the guide: Autumn s essential launches for guys 7. NOVEMBER 2013: Holiday Gift Issue LAUNCH DATE: November 1 st 2013 AD MATERIAL DEADLINE: October 1 st 2013 First look at holiday makeup collections Best gift-with-purchase items from the world s top designer brands Serum primer: Demystifying skincare s most potent formulas Day-to-evening makeup in minutes 8. DECEMBER 2013: The Party Issue LAUNCH DATE: December 1 st 2013 AD MATERIAL DEADLINE: November 1 st 2013 Beauty secrets from the world s all-time greatest parties Chic hostess gifts Beauty tastemaker: A beauty editor dishes on the best launch parties of the year Change of season: New hydration technology for dry skin Beauty secrets from Hitchcock s To Catch A Thief Model profile: Joan Smalls