THE INTERNATIONAL TALENT CONTEST FOR FASHION & DESIGN ARTWORK "MODERN REALITY": DEVIN MILES PRP PUBLIC RELATIONS PARTNERS Gesellschaft für Kommunikation mbh
PATRON Deputy Mayor Markus Frank Als Wirtschaftsdezernent der Stadt Frankfurt am Main freue ich mich sehr darüber, dass wir das faszinierende Thema Mode im Rampenlicht der Alten Oper mit einer großartigen Talentplattform für junge Modedesigner aus aller Herren Länder besetzen und so unseren Kreativstandort mit dieser neuen Seite zeigen. As the Commissioner for Economic Development of Frankfurt am Main, I'm delighted that we are taking on the fascinating topic fashion in the limelight of the Alte Oper. This wonderful talent platform for young designers from all over the world reveals a completely new facet of our creative hub. (Award Gala 2016) PRP PUBLIC RELATIONS PARTNERS Gesellschaft für Kommunikation mbh 2
LE PATRON 2016 François Girbaud You all have passion and love for this profession otherwise you wouldn t be here but with it, you have responsibilities! [ ] Today we have the awareness, means and technology to make a difference; it s up to you to use it. It s time to invent a new tomorrow. Enjoy your evening. I hope it s a night you will never forget. (Award Gala 2016) PRP PUBLIC RELATIONS PARTNERS Gesellschaft für Kommunikation mbh 3
CO-HOST Pascal Heß, Art Historian Diese Vanity gibt es fünf Mal, sie ist nicht zu kaufen und der einzige Preis mit dem man diese Vanity bezahlen kann ist: Talent! There are fi ve Vanitys per year. You cannot buy them. The only currency which counts is talent! (Award Gala 2016) PRP PUBLIC RELATIONS PARTNERS Gesellschaft für Kommunikation mbh
Founder and Initiator Hannemie Stitz-Krämer Wir haben das Thema Mode auf die Agenda gesetzt, weil Frankfurt eine weltoffene, sehr moderne Stadt mit vielen Facetten und einem tollen Lifestyle und viel Anziehungskraft ist. Der FRANKfurtstyleaward bringt die besten Modetalente aus aller Welt nach Frankfurt. Frankfurt wird durch den globalen Wettbewerb zudem internationalen Hotspot für aufstrebende Modeschöpfer von Morgen! We put fashion back on the agenda, because Frankfurt is a cosmopolitan and very modern city with many facets and a great lifestyle. The FRANKfurtstyleaward brings the world s best fashion talents to Frankfurt. And Frankfurt profits from the global contest by becoming the international hotspot for aspiring young fashion designers! (MAINfeeling Special Edition on the FRANKfurtstyleaward 2016) PRP PUBLIC RELATIONS PARTNERS Gesellschaft für Kommunikation mbh 5
WINNER BRONX VS. BOULEVARD FRANKFURT STYLE AWARD 2016 Raili Auraskari This prize means to me that I made the right choice. That somebody gets what I am doing, that is amazing. (Award Gala 2016) PRP PUBLIC RELATIONS PARTNERS Gesellschaft für Kommunikation mbh
WINNER OCCIDENT VS. ORIENT FRANKFURT STYLE AWARD 2016 Mona Homm Auf diesem Wege möchte ich mich noch einmal ganz herzlich bei Ihnen bedanken. Ohne Sie, Ihr Engagement und das Team, das hinter Ihnen steht, wären mir die Möglichkeiten, die sich mir in den letzten Wochen aufgetan haben, womöglich noch lange oder auch ganz und gar verwehrt geblieben. Ich hatte eine unvergessliche aufregende und schöne Zeit, aus der ich ganz viele Erinnerungen und Erfahrungen mit in meine Zukunft nehmen werde. Vielen Dank dafür! I would like to take the time to thank you again. Without you, your commitment and the support of your team, I would probably never have experienced the opportunities that opened up to me during the last few weeks. I had an unforgettable and exciting time filled with plenty of great memories and experiences.thank you! (Email correspondence with Hannemie Stitz-Krämer) PRP PUBLIC RELATIONS PARTNERS Gesellschaft für Kommunikation mbh
OUTSTANDING TALENT FRANKFURT STYLE AWARD 2016 Alexander Tverdovski My goal is to express my talent and to show the world my vision. I am looking forward to be part of this year s Frankfurt Style Award; this is a great opportunity to present my vision in front of a professional and critical audience! (Cover Letter Application) PRP PUBLIC RELATIONS PARTNERS Gesellschaft für Kommunikation mbh
IMAGE FILM 2016 PRP PUBLIC RELATIONS PARTNERS Gesellschaft für Kommunikation mbh 9
2016 A YEAR OF PREMIERES PRP PUBLIC RELATIONS PARTNERS Gesellschaft für Kommunikation mbh 10
PARTNER COUNTRY 2016 CHINA PRP PUBLIC RELATIONS PARTNERS Gesellschaft für Kommunikation mbh 11
1 st ROADSHOW STOP SHANGHAI 10/11-13/2016 PRP PUBLIC RELATIONS PARTNERS Gesellschaft für Kommunikation mbh 12
ROADSHOW STOPS FRANKFURT THE ARTS+ Frankfurt Book Fair 10/23/2016 BERLIN Ethical Fashion Show Berlin Berlin Fashion Week 01/17-19/2017 PARIS Apparel Sourcing Paris Texworld Paris 02/06-09/2017 PRP PUBLIC RELATIONS PARTNERS Gesellschaft für Kommunikation mbh 13
COVERAGE 2016 250 clippings 4 Million print circulation 100k visitors/day in the digital showroom Ø Range of social media campaigns: 500.000 User Wide range through the network of enablers, partners, and sponsors (print, online, TV, blogger) Das Lifestyle-Magazin für Rhein-Main Fashionshow und Gala Die Modedesigner von morgen Skurril und sexy Finalisten zeigen ihre Outfits Die Trophäe Hochmut wird zur Vanity SONDERAUSGABE zum FRANKfurtstyleaward PRP PUBLIC RELATIONS PARTNERS Gesellschaft für Kommunikation mbh 14
750 FASHION SCHOOLS WORLDWIDE PRP PUBLIC RELATIONS PARTNERS Gesellschaft für Kommunikation mbh 15
VIDEO LINKS FRANKfurtstyleaward Partners and Sponsors https://www.youtube.com/watch?v=k_s-bemmdqg FRANKfurtstyleaward Documentation https://www.youtube.com/watch?v=ja341plpu5e FRANKfurtstyleaward Image Film https://www.youtube.com/watch?v=dw3dog-v5oq Once-in-a-lifetime Trips https://www.youtube.com/watch?v=oh-bqadqyha FRANKfurtstyleaward @ KulturCheck http://www.rheinmaintv.de/video/kulturcheck-im-oktober/ a5b64447ab5a104bb1d4c69cdb87c337 PRP PUBLIC RELATIONS PARTNERS Gesellschaft für Kommunikation mbh 16
ONCE-IN-A-LIFETIME FASHION TRIPS Bangkok Shanghai Paris Frankfurt Dubai PRP PUBLIC RELATIONS PARTNERS Gesellschaft für Kommunikation mbh 17
PARTNER COUNTRIES France 2014 Italy 2015 China 2016 USA 2017 PRP PUBLIC RELATIONS PARTNERS Gesellschaft für Kommunikation mbh 18
FACTS & FIGURES 750 Fashion Schools worldwide Talents from 46 countries 1200 Applications 2000 identifi ed contacts Stepping stone into the world of fashion 2008-2013 Germany Partner Countries: 2014 France 2015 Italy 2016 China 2017 USA Regional National D-A-CH Europe International Global PRP PUBLIC RELATIONS PARTNERS Gesellschaft für Kommunikation mbh 19
FACTS & FIGURES The International Talent Contest for Fashion & Design Inspiring recruiting platform for the fashion industry N 1 fashion event and industry meeting in FRM Worldwide established career platform for young designers Driving force for fashion and design schools Recognized stage for trade and industry Desired fashion Oscar FRANK The Trophy TOP60 Collection conquers red carpets Creativity inspiration sustainability innovation Growing Calendar of Events with international roadshow Partner Countries: France, Italy, China, USA PRP PUBLIC RELATIONS PARTNERS Gesellschaft für Kommunikation mbh 20
CALL FOR ENTRY 2017 10TH ANNIVERSARY MOTTO 2017 Modern Reality #working#sporting#dating Patronage: Stadt Frankfurt Guest Country: USA Application Deadline: March 1, 2017 ARTWORK "MODERN REALITY": DEVIN MILES PRP PUBLIC RELATIONS PARTNERS Gesellschaft für Kommunikation mbh 21
10TH ANNIVERSARY MOTTO 2017 speech, code, screen. Fashion is a system of signs. It is and it creates modern reality. In the 21st century fashion decodes and locates us in the now. It tells the story of who & where & how we are. A sense of where you are Where are you? Modern Reality ARTWORK "MODERN REALITY": DEVIN MILES #virtualreality #culture #love #identity #innovation #power #movement: fashion speaks many words in many languages. Its innovative attributes bring the future to the present und as a pioneer for sustainability; it reconciles the relationship between humans and nature. How do the #working #dating #sporting outfits of the 21st century look like? #working Follow/break/make the rules? The #modernworking outfi t combines confi dence, elegance and comfort. It suggests understatement without denying identity. What would a woman wear to break the glass ceiling? How would a man make his own statement? Be unconfined. #sporting high-tech material, Apps, Bluetooth-tracker. Or shall retentiveness, simplicity and functionality once again define what we wear during a workout? In other words: What does it look like? What does is feel like? What does it offer? The sportswear of the digital age. #dating Skype or Smartphone? Skyline or City Park? A perfect outfi t doesn t make a perfect date. But it s a promising start. How much effort does a man or a woman put into looking effortlessly? Do we emphasis our gender identity or have the boundaries become obsolete? PRP PUBLIC RELATIONS PARTNERS Gesellschaft für Kommunikation mbh 22
THE INTERNATIONAL TALENT CONTEST FOR FASHION & DESIGN ARTWORK "MODERN REALITY": DEVIN MILES Sponsoring PRP PUBLIC RELATIONS PARTNERS Gesellschaft für Kommunikation mbh 23
THE INTERNATIONAL TALENT CONTEST FOR FASHION & DESIGN The "FRANKfurtstyleaward 2017" depicts the future! The FRANKfurtstyleaward is a recognized stage that allows industry to gain insights into the values and style preferences of the next generations. It serves as a trend barometer for the future and hence gives industry valuable impulses for the innovations and markets of the future. The FRANKfurtstyleaward is the Style Guide of the Future and provides orientation for industry, retailers and consumers. Innovation is the Mission! The impulses that can be provided by the stage of the FRANKfurtstyleaward for industry, elucidate how young designers, creative artists and startups handle innovation through the use of new technologies and new materials. With these stimulating answers, the FRANKfurtstyleaward targets the industry and hence becomes an active driver for the international business community. The FRANKfurtstyleaward is a driving force, which is always a step ahead of its time. We depict the future! PRP PUBLIC RELATIONS PARTNERS Gesellschaft für Kommunikation mbh 24
SPONSORING At A Glance! Take advantage of the international 360 communication platform of the Frankfurt Rhine-Main Area and present yourself and your company at the N 1 Fashion Event of the year. The FRANKfurtstyleaward is a marketing and recruiting platform with an international reach due to its dense relationship between opinion leaders from business, industry and trade as well as long-term supporters, partners and volunteers. Be part of it when the TOP60 COLLECTION goes on international roadshow. Enjoy international media attention when the designs of the FRANKfurtstyleaward fi nalists conquer the red carpets in Shanghai, Paris and New York after the premiere in Frankfurt. The reach and the media value alone are increasing year by year (2016: 250 million / 1.7 million). PRP PUBLIC RELATIONS PARTNERS Gesellschaft für Kommunikation mbh 25
SPONSORING Premium As Premium-Sponsor the stage is yours. You enjoy industry exclusivity and are positioned as a supporting partner of the contest for upcoming designers. You obtain the highest visibility during the year-long Calendar of Events beginning with the TOP60 nomination up to the Gala alongside the roadshow of the TOP60 COLLECTION. Exposed logo placement in all marketing materials (Flyer, Poster, Roll-Ups, etc.) Exclusive PR package covering the Calendar of Events (integration into press releases, newsletter, website articles, and social media posts) Banner placement including exclusive linking at the FRANKfurtstyleaward website Exposed positioning within the frame of the FRANKfurtstyleaward roadshow (powered by ) VIP Gala Package including ticket contingent Exclusive stage presence during the award ceremony at the Gala Get Together with the TOP60 fi nalists PRP PUBLIC RELATIONS PARTNERS Gesellschaft für Kommunikation mbh 26
SPONSORING Gold As Gold-Sponsor you receive exclusive access to the 360 communication platform FRANKfurtstyleaward that you can use media-effectively. Your company will be positioned as Gold-Sponsor in all communication measures of the FRANKfurtstyleaward. Logo placement in all marketing materials (Flyer, Poster, Roll-Ups, etc.) Exclusive PR package covering the Calendar of Events (integration into press releases, newsletter, website articles, and social media posts) VIP Gala Package including ticket contingent Get Together with the TOP60 fi nalists PRP PUBLIC RELATIONS PARTNERS Gesellschaft für Kommunikation mbh 27
SPONSORING Silver As Silver-Sponsor you receive exclusive access to the 360 communication platform FRANKfurtstyleaward that you can use media-effectively. Furthermore, you have the option to select a special sponsoring like Wild Card Voting or product placement. Logo placement in all marketing materials (Flyer, Poster, Roll-Ups, etc.) PR package covering the Calendar of Events (integration into press releases, newsletter, website articles, and social media posts VIP Gala Package including ticket contingent Get Together with the TOP60 fi nalists Selection of a special sponsorship (Wild Card Voting, product placement, internship, etc.) PRP PUBLIC RELATIONS PARTNERS Gesellschaft für Kommunikation mbh 28
SPONSORING Weekend Special The FRANKfurtstyleaward Weekend Special includes a three-day stay in Frankfurt with one of a kind shopping experience and a program full of culture and arts. Highlight will be the FRANKfurtstyleaward Gala on September 8, 2017. Enjoy the glamorous atmosphere in the historic Gesellschaftshaus Palmengarten among an international audience of decision-makers from the worlds of fashion, culture, business and society. Be part of it and experience the world premiere of 60 unique designs in the unforgettable fashion show. You may choose between the following participating hotels: Intercity Airport Hotel Le Meridien Frankfurt Schlosshotel Kronberg Sheraton Airport Hotel Further information concerning the FRANKfurtstyleaward Weekend Special upon request. PRP PUBLIC RELATIONS PARTNERS Gesellschaft für Kommunikation mbh 29
SPONSORING brands4talents As a mentor you are supporting the international design talents in the frame of the glamorous AWARD GALA in the Gesellschaftshaus Palmengarten Frankfurt on September 8, 2017 You take over a mentorship for one of the TOP60 designers and get an exclusive insight into the development process From sketches to the runway. Special status as VIP guest of FRANKfurtstyleaward Gala Feature as mentor in selected press materials, the program and on www.frankfurtstyleaward.com Invitation to the fi tting for pre-selection of your favorite candidate for the mentorship Personal Meet & Greet with the TOP60 designers Insight into the development process From sketches to the runway PRP PUBLIC RELATIONS PARTNERS Gesellschaft für Kommunikation mbh 30
SPONSORING Talent Support Receive your important business partners with a special VIP-Reception at the AWARD GALA and enjoy the limelight in the front row when the TOP60 designs celebrate their debut on the runway. VIP Gala Package including ticket contingent Branded seat reservation for your company and your guests Get Together with the TOP60 fi nalists INDIVIDUAL Would you like to get involved in other ways? We are more than happy to create a proposal and concept according to your individual wishes. PRP PUBLIC RELATIONS PARTNERS Gesellschaft für Kommunikation mbh 31
SPONSORING Our label is your label! Use our individual label for your communication. THE INTERNATIONAL TALENT CONTEST FOR FASHION & DESIGN THE INTERNATIONAL TALENT CONTEST FOR FASHION & DESIGN THE INTERNATIONAL TALENT CONTEST FOR FASHION & DESIGN THE INTERNATIONAL TALENT CONTEST FOR FASHION & DESIGN THE INTERNATIONAL TALENT CONTEST FOR FASHION & DESIGN THE INTERNATIONAL TALENT CONTEST FOR FASHION & DESIGN THE INTERNATIONAL TALENT CONTEST FOR FASHION & DESIGN THE INTERNATIONAL TALENT CONTEST FOR FASHION & DESIGN THE INTERNATIONAL TALENT CONTEST FOR FASHION & DESIGN PRP PUBLIC RELATIONS PARTNERS Gesellschaft für Kommunikation mbh 32
Contact HANNEMIE STITZ-KRÄMER President & Founder of FRANKfurtstyleaward Tel.: +49 (0) 6173 9267-70 Fax: +49 (0) 6173 9267-67 Mobile: +49 (0) 171 475 19 12 stitz@prpkronberg.com www.frankfurtstyleaward.com PRP PUBLIC RELATIONS PARTNERS Gesellschaft für Kommunikation mbh