SUN therapè PRO SPORT TOTAL CARE SUN PROTECTANT PROFESSIONAL QUALITY AVAILABLE IN PROISPORT FORMULAS
Market Position For 25 years, Pharmagel skin care has been the NUMBER ONE choice of independent beauty and esthetics professionals in the USA and Canada.
Company History 25 Years of Skin Protection Innovation At Pharmagel, we are commited to the philosophy of producing products that are the finest quality, with superior performing formulations and ingredients.
Market Size End User Volume SUPERMARKET, DRUG STORE AND MASS MERCHANDISER PRESTIGE SKINCARE PROFESSIONAL SKINCARE/SPA $1.85 Billion (A) $1.70 Billion (B) $0.86 Billion (C) PREMIUM ANTI-AGING CATEGORY GROWTH IN 2014 14% (D) (A) IRI Data (Information Resources Inc.) (B) NPD Group BeautyTrends (C) Professional Consults & Resources (Retail Adjusted) (D) Euro Monitor International
Solution: Pharmagel Advanced Esthetic Council Pharmagel Esthetics Council works to research techniques to combat skin damage and environmental stress. Pharmagel utilizes pharmaceutical grade ingredients and natural botanicals to combat skin damage and sun exposure related aging.
Trend: Concern Over Sun Exposure* The incidence of skin cancer has been rising with increases up to 200% over the past 3 decades Each year in the U.S., nearly 5 million people are treated for skin cancer Treatment of skin cancer increased by nearly 77% during the last 20 years Over the past 3 decades, more people have had skin cancer than all other cancers combined 1 in 5 Americans will develop skin cancer in the course of a lifetime Between 40% to 50% of Americans who live to age 65 will have an incidence of skin cancer * SOURCE: Skin Cancer Foundation
Trend: Concern Over Sun Exposure* The majority of people diagnosed with skin cancer are Caucasian (White) men over age 50 Caucasian men over 65 have had a 5.1% annual increase of skin cancer since 1975, the highest annual increase of any gender or group Through outdoor activity, adults over 40, especially men, have the highest annual exposure to UV light waves Exposure to UV light is a cause of premature skin aging and cancer Lifetime UV Exposure in the United States Ages Average Accumulated Exposure 1-18 22.7% 19-40 46.5% 41-59 73.7% 60-78 100.0% * SOURCE: Skin Cancer Foundation
Problem: Sports Related Aging & Environmental Stress By Age 50, Sports Related Exposure to Damaging Sun Can Reach 20,000 Hours, or More PROFESSIONAL PROTECTION REQUIREMENT 5,200 HOURS OF SUN EXPOSURE PER DECADE Protect against sun damage - which can cause premature aging - with a long lasting powerful formula designed for athletes. It must be fast absorbing, moisturizing and leave skin hydrated. Must help to prevent the daily effects of sun exposure such as sunburn and dehydration when used as directed. And, it must decrease the long term risk of skin cancer and skin aging caused by the sun and environmental factors. Professionally tested and endorsed.
Pharmaceutical Pro Sport Grade Anti-Damage Skin Care Repair Prevent Reverse REPAIR skin damage PREVENT sun related aging REVERSE the damaging process Remarkably Effective, Immediate and Long Lasting Results Formulated for the Extreme Needs of Pro Sport Atheletes
SUN therapè PROISPORT Benefits TOTAL CARE SKIN PROTECTANT PROTECT & MOISTURIZE WITH SPF 35 PROFESSIONAL QUALITY DAILY DEFENSE & PROTECTION THE DAYTIME BARRIER AGAINST SKIN-DAMAGING SUN AND ENVIRONMENTAL STRESS ProSport s advanced protective treatments provide full body, super absorbent hydration while helping to repair and protect for smoother, younger looking skin. Formulated with Pharmagel s exclusive Reconstructive Complex to boost effectiveness, they help to diminish the appearance of weathered and aged skin. SUN therapè PRO SPORT
SUN therapè PROISPORT Sunscreen and antioxidant ingredients provide a daily barrier that guards skin from environmental damage. Each Sun Therapè Pro Sport formula has dual skin protection benefits. First, helps to screen out the sun s UVB burning rays, and second, filters out UVA rays that age skin by penetrating through the surface into the deep layers. The advanced anti-aging, daily protective moisturizer formula is an essential daily treatment. It absorbs quickly and drys to a silky finish. SUN therapè PRO SPORT
SUN therapè PROISPORT VISIBLE LIGHT/UV RAYS visible light ultraviolet light rays UVB UVA Light Ray Penetration VISIBLE LIGHT UVA UVB 700 400 nm 400 320 nm 320 290 nm (nm = nanometer or billionths of a meter) q q EPIDERMIS DERMIS HYPODERMIS WITHOUT Broad Spectrum Protection decreasing wave length q Ultraviolet sun radiation is a major cause of skin aging and premature skin deterioration. UVB these ultraviolet rays harm the skin s surface and are the primary cause of sunburn. UVA these rays penetrate deeply into skin to damage collagen and elastin resulting in the signs of premature aging: fine lines, wrinkles, age spots, hyper pigmentation, broken capillaries, thickening and uneven skin tone. UVB q UVA q Sun Therapè ProSport with Photosome Complex and Sunscreen EPIDERMIS DERMIS HYPODERMIS WITH Broad Spectrum Protection
SUN therapè PROISPORT TOTAL CARE SKIN PROTECTANT Protect & Moisturize With SPF 35 PROFESSIONAL QUALITY Quick drying, non-chalky, non-oily Dual protection from damaging sun rays Ultra sheer & ultra absorbent (leaves hands dry) Lasting hydration without oiliness or heaviness Silky finish, dry touch, broad spectrum protection Helps prevent damage from UVA & UVB rays Deep cellular protection With botanical ingredients, vitamins & antioxidants FACE & BODY LOTION A lightweight lotion that is a full body, superior absorbent moisturizer providing advanced sunscreen protection. SPORT SPRAY Fast drying sport spray with lasting protection for active lifestyles that leaves skin with a silky feel.
Point of Purchase TOTAL CARE SKIN PROTECTANT PROTECT & MOISTURIZE WITH SPF 35 PROFESSIONAL QUALITY NEW! Special $19.95 EA. (Value $24.95) COUNTERACT THE SUN S HARMFUL UVA & UVB RAYS Full Spectrum Sun Blocking Cream Non-Greasy, Anti-Aging Formulation SPF 35 Sun Defense FACE & BODY LOTION A lightweight lotion moisturizer that provides advanced sunscreen protection. A full body, superior absorbent moisturizer providing protection against signs of sun damage. SPORT SPRAY Fast drying sport spray with lasting protection for active lifestyles that leaves skin dry, never oily. FPO
ProSport Product Line-Up Products left to right: 32 oz. professional size, 4.25 oz. Face & Body Lotion, 4.25 oz. Sport Spray,.75 oz. travel size On-Shelf Display (6) 4.25 oz. Face & Body Lotion (6) 4.25 oz. Sport Spray
SUN therapè PROISPORT Introductory Pricing Suggested Promo Promo Promo Retail Cost C.C. Total Product Size List Price Retail Retail Ea. Disc. Per Oz. Cost Profit Face & Body Lotion Travel Size 0.75 oz. $4.95 $ 3.95 $3.95 20% $5.27 $2.37 $1.58 Face & Body Lotion 4.25 oz. $24.95 $19.95 $19.95 20% $4.69 $11.97 $7.98 Sport Spray (Eco-Spray) 4.25 oz. $24.95 $19.95 $19.95 20% $4.69 $11.97 $ 7.98 Face & Body Lotion - Pro C.C. Size 32.0 oz. $184.95 $150.00 $150.00 20% $4.69 $90.00 $60.00 Display Counter Top POP 12 Asort. Ret. $299.40 $239.40 $19.95 20% $4.69 $143.64 $95.76 PROMO 1 Display Counter Top POP 12 Asort. + Pro $484.35 $424.35 $19.95 30% $4.69 $188.64 $235.71 1 Display Save 50% off Pro CC Size $94.75 Value PROMO 2 Display Counter Top POP 24 Asort. + Pro $783.75 $628.80 $ 19.95 40% $4.69 $287.28 $341.52 2 Displays with Free Pro CC Size $184.95 Value
Pricing and Comparison COMPETITIVE COMPARISON BRAND SPF SIZE RETAIL COST PER OZ. Pharmagel ProSport Face & Body Lotion 35 4.25 $19.95 $ 4.69 Pharmagel ProSport Sport Spray 35 4.25 $19.95 $ 4.69 Urth Face Balm with SPF 15 4.0 $42.00 $10.50 Kiehl's Face Fuel with SPF 15 4.2 $35.00 $ 8.33 Dermalogica Defense SPF 15 3.4 $36.00 $10.59 Jack Black Oil-Free Sun Guard 45 4.0 $21.00 $ 5.25 Anthony Facial Moisturizer & SPF 15 2.5 $33.00 $13.20 Lab Series Moisture & Sun SPF 15 3.4 $44.00 $12.94 Malin + Goetz SPF Moisturizer 30 4.0 $36.00 $ 9.00 Jack Black Double-Duty Moist. SPF 20 3.3 $28.00 $ 8.48 Dermalogica Oil-Free Sun Block 30 1.7 $24.00 $14.12 Menscience Sun Block 30 3.4 $31.00 $ 9.12 Zirh Protect with SPF 8 3.4 $32.50 $ 9.56 Dermalogica Age Smart with SPF 50 1.7 $65.00 $38.24 Peter Thomas Roth Ultra-Lite SPF 30 4.2 $26.00 $ 6.19 Evolution Man Moist. Protect SPF 20 2.7 $34.00 $12.59 Recipe for Men Facial Moist. SPF 15 2.5 $37.00 $14.80 Kiehl's Super Fluid Defense SPF 50 1.7 $38.00 $22.35 COMPETITIVE AVERAGE 25 3.1 $35.00 $11.18 Pharmagel Pro Sport 43.0% LOWER COST than other premium brands Pharmagel Pro Sport 39.0% HIGHER SPF than other premium brands Pharmagel Pro Sport 35.7% MORE PRODUCT than other premium brands
News Release NEWS RELEASE Media Contac 800-882-4889 PHARMAGEL INTRODUCES NEW SUN THERAPÈ PRO SPORT FORMULAS DESIGNED FOR ATHLETES New Total Care Professional Quality Skin Protectants for the Rigors of Sports All-Day Needs Against the Elements, plus, Broad Spectrum SPF 35 for Supreme Daily Protection from Harmful Rays It s no secret that the sun s powerful rays reap long-term damaging effects on the skin. And, an essential part of the ABC s of skin care success is to apply sunscreen every day Not just during hot summer months or before an active full day in the sun, but 365 days a year. Enter Sun Therapè Pro Sport, Pharmagel s sports division s new line of botanically based, age-defying Daily Face & Body and Sport Spray protectant moisturizers. They re not only packed with powerful SPF 35 protection, each is chock-full of the most advanced damage preventing ingredients, vitamins and antioxidants that will help repair and protect for healthy, natural-looking skin. Pharmagel s new Sun Therapè series features SPF 35 sun-protectant moisturizers for all your daily sport and outdoor skin-care needs, ensuring proper coverage and anti-damage support from head to toe: Sun Therapè Face & Body and Sun Therapè Full Body Sport Spray. Sun Therapè Face and Body is a non-greasy, super-absorbent, lightweight, age-protecting moisturizer that provides lasting hydration without oiliness. This means it s perfect for applying prior to a full day of outdoor activity to provide you with a smooth finish ideal for all sports. Of course, the convenience of spray application also needs to be an effective sun protection with a powerful non-oily formula. Users can wrap their skin from arms to toes in Sun Therapè Sport Spray, a full-body blanket of silky, skin-smoothing SPF 35 sun protection. If you re among the legions of outdoor enthusiasts who live the active lifestyle, Pharmagel Sun Therapè Pro Sport fast-drying sport spray will leave your skin silky, soft and completely protected. How does it work? Pharmagel s advanced Sun Therapè protectant moisturizers feature dual skin protection benefits with Broad Spectrum SPF 35. First, they help to screen out the sun s UVB burning rays, and second, they filter UVA rays that age skin by penetrating through the surface to the deep layers. Furthermore, each botanical Sun Therapè product is formulated with Pharmagel s exclusive Reconstructive Complex to boost effectiveness and helping to diminish the appearance of fine lines and wrinkles. This all means that users will benefit from ultimate sun protection blended with Pharmagel s effective ingredients for a more youthful appearance that will last the long haul. Pharmagel has enjoyed a strong and influential position for more than 25 years as an innovator of technological advances in skin treatment products for the professional skin care market. Pharmagel recognized, through scientific research, that topically-applied vitamins and antioxidants can drastically and visibly slow, and even repair, skin damage. To learn more about Pharmagel s Pro Sport Athletics line of pharmaceutical grade skin care protectant products, contact Pharmagel International at 21530 Gledhill St., Chatsworth, CA 91311 Telephone: 800-882-4889, or visit online at www.pharmagel.net. Like us" for the latest Pharmagel news, discount offers and promotions. Editor s Note: please email jlicursi@pharmagel.net for hi-res images.
SUN therapè PROISPORT GOLF / C.C.
OMNIBUS SPORTS