Caring for. Sensitive Skin

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Caring for Sensitive Skin

is your skin sensitive? Nearly half of people report having sensitive skin. 1 It s a common and growing phenomenon believed to be caused by increased exposure to pollution, stress and chemicals. The result tightness, dryness, itching, burning and, in some cases, redness. WHAT CAUSES SKIN SENSITIVITY? Sensitive skin is caused by nerve endings in the top layer of skin becoming irritated. It is often the result of a disruption in the skin s protective outer layer known as the epidermal lipid barrier layer allowing irritants, microbes and allergens to penetrate the skin and cause adverse reactions. A disturbed epidermal lipid barrier is an important component in several inflammatory skin diseases such as rosacea, atopic dermatitis, psoriasis and eczema. SENSITIVE SKIN TRIGGERS While some people are genetically predisposed to sensitive skin, many others are sensitized by their environment, lifestyle and physiology. Common causes of sensitive skin can include: 1. Misery L, Sibaud V, Merial-Kieny C, Taieb C, Int J Dermatol. Sensitive skin in the American population: prevalence, clinical data, and role of the dermatologist; 2011 Aug;50(8):961-7. Pollution Stress Hormonal fluctuations Temperature changes Smoking Alcohol Diet Cosmetic and/or medical procedures Cosmetics and soaps Chemical and/or synthetic fragrances and dyes

caring for sensitive skin Sensitive skin needs a daily regimen of gentle cleansing and moisturizing with ingredients designed to nourish and calm. AVEENO colloidal oatmeal formulations have a long history of use in sensitive skin and many are clinically shown to cleanse, moisturize, soothe and protect. Chose products formulated for sensitive skin that are also fragrance-free. Here are a few tips: 1. CLEANSE THOROUGHLY, BUT GENTLY Use lukewarm (not hot) water Use mild, soap and fragrance-free cleansers that won t overdry or irritate, compromising your skin s moisture barrier Gently pat skin dry don t rub. Avoid using scrubs and washcloths. 2. MOISTURIZE AND CALM Apply facial and body moisturizers to damp skin (within 3 minutes of taking a bath or shower). If prescribed by your doctor, apply any special medications first and then liberally apply moisturizer. For some medications, you may be advised to wait 15-20 minutes after applying before applying moisturizer, so be sure to follow your doctor s instructions. 3. PROTECT YOUR SKIN Think of sensitive skin as fragile skin it needs protection. Use hats, clothing, and broad spectrum UVA/UVB sunscreens.

lifestyle changes can also help protect your skin DETOX Rid your routine of chemical and environmental irritants in your personal care items, laundry items, household cleaners, furniture, paint, etc. AVOID YOUR TRIGGERS As much as you can, avoid common triggers like harsh soaps, alcohols, chemicals and fragrances. Check the labels on your skin care products. BE WARY OF BACTERIA This means replacing your washcloth and pillowcase more often, and tossing out old makeup and cosmetic products. Wash your makeup brushes often and let them air dry. TEST When you re trying a new product, always test it on your wrist, arm, or behind the ear first before putting it on your face or more broadly on your body. USE A HUMIDIFIER Unless you live in a humid climate, use a humidifier to help your skin stay moisturized. MANAGE STRESS AND ESTABLISH A HEALTHY SLEEP SCHEDULE Stress and sleep are significant lifestyle factors that can affect skin health. As always, talk to your Dermatologist if you have questions or concerns.

Natural colloidal oatmeal helps seal in moisture, oat essence soothes and calms skin, and oat oil helps restore the skin s moisture barrier. daily care for sensitive skin ultra-calming FACIAL CARE TRIPLE OAT COMPLEX Hydrating Gel Cleanser Specially formulated for sensitive skin with Calming Feverfew and Nourishing Oat Colloidal Oatmeal locks in moisture Avenanthramides calms and soothes skin Oat Oil helps restore skin moisture barrier Gently cleanses and hydrates without compromising the skin s delicate moisture barrier Soap and fragrance-free, hypoallergenic and noncomedogenic CALMING FEVERFEW Proven to help reduce the appearance of redness and help calm irritated, dry skin. Daily Moisturizer Broad Spectrum SPF 30 Specially formulated for sensitive skin with Calming Feverfew and Nourishing Oat Clinically shown to reduce the appearance of redness and irritated, dry skin in just 1 week 100% Mineral Sunscreen with Broad Spectrum SPF 30 protection Oil and fragrance-free, noncomedogenic and hypoallergenic 100% MINERAL SUNSCREEN INGREDIENT

eczema therapy skin relief Moisturizing Cream Triple Oat Formula with ceramide and panthenol Helps balance the microbiome while helping to improve itchy, dry skin Moisturizes to help restore and strengthen the skin s natural moisture barrier Compatible with Rx therapies Steroid-free, fragrance-free, allergy tested Body Wash Fragrance-Free Moisturizes to soothe itchy, dry skin Contains natural, soothing oat and rich emollients No added fragrance, soap-free, dye-free, hypoallergenic Itch Relief Balm Triple Oat Formula with ceramide Immediate and long-lasting itch relief after just one use 1 Clinically proven to relieve dry, itchy, irritated skin due to eczema 1 Intensely moisturizes without a greasy feeling Fragrance-free, paraben-free, steroid-free, phthalate-free, allergy tested 24hr Moisturizing Lotion Triple Oat Formula helps relieve and soothe sensitive or itchy, extra-dry skin Clinically shown to moisturize for 24 hours Fragrance-free, noncomedogenic MANUFACTURERS COUPON EXPIRATION DATE 12/31/2019 Save $ 2 When you purchase any one (1) AVEENO product. (Excludes cleansing bars, trial and travel sizes) Use as directed. 1. Clinical trial to determine the therapeutic benefit of AVEENO ECZEMA THERAPY ITCH RELIEF BALM on dry, itchy skin of adults and children with atopic dermatitis. n=39 patients aged 12+ with mild to moderate atopic dermatitis. Data on file. CONSUMER: Limit one coupon per person. No more than 4 coupons (of any kind) for the same product in the same transaction. Redeem at Food, Drug or Discount stores accepting coupons. Coupon cannot be bought, copied, transferred, auctioned or sold. RETAILER: Johnson & Johnson Consumer Inc. will reimburse you for the face value of this coupon plus 8 handling if submitted in compliance with Johnson & Johnson Consumer Inc. Coupon Redemption Policy. Coupons are void where prohibited, taxed, or otherwise restricted by law. Cash Redemption Value 1/100 cent. Send coupons to: Johnson & Johnson Consumer Inc. 1453, NCH, P.O. Box 880001, El Paso, TX 88588-0001. Johnson & Johnson Consumer Inc. 2018

Sensitive Skin Care Checklist Use mild, fragrance-free cleansers and lukewarm water Moisturize every day, within minutes of showering Use sunscreens formulated for sensitive skin Detox your environment Avoid your sensitive skin triggers Get adequate sleep Johnson & Johnson Consumer Inc. 2018 AVSENSKINBRO2018 MANUFACTURERS COUPON EXPIRATION DATE 12/31/2019 Save $ 2 on any one (1) AVEENO Product