BRAND KIT 2017 MEDIA PERSONALITY TV HOST CREATIVE DIRECTOR BRAND AMBASSADOR PHILANTHROPIST
ABOUT An internationally recognized media personality, public speaker, style authority and creative director, Tai Beauchamp inspires women around the world to celebrate their inner and outer beauty. A publishing industry veteran, Tai has expertise in media, fashion, and beauty that has been solidified through her experience as an editor at top publications, including Harper s Bazaar and Good Housekeeping. She was also a founding fashion and beauty editor at O, The Oprah Magazine and later became an executive level editor at Seventeen where she made history as the magazine s youngest and first African-American beauty and fitness director. Tai frequently presents on topics ranging from entrepreneurship, women s empowerment, culture, lifestyle and philanthropy for universities and organizations including Harvard Business School, Dress for Success and The Clinton Foundation. In 2006, she launched her game-changing media company, Tai Life Media, LLC to holistically connect style and empowerment and has since worked with Fortune 100 and 500 consumer brands including P&G, Walmart, Estée Lauder, Christian Dior Cosmetics, and Time Inc. Currently, Tai is a judge on GSN s latest retail competition show Window Warriors.
Tai has a global reach spanning multiple demographics and regions garnering an estimated 8.79 Million impressions. KEY DEMOGRAPHICS Engagement By Gender Engagement (%) By Age 60 Estimated Monthly reach via Social Platform FACEBOOK Potential Impressions 1,958,200 via more 9,900 Fans 72% Women 28% Men 40 20 00 INSTAGRAM Potential impressions 6,840,000 via more than 36.8K Followers 18-24 10% 25-34 37% 35-44 35% 45-54 12% TWITTER Followers: 13,000+ Fanbase Top Interests 79% music TOP US MARKETS: New York Los Angeles Atlanta Washington, DC Chicago TOP INTERNATIONAL MARKETS: US Nigeria Brazil UK France 72% fashion 67% movie news 60% business 58% society and politics 50% finance and news *Statistics via Facebook and Twitter Analytics, Iconosquare, Social Rank, and proprietary algorithm November 2016. World Map: Marvdrock / Noun Project.
TAI IN ACTION Click above to see Tai s TV reel
ABOUT TheTaiLife.com is the destination where 21st century women come to get a daily dose of style inspiration, motivation and of-the-moment tips for living fully. The platform uses style to inspire, empower and enlighten. Readers have full access to exclusive interviews featuring celebrities, influencers, thought leaders and entrepreneurs who speak to The Tai Life s target audience. Tai Beauchamp and TheTaiLife.com has a combined loyal social media following of approxitmately 540,000 followers, targeting women ages 22-50.
PARTNERSHIP OPPORTUNITIES A multi-faceted media maven and entrepreneur, there are multiple ways to partner with Tai and Tai Life Media, LLC. Keynote Speaker Event + TV Host Brand Ambassador Creative Director Native Advertising Solutions Branded Content Integrations Social Media Engagement
Testimonials A TV producer s dream is to find talent that automatically inspires our audience. For years, Tai has been my go to lifestyle maven. Whenever I need a fashionable yet authentic voice, she s the woman to deliver the goods. There are many style and beauty experts. But there is only one Tai Beauchamp. Tai s insight and knowledge of retail and the relationship between the consumer and the brand has brought so much added value to our television show Window Warriors. What makes her so successful is not just her unique perspective and wealth of knowledge in these worlds, but her ability and true desire to inspire others to realize their own full potential. Michael Levitt, Creator and Executive Producer, Window Warriors Tai has the grace and energy that amplifies any event while bringing the professionalism and knowledge that gives our brand comfort that our message and branding principles will come to life. She and her team make working together a pleasure. She is a perfect blend of what brands look for in talent. Regine Moore, Director Multicultural Marketing, WalMart TALIA PARKINSON-JONES, SUPERVISING PRODUCER, THE WENDY WILLIAMS SHOW Tai is truly an invaluable and extraordinary partner to InStyle! She is the utmost professional who is smart, solution-oriented, delivers 110% on every project, and does it all with grace and her inimitable style. Katie DiMatteo, VP Marketing/Client Solutions at Time Inc. Tai has an uncanny ability to empower women to own their potential and power! Working with Tai and her team has been a phenomenal experience! The team consistently delivers innovative and engaging experiences that empower women to take charge of their financial well-being. Dorinda Walker Vice, President of Consumer Strategy & Key Initiatives, Prudential s U.S. Businesses
TAI IN THE PRESS GLOSSY December 2016 BLACK ENTERPRISE July 2015 XONECOLE September 2016 BSMART GUIDE July 2015 BLACK ENTERPRISE June 2016 BUSTLE June 2015 THE GREAT GIRLFRIEND PODCAST April 2016 NY POST January 2015 LEVO September 2015 ESSENCE AUGUST 2014 WWD August 2015 HUFFINGTON POST August 2014
CONTACT Michael Williams at Michael@TaiBeauchamp.com or Adrienne Alexander at Adrienne@thebraintrust.com